Minha Terra Corretora de Seguros
Minha Terra is a privately held Brazilian insurance brokerage operating six branch offices in interior São Paulo state municipalities, distributing auto, business, and family insurance policies from 22+ carrier partners to individual and SMB clients via in-person sales and word-of-mouth referrals.
- Company typePrivate
- Founded1998
- HeadquartersCaconde, Brazil
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Minha Terra Corretora de Seguros does
Minha Terra Administradora e Corretora de Seguros Ltda. (Grupo Minha Terra) is a privately held insurance brokerage incorporated in São Paulo, Brazil, founded in August 1998 and registered with SUSEP under number 10035428-7. The company was formed as an association of six regional insurance brokers and operates six physical branch offices in interior São Paulo state municipalities: Caconde, Casa Branca, Espírito Santo do Pinhal, Mococa, São João da Boa Vista, and São José do Rio Pardo, each staffed with dedicated commercial, operational, and claims personnel.
The brokerage distributes insurance products from 22+ carriers — including Tokio Marine (the flagship partner since the first issued policy in 1998), Bradesco, Allianz, Porto Seguro, Zurich, SulAmérica, Mapfre, Metlife, HDI, Sompo, Generali, Icatu, Itaú, Unimed, Liberty, Mitsui, Capemisa, Essor, Aliro, Azul, Alfa, Suhai, and Excelsior — across three core lines: automobile (Seguros de Automóvel), business/commercial (Seguros Empresariais), and family (Seguros Familiares), supplemented by a 24-hour assistance service module.
The revenue model is transaction-based, earning commissions on policies placed with partner carriers; pricing is quote-driven per policy. Customer acquisition runs primarily through the six-branch physical footprint and word-of-mouth referrals, with no disclosed digital marketing, mobile app, or self-service API. The founder, Jean Douglas Theodoro da Silva, who conceived and formalized the group in 1997-1998, passed away in May 2017; current ownership structure is unspecified. No funding rounds, acquisitions, or institutional investors are recorded.
Minha Terra Corretora de Seguros firmographics
Firmographics- Name
- Minha Terra Corretora de Seguros
- Legal name
- Minha Terra Administradora e Corretora de Seguros Ltda.
- Website
- https://grupominhaterra.com.br
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Minha Terra is a privately held Brazilian insurance brokerage operating six branch offices in interior São Paulo state municipalities, distributing auto, business, and family insurance policies from 22+ carrier partners to individual and SMB clients via in-person sales and word-of-mouth referrals.
- Ownership category
- akta.pro rank
Where Minha Terra Corretora de Seguros is headquartered
LocationHeadquarters
- HQ city
- Caconde
- HQ country
- Brazil
- HQ region
- Latin America
Offices6 records
Markets served
Minha Terra Corretora de Seguros business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Insurance Brokerage Commissions: Earns commissions from insurance companies (Alfa, Aliro, Allianz, Azul, Bradesco, Capemisa, Essor, Generali, HDI, Icatu, Itaú, Liberty, Mapfre, Metlife, Mitsui, Porto Seguro, Sompo, Suhai, SulAmérica, Tokio Marine, Unimed, Zurich) for placing insurance policies with their clients. Commissions are received for various insurance lines including auto, business (empresarial), and family (família) coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Individual insurance policies |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Minha Terra Corretora de Seguros product offering
Product offeringCore offering
Minha Terra Corretora de Seguros is an insurance brokerage that distributes auto, business, and family insurance products on behalf of 22+ insurance carriers (including Tokio Marine, Allianz, Bradesco, Porto Seguro, SulAmérica, Zurich, Mapfre, and others). The brokerage serves clients across São Paulo state through six physical branch offices, earning commissions from insurers for policies placed with their clients.
Product overview
Minha Terra Corretora de Seguros operates as an insurance brokerage platform offering automobile, business, and family insurance products through a network of six branch locations across the São Paulo region. The company distributes insurance from multiple carrier partners including Tokio Marine, Bradesco, Porto Seguro, SulAmérica, Allianz, and others. The product portfolio includes core insurance coverage types plus a 24-hour assistance service module. The group was founded in August 1998 and holds SUSEP registration as a licensed insurance broker.
