CimentArt

What CimentArt does

CimentArt is a privately held Spanish manufacturer of microcement decorative coatings, founded in 2010 and headquartered in Sant Joan d'Alacant, Alicante. The company produces continuous, jointless coating systems based on cement, fine aggregates, resins, and additives, organized into waterproof microcements (the AQUA range), marbled finishes (ICEM, MICROSTUCCO, FINO TRADITIONAL), metallic and oxide effects, decorative sealers and varnishes, surface-preparation products, and a dedicated pool-coating line branded CEMPOOL. Its core technical differentiator is the 2017 launch of the world's first 100% waterproof ready-to-use microcement system, and the firm was the first exclusive microcement factory globally to obtain both ISO 9001 (quality) and ISO 14001 (environmental) certifications.

The company monetizes through direct sales of branded microcement products, training and certification programs for applicators, and a five-tier distribution franchise architecture spanning CimentArt Professional applicators, Application Centres (CACs), regional Delegations, Distribution Centres (CDCs), and full Organization franchises. It serves architects, interior designers, pool contractors, construction companies, and end homeowners across more than 35 countries on five continents, with named delegation partners in markets such as China, Norway, Finland, the Netherlands, and Latvia, and claimed cumulative coverage of more than 10 million m² applied worldwide. Revenue is generated primarily through one-time product sales (with budgets quoted on a project basis in euros) supplemented by training services and franchise/licensing arrangements with territorial partners, while end customers are reached via the certified professional network and showrooms rather than direct retail.

Operationally, CimentArt is founder-controlled under CEO/Founder Juan Aranda, with approximately 27 employees at its Alicante headquarters and manufacturing facility, and no disclosed institutional investors or external funding beyond minor regional export-promotion grants. The firm has accumulated industry recognition including four consecutive "Best Microcement Manufacturer in Europe" awards (2019–2022), the Global 100 Best Microcement Solutions Manufacturer 2024, and the Microcement Experts 2024 designation.

Name

CimentArt

Legal name

CIMENTART MICROCEMENT SL

Website

https://grupocimentart.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

CimentArt is a Spanish manufacturer of microcement decorative coatings serving architects, contractors, applicators, and homeowners through a five-tier delegation and franchise network spanning 35+ countries across five continents.

Ownership category

akta.pro rank

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Industrial & Protective Coatings (IMAEAGAB)

akta.pro secondary industry

Application Equipment & Coating Services (Contract Coating, Surface Prep) (IMAEAGAL)

Keywords

• Decorative coating manufacturing
• Microcement production systems
• Waterproof microcement coatings
• Pool coating systems
• Continuous decorative finishes

Headquarters

HQ city

Sant Joan d'Alacant (Alicante)

HQ country

Spain

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Microcement Product Sales: Direct sales of microcement products (ready-to-use and traditional), sealers, varnishes, primers, and preparation materials to professionals and delegations. Products sold include AQUA waterproof microcements, ICEM, MICROSTUCCO, TRADITIONAL, METALLIC, OXIDE finishes, and pool coatings.
2. Professional Training Programs: Training courses for applicators on CimentArt product application. Training is provided at company facilities and enables professionals to become certified CimentArt applicators.
3. Delegation and Franchise Licensing: Revenue from establishing CimentArt delegations and distribution centres in new territories. Delegations are required to maintain stock and provide training, sales, and application services in their geographic areas.
4. Application Services: Through delegations and authorized centres, CimentArt provides or facilitates microcement application services. Budget forms offer material-only or material-with-labor options.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

CimentArt manufactures and sells microcement (a continuous, jointless decorative coating) under multiple systems including AQUA waterproof, marbled (ICEM, MICROSTUCCO, TRADITIONAL), metallic, and oxide finishes, along with sealers, varnishes, pool coatings, and surface preparation products. Products are manufactured at the company's Alicante facility and distributed through a multi-tiered network of international delegations, distribution centres, application centres, and certified professional applicators across 35+ countries. The company also provides professional training programs and licensing for delegation/franchise partners.

