G3 Automotive Veiculos

What G3 Automotive Veiculos does

G3 Automotive Veiculos, operating commercially as Grupo Automotive, is a family-owned multi-brand automotive dealership group headquartered in Araruama, Rio de Janeiro, Brazil. The company operates 14 physical showrooms across the Região dos Lagos and Norte Fluminense regions of Rio de Janeiro state and is the authorized retailer for eight international OEMs: Fiat, Jeep, Peugeot, Citroën, Renault, Hyundai, BYD, and Caoa Chery. The legally registered entity is G9 Automotive Veículos Ltda, a private Brazilian sociedade limitada with no disclosed institutional shareholders, external funding rounds, or public listing.

The group's revenue is generated principally through new vehicle sales, supplemented by three adjacent lines: Automotive Seminovos (certified pre-owned vehicle sales), Automotive Seguros (auto, residential, and life insurance brokerage through partnerships with major insurers), and Locadora (vehicle rental and subscription). Pricing is not publicly disclosed and operates on a per-vehicle quote basis dependent on model, specification, and financing.

Go-to-market is direct-to-consumer retail: customers purchase at physical showrooms or initiate contact via WhatsApp CRM at (22) 2321-9000. Headcount is reported at 300+ direct collaborators (or 500+ counting direct and indirect jobs combined). No specific founding year, management team roster, revenue figure, capital structure, or post-2020 strategic events were disclosed in the available source material.

Name

G3 Automotive Veiculos

Legal name

G9 AUTOMATIVE VEÍCULOS LTDA

Website

https://grupoautomotive.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Family-owned multi-brand automotive dealership group operating 14 showrooms across Rio de Janeiro state in Brazil, retailing new vehicles from eight OEMs including Fiat, Jeep, Renault, Hyundai, BYD, and Caoa Chery, plus insurance, used vehicles, and rental services.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

Automobile Dealers (4411), New Car Dealers (44111), Used Car Dealers (44112)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro industry

PRIMARYTHADACAB

Third-Party Car Subscription Platforms (Multi-Brand Aggregators)

Travel & Hospitality/Car Rental & Mobility Services/Car Subscription Services

SECONDARYFSAJALAD

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors)

Financial & Insurance/Insurance — Motor, Property & Casualty/Warranty & Service Contract / Mechanical Breakdown Insurance

SECONDARYFSAKADAL

Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans)

Financial & Insurance/Lending & Consumer Finance/Auto Lending & Vehicle Finance

SECONDARYTHADAAAH

Specialty Vehicle Rentals (SUVs, Convertibles, 4x4)

Travel & Hospitality/Car Rental & Mobility Services/Traditional Car Rental (Airport & Off-Airport)

Keywords

• Automotive dealership services
• New vehicle sales
• Pre-owned vehicle sales
• Auto insurance brokerage
• Vehicle rental services

Headquarters

HQ city

Araruama

HQ country

Brazil

HQ region

Latin America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new vehicles from multiple brands including Fiat, Jeep, Peugeot, Citroën, Renault, Hyundai, BYD, and Caoa Chery through dealership showrooms across Rio de Janeiro state.
2. Used Vehicle Sales (Seminovos): Sale of pre-owned vehicles through Automotive Seminovos brand, providing certified used cars to customers.
3. Insurance Services: Automotive Seguros offers auto insurance, residential insurance, and life insurance products through partnerships with major insurers.
4. Car Rental/Subscription: Vehicle rental and subscription services offered through the Locadora division.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

G3 Automotive Veiculos, operating under the Grupo Automotive brand, runs a network of 14 authorized automotive dealerships across Rio de Janeiro state selling new vehicles from eight brands (Fiat, Jeep, Peugeot, Citroën, Renault, Hyundai, BYD, and Caoa Chery). The group also sells certified pre-owned vehicles through its Automotive Seminovos division, brokers auto, residential, and life insurance through Automotive Seguros, and offers car rental and subscription services via its Locadora division.

