Grupo Open Veículos

What Grupo Open Veículos does

Grupo Open Veículos is a privately held, family-owned multibrand automotive dealership group founded in 2001 by entrepreneur Acyr Miguel Urio in Cascavel, Paraná, Brazil, building on the family's earlier industrial business Plastbel (1989). The group operates as the authorized dealer for four global automotive brands — Renault (since 2001), Mitsubishi (since 2010), Hyundai (since 2015) and Geely (since 2026) — supplemented by a certified pre-owned vehicle business (Open Seminovos) and a dedicated parts and accessories brand (Peças Grupo Open). Revenue is generated primarily through one-time new-vehicle sales, used-vehicle sales, parts and accessories, and financing facilitation with bank partners including Banco Mobilize and Banco Hyundai. The group operates 8+ physical dealership locations across six cities in Paraná (Cascavel headquarters, Foz do Iguaçu, Toledo, Umuarama, Campo Mourão and Francisco Beltrão), with a new consolidated Automotive Complex under construction in Cascavel.

The company's go-to-market combines retail showrooms with dedicated direct-sales teams organized into six specialized verticals: CNPJ/microenterprises, rural producers (Produtor Rural), government entities, persons with disabilities (PCD), taxi drivers, and app-based drivers (Motorista de Aplicativo). Each vertical leverages specific Brazilian tax incentive programs (IPI, ICMS, IPVA, IOF exemptions where applicable) and tailored documentation support (e.g., CAR, CCIR, ITR and INCRA filings for rural buyers). Marketing is conducted through brand-specific websites (hyundaiopen.com.br, openveiculos.com.br, openmitsubishi.com.br, geelyopen.com.br, openseminovos.com.br, pecasgrupoopen.com.br), regional event sponsorships (Copacol Agro, Copa Hyundai HB20), and co-marketing activations with OEM partners. Technology infrastructure is described as cloud-based document management, ESG monitoring tools (solar generation, water reuse, waste and diversity tracking), and an LGPD-compliant privacy framework with a named Data Protection Officer. The group holds a Great Place to Work certification for five consecutive years and has won national recognition from Mitsubishi (1st place Programa Profissionais Diamante) and Hyundai (Excellent Dealer Club 2025 Gold).

Name

Grupo Open Veículos

Legal name

Open Veículos Ltda

Website

https://grupoopenveiculos.com.br

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Grupo Open Veículos is a family-owned multibrand automotive dealership group in Paraná, Brazil, authorized for Renault, Hyundai, Mitsubishi and Geely across 6 cities, with used-vehicle, parts, and specialized direct-sales programs for B2B, government, rural, PCD, taxi and app-driver segments.

Ownership category

akta.pro rank

Headquarters

HQ city

Cascavel

HQ country

Brazil

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. New Vehicle Sales (Retail): Sale of new vehicles from authorized franchises of Hyundai, Mitsubishi, Renault, and Geely brands through physical dealership showrooms and direct sales teams.
2. Used/Seminovo Vehicle Sales: Sale of certified pre-owned vehicles through dedicated Open Seminovos locations across multiple cities in Paraná.
3. Parts and Accessories: Sale of original spare parts and accessories through Peças Grupo Open, with certified disposal of replaced components.
4. Vehicle Financing and Insurance: Financing facilitation through bank partners (Banco Mobilize, Banco Hyundai) and dealer financing options for retail and direct sales customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Grupo Open Veículos is a multi-brand automotive dealership group that sells new vehicles under authorized franchises for Renault, Hyundai, Mitsubishi, and Geely, together with certified pre-owned vehicles (Open Seminovos) and OEM parts and accessories (Peças Grupo Open). It operates physical showrooms, service centers, and dedicated direct-sales divisions in cities across Paraná, Brazil, with specialized programs for corporate fleets, government, rural producers, persons with disabilities, taxi drivers, and app-based drivers. Revenue is generated primarily through vehicle unit sales, parts and accessories, and facilitation of financing through partner banks.

Product overview

Grupo Open Veículos operates as a multi-brand automotive dealership group representing Renault, Hyundai, Mitsubishi, and Geely, supplemented by a used/semi-new vehicle platform (Open Seminovos) and an auto parts store (Peças Grupo Open). The company offers both new vehicle sales and after-sales services across its dealership network, complemented by specialized sales programs targeting specific customer segments including CNPJ/corporate clients, rural producers (Produtor Rural), government entities, persons with disabilities (PCD), app-based drivers, and taxi drivers. The group operates throughout Western, Southwest, Northwest, and Central-Western Paraná with locations in Cascavel, Toledo, Foz do Iguaçu, Umuarama, Campo Mourão, and Francisco Beltrão.