Differentiator
Problem solved
Functional benefit
Products and services
- Seguros de Automóvel (Auto Insurance) Vehicle insurance coverage for automobiles provided through partnerships with multiple insurance carriers including Alfa, Aliro, Allianz, Azul, Bradesco, Tokio Marine, Porto Seguro, and others. Targeted at vehicle owners seeking protection.
- Seguros Empresariais (Business Insurance) Business/commercial insurance products designed for enterprises, offered through the group's network of insurance partners including Allianz, Bradesco, Porto Seguro, Tokio Marine, Zurich, and others. Targeted at commercial enterprises seeking coverage for operations, liability, and assets.
- Seguros Familiares (Family Insurance) Family insurance products covering personal and household coverage needs including residential, life, and personal lines, distributed via the group's branch network in partnership with carriers such as Bradesco, SulAmérica, Metlife, Icatu, and others. Targeted at individuals and families.
Companies that use Minha Terra Corretora de Seguros
Customer profileSegments2 records
Ideal customer profiles2 records
Minha Terra Corretora de Seguros technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Minha Terra Corretora de Seguros partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and minor.
- Tokio MarinecoreFlagship and principal partner of the group. Tokio Marine (formerly Real Previdência e Seguros Ltda.) was the first insurer to believe in the group's formation in 1998, being the provider of the first policy issued by Minha Terra. Continues to be the main partner of the group to this day.
- Alfa SeguradoraminorInsurance provider partner offering auto and other insurance products through Minha Terra's distribution network.
- AllianzminorGlobal insurance company partner providing coverage products distributed through Minha Terra's branch network.
- Azul SegurosminorInsurance provider partner offering auto and other insurance products distributed via Minha Terra.
- Bradesco SegurosminorMajor Brazilian insurance company partner with auto, residential, and other insurance products available through Minha Terra.
- Porto SegurominorLeading Brazilian insurer offering auto, residential, and other coverage products through Minha Terra's network.
- SulAméricaminorMajor health and insurance provider partner with products distributed through Minha Terra's branch offices.
- Zurich SegurosminorGlobal insurance company providing coverage products through Minha Terra's distribution network.
- MapfreminorSpanish insurance company operating in Brazil, offering auto and other insurance products through Minha Terra.
- MetlifeminorGlobal life and insurance company partner providing employee benefits and insurance products.
- Liberty SegurosminorInsurance provider partner offering auto and commercial insurance products distributed through Minha Terra.
- HDI SegurosminorGerman insurance company offering auto and business insurance products through Minha Terra's network.
- Sompo SegurosminorJapanese insurance company partner offering auto and commercial coverage products.
- Generali BrasilminorItalian insurance group partner providing auto, business, and other insurance products through Minha Terra.
- Icatu SegurosminorBrazilian insurance company partner offering various insurance products distributed via Minha Terra.
- Itaú SegurosminorMajor Brazilian financial group's insurance subsidiary offering auto and residential coverage.
- Unimed SegurosminorHealth insurance cooperative network partner providing health coverage products.
- CapemisaminorInsurance provider partner offering life and other insurance products.
- Mitsui Sumitomo Seguros (MSIG)minorJapanese insurance company partner offering various insurance products.
- Suhai SegurosminorInsurance provider partner offering auto insurance products.
- Aliro SegurosminorInsurance provider partner with auto and other coverage products.
- Essor SegurosminorInsurance provider partner offering coverage products through Minha Terra.
- Excelsior SegurosminorInsurance provider partner offering coverage products distributed via Minha Terra.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
Minha Terra Corretora de Seguros competitors and assessment
Company assessmentBroad incumbents
- Bradesco Seguros: Insurance arm of Bradesco, one of Brazil's largest banks, distributing auto, residential, life, and health products through bancassurance. Comparable as a partner-carrier and competitor via direct bank-channel distribution.
