Grupo Alena

What Grupo Alena does

Grupo Alena is a privately held Spanish residential care group operating exclusively within the Community of Madrid. Founded in 1999 as Alena Personas Mayores, the group extended into mental health services in 2016 with the launch of Alena Salud Mental. It is structured as a group of private limited companies under CROYCA, S.L. (the titular legal entity, CIF B78075272) and ALENA COSLADA GESTIÓN, S.L. (CIF B88492376), and operates 12 facilities: two elderly care residences (Residencia Alena Cadalso and Residencia Alena Valleaguado Coslada), two mental health mini-residences (Mini Residencia Alena Sierra Oeste and MiniResidencia Alena Coslada), and eight supervised apartments for adults with mental illness (Pisos Tutelados Sierra Oeste, registrations C6175-C6182). All sites are in Cadalso de los Vidrios and Coslada.

The service offering is built on a multidisciplinary care model: 24-hour supervision by teams comprising physicians, nurses, psychologists, occupational therapists, social workers, physiotherapists, animators, and gerontological caregivers, delivered under a person-centered care framework (Atención Centrada en la Persona, ACP). Service modalities include permanent, temporary, vacation, and weekend stays. There is no proprietary technology platform; operations rely on clinical protocols, individualized rehabilitation programs, and community-based activities integrated with local schools, sports associations, and volunteer organizations.

Revenue is generated through long-term residential placements funded via a mixed public-private payer model: public commissioning by Community of Madrid social services, NextGenerationEU grants under Spain's Plan de Recuperación, Transformación y Resiliencia, and private family payments. GTM is sales-led and direct, with admissions handled through family contact, public social service and healthcare referrals, and the company's website inquiry channels. Marketing is community-based and low-cost, relying on an active blog, Instagram presence under #grupoalena, and local institutional partnerships rather than paid digital acquisition.

Name

Grupo Alena

Legal name

CROYCA, S.L.

Website

https://grupoalena.es

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo Alena is a privately held Spanish residential care group operating 12 facilities in the Community of Madrid, providing person-centered elderly and mental health care (24-hour supervision, multidisciplinary teams, supervised apartments) funded through public commissioning, EU grants, and private family payments.

Ownership category

akta.pro rank

Product category

Residential Healthcare Services

NAICS

Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (62412), Other Residential Care Facilities (6239)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Social Services (8300)

akta.pro industry

PRIMARYHLADABAI

Behavioral Health–Capable Assisted Living (Mental Health/SUD Support)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

SECONDARYHSABAIAF

Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD)

Home & Personal Services/Elder Care & In-Home Care Services/Care Coordination & Geriatric Care Management

SECONDARYHLADABAC

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

SECONDARYHLADAAAE

Independent Living with Supportive Services (Light ADL/IADL Support)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Independent Living Communities

SECONDARYHSABAIAL

Housing & Placement Coordination (Assisted Living, Memory Care, SNF)

Home & Personal Services/Elder Care & In-Home Care Services/Care Coordination & Geriatric Care Management

Keywords

• Elderly residential care
• Mental health care
• Supervised living services
• Person-centered care
• Multidisciplinary care teams

Headquarters

HQ city

Cadalso de los Vidrios

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure

Revenue model

1. Residential care services for elderly and mental health patients: Revenue is generated through long-term residential care placements for elderly people (65+) in dependency situations and for adults with serious mental illness. Services are funded through a combination of public subsidies (Plan de Recuperación, Transformación y Resiliencia / NextGenerationEU grants), private payments, and social service commissioning. The company offers permanent stays, temporary stays, vacation stays, and weekend stays, implying a mixed public-private payer model typical of Spanish social welfare-funded residential care.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Grupo Alena provides residential care services for elderly people aged 65+ in dependency situations and for adults with serious and persistent mental illness. The company operates 12 facilities across the Community of Madrid, including two elderly care residences, two mental health mini-residences, and eight supervised apartments, delivering 24/7 multidisciplinary care with a person-centered approach (Atención Centrada en la Persona). Services include accommodation, personal care, medical and nursing care, physiotherapy, occupational therapy, psychological support, sociocultural animation, and psychosocial rehabilitation programs.

Product overview

Grupo Alena is a healthcare group providing residential care services through two main divisions: Mental Health (launched in 2016) and Elderly Care (since 1999). The company operates a portfolio of 12 facilities across the Community of Madrid, including two elderly care residences (Residencia Alena Cadalso, Residencia Alena Valleaguado Coslada), two mental health mini residences (Mini Residencia Alena Sierra Oeste, MiniResidencia Alena Coslada), and eight supervised apartments for mental health patients. Services include 24-hour professional care, multidisciplinary teams, personalized attention, autonomy programs, and community-based activities.

