Grupo Laso

What Grupo Laso does

Grupo Laso (legal entity GRUPO LASO REFORMAS INTEGRALES S.L.) is a privately held Spanish multi-trade renovation and installation company headquartered in Cambrils, Tarragona, with 11 employees. Founded in 2002 by Manuel Laso de la Cruz originally as LASO INSTALACIONES SL, the company has progressively expanded from single-trade electrical and plumbing installations into a broad one-stop-shop covering electrical, plumbing, gas, HVAC, masonry (including vertical work at heights), carpentry, painting, solar energy, home automation, fire protection, telecommunications, interior design, and the issuance of technical certifications and bulletins. It operates two sub-brands: BRICOBOX, a pre-paid home assistance voucher service for small repairs, and Multibox, a comprehensive renovation project package.

The business holds five regulatory certifications from Generalitat de Catalunya (REBT specialist electrical, IG-B gas, RITE thermal installations, fluorinated gas handling, and air conditioning), which legally qualify it for regulated installation work in Catalonia. Its core technology is professional trade equipment and certified installation practices rather than software or proprietary platforms; there is no app, no API, and no AI component. The company goes to market sales-led via direct phone, email, website contact forms, and Facebook, with free quote requests serving as the primary acquisition mechanism and word-of-mouth referrals cited as a key growth driver.

Revenue mechanics are primarily one-time project work (one-off installations and full reformas), supplemented by recurring maintenance contracts ('a la carta') and technical certification fees. Customers include individual homeowners, homeowner associations, local businesses, insurance companies and banks, and educational centers, served exclusively within Tarragona province through a direct field-service delivery model with no intermediaries.

Name

Grupo Laso

Legal name

GRUPO LASO REFORMAS INTEGRALES S.L.

Website

https://grupolaso.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo Laso is a multi-trade renovation and installation firm in Cambrils, Tarragona, Spain, offering electrical, plumbing, HVAC, masonry, and related services to homeowners, businesses, and institutions across Tarragona province under a single-point-of-contact model.

Ownership category

akta.pro rank

Product category

Home Renovation and Installation Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220), Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)

akta.pro secondary industry

Architectural Reconfiguration & Structural Alterations (HSAPAEAB)

Keywords

• Home renovation services
• Electrical installations
• Plumbing installations
• HVAC services
• Building maintenance

Headquarters

HQ city

Cambrils

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Installation Services: One-time professional services for electrical, plumbing, gas, air conditioning, and heating installations. Revenue generated per project with per-hour or fixed-price quotes.
2. Comprehensive Renovations: Full renovation projects (reformas integrales) covering design, coordination, and execution of multiple trades for complete property transformations.
3. BRICOBOX Service Vouchers: Pre-paid service bundles for small household repairs and maintenance tasks. Customers purchase vouchers redeemable for handyman services within defined validity periods.
4. Maintenance Contracts: Ongoing maintenance services 'a la carta' for properties, businesses, and homeowner communities with contracted service agreements.
5. Technical Certifications and Bulletins: Issuance of technical certificates, energy efficiency certificates, and legalisation documents for installations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Grupo Laso delivers comprehensive renovation and multi-trade installation services for residential and commercial properties, coordinating electrical, plumbing, gas, HVAC, masonry, painting, carpentry, solar, home automation, fire protection, and telecommunications work through a single point of contact. The offering is anchored on Reformas Integrales (full renovations under the Multibox brand), specialized installations, and a pre-paid BRICOBOX home assistance voucher service for small repairs and maintenance.

Product overview

Grupo Laso is a comprehensive renovation and facilities management company offering a multi-service platform. The core offering consists of Reformas Integrales (comprehensive renovations) supported by specialized services including Bricobox (home assistance vouchers), Instalaciones Eléctricas (electrical), Instalaciones Fontanería y Saneamiento (plumbing), Albañilería (masonry), and Aire Acondicionado (air conditioning). Additional services span energy solutions (Energía Solar, Domótica), fire systems (Contraincendios), telecommunications, interior design, carpentry, painting, and technical documentation (Boletins e Informes Técnicos). The company serves both residential and commercial clients with a coordinated approach through a single contact point.