Differentiator

Problem solved

Functional benefit

Products and services

• Hyundai Open Dealership Authorized Hyundai vehicle dealership offering new Hyundai vehicles, sales, maintenance services, and parts across locations in Cascavel, Foz do Iguaçu, Umuarama, and Campo Mourão. Targeted at retail consumers, fleet buyers, rural producers, taxi drivers, app drivers, PCD, and government.
• Renault Open Dealership (Open Veículos) Authorized Renault dealership offering new Renault vehicles, sales, maintenance, and parts. The founding brand of Grupo Open since 2001, with locations in Cascavel, Toledo, Foz do Iguaçu, and Francisco Beltrão.
• Open Mitsubishi Dealership Authorized Mitsubishi dealership offering new Mitsubishi vehicles, sales, maintenance, and parts in Cascavel. Ranked #1 nationally in the 11th edition of the Mitsubishi Programa Profissionais Diamante.
• Geely Open Dealership Authorized Geely dealership representing the Chinese global brand known for electric vehicles, innovation, and design. First location at Shopping Catuaí in Cascavel; permanent location planned at the new Cascavel Automotive Complex.
• Open Seminovos Used Vehicle Retail

Quantifiable outcome

• Top national ranking in Mitsubishi Motors Brasil Programa Profissionais Diamante 11th edition (Post-Sales excellence)
• +4 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, minor and flagship.

• GeelycoreTechnology or Integration · 1 January 2026Newest brand partnership launched in 2026. First Geely Open location opened inside Shopping Catuaí in Cascavel, making it the first 0km vehicle dealership inside a shopping center in the city. Represents Geely's global electric vehicle technology in Western Paraná.
• Projeto PescarminorOthers · 1 January 2021Social initiative partnering with a non-profit program to provide vocational training and job placement for youth in vulnerable situations. Grupo Open has hosted 6 consecutive classes across departments including Parts, Warranty, Reception, Used Car Sales, and Accounting.
• Hyundai Motor BrasilflagshipTechnology or Integration · 1 January 2015Exclusive authorized dealer for Hyundai brand since 2015. Represents Hyundai across Cascavel (2015), Foz do Iguaçu (2020), Umuarama (2021), and Campo Mourão (2026). Partnership includes dealer awards (Excellent Dealer Club Gold), sales incentives, and manufacturer support programs.
• Mitsubishi Motors BrasilflagshipTechnology or Integration · 1 January 2010Authorized Mitsubishi dealer since 2010 in Cascavel. Ranked #1 nationally in the 11th edition of the Programa Profissionais Diamante, recognizing post-sales excellence, parts performance, and customer satisfaction.
• Renault do BrasilflagshipTechnology or Integration · 1 January 2001Founding brand partnership since 2001, originating with Open Veículos in Cascavel. Expanded to Toledo (2001), Foz do Iguaçu (2002), and Francisco Beltrão (2025). Includes solar panel installations at Renault dealerships and participation in Renault's national programs.
• PlastbelcoreOthers · 1 January 1989Original industrial company founded by Grupo Open founder Acyr Miguel Urio in Francisco Beltrão in 1989, establishing the industrial foundation for the Urio family's business empire, which later expanded into automotive retail.

Scale indicators6 records

Recent moves18 records

Expansion highlights6 records

Emerging players

• Webmotors: Brazil's leading online vehicle marketplace for new and used car listings and dealer lead generation. Emerging player because it competes for discovery and lead flow at the top of Grupo Open's sales funnel even though it does not itself operate physical dealerships.

Direct peers

• Grupo Caoa: One of Brazil's largest multi-brand automotive dealer groups (Hyundai, Chery, Ford, and others) operating nationally. Direct peer because both groups are authorized multi-brand dealer groups in Brazil with parallel operating models and overlap on the Hyundai franchise relationship.
• Grupo Carbel: Brazilian multi-brand automotive dealer group with Hyundai franchise operations. Direct peer because it competes in the Hyundai authorized-dealer category and runs a similar multi-city regional dealership model.
• Grupo Vempar: Regional Brazilian automotive dealer group operating multi-brand franchises across southern states. Direct peer because of similar multi-OEM dealership-network model and parallel regional coverage in southern Brazil.
• Grupo Saga: Brazilian multi-brand automotive dealer group operating across multiple states. Direct peer because it competes in the same authorized-dealer category with multiple OEM franchises and parallel regional branch-network GTM.
• Grupo Bambuí: Brazilian automotive dealer group with multi-brand presence including Hyundai. Direct peer because of overlapping Hyundai franchise operations and similar multi-city regional dealer-network strategy in Brazil.
• Grupo Águia: Brazilian multi-brand automotive dealer group with regional and national presence. Direct peer because it shares the multi-brand authorized-dealer model, regional/multi-city footprint strategy, and direct-sales B2B programs that Grupo Open also operates.

Broad incumbents

• Localiza: Brazil's largest vehicle rental and used-vehicle retail operator (Localiza Seminovos). Broad incumbent because, while primarily a rental fleet operator, its used-car retail channel competes with Open Seminovos and shares the OEM-relationship ecosystem Grupo Open depends on.
• Movida: Major Brazilian vehicle rental and used-car retail operator. Broad incumbent because its used-vehicle retail arm (Movida Seminovos) competes with Open Seminovos while its fleet-renewal cycle overlaps the rental-company customer segment Grupo Open serves.

Others

• OLX Brasil: Brazilian online classifieds marketplace with a substantial vehicles category. Others/ecosystem participant because it channels used-vehicle leads and used-car price discovery that influences Open Seminovos' inbound traffic without directly operating dealerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/geelyopen
• LinkedInlinkedin.com/company/grupoopenveiculos

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Open Veículos