- SulAmérica: Major Brazilian health and P&C insurer with direct and broker distribution. Comparable as a partner-carrier for family/business lines and a competitor through its own digital and advisory channels.
- Willis Towers Watson Brasil (WTW): Brazilian presence of global advisory and brokerage firm WTW, offering insurance and reinsurance brokerage, risk management, and HR consulting. Comparable as a multi-carrier broker but with a corporate and consulting orientation rather than retail branches.
- Marsh Brasil: Brazilian operations of global insurance broker Marsh, focused on risk advisory and commercial insurance placement. Overlaps as a brokerage channel between insureds and carriers in Brazil, but skews toward large enterprise clients rather than retail/SMB.
- Tokio Marine Brasil: Brazilian subsidiary of Tokio Marine and flagship carrier partner of Minha Terra since 1998. Comparable as a counterparty in the same auto/business/family product categories and as a competitor through direct and bancassurance channels.
- Aon Brasil: Brazilian arm of global insurance broker Aon, providing commercial and specialty risk brokerage, consulting, and human capital solutions. Overlaps as an intermediary placing insurance with carriers but operates at far greater scale and with a corporate clientele tilt.
- Porto Seguro: Major Brazilian P&C insurer and listed company (B3: PSSA3) with captive broker channel selling auto, home, and life coverage. Comparable as a counterparty in the same auto/family product set, but vertically integrated as a carrier rather than a multi-carrier broker.
Direct peers
- Qualicorp: Publicly listed Brazilian insurance/benefits broker specializing in affinity group distribution. Comparable as a multi-carrier insurance brokerage monetizing commissions in Brazil, though with a corporate/benefits tilt.
- Wiz Soluções Corretora de Seguros: Publicly listed Brazilian insurance brokerage (B3: WIZS3) distributing multi-line P&C, life, and health products through its own branch and partner network. Closest directly comparable generalist retail insurance brokerage in the Brazilian market.
- Smarter Corretora de Seguros: Brazilian multi-line insurance brokerage distributing auto, residence, life and health products across multiple carriers via digital and partner channels. Comparable as a generalist retail brokerage competing for similar SMB and family policyholders.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Minha Terra Corretora de Seguros social profiles
Digital presenceMinha Terra Corretora de Seguros compliance and trust
Trust signalCompliance1 record
Minha Terra Corretora de Seguros financial estimates
Financial estimateRevenue estimate
Valuation estimate
Minha Terra Corretora de Seguros leadership team
Management profileNumber of profiles
Profiles5 records
Minha Terra Corretora de Seguros funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Minha Terra Corretora de Seguros M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Minha Terra Corretora de Seguros
What does Minha Terra Corretora de Seguros do?
Minha Terra Corretora de Seguros is an insurance brokerage that distributes auto, business, and family insurance products on behalf of 22+ insurance carriers (including Tokio Marine, Allianz, Bradesco, Porto Seguro, SulAmérica, Zurich, Mapfre, and others). The brokerage serves clients across São Paulo state through six physical branch offices, earning commissions from insurers for policies placed with their clients.
Is Minha Terra Corretora de Seguros a public or private company?
Minha Terra Corretora de Seguros is a private company. It is currently operating.
When was Minha Terra Corretora de Seguros founded?
Minha Terra Corretora de Seguros was founded in 1998. It employs 11 to 50 people.
Where is Minha Terra Corretora de Seguros based?
Minha Terra Corretora de Seguros is headquartered in Caconde, Brazil, in the Latin America region.
How does Minha Terra Corretora de Seguros make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are Minha Terra Corretora de Seguros's main competitors?
Broad incumbents on record are Bradesco Seguros, SulAmérica, Willis Towers Watson Brasil (WTW), Marsh Brasil, Tokio Marine Brasil, Aon Brasil and Porto Seguro. Direct peers are Qualicorp, Wiz Soluções Corretora de Seguros and Smarter Corretora de Seguros.
Does Minha Terra Corretora de Seguros have an API?
No public API is recorded for Minha Terra Corretora de Seguros.