Differentiator

Problem solved

Functional benefit

Brands

• BRICOBOX: A home assistance service for small repairs and DIY tasks. The service provides a professional expert for minor household repairs and maintenance tasks, available for purchase as a gift or for personal use.
• Multibox

Products and services

• Reformas Integrales (Comprehensive Renovations / Multibox) End-to-end partial or total renovation service for homes and businesses, covering design, interior design, coordination, follow-up, and execution of multiple trades (electrical, plumbing, masonry, carpentry, painting, HVAC) through a single point of contact from start to finish.
• Bricobox (Home Assistance Service Vouchers) Pre-paid service voucher bundle providing a professional handyman for small household repairs, maintenance tasks, and DIY jobs within defined validity periods. Available for self-use or as gifts, includes labor, travel, and tools (materials excluded except fasteners).
• Instalaciones Eléctricas (Electrical Installations) Low-voltage electrical installation services including design, execution, electrical panel assembly, domotics/home automation, lighting, industrial installations, and issuance of official maintenance certificates under REBT specialist authorization.
• Instalaciones Fontanería y Saneamiento (Plumbing and Drainage) Plumbing and drainage installation, maintenance, and repair services including water systems, sanitary fixtures, water heaters, pressure groups, and wastewater installations.
• Albañilería (Masonry and Vertical Work) Masonry services including tiling, wall coatings, microcement, flooring, interior and exterior partitioning, facade rehabilitation, new construction, and specialized vertical work (trabajos verticales) for work at heights.
• Aire Acondicionado (Air Conditioning) Air conditioning advisory, supply, and installation services including air curtains, with certification for fluorinated gas handling and energy efficiency recommendations for climatized spaces.
• Mantenimiento a la Carta (Maintenance Contracts) On-demand and recurring maintenance services for properties, businesses, and homeowner communities covering electrical, plumbing, HVAC, and general upkeep through contracted service agreements.
• Boletines e Informes Técnicos (Technical Bulletins and Reports) Issuance of technical bulletins and reports including architecture and engineering project legalizations, technical certificates, and energy efficiency certificates for installations.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Gremi (Business Association)minorOthersGrupo Laso is a member of important sector business associations, demonstrating professional standing in the installation and construction industry in Catalonia.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• ISS Facility Services Spain: Global facility services provider with significant Spanish operations offering integrated building maintenance, HVAC, and technical services. Competes with local operators like Grupo Laso for commercial and institutional maintenance contracts.
• Bricodepot: Home improvement retailer with installation and assembly services for purchased products. Operates as a channel for renovation-related services to Spanish consumers, partially overlapping with Grupo Laso's installation and small-repair offerings.
• Eulen: Major Spanish facility services and building maintenance operator covering electrical, plumbing, HVAC, and general building services across residential and commercial segments. A scaled national counterpart to the multitrade building services model Grupo Laso operates locally.
• Clece: Subsidiary of the ACS Group and one of Spain's largest facility services and building maintenance companies, providing integrated multitrade services (electrical, plumbing, HVAC, masonry) for residential communities, public buildings, and commercial clients. Represents a much larger, multi-region incumbent in the same broad service category.
• Sacyr Facilities: Facility services arm of Spanish construction group Sacyr, offering integrated building maintenance, technical installations, and energy services. Competes for large institutional and commercial clients while overlapping with Grupo Laso's multitrade offering at the residential level.
• Leroy Merlin España: Spain's leading home improvement retailer offering installation services for kitchens, bathrooms, HVAC, and other home renovation projects through affiliated installers. Competes with Grupo Laso for retail-driven renovation contracts from individual homeowners.
• Ferrovial Servicios: Spanish infrastructure and services group providing facility management, building maintenance, and installation services across municipal, commercial, and residential clients. A large, diversified incumbent operating in adjacent building-services verticals.

Direct peers

• Habitissimo: Spanish home services marketplace connecting homeowners with installation, renovation, and repair professionals across the same trades Grupo Laso offers. Operates as a competitor for the same homeowner customer base and as a demand-generation channel via which smaller operators like Grupo Laso can be discovered.
• Cronoshare: Spanish marketplace for local home and personal services including electricians, plumbers, HVAC installers, and renovation specialists. Targets the same individual homeowner and SMB segments in Spain that Grupo Laso serves in Tarragona.

Emerging players

• HomeServe Iberia: Spanish home assistance and repair subscription service providing plumbing, electrical, and HVAC support to households through annual contracts. Represents a subscription-driven, recurring-revenue model for the same homeowner pain points Grupo Laso addresses through Bricobox vouchers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Grupo.Laso.Reformas.Integrales
• LinkedInlinkedin.com/company/grupo-laso

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Laso