Argenta

What Argenta does

ARGENTA PARTICIPAÇÕES LTDA is a privately held, family-owned Brazilian business ecosystem headquartered in Flores da Cunha, Rio Grande do Sul, operating 14 integrated companies across fuel retail, B2B fuel distribution, lubricants, aviation, payment services, agricultural inputs, and viticulture. Originally founded as Ditrento in 1985 by brothers Neco and Deunir Argenta, the group entered the fuel sector in 1993 with its first fuel station, achieved the title of largest retail fuel station network in Brazil by 2016 (now 200+ SIM Rede stations across RS, SC, PR, and SP plus 500+ Charrua-branded stations in Southern Brazil), and rebranded to ARGENTA in 2024 as a unified corporate identity. The company reported R$24 billion in revenue for 2024 across the ecosystem, with 6,500 employees and a projected R$27 billion for 2026.

ARGENTA's core platform spans the energy value chain: upstream fuel distribution through SIM Distribuidora (13 bases), Querodiesel (12 TRR bases distributing 237M+ liters in 2025), and Charrua (6th largest distributor in Brazil at ~68,000 m³ monthly); downstream retail through SIM Rede (200+ stations), NEXTA (PETRONAS sublicensee targeting 1,000 stations nationally over five years), and Charrua-branded stations; lubricants and adjuvants through SIM Lubrificantes (PETRONAS licensed), AIVA (used-oil rerrefining into lubricants and AIVA FLUX agricultural adjuvant), and Arlazul (Arla 32); aviation fuel via SIM Aviação (Air BP partnership); payments via A27 (Central Bank-licensed payment institution); and viticulture via Vinícola Luiz Argenta, which launched Brazil's first dealcoholized wine collection (L.A. Zero) using Italian nanofiltration and vacuum distillation technology in 2026. SIM Rede acquired TotalEnergies' Brazil distribution operations in 2024 and became the first official PETRONAS licensee outside Malaysia.

ARGENTA serves both B2C customers (individual motorists, wine consumers, enotourism visitors) and B2B customers (commercial fleet operators, agricultural producers, aviation operators) primarily in Southern Brazil with expanding national reach through PETRONAS. Go-to-market combines franchise/licensed-operator station models, wholesale fuel distribution, direct enterprise sales for fleet and aviation, and digital channels (SIM Rede app with 1M+ users, Charrua Direta platform, A27 payment institution). Revenue is generated primarily through transaction-based fuel and lubricant sales with B2B pricing negotiated contractually and retail pricing varying by location and market conditions.

Name

Argenta

Legal name

ARGENTA PARTICIPAÇÕES LTDA

Website

https://grupoargenta.com.br

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

ARGENTA is a privately held Brazilian family-owned ecosystem of 14 companies operating the largest retail fuel station network in Brazil (200+ SIM Rede stations), fuel distribution, lubricants, aviation fuel, payments, and a winery, serving motorists, fleets, agricultural, and aviation customers across Southern Brazil with expanding national reach through PETRONAS.

Ownership category

akta.pro rank

Product category

Fuel Distribution and Retail

NAICS

Petroleum Bulk Stations and Terminals (424710), Petroleum and Petroleum Products Merchant Wholesalers (4247), Petroleum Lubricating Oil and Grease Manufacturing (324191), Beverage Manufacturing (3121)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Petroleum Bulk Stations & Terminals (5171), Beverages (2080)

akta.pro primary industry

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)

akta.pro secondary industries

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Packaging, Filling & Private Label / Contract Manufacturing (EUALAJAD)

Keywords

• Fuel distribution services
• Convenience retail network
• Lubricant distribution
• Aviation fuel supply
• Wine production

