What Editora Moderna does

Editora Moderna operates as one of the principal sub-brands within Santillana Brasil, a privately-held Brazilian educational publishing and solutions holding company controlled by Grupo Prisa (Spain). Founded approximately in 1988, the group has operated for more than 35 years in Brazil and has assembled a multi-brand portfolio of more than 13 educational imprints — including Moderna, Salamandra, Richmond, Santillana Español, Compartilha Educacional, UNO, SFB, Kepler, Crescemos Educacional, Avalia Educacional, Território da Leitura, Pitanguá, and Leiomundo — alongside a non-profit arm, Fundação Santillana. The company serves K-12 schools and educational institutions across Brazil, addressing didactic content, language learning (English and Spanish), socio-emotional development, literature, reading programs, and educational assessment.

The product portfolio is organized around four core solution categories: Soluções Didáticas (comprehensive didactic proposals tailored to institutional needs), Idiomas (language learning programs), Socioemocional (citizenship and emotional intelligence curricula), and Literatura (reading community formation via major authors). Underlying technology includes the Diagnóstico Educacional Santillana, an online educational diagnostic simulator that evaluates schools and recommends customized solutions, plus a network of digital content portals that deliver articles, events, publications, and resources. The technology stack emphasizes content accessibility through web portals and consultant-mediated integrations rather than disclosed proprietary AI systems, APIs, or SDKs.

The business model is B2B enterprise sales directed at schools and educational institutions. Sales are quote-based through a direct field force of educational consultants, supplemented by an online self-serve diagnostic simulator that functions as a top-of-funnel lead-generation tool. Marketing combines content marketing, educational articles, dedicated content portals, events/webinars, and direct consultant engagement. Revenue is not publicly disclosed and pricing is not transparent, consistent with a private conglomerate subsidiary structure. The parent, Grupo Prisa, is a diversified Spanish-language media conglomerate, positioning Santillana Brasil within a broader media-education ecosystem.

Name

Editora Moderna

Legal name

Santillana

Website

https://gruposantillana.com.br

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Editora Moderna is a Brazilian K-12 educational publishing sub-brand of Santillana Brasil, the Grupo Prisa-owned holding that delivers didactic content, language programs, socio-emotional curricula, and literature to schools via a direct consultant network and digital diagnostic tools.

Ownership category

akta.pro rank

Product category

K-12 Educational Publishing

NAICS

Educational Support Services (611710), Educational Services (611), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200), Miscellaneous Publishing (2741)

akta.pro primary industry

Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA)

akta.pro secondary industries

K–12 Instructional Design & Curriculum Development Services (EDAGAKAA), Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD), Children’s Educational & Curriculum Publishing (MPAJAFAF)

Keywords

• K-12 educational publishing
• Didactic solutions
• Language learning programs
• Educational assessment tools
• Socio-emotional learning

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Distribution channels2 records

Marketing channels4 records

Core offering

Editora Moderna, as part of the Santillana group, develops and sells K-12 educational content and pedagogical solutions to schools and educational institutions in Brazil. The offering spans didactic solutions, language learning (English and Spanish), socio-emotional learning programs, and literature/reading programs, delivered through multiple publishing sub-brands (Moderna, Salamandra, Richmond, UNO, Kepler, and others) and supported by a free online educational diagnostic tool that evaluates schools and recommends tailored solutions.

Product overview

Editora Moderna is part of the Santillana group, a major Brazilian educational publishing and solutions holding company. The company operates a multi-brand portfolio consisting of sub-brands (Moderna, Salamandra, Richmond, Santillana Español, Compartilha Educacional, UNO, SFB, Kepler, Crescemos Educacional, Avalia Educacional, Território da Leitura, Pitanguá, Leiomundo) alongside core product categories including Soluções Didáticas (didactic solutions), Idiomas (language learning), Socioemocional (socio-emotional development), and Literatura (literature/reading programs). The offerings also include a Diagnóstico Educacional Santillana simulator for school diagnostics and online content portals. The company positions itself at the intersection of education, business, and technology, focusing on digital transformation and continuous innovation.

