Mailander

What Mailander does

Mailander Srl is a privately held Italian communication and creative consulting agency headquartered in Turin, founded in 1987. The firm delivers integrated communication services across four core service lines: PR and media relations, digital and social media management, copy and graphic design, and event conceptualization and execution. Its service portfolio also extends to digital platform development and owned digital products such as mobile applications and YouTube channels for clients. Mailander applies a proprietary methodology, the 'Metodo Mailander,' which combines analysis, strategy, and measurable outcomes to structure client engagements.

The agency serves enterprise, institutional, and government clients across diverse verticals, including consumer appliances (De'Longhi, Kenwood, Braun), automotive (Porsche, CA Auto Bank, CNH Industrial, Automobile Club d'Italia), banking (Ersel), EU institutions and agencies (DG EMPL, EFSA, EUIPO), cultural and heritage organizations (Abbonamento Musei, Frankfurter Buchmesse), and healthcare (Summeet). It has held multi-year retainer relationships with several clients, including Summeet (since 2019), MIDO (since 2015), and Abbonamento Musei (since 2020), indicating recurring revenue concentration around anchor accounts.

Mailander generates revenue through project-based and retainer-based professional services contracts with negotiated fees, and operates a sales-led, relationship-driven go-to-market targeting enterprises, institutions, and government bodies. Since 2016, the firm has been a member of PROI Worldwide, the largest global network of independent communication agencies, which provides access to operations across 72 countries and more than 8,800 professionals, enabling Mailander to deliver cross-border projects and international campaigns. The firm employs an estimated 20-25 professionals led by CEO Cesare Carpegna and Managing Director Damir Biuklic, and uses standard web technologies (WordPress, Elementor) with no disclosed proprietary technology platform.

Name

Mailander

Legal name

Mailander Srl

Website

https://mailander.it

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Mailander is a privately held Italian communication and creative consulting agency founded in 1987 and based in Turin, offering integrated PR, digital, design, and event services to enterprises, EU institutions, and government bodies through a sales-led, retainer-based model.

Ownership category

akta.pro rank

Product category

Integrated Communication and PR Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)

Keywords

• Public relations services
• Digital marketing services
• Event management services
• Graphic design services
• Media relations consulting

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Communication Services: Mailander generates revenue through project-based and retainer-based professional services contracts for communication, PR, digital marketing, events, and graphic design. Services are customized per client and typically structured as long-term partnerships or specific project engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Mailander is an Italian communication agency that sells integrated communication services across four core lines: PR & Media Relations, Digital & Social Media, Copy & Graphic Design, and Events. Services are delivered to enterprises, institutions, and government bodies through the proprietary 'Metodo Mailander' approach, which combines analysis, strategy, and measurable results. The agency also executes international campaigns via the PROI Worldwide network spanning 72 countries.

Product overview

Mailander is a communication agency founded in 1987, based in Turin, Italy, offering integrated communication services through four core service lines: PR & Media Relations, Digital & Social Media, Copy & Graphic Design, and Events. The agency operates as a single unified offering (not a modular software platform) and serves clients across sectors including automotive, finance, healthcare, fashion, culture, and public institutions. Mailander also develops digital platforms and applications for clients and manages international campaigns through the PROI Worldwide network spanning 72 countries. The agency's approach, called the Mailander Method, combines analysis, strategy, and measurable results.

Differentiator

Problem solved

Functional benefit

Products and services

• PR & Media Relations Strategic media relations, press office, PR & door opening, CEO activism, crisis management, media training, media intelligence, and media planning and advertising services for enterprise brands and institutions, leveraging longstanding media decision-maker relationships.
• Digital & Social Media Digital strategy, advertising, social media management, influencer marketing, content creation, SEO copywriting, website and app design, SEO, analysis and monitoring, and email marketing services to build distinctive digital presence for brands and projects.
• Copy & Graphic Design Branding, logo design, coordinated visual identity, advertising graphics, exhibition graphics, digital and social media identity, illustrations, art direction, editorial graphics, packaging, naming, verbal design, and copywriting services for brand and project identity development.
• Events Event services including project management, organization and logistics, set-ups, organizational secretariat, direction, supplier search and coordination, phygital activities, live communication, video production, and photo shooting for events that tell stories, engage audiences, and shape perceptions.
• International Campaign Management Communication and campaign management for European institutions and agencies across 72 countries through the PROI Worldwide network, including digital campaigns, media relations, and events for cross-border and multi-market initiatives.
• Web Development & Digital Platforms Design and development of digital platforms including websites, content management systems, and digital platforms with advanced functionalities such as hybrid AI-human chatbot interfaces for institutional and enterprise clients.

Quantifiable outcome

• 14,000+ visitors attracted for ACI 115th anniversary exhibition
• +2 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• PROI WorldwidecoreStrategic or Co-development Partner · 1 January 2016Mailander has been part of PROI Worldwide since 2016, the largest global network of independent communication agencies. This partnership provides access to operations in 72 countries with over 8,800 professionals, enabling Mailander to deliver international projects and support clients' global expansion. The network enables cross-border collaboration and extends Mailander's service capabilities beyond Italy.
• ICF NextminorStrategic or Co-development PartnerICF Next is identified as the PROI Global network partner that collaborated with Mailander on the Frankfurt Book Fair 2024 communication campaign. The partnership involved strategic planning, operational execution, sponsorship coordination, and fundraising activities for Italy's Guest of Honour presentation.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ketchum: Global communications consultancy within Omnicom. Direct peer in media relations, social/digital, brand marketing, and public affairs for enterprise clients — same service taxonomy as Mailander at much larger scale.
• Weber Shandwick: Global public relations and communications firm within the Interpublic Group, with deep Italian-market operations. Direct peer offering the same integrated PR, digital marketing, content, and events stack to multinational enterprise and European institutional clients.
• BCW (Burson Cohn & Wolfe): Global communications agency within WPP, recently merged with Hill & Knowlton. Direct competitor for integrated PR, digital, public affairs, and event work for enterprise, government, and institutional clients in Europe.
• FleishmanHillard: Global PR and integrated communications agency within Omnicom. Direct competitor in PR, digital, content, and event services for enterprise, government, and institutional clients — overlapping closely with Mailander's four-pillar service model.
• Image Building: One of Italy's largest independent PR and communication agencies, Milan-headquartered. Closest Italian-headquartered competitor with overlapping enterprise, fashion, and institutional client base — directly comparable mid-sized independent on the same turf.
• Edelman: Global independent PR and communications firm, the world's largest by revenue. Directly comparable as a PR-led agency offering media relations, digital, corporate communications, and crisis services to enterprise and government clients across multiple geographies — the same operating model as Mailander but at global scale.
• Community Group: Italian independent communication group offering PR, digital, events, and content services. Direct peer to Mailander as a domestic Italian integrated communications firm competing for similar mid-market and enterprise mandates.
• Barabino & Partners: Independent Italian communications consultancy with strong corporate, financial, and institutional client roster. Direct peer to Mailander in Italian PR, media relations, and integrated corporate communications.

Broad incumbents

• Publicis Groupe Italy: Global advertising and communications holding company with significant Italian presence through Publicis Italy, Leo Burnett, MSL, and Saatchi & Saatchi. Broader incumbent competing with Mailander on enterprise and government integrated communications briefs.
• Ogilvy PR: Global creative and communications network within WPP, with established Italian operations. Broader incumbent offering PR alongside full advertising, branding, and digital services — competes with Mailander on integrated pitches but at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mailander
• Xx.com/mailander_rd

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mailander