Headquarters

HQ city

Flores da Cunha

HQ country

Brazil

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Retail - SIM Rede: Revenue from retail fuel sales through 200+ SIM Rede fuel stations across RS, SC, PR, and SP, including convenience stores and car wash services. Stations operate under franchise model with standardized branding and operations.
2. Fuel Distribution - SIM Distribuidora, Querodiesel, Charrua: B2B fuel distribution through 13+ bases ensuring supply to retail stations and direct customers. Charrua distributes ~68,000 m³ monthly, ranking 6th largest distributor in Brazil. Querodiesel operates 12 distribution bases with 237 million liters distributed in 2025.
3. PETRONAS Branded Stations - NEXTA: Revenue from PETRONAS branded fuel stations operated by NEXTA as sublicensee, with 300+ stations in portfolio and plan to reach 1,000 stations nationally. Includes complementary services like convenience stores, oil changes, and car washing.
4. Lubricants - SIM Lubrificantes, AIVA, Arlazul: Sale of PETRONAS lubricants for light and heavy vehicles, agricultural and industrial segments. AIVA produces lubricants from rerrefined oils and launched FLUX agricultural adjuvant. Arlazul produces automotive Arla 32.
5. Wine and Sparkling Wine - Vinícola Luiz Argenta: Direct sales of premium wines and sparkling wines from Luiz Argenta winery in Flores da Cunha. New L.A. Zero desalcoholized collection expands market to wellness-conscious consumers.
6. Digital Services - SIM Rede App, A27: Digital toll payment services, fuel discounts, convenience promotions, and station locator through SIM Rede app with 1M+ users. A27 provides payment institution services for ecosystem.
7. Fuel Logistics - FrotaÚnica: Logistics services for fuel transportation ensuring safe and efficient supply across different regions.

Go-to-market motion2 records

Distribution channels10 records

Marketing channels7 records

Core offering

Argenta operates a diversified ecosystem of 14 companies covering retail fuel sales through the SIM Rede station network, B2B fuel distribution via SIM Distribuidora, Querodiesel, and Charrua, PETRONAS-branded lubricant distribution through SIM Lubrificantes, aviation fuel services through SIM Aviação, and PETRONAS-branded station expansion via NEXTA. The ecosystem also produces premium wines and the L.A. Zero dealcoholized collection at Vinícola Luiz Argenta, performs used-oil rerrefining into lubricants and the FLUX agricultural adjuvant at AIVA, runs a Central Bank-licensed payment institution at A27, produces Arla 32 automotive urea at Arlazul, and provides fuel logistics through Frotanica. Customers include individual motorists, commercial fleet operators, agricultural producers, aviation operators, and wine consumers across Southern Brazil with national expansion underway.

Product overview

ARGENTA is a diversified Brazilian business ecosystem comprising 14 integrated companies operating primarily in the energy, fuel distribution, convenience retail, and viticulture sectors. The ecosystem includes: SIM Rede (largest retail fuel station network in Brazil with 200+ stations), SIM Distribuidora (fuel distribution with 13 bases), SIM Lubrificantes (PETRONAS lubricant distribution), Querodiesel (TRR fuel distribution), Charrua (6th largest fuel distributor in Brazil), A27 (Central Bank-licensed payment institution), AIVA (used oil rerrefining), NEXTA (PETRONAS fuel station expansion nationwide), Luiz Argenta (award-winning winery), SIM Aviação (aviation fuel), Arlazul (Arla 32 production), FROTAÚNICA (fuel logistics), and ARGENTA Participações (holding company). Key products include SIM ATIVA high-performance aditized gasoline, L.A. Zero dealcoholized wine collection, AIVA FLUX agricultural adjuvant, and various digital platforms (SIM Rede App, Charrua Direta, Conexão Charrua, APP Charrua). The ecosystem operates in South, Southeast, and Midwest Brazil with presence expanding nationally.