Differentiator

Problem solved

Functional benefit

Brands

• Alena Salud Mental: Mental health care services including mini residences and supervised apartments for people with severe and enduring mental illness.
• Alena Personas Mayores
• MiniResidencia Alena
• Pisos Supervisados Alena

Products and services

• Elderly Care Residences (Residencias de Mayores) Residential care centers for elderly people aged 65+ in dependent situations, offering permanent, temporary, vacation, and weekend stays. Services include accommodation, personal care, socio-healthcare attention, rehabilitation, medical and nursing care, physiotherapy, occupational therapy, sociocultural animation, and personalized rooms under a person-centered care model. Facilities operate 24/7 with multidisciplinary professional teams.
• Mental Health Mini-Residences (Mini Residencias Salud Mental) Mini-residences providing 24-hour supervision and support for adults with serious and persistent mental illness, offering professionalized care with multidisciplinary teams that include occupational therapists, psychologists, social workers, educators, and nursing staff. Centers include individual rooms, shared apartments with common areas, lounge and comfort zones, gym, and rehabilitation programs tailored to each resident's needs.
• Supervised Apartments (Pisos Tutelados / Supervisados) Supervised apartments for adults with mental health issues who require training and intermittent or extensive support to develop independent living skills. Each apartment features 8 units (6 individual, 2 shared doubles) with multidisciplinary team oversight. Services include psychosocial rehabilitation, autonomy training, community integration support, and permanent or temporary stays for residents with adjusted autonomy levels.

Quantifiable outcome

• 12 care centers operated across the Community of Madrid
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• AMADEminorOthers · 10 December 2025AMADE organized a Christmas Phrases Contest (Concurso de Frases Navideñas), in which Residencia Alena Cadalso participated and won one of the prizes. The award recognizes resident creativity and community engagement, with family participation in the contest entries.
• SportsameminorOthersAlena Coslada participates in the Sportsame Football League (Liga de Fútbol de Sportsame), a sports initiative for mental health and social care resources. Participation allows residents to improve social skills, reinforce teamwork, foster healthy habits, and enjoy inclusive sporting days.
• Escuela Infantil AtrapasueñosminorOthersThe early childhood school visited Alena Sierra Oeste during the Christmas program, performing Christmas carols for residents. The inter-generational encounter was described as a meaningful moment bringing joy and emotion to elderly residents.
• CEA El ÁguilaminorOthersAdult Education Center (CEA) El Águila conducts regular activities at Alena Sierra Oeste, including a Christmas-themed workshop using natural elements (acorns, pinecones, branches) to spell 'Feliz Navidad,' followed by a community hike along the Camino de Santiago route.
• Protectora de Animales de MejoradaminorOthersResidents from Alena Coslada participate weekly as volunteers at the Animal Shelter of Mejorada del Campo, an activity integrated into the therapeutic program for emotional well-being and recovery. Contact with animals, daily care routines, and collaborative tasks help build routines, commitment, and a sense of purpose.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Eulen Servicios Sociosanitarios: Spanish social and healthcare services arm of the Eulen group, providing residential and community-based care for elderly and dependent persons across Spain. Comparable to Grupo Alena on service lines and public-sector contracting, with substantially larger scale.
• Clece (Servicios Sociales): Spanish provider of social services including elderly care, dependency care, and social inclusion programs. Comparable to Grupo Alena on service lines (especially the social/community integration aspect) and public-sector contracting model, with broader service breadth.
• Sanitas Mayores: Spanish senior care operator (part of Bupa/Sanitas group) with residences across Spain including the Madrid region. Comparable to Grupo Alena on elderly residential care delivery, with much larger scale and integrated healthcare offering.
• DomusVi España: One of the largest elderly care and residential service operators in Spain, with hundreds of centers nationwide including Madrid. Highly comparable to Grupo Alena on resident profile and care model, but with substantially greater scale, geographic reach, and institutional backing.
• Orpea (Emeis) España: Major international residential care group with significant operations in Spain, including elderly and specialist care residences in Madrid. Comparable care model and resident segments to Grupo Alena, but with materially larger footprint and brand recognition.

Direct peers

• Caser Residencial: Spanish operator of elderly and dependent-person residences with a presence in Madrid and other regions. Comparable to Grupo Alena on resident profile, multidisciplinary care model, and dependency-care specialization.
• Intress: Spanish organization providing mental health, social, and residential support services for vulnerable populations including people with mental illness. Comparable to Grupo Alena on supervised living, psychosocial rehabilitation, and public-sector coordination in Spain.
• Fundación Manantial: Madrid-based nonprofit providing residential, supported housing, and rehabilitation services for people with serious mental illness. Directly comparable to Grupo Alena's mental health mini-residencias and supervised apartments in target population, geography, and psychosocial rehabilitation model.
• Grupo 5: Spanish operator specializing in mental health, psychosocial rehabilitation, and social inclusion services, with residential and supported housing offerings. Highly comparable to Grupo Alena's Alena Salud Mental division in target population, supervised-living model, and public-sector commissioning approach.
• SAR Residencias (formerly SARquavitae): Spanish operator of elderly and dependent-person residences, now part of the DomusVi group, with a presence in Madrid. Closely comparable to Grupo Alena on resident profile, multidisciplinary care model, and Madrid regional focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/grupo-alena

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Alena