Product overview

Grupo Automotive is an automotive dealership group operating as a multi-brand platform across Rio de Janeiro state. The group offers new and pre-owned vehicle sales through 14 stores representing 8 brands (Fiat, Jeep, Peugeot, Citroën, Renault, Hyundai, BYD, and Caoa Chery), supplemented by Automotive Seguros (insurance services) and Locadora (car rental/subscription). The core offering is vehicle sales across multiple locations from Campos dos Goytacazes to Maricá, with supporting services for financing, insurance, and vehicle rental.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales (Multi-Brand Dealerships) Authorized retail sale of new vehicles from eight international brands, operated through 14 physical dealership showrooms across Araruama, Campos dos Goytacazes, São Pedro da Aldeia, Maricá, Macaé, Cabo Frio, and Nova Friburgo for individual consumers in Rio de Janeiro state.
• Pre-Owned Vehicle Sales (Automotive Seminovos) Certified pre-owned vehicle sales division providing used cars from multiple brands to individual consumers in Rio de Janeiro state.
• Insurance Brokerage Services (Automotive Seguros) Auto, residential, and life insurance brokerage including collision, theft, fire, and third-party coverage with 24-hour assistance, offered to vehicle buyers and regional consumers in Rio de Janeiro state.
• Car Rental and Subscription (Locadora) Vehicle rental and subscription services offering flexible vehicle access solutions for customers in Rio de Janeiro state.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• FiatcoreOthersAuthorized Fiat dealership operation with dedicated showroom in Araruama, São Pedro da Aldeia, and Maricá. Part of Grupo Automotive's multi-brand dealership network.
• JeepcoreOthersAuthorized Jeep dealership (Jeep Lake) operating in Cabo Frio, representing the Jeep brand within the group.
• RenaultcoreOthersAuthorized Renault dealership (Renault Auto France) with locations in Campos dos Goytacazes, Macaé, and São Pedro da Aldeia.
• HyundaicoreOthersAuthorized Hyundai dealership (Hyundai Montreal) with locations in São Pedro da Aldeia, Macaé, and Nova Friburgo.
• BYDcoreOthersAuthorized BYD dealership (BYD Automotive) operating in São Pedro da Aldeia, representing the Chinese electric vehicle brand.
• PeugeotcoreOthersAuthorized Peugeot dealership operating in Cabo Frio.
• CitroëncoreOthersAuthorized Citroën dealership operating in Cabo Frio.
• Caoa CherycoreOthersAuthorized Caoa Chery dealership operating under the Caoa Chery brand, representing the Chinese Chery vehicles distributed by Caoa Group.
• Major Insurance ProvidersminorStrategic or Co-development PartnerAutomotive Seguros operates with strategic partnerships with major insurance companies to provide auto, residential, and life insurance products.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Localiza: Brazil's largest car rental and fleet operator with a subscription-style product (Localiza Meoo). Comparable via the Locadora subscription arm and shared Brazilian consumer mobility customer base, though materially larger and publicly listed.
• Lithia Motors: US multi-brand dealer group that has scaled through regional roll-ups and brand-mix expansion. Provides comparable trajectory for a mid-sized dealer group pursuing growth through additional OEM authorizations.
• AutoNation: Largest US multi-brand automotive dealer with hundreds of stores. Useful international benchmark for diversified dealership group economics, F&I attach, and used-car (AutoNation USA) strategy.
• Group 1 Automotive: US-based multi-brand automotive retailer with new, used, and F&I revenue streams. Closest international analogue for diversified revenue mix (new + used + finance/insurance).
• Movida: Brazilian car rental and subscription operator (Movida 360) overlapping with Locadora's subscription model. Useful peer for benchmarking recurring-revenue economics in Brazilian vehicle subscription.

Emerging players

• CarMax: Largest US used-car retailer. Comparable to Automotive Seminovos for benchmarking certified pre-owned operations, captive trade-in supply from new-vehicle sales, and used-car unit economics.

Direct peers

• Grupo Águia Branca: Brazilian multi-brand automotive dealer group operating across multiple states. Closest analogue in business model: multi-brand, multi-state authorized dealership portfolio with adjacent services.
• Grupo Saga: Brazilian multi-brand automotive dealer group with a similar multi-OEM authorized dealership model and regional/state-level coverage. Directly comparable in franchise mix and revenue diversification.
• Disbrave (Grupo Disbrave): Brazilian dealership group representing multiple brands. Comparable in multi-brand franchise structure, regional concentration, and reliance on OEM authorizations.

Regional players

• Tropigéssia (Tropicool / regional Brazilian dealers): Smaller regional Brazilian multi-brand dealer group. Comparable in scale, regional state-level concentration, and reliance on franchise relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/renaultautofrance
• LinkedInlinkedin.com/company/g3-automotive-veiculos

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G3 Automotive Veiculos