Differentiator

Problem solved

Functional benefit

Products and services

• SIM Rede Fuel Station Network Largest retail fuel station and convenience store network in Brazil, operating 200+ units across Rio Grande do Sul, Santa Catarina, Paraná, and São Paulo under a franchise/licensed operator model with standardized branding, offering fuels, convenience items, and car wash services to individual motorists and small businesses.
• SIM Distribuidora Fuel Distribution B2B fuel distribution operation with 13 distribution bases across Brazil, supplying fuel to retail stations and direct commercial customers with high-performance logistics, focusing on safety and reliability.
• SIM Lubrificantes PETRONAS Lubricant Distribution Licensed PETRONAS Lubrificantes distributor in São Paulo and Rio Grande do Sul, commercializing a complete lubricant portfolio for light vehicles, heavy vehicles, agricultural, and industrial segments.
• Querodiesel TRR Fuel Distribution Reference TRR (transport-retailer) fuel distribution company in Rio Grande do Sul, operating 12 distribution bases and distributing over 237 million liters in 2025, supplying high-quality fuels directly to consumers and commercial accounts.
• Charrua Fuel Distribution 6th largest fuel distributor in Brazil and 3rd largest in Rio Grande do Sul, commercializing approximately 68,000 cubic meters of fuels monthly across 500+ branded stations, featuring exclusive products like Charrua Plus aditized gasoline and Diesel Plus.
• A27 Payment Institution Services Payment institution licensed by the Central Bank of Brazil developing digital payment solutions tailored to enhance the ARGENTA ecosystem, partners, and clients, including toll payment processing via Pix.
• AIVA Used Oil Rerrefining and Environmental Solutions Collection and rerrefining of used lubricating oils (OLUC) through bauxite filtration into high-performance lubricants and the FLUX agricultural adjuvant, with zero solid waste generation, serving industrial and agricultural sectors.
• SIM Aviação Aviation Fuel Aviation fuel supply and services for commercial aviation, executive aviation, and bulk market customers in Centro-Oeste and Sul Brazil through partnership with Air BP.
• Vinícola Luiz Argenta Wines and Sparkling Wines Award-winning winery in Flores da Cunha (RS) producing premium wines, sparkling wines, and the L.A. Zero dealcoholized collection, with direct-to-consumer sales and enotourism experiences at the winery location.
• NEXTA PETRONAS Branded Stations PETRONAS-branded fuel station operations in South, Southeast, and Midwest Brazil as official sublicensee, with 300+ stations in portfolio, offering fuel, convenience stores, oil changes, and car washing services.
• Arlazul Arla 32 Automotive Urea Producer of Arla 32 automotive urea with 100% own manufacturing at high-standard quality for diesel vehicle emissions systems.
• Frotanica Fuel Logistics Dedicated fuel logistics services ensuring safe and efficient supply across different regions, supporting the group's entire energy supply chain.
• SIM ATIVA High-Performance Additized Gasoline Premium aditized gasoline product developed with German additive technology for the SIM Rede fuel station portfolio, offering enhanced engine protection and cleaning for flex, hybrid, and direct injection engines.
• L.A. Zero Dealcoholized Wine Collection Pioneering Brazilian dealcoholized wine and sparkling wine collection from Vinícola Luiz Argenta, produced using Italian nanofiltration and low-temperature vacuum distillation to remove alcohol while preserving aromatic profile and terroir expression, targeting wellness-conscious consumers.
• AIVA FLUX Agricultural Adjuvant Agricultural adjuvant formulated with high-purity light mineral oil that improves spray uniformity and coverage on leaf surfaces, increases active ingredient penetration, and reduces drift, evaporation, and wash-off losses, compatible with herbicides, fungicides, insecticides, and acaricides.

Quantifiable outcome

• SIM Rede reached 200 stations in February 2026
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered flagship, core, minor and major.