Product overview

CimentArt is a manufacturer of microcement (microcemento), a continuous decorative coating system. The product portfolio is organized into several categories: (1) Waterproof Microcements (AQUA QUARTZ, AQUA NATURE, AQUA STONE, Microhormigão AQUA) for wet areas like bathrooms, kitchens, and exteriors; (2) Marbled Microcements (FINO TRADITIONAL, ICEM, MICROSTUCCO) for high-decoration aesthetic finishes; (3) OXIDE and METALLIC microcements for specialized decorative effects; (4) Decorative Varnishes (Barniz WB, Barniz HARD SB, MICROESFERAS, Protect WALLS) for surface finishing; (5) High Decorative Sealants (STD, METALLIC, OXISEALER, Activity OXIDE, CimentWAX, LUMINISCENTE) for specialized finishes; (6) Surface Preparation products (Resina MEZCLA, Puente unión PLUS, fibreglass mesh, KONCRET BASE, BASE Paredes, Aqua BASE) for substrate preparation; (7) Pool Coating Systems (CEMPOOL, Anti LEAK) for swimming pools; and (8) Moisture Treatment products (Cement DRY, Epox JOINTS). The company also launched NerStone in 2023 as the first draining pavement for exteriors and showers.

Differentiator

Problem solved

Functional benefit

Brands

• CEMPOOL: Pool coatings and microcement solutions for swimming pools
• Aqua System
• ICEM System
• MICROSTUCCO

Named customers2 records

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered minor and core.

• European Centre for Business and Innovation (CEEI)minorStrategic or Co-development PartnerAs an innovation company in the manufacture and development of decorative products, CimentArt has been part of the CEEI network, supporting innovation and business development.
• International Delegation PartnerscoreChannel Partner/ Reseller/ DistributorNetwork of 25+ delegation partners across 35+ countries including Germany (cimentart.de), Australia (cimentartaus.com), Belgium (cimentart.be), France (cimentart.fr), Italy (cimentart.it), UK (cimentart.co.uk), USA (cimentartusa.com), Portugal (cimentart.pt), Japan (cimentartjapan.com), Singapore (cimentart.sg), and others. Each delegation is responsible for training, sales, and application in their geographic area.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• MyRevest: MyRevest (by Ciments Revestir) is another Spanish-origin microcement specialist with a comparable product catalog and applicator-training model. It targets the same residential and commercial renovation segments as CimentArt.
• Luxury Concrete: Luxury Concrete is a Spanish microcement manufacturer offering ready-to-use microcement systems, sealers and training to applicators across Europe and internationally. It directly competes with CimentArt's AQUA, ICEM and TRADITIONAL product lines for the same architect/applicator channel.
• Topciment: Topciment is a Spanish manufacturer of microcement and decorative coatings with a very similar product range (ready-to-use microcement, waterproof systems, finishes) and overlapping global distribution model. It is the most direct head-to-head competitor to CimentArt in the microcement category.

Broad incumbents

• Mapei: Mapei is a global Italian manufacturer of building chemicals including decorative resins and microcement-style coatings. While much larger and broader than CimentArt, it addresses the same architectural/contractor channel for seamless decorative finishes.
• Kerakoll: Kerakoll is an Italian manufacturer of adhesives, sealants and decorative finishes including microcement-based systems (e.g., Kerakoll Decor). It competes with CimentArt's decorative/seamless coating lines but as part of a much broader construction chemicals portfolio.
• Sika: Sika is a Swiss multinational with a broad flooring and coatings portfolio including resin and decorative screed systems that overlap with CimentArt's microcement/seamless floor offerings in commercial construction projects.
• Sto Corp: Sto is a German specialist in facade coatings, renders and decorative finishes with strong European brand recognition. It overlaps with CimentArt's decorative wall and exterior coating business in commercial and residential construction.
• Saint-Gobain Weber: Saint-Gobain Weber produces facade renders, floor screeds and decorative finishes including microcement-style systems. It is a broader construction chemicals incumbent that targets similar architects, contractors and renovation segments as CimentArt.
• Caparol (DAW Group): Caparol/DAW is a large European manufacturer of architectural paints, plasters and decorative coatings. It competes at the architectural specifier level for high-decoration wall and facade finishes, an adjacent but broader category than CimentArt's microcement.
• BASF (Master Builders Solutions): BASF's Master Builders Solutions division supplies construction chemicals including resin flooring and coating systems. It is a far larger incumbent whose decorative/seamless flooring systems overlap with CimentArt's offerings in commercial projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/grupocimentart
• Instagraminstagram.com/cimentart_microcement
• YouTubeyoutube.com/channel/UCZqYFH3Yf9R
• LinkedInlinkedin.com/company/cimentart

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CimentArt