Radio Grün Weiß

What Radio Grün Weiß does

Radio Grün Weiß GmbH is a privately-held regional radio broadcaster headquartered in Leoben, Steiermark (Styria), Austria. Founded in 1998, the company operates a single FM radio service distributed across multiple frequencies in the Styria region, complemented by an online streaming player on gruen-weiss.at and dedicated iOS and Android mobile applications. The tagline 'Unser Sender. Unsere Steiermark.' positions the station as an exclusively regional product for the Styrian general audience, with programming that combines music, local news, traffic and weather updates, sports coverage, and community-oriented live shows such as 'Die grün-weiße Morgenwelle.'

The core product is the radio broadcast itself, supported by a digital platform that functions as both a streaming front-end and a content hub: news articles across categories (Steiermark, Wissenschaft, Natur, Gesundheit, Kultur, Sport, Politik), an event listings and coverage portal, a real-time traffic service integrated with ÖAMTC data, a music request function (Musikwunsch), a Hit-Voting playlist influence feature, a podcast archive (Radiothek), and a dedicated WhatsApp studio line for direct listener interaction. Listener engagement is reinforced through the ON AIR & MEHR Klub membership program and a recurring Sommertour live-event series, alongside regional sports cooperations.

The business model is primarily advertising- and sponsorship-driven, with monetisation across three streams: spot advertising and Werbung sold to local and regional businesses (mediadaten available on request, multi-year contracts), event and sports sponsorships, and the ON AIR & MEHR Klub membership. Pricing is not publicly disclosed and is handled via the sales team. The company has 11-50 employees, no disclosed investors, no parent entity, and no funding history in the available data; it operates as an independent Austrian GmbH serving only the Steiermark market.

Name

Radio Grün Weiß

Legal name

Radio Grün Weiß GmbH

Website

https://gruen-weiss.at

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Radio Grün Weiß is a privately-held regional radio broadcaster headquartered in Leoben, Styria, Austria, serving Styrian listeners since 1998 via FM, web streaming, and a mobile app, monetized primarily through local advertising, event sponsorships, and a listener club.

Ownership category

akta.pro rank

Headquarters

HQ city

Leoben, Steiermark

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising & Sponsorships: Radio advertising services offered to local and regional businesses. The station has dedicated advertising (Werbung) pages and media data (Mediadaten) available for potential advertisers.
2. ON AIR & MEHR Klub Membership: Club membership program offering exclusive benefits, contests, and insights to engaged listeners.
3. Event Partnerships & Sponsorships: Radio Grün Weiß partners with and sponsors local events, sporting events, and cultural activities throughout Styria.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Radio Grün Weiß is a regional FM radio station broadcasting from Leoben across the Steiermark (Styria) region of Austria, delivering music programming, news, traffic information, sports coverage, and live shows such as "Die grün-weiße Morgenwelle." The offering is extended through online streaming, a dedicated mobile app, a digital news platform, event listings, interactive features (Musikwunsch, Hit-Voting), and the ON AIR & MEHR Klub listener loyalty program.

Product overview

Radio Grün Weiß operates as a regional radio station based in Leoben, Styria, offering a unified broadcast and digital service. The core offering consists of the main radio service with live programming including music, news, and traffic information, supplemented by a comprehensive website providing live streaming, news content, events coverage, traffic updates, music requests (Musikwunsch), and Hit-Voting features. The station also runs sport cooperation programs and maintains active social media presence.

Differentiator

Problem solved

Functional benefit

Products and services

• Radio Grün Weiß (Regional Radio Station Service) Primary regional FM radio service for Styria delivering music programming, regional news, traffic and weather updates, sports coverage, and live shows including the 'grün-weiße Morgenwelle' morning show, distributed via FM, web streaming, and mobile apps.
• ON AIR & MEHR Klub Membership

Quantifiable outcome

• Best radio test result in broadcasting history
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Sports Cooperations (Sportkooperationen)coreStrategic or Co-development PartnerRadio Grün Weiß maintains sports partnerships covering various sporting events and teams in the Styria region, including coverage of local clubs and events

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• FM4 (ORF): FM4 is ORF's alternative/youth-oriented national radio station. While not a direct local competitor, it competes for younger Austrian listeners and digital audio advertising budgets.
• Ö3 (ORF): Ö3 is ORF's flagship national pop radio station and the dominant Austrian broadcaster. It competes for the same listener hours and advertiser attention but operates as a public broadcaster with national scale rather than regional focus.

Direct peers

• KRONEHIT: KRONEHIT is Austria's largest private national commercial radio station, competing for national and regional advertising budgets and overlapping with Radio Grün Weiß on the same ad market in Styria.
• Radio Arabella: Radio Arabella is a long-established Austrian private radio network with adult contemporary and Schlager formats, comparable in private-radio positioning and competing in the same national advertising market.
• Antenne Steiermark: Antenne Steiermark is the most direct peer: a private commercial radio station also focused exclusively on the Steiermark region in Austria, competing head-to-head for the same local advertisers and listeners with a similar format mix.
• Radio 88.6: Radio 88.6 is a private Austrian radio station operating with a comparable music-and-regional-content model, competing in the same national private-radio ad market for listeners and sponsors.

Regional players

• Antenne Niederösterreich: Antenne Niederösterreich is a private regional radio station serving Niederösterreich. Comparable private-regional-broadcaster model and audience-engagement playbook, but operating in a different Austrian state.
• Antenne Kärnten: Antenne Kärnten is a private regional radio station in the neighboring Austrian state of Kärnten. Same private-regional-broadcaster model and similar event-driven GTM, though it does not directly overlap in Styria.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/UnserSender
• Instagraminstagram.com/radiogruenweiss
• LinkedInlinkedin.com/company/radio-gr%C3%BCn-wei%C3%9F

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio Grün Weiß