• PETRONASflagshipOEM/ Whitelabel/ Licensing Partner · 1 January 2025NEXTA Distribuidora operates as the official PETRONAS sublicensee for fuel stations in Brazil, first licensee outside Malaysia. Expansion began in 2025 bringing PETRONAS stations to RS (Gramado, Porto Alegre) from initial SP presence. Plan to reach 1,000 stations nationally in 5 years. PETRONAS also licensed to SIM Lubrificantes for lubricant distribution in SP and RS. Partnership includes Charrua Lub co-branded locations.
• CSG (Companhia de Saneamento de Garibaldi)coreTechnology or Integration · 1 January 2025CSG partnership enables electronic toll payment integration in the SIM Rede app for free flow tolling on ERS-122, ERS-240, and ERS-446 highways in Rio Grande do Sul. Users can register vehicles and pay tolls via Pix through the app.
• Nestlé ProfessionalminorStrategic or Co-development Partner · 1 January 2025Partnership brought the first KitKat® Achocolatado themed store in Brazil to SIM Rede Gramado station. Nestlé Professional developed the beverage product for high-rotation operations; SIM provided retail space and themed store format. Action extended to other cities through itinerant tasting events.
• Wine LocalsminorGTM or Marketing Partner · 1 January 2025Vinícola Luiz Argenta and SIM Rede participated as mantainers in Pipa Parade project organized by Wine Locals with curatorial direction from André Venzon. Project featured wine-pipe art across 10 cities in Serra Gaúcha, celebrating 150 years of Italian immigration.
• Hospital de Clínicas de Porto Alegre (HCPA)minorOthers · 1 January 2025ARGENTA and SIM Rede sponsored the 5th Caminhada dos Transplantados organized by HCPA in Porto Alegre. Event mobilized ~650 participants to celebrate organ donation and transplantation.
• TotalEnergiesmajorChannel Partner/ Reseller/ Distributor · 1 January 2024ARGENTA acquired TotalEnergies distribution operations in Brazil in 2024, expanding its fuel distribution footprint in the country.
• Air BPcoreStrategic or Co-development Partner · 1 January 2023SIM Aviação was founded in 2023 through partnership with Air BP, a leading aviation fuel supplier. Partnership enables aviation fuel services for commercial, executive, and bulk markets in Centro-Oeste and Sul Brazil.
• WEGAminorChannel Partner/ Reseller/ DistributorSIM Lubrificantes distributes WEGA filters as part of complementary automotive products portfolio alongside lubricants.

Scale indicators15 records

Recent moves21 records

Expansion highlights6 records

Direct peers

• Ale Combustíveis: Regional fuel distributor with strong presence in Southern Brazil, including Rio Grande do Sul and Santa Catarina. Highly comparable to Charrua and Querodiesel in business model, geographic focus, and customer segments.
• Miolo Wine Group: Largest wine exporter in Brazil, producing premium and entry-level wines across multiple Brazilian regions. Comparable to Vinícola Luiz Argenta within ARGENTA's wine business as a national-scale Brazilian wine producer with similar distribution channels.
• Ipiranga: Major Brazilian fuel station network and lubricant distributor controlled by Cosan, Ultra, and Petrobras. Directly competes with SIM Rede on station count, with AMPIA convenience-store format and Texaco lubricant distribution paralleling ARGENTA's PETRONAS/Charrua network.
• Raízen: Joint venture between Cosan and Shell, Raízen is Brazil's largest fuel distributor and operates the Shell-branded station network nationwide. Directly comparable to ARGENTA in fuel retail (station network), B2B distribution, lubricants, and integrated downstream operations, but at materially larger national scale.
• Casa Valduga: Premium Brazilian sparkling and still wine producer in Serra Gaúcha with established enotourism operations. Comparable to Vinícola Luiz Argenta in premium positioning, Serra Gaúcha origin, and visitor/winery experience offerings.
• Vibra Energia: Formerly BR Distribuidora (Petrobras legacy), Vibra is Brazil's largest fuel distributor with extensive B2B and retail operations. Comparable to ARGENTA's Charrua, SIM Distribuidora, and Querodiesel businesses, with overlapping geographic coverage and customer base in commercial and retail fuel supply.
• Salton: Major Brazilian wine producer headquartered in the Serra Gaúcha region, with a broad sparkling and still wine portfolio. Closest geographic and product peer to Vinícola Luiz Argenta, including competition in the dealcoholized wine segment.

Broad incumbents

• Cosan: Brazilian conglomerate controlling Ipiranga, Raízen, and other downstream assets. Comparable as a diversified fuels-and-mobility platform, but operating at significantly larger scale and with public-market capital access that ARGENTA lacks.
• Shell Brasil: International integrated oil major operating fuel retail, lubricants, and B2B fuel distribution in Brazil through the Shell brand and the Raízen JV. Overlaps with ARGENTA's PETRONAS-licensed fuel and lubricant activities but at much larger global scale and capital base.
• Petrobras: Brazilian state oil company controlling crude supply, refining, and downstream wholesale pricing. Shapes the fuel-pricing environment for ARGENTA's distribution and retail subsidiaries, and previously held a stake in Ipiranga; comparable as the dominant upstream/downstream incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/grupoargenta

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Argenta