Cibeles Mailing S.A.

What Cibeles Mailing S.A. does

Cibeles Mailing S.A., operating under the Grupo Cibeles brand, is a Spanish integrated direct-marketing services provider founded in 1996 in Madrid by Director General Raúl Barberá. The company operates a 7,500 m2 central production facility in Getafe and a 3,000+ m2 logistics center in Tres Cantos, employing 150 professionals across offset and digital printing, UV LED and large-format printing, in-house envelope manufacturing, mechanical and manual mail manipulation, retractilation and biodegradable bagging, daily postal operations, and a wholly-owned logistics subsidiary (Cibeles Logistics, established 2007). It holds status as Correos Commercial Agent No. 1 in Spain and operates a 20-vehicle own fleet for collection, delivery, and postal admission, providing end-to-end single-vendor execution of direct marketing campaigns.

The business serves B2B enterprises, Spanish public administration (with maximum Category D procurement qualification >€600K in groups L, M, R), and financial/insurance institutions requiring ISO 27001-certified handling of sensitive data. Revenue is generated primarily through professional-services fees for printing, manipulation, fulfillment, and distribution, plus unit-based pricing on manufactured envelopes and bags (€19.90–€116.90 per millar) and transactional fees on postal services. Distribution channels combine direct sales via dedicated commercial staff and a private client portal with official Correos postal admission.

The technology stack is industrial-print centered (Konica Minolta digital color, 12 envelope stuffers from Pitney Bowes, Kern, CMC, and Bell & Howell, intelligent barcode reading, 100% biodegradable OK BIOBASED film) augmented by digital-channel offerings (email marketing with whitelist servers and bounce management, telemarketing under RGPD/ISO 27001, geomarketing segmentation). Quality and compliance certifications (ISO 9001, ISO 14001, ISO 27001, OHSAS 18001, OK BIOBASED 4-star, GDPR/Ley Orgánica 3/2018) form a formal credential stack supporting both regulated-industry and public-sector revenue. The company operates exclusively within Spain with no disclosed external investors, funding rounds, or M&A activity.

Name

Cibeles Mailing S.A.

Legal name

Cibeles Mailing S.A.

Website

https://grupocibeles.es

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Cibeles Mailing S.A. (Grupo Cibeles) is a Madrid-based integrated direct-marketing services provider, founded 1996, offering printing, envelope manufacturing, mail manipulation, logistics, and postal distribution to B2B enterprises, Spanish public administration, and financial/insurance clients as Correos' No. 1 commercial agent in Spain.

Ownership category

akta.pro rank

Product category

Direct Marketing Services

NAICS

Direct Mail Advertising (54186), Advertising Material Distribution Services (54187), Advertising Agencies (541810)

SIC

Services-Direct Mail Advertising Services (7331), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• Direct marketing services
• Commercial printing services
• Mail processing services
• Postal distribution services
• Logistics and fulfillment

Headquarters

HQ city

Getafe

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Direct Marketing Services: Full range of integrated direct marketing services including printing, personalization, envelope manufacturing, manual and mechanical manipulation, bagging, retractilation, and distribution. Revenue generated through service fees for these comprehensive solutions.
2. Logistics and Fulfillment: Storage, picking, fulfillment, and distribution services for promotional materials and client merchandise. Includes real-time stock reporting and web-based access for clients.
3. Printing Production: Offset and digital printing services for business documents, promotional materials, large format printing, UV LED printing on various materials, and personalization services.
4. Postal Services: As Correos commercial agent and collaborator entity, manages mail distribution, daily mail, certificates, billing, and other postal services on behalf of clients.
5. Envelope and Packaging Sales: Direct sales of manufactured envelopes and bags in various sizes and specifications, with or without printing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Grupo Cibeles provides integrated direct marketing solutions from a single supplier, covering offset and digital printing, envelope manufacturing, manual and mechanical mail processing, bagging and shrink wrapping, postal distribution through Correos, and logistics and fulfillment services. The company also offers digital marketing support including email marketing, telemarketing, geomarketing, and database management with GDPR compliance. It serves as Correos' No. 1 commercial agent in Spain, enabling end-to-end campaign execution from creative design through final delivery.

