Grupo Arbo

Name

Grupo Arbo

Website

https://grupoarbo.tur.br

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Corporate and Leisure Travel Services

NAICS

Travel Agencies (561510), Convention and Trade Show Organizers (56192), Corporate, Subsidiary, and Regional Managing Offices (551114)

akta.pro primary industry

Corporate Air Ticketing Agencies (SME/Enterprise Accounts) (THAKALAB)

akta.pro secondary industries

Lodging & Vacation Rental Booking Platforms (BPAMAIAC), Account-Based Marketing (ABM) for Events (THAHAGAF)

Keywords

• Corporate travel services
• Travel agency franchise
• Event management services
• Live video transmission
• Travel subscription club

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. ViroTrip Subscription Plans: Monthly subscription model offering access to over 700,000 hotels and discounted airline tickets for both individual consumers and corporate employees. Two pillars: B2C individual plans and B2B employee benefit programs.
2. Ahoba Viagens Franchises: Digital tourism agency franchise model for independent professionals. Franchisees operate under the brand with access to booking platform and supplier partnerships.
3. Corporate Travel Management: End-to-end business travel services including itinerary management, cost reduction, and personalized service for corporate clients through Globalis Brasil and Globalis Portugal.
4. Travel Agency Commissions and Transaction Fees: AD Turismo, Diversa Turismo, and other travel brands earn commissions on booked travel services (flights, hotels, tours, cruises, travel insurance). B2B operator Diversa serves exclusively travel agencies.
5. Events and MICE Services: Like Incentive & Events and AD Feiras e Congressos provide event planning, production, and management for corporate clients including conferences, exhibitions, incentive trips, and product launches.
6. Host Agency Services: Casa do Agente provides infrastructure, training, and specialized consultancy to independent travel agents, with partnerships with world-market suppliers ensuring special rates for partner agents.
7. Loyalty Program Solutions: Conecta Fidelidade provides customized travel consultancy and dedicated support for loyalty programs, benefits, and award catalogs for corporate clients.
8. Digital Transmission Equipment and Services: Ucan offers transmission solutions and LiveU equipment to TV stations, government, security companies, and producers for live broadcasts.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels5 records

Core offering

Grupo Arbo is a Brazilian travel, events, and technology group operating 11 distinct brands that deliver corporate and leisure travel services, event/MICE production, travel agency franchising and host agency services, tour operations, loyalty program management, and digital live video transmission technology. It serves corporate clients, individual consumers, independent travel agents, and media/government organizations through dedicated subsidiary brands across Brazil, Portugal, Angola, and Mozambique.

Product overview

Grupo Arbo is a diversified travel, events, and technology group with a portfolio of 11-12 brands operating across multiple segments. The group provides corporate travel services through AD Turismo and Globalis (Brazil and Portugal), leisure travel through Ahoba Viagens, Kompleta Viagens, and ViroTrip, events and MICE services through AD Feiras e Congressos and Like Incentive & Events, loyalty and benefits solutions through Conecta Fidelidade and ViroTrip, host agency services through Casa do Agente, tour operator services through Diversa Turismo, and digital transmission technology through Ucan. The portfolio is organized by business model (business travel, leisure/franchising, events, technology) rather than a unified platform architecture.

Differentiator

Problem solved

Functional benefit

Brands

• AD Turismo: Travel agency, pioneer of Grupo Arbo since 1985, serving business and leisure travel
• AD Feiras e Congressos
• Ahoba Viagens
• Casa do Agente
• Conecta Fidelidade
• Diversa Turismo
• Globalis Brasil
• Globalis Portugal
• Kompleta Viagens
• Like Incentive & Events
• Ucan
• ViroTrip