Differentiator

Problem solved

Functional benefit

Brands

• Moderna: Educational publishing brand under Santillana
• Salamandra
• Richmond
• Santillana Español
• Compartilha Educacional
• UNO
• SFB
• Kepler
• Crescemos Educacional
• Avalia Educacional
• Território da Leitura
• Pitanguá
• Leiomundo
• Fundação Santillana

Products and services

• Soluções Didáticas (Didactic Solutions) Comprehensive didactic educational solutions that respect each institution's moment and needs, providing pedagogical resources and curriculum-aligned content for K-12 schools in Brazil.
• Idiomas (Language Learning Programs) Educational programs and resources for effective language learning, including English (Richmond brand) and Spanish (Santillana Español brand) instruction for schools and educational institutions.
• Socioemocional (Socio-emotional Learning) Educational solutions that promote responsible citizenship and emotional intelligence, supporting schools and institutions focused on socio-emotional development of students.
• Literatura (Literature and Reading Programs) Solutions for the formation of reading communities through works by major authors, offering literary content and reading development programs for educational institutions.
• Diagnóstico Educacional Santillana (Educational Diagnostic Simulator) Free online diagnostic tool that evaluates schools' educational needs and provides customized educational solutions recommendations to improve institutional results.
• Avalia Educacional Assessment-focused educational solution sub-brand under Santillana, providing evaluation and measurement tools for schools and educational institutions.
• Compartilha Educacional Educational content sharing and collaboration platform sub-brand under Santillana, enabling sharing of educational resources among teachers and institutions.
• Crescemos Educacional Educational services sub-brand under Santillana providing supplementary educational support and services to schools.
• UNO (Digital Education Solutions) Digital education solutions sub-brand within Santillana's portfolio, providing technology-enabled educational products and services for schools.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Editora do Brasil: Brazilian K-12 textbook publisher with a long history in Basic Education didactic materials. Direct competitor to Moderna in the Brazilian textbook market.
• Editora Positivo: Brazilian publisher affiliated with the Positivo educational group, producing K-12 textbooks and learning systems. Direct competitor in the Brazilian Basic Education textbook market.
• Somos Educação (Cogna): Brazil's largest K-12 educational publishing group operating brands such as Ática, Saraiva, and Maxi. Direct competitor with overlapping didactic, language, and assessment offerings aimed at Brazilian Basic Education schools.
• Editora FTD: Major Brazilian K-12 textbook and pedagogical solutions publisher, part of the Somos/Cogna ecosystem. Competes head-to-head with Moderna in didactic content and Basic Education curriculum.
• Arlivro / Editora Rideel: Brazilian educational publisher active in K-12 didactic content and supplementary materials. Overlaps with Moderna's portfolio in Basic Education solutions.

Regional players

• SM Ediciones: Latin American-focused educational publisher with presence in Brazil under Grupo SM. Competes in K-12 didactic and literature segments across Spanish-speaking markets and Brazil.

Broad incumbents

• Cambridge University Press & Assessment Brasil: Brazilian arm of Cambridge offering English-language learning, assessment, and K-12 teacher resources. Competes with Richmond in English instruction and with Avalia in assessment.
• Oxford University Press Brasil: Local subsidiary of Oxford University Press, selling educational and English-language materials in Brazil. Overlaps with Santillana's language and didactic segments at the K-12 level.
• Macmillan Education Brasil: Brazilian operation of Macmillan Education, focused on English-language teaching and K-12 materials. Direct overlap with Richmond and Moderna language offerings.
• Pearson Brasil: Brazilian arm of global publisher Pearson, offering K-12 and English-language learning products. Competes with Santillana's Richmond and Moderna brands while bringing broader international resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/editora-moderna

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Editora Moderna