Grupo Seiva

Name

Grupo Seiva

Legal name

Seiva Coleta Reciclagem Ltda

Website

https://gruposeiva.eco.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Reverse Logistics & Recycling Services

NAICS

Commercial and Service Industry Machinery Manufacturing (33331)

SIC

Sanitary Services (4950)

akta.pro primary industry

Reuse & Resale / Recommerce Operations (EUAIANAC)

Keywords

• Glass recycling solutions
• Reverse logistics services
• On-site glass crushing
• Post-consumer packaging
• Green advertising media

Headquarters

HQ city

Contagem

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Reverse Logistics Services (Machine + Collection): Placement of glass-crushing machines at partner establishments with scheduled collection of crushed glass destined for Owens-Illinois recycling. Revenue is derived from service contracts with brand partners (e.g., Heineken's Volte Sempre program) and from client savings on waste management costs. No upfront cost to establishment; billed on a recurring service model.
2. Seiva Mdia (Green Advertising): MOOH advertising revenue generated by displaying brand content on integrated screens at recycling machine locations. Cross Mdia campaigns synchronize messaging across physical machines and digital channels for partner brands. Revenue comes from brand advertising spend targeting environmentally conscious consumers at point-of-recycling interaction.
3. Machine Subscription (JM Sand): Direct monthly subscription model for the JM Sand machine offered to individual bar and restaurant owners. Price point of R$500 per month, providing on-site crushing, scheduled collection, and waste management support.
4. White-Label Technology (Ponto Caco): White-label B2B platform licensing to brands needing to meet reverse logistics mandates, engage consumers, and generate auditable ESG data. Brands activate their own campaigns, define cashback products, and scale environmental and commercial impact using Grupo Seiva's technology infrastructure.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

Grupo Seiva provides on-site glass-crushing machines (JM Sand for bars/restaurants, 4R Glass for supermarkets and condominiums) along with scheduled collection services and downstream recycling into Owens-Illinois' production cycle. The company also offers a white-label cashback mobile application (Ponto Caco) for consumer engagement and a MOOH green advertising platform (Seiva Mídia) integrated into the recycling machines, all packaged under the flagship Programa Volte Sempre partnership with Heineken.

Product overview

Grupo Seiva is a holding company combining four business units: Seiva Coleta (reverse logistics), Seiva Mídia (green advertising), Seiva Machine (customized collection machines), and Seiva Data (green technology). The product portfolio centers on glass and PET bottle recycling solutions, featuring the 4R Glass and 4R PET machines for recycling, the JM Sand compact machine for bars, the Ponto Caco white-label app for consumer engagement with cashback rewards, and the Seiva Mídia MOOH advertising platform. These products work together within the Programa Volte Sempre ecosystem to provide complete reverse logistics for post-consumer packaging.

Differentiator

Problem solved

Functional benefit

Brands

• 4R Glass: Initiative promoting cultural change in the world's relationship with glass; provides practical and innovative sustainability solutions enabling people to transform their communities. A social, environmental and economic impact company promoting through innovation a positive cycle of glass disposal and production.
• 4R Pet
• JM Sand
• Ponto Caco
• Programa Volte Sempre

Products and services

• 4R Glass Smart recycling machine that accepts and crushes glass bottles on-site, reducing volume for efficient storage and recycling. Features barcode reading to verify if material is suitable for