Products and services

• AD Turismo Travel agency opened in 1985 and pioneer company of Grupo Arbo. Provides personalized service for tailor-made individual and group travel, corporate and incentive travel, international missions, and fairs and congresses.
• AD Feiras e Congressos Event planning, management, and production company handling small, medium, and large events including product launches. Provides integrated services for visitors and exhibitors at fairs worldwide, including logistics, technical visits, and business meeting scheduling.
• Ahoba Viagens Digital tourism agency in franchise format aimed at independent travel professionals. Platform allows online booking and purchase of accommodation, airline tickets, cruises, tours, tickets, and travel insurance.
• Casa do Agente Host agency providing exclusive services for independent travel agents. Offers infrastructure, training, and specialized consultancy for developing new businesses, with partnerships with world-market reference suppliers guaranteeing special rates and conditions.
• Conecta Fidelidade Specialist in customized travel consultancy providing services, infrastructure, and dedicated customer service teams for loyalty programs, benefits, and awards catalogue solutions for corporate clients.
• Diversa Turismo Tour operator offering tailor-made products for individuals and groups, serving exclusively travel agencies as a B2B operator.
• Globalis Brasil Business, leisure, and incentive travel, logistics, event creation, and production company exclusively serving the corporate market. Known for fully personalized service and complete operation management. Active TSI member with presence in more than 30 countries.
• Globalis Portugal Corporate travel and events specialist with over 17 years of experience, with bases in Portugal, Brazil, Angola, and Mozambique. Active TSI member and shareholder of GO4TRAVEL, the largest group of travel and tourism agencies in Portugal.
• Kompleta Viagens Multi-brand leisure travel company focused on outsourcing, executing operations and service for corporate companies and travel agencies.
• Like Incentive & Events Incentive trips and events company with relevant content, creativity, and innovation as pillars. Experienced team of market-reference professionals guarantees operation safety through comprehensive monitoring and personalized service.
• Ucan Digital audio and video transmission technology company and LiveU distributor in Brazil. Offers advanced transmission solutions and equipment for TV stations, government, security companies, and production companies for live broadcasts.
• ViroTrip Clube de Viagens Travel subscription club with two areas: B2C subscription plans for end consumers with accessible and flexible terms, and B2B corporate employee benefits programs. Offers access to over 700,000 hotels in national and international destinations and discounted airline tickets.

Quantifiable outcome

• Over 700,000 hotels accessible to subscribers
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TSI (Travel Solutions International)coreStrategic or Co-development PartnerGlobalis Brasil and Globalis Portugal are active members of TSI, providing access to corporate travel services across more than 30 countries. This partnership enables Grupo Arbo to serve multinational corporate clients with global coverage.
• GO4TRAVELcoreStrategic or Co-development PartnerGlobalis Portugal is a shareholder in GO4TRAVEL, the largest group of Travel and Tourism Agencies in Portugal. This equity position provides strategic integration with the Portuguese travel agency ecosystem.
• LiveUcoreTechnology or IntegrationUcan brought the LiveU brand to Brazil over 10 years ago. LiveU is a pioneer in cellular bonding technology for live content transmission with mobility, security, and quality. Ucan is the exclusive/proprietary operator of LiveU solutions in Brazil.
• World Market Suppliers (Casa do Agente)minorStrategic or Co-development PartnerCasa do Agente has partnerships with suppliers that are a reference in the world market sector. These partnerships guarantee partner travel agents special rates and conditions.
• Garupa (NGO)minorOthersGarupa is an NGO dedicated to sustainable tourism since 2012, with Grupo Arbo companies as founders/supporters. Publishes the Guide to Authentic Brazil, conducts consultancies, and organizes Garupa Expeditions benefiting indigenous communities.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• CVC Corp: Brazil's largest travel and tourism operator offering corporate and leisure travel packages, with similar multi-brand distribution and franchise network. Directly comparable as a Brazilian travel agency group with similar B2C/B2B/B2B2C models.
• Despegar (Decolar.com): Largest online travel agency in Latin America, headquartered in Argentina with strong Brazilian operations. Comparable as a regional OTA competing for both leisure (ViroTrip/Ahoba) and corporate travel spend.
• Hurb (formerly Hotel Urbano): Brazilian online travel agency offering leisure packages, hotels, and experiences to consumers. Comparable as a direct competitor to ViroTrip and Ahoba Viagens in the Brazilian leisure travel market.
• Tour & Viagens: Brazilian travel agency group offering leisure and corporate travel with multi-brand portfolio. Comparable as a domestic competitor with similar multi-segment positioning in the Brazilian travel agency market.

Emerging players

• TVU Networks: Provider of cellular bonding and IP-based live video transmission solutions used by broadcasters globally. Comparable as a direct competitor to LiveU (and by extension, Ucan) in the broadcast transmission technology market Ucan serves in Brazil.
• Dejero: Provider of blended connectivity and cloud-managed live video transport solutions for broadcasters. Comparable to LiveU/Ucan in cellular bonding technology for live broadcasts — relevant competitive benchmark for Ucan's broadcast tech offering.

Broad incumbents

• GL Events: Global events management and venue operator with significant presence in Latin America. Comparable as a competitor to AD Feiras e Congressos and Like Incentive & Events in the MICE/events market.
• Corporate Travel Management (CTM): Australian-headquartered global corporate travel management company that acquired CWT. Competes with Globalis Brasil/Portugal for corporate travel RFPs and offers similar tech-enabled managed travel services.
• BCD Travel: Global corporate travel management company serving multinational clients with tech-enabled booking, expense, and reporting tools. Comparable as a competitor to Globalis Brasil/Portugal in the corporate TMC segment, though at much larger global scale.
• American Express Global Business Travel (Amex GBT): Global corporate travel and expense management provider with significant presence in Latin America. Directly competes with Grupo Arbo's Globalis division for multinational corporate accounts across Brazil and Portugal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/grupo-arbo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Arbo