Product overview

Grupo Cibeles is an integrated direct marketing service provider offering a comprehensive suite of printing, mail processing, and logistics solutions. The core portfolio includes offset and digital printing (Offset y Digital), large format printing (Gran Formato), and UV LED printing for direct application on various materials. Supporting services include envelope manufacturing (Fabricación de Sobres), billing document generation (Billing), and personalization via sublimation. Mail processing capabilities span manual (Manipulados Manuales) and mechanical (Manipulados Mecánicos) envelope stuffing with 12 machines from major brands, plus shrink wrapping and bagging (Embolsados) using 100% biodegradable film. Distribution services include daily postal operations (Correo Diario), logistics and fulfillment (Logística via Cibeles Logistics subsidiary), and commercial postal agent services (Correos). Digital marketing offerings encompass email marketing with tracking (E-marketing), telemarketing, geomarketing segmentation, database management with GDPR compliance, and creative design services. The company also provides point-of-sale advertising (PLV), promotional gifts (Regalo Promocional), and promotional logistics (Promociones). All services are managed through a single advisor-supplier relationship for integrated campaign execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Offset and Digital Printing Offset and digital printing services for corporate documents, invoices, forms, promotional materials, catalogs, posters, envelopes, packaging, and point-of-sale displays in various formats on paper, plastic, and cardboard.
• Large Format Printing Large format digital printing for banners, billboards, canvas, textiles, acrylic, PVC forex, aluminum dibond, signage, floor graphics, and promotional displays with 7-color system achieving photographic quality and up to 5-year exterior durability.
• UV LED Printing UV LED printing technology enabling direct printing on acrylic, wood, cardboard, plastic, metal, leather, and fabric, including 3D objects and cylindrical items at 360 degrees with white ink and varnish effects.
• Envelope Manufacturing In-house envelope and envelope-bag manufacturing in certified FSC and PEFC papers, with offset and digital printing capabilities including bar code personalization for direct mail campaigns.
• Billing Document Generation Personalized printed document generation from PDF and TXT files, including invoices, payroll, transpromotional, and transactional mailings.
• Manual Mail Processing Manual mail processing services including envelope stuffing for mailings and invoices, presentation folder creation, welcome packs, and precision weighing and sorting by route, postal code, and distribution requirements.
• Mechanical Mail Processing Mechanical mail processing using 12 envelope stuffers from Pitney Bowes, Kern, CMC, and Bell & Howell, supporting intelligent envelope matching, coincidence processing, continuous paper cutting, folding up to 8 bodies, and complete document assembly with or without coupon responses.
• Bagging and Shrink Wrapping Shrink wrapping and bagging services for newspapers, magazines, blisters, and commercial/promotional mailings, featuring 100% biodegradable film certified by Vincotte and EN 13432, with optional postal code classification.
• Telemarketing Services Telemarketing services including inbound and outbound call management, coupon recording and custody compliant with RGPD and ISO 27001 standards.
• Point-of-Sale Advertising (PLV) Point-of-sale advertising materials including signage, displays, price tags, posters, totems, hanging displays, gondola shelving, and islands for retail environments.
• Daily Postal Services (Correo Diario) Daily mail and postal services including correspondence collection and processing, certificate handling, billing, custom tracking codes, burofax, parcel services, mail bag services, envelope and bag processing, and bank documentation handling.
• Logistics and Fulfillment (Cibeles Logistics) Full logistics operations via Cibeles Logistics subsidiary including stock reception, storage with climate control, order preparation, shipment, delivery tracking, and fulfillment services in over 3,000 m2 facilities with 4,000+ pallet capacity.
• Correos Commercial Agent Services Commercial postal agent services for Correos with transportation network for shipment collection, bulk admission center delivery, official rates and invoices, and postage optimization.
• Creative Design Services Creative design and layout services for campaigns including corporate identity, brand manuals, magazines, brochures, posters, promotional materials, advertising production, signage, and web marketing.
• Email Marketing Services Email marketing tool with sending and tracking capabilities, featuring white list servers, automatic bounce management, database segmentation, campaign scheduling, template editor, and list broking services.

Quantifiable outcome

• Over 2,500 companies developed since 1996, demonstrating consistent client retention and acquisition
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Correos (Sociedad Estatal Correos y Telégrafos)coreChannel Partner/ Reseller/ DistributorOfficial commercial agent and Collaborating Entity of Correos No. 1 in Spain. Handles collection of client shipments, preparation in official Correos baskets, and delivery to Mass Admission Centers. Manages all Correos services including daily mail, certificates, and billing with official tariffs.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cimpress (Vistaprint): Global printing and marketing services platform (parent of Vistaprint) serving SMBs and enterprises with print, signage, and marketing materials. Overlaps with Grupo Cibeles's printing and personalized production lines, though at vastly different scale and digital-first model.
• bpost: Belgian national postal operator offering direct mail, mailroom, and document distribution services. Comparable to Grupo Cibeles's Correos partnership model and certified direct mail services, but at a much larger national-postal scale.
• Cenveo: US-based provider of print, direct marketing, and document management services to enterprises. Overlaps with Grupo Cibeles's direct marketing and document production services, though primarily serving the US market.
• CTT – Correios de Portugal: Portuguese national postal operator providing direct mail, transactional mail, and integrated communications services. Comparable to the partnership Grupo Cibeles maintains with Correos; analogous position in the Iberian postal ecosystem.
• Quad/Graphics: Large US-based marketing solutions and printing services provider with end-to-end integrated marketing offerings. Comparable in vertical integration across print, mail, and data-driven marketing, though at substantially larger scale and US focus.

Regional players

• Mailländer: German direct marketing services provider specializing in personalized mailings, dialogue marketing, and postal distribution. Comparable service portfolio to Grupo Cibeles, but focused on the German market rather than Spain.

Direct peers

• Celeritas (Celeritas Group): Spanish direct marketing services provider offering integrated direct marketing, printing, manipulation, and distribution. Closest head-to-head Spanish competitor with overlapping scope across Grupo Cibeles's core mail processing, print, and Correos-channel services.
• Inser Robisa: Spanish direct marketing and mail house with comparable services in mechanical mail processing, envelope stuffing, and personalized document production. Overlaps with Grupo Cibeles's mechanical manipulation and billing document lines.
• The Mailing House: UK-based direct marketing services provider offering print, personalization, enclosing, and distribution. Closely comparable to Grupo Cibeles in service mix (envelope stuffing, personalized print, postal distribution) and mid-market B2B focus.

Emerging players

• Spring Global Mail Solutions: International hybrid mail and direct marketing services provider with physical print-and-mail fulfillment across multiple geographies. Comparable in service mix (printing, personalization, postal distribution) but operates at international scale Grupo Cibeles does not.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cibeles-mailing-s.a.

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cibeles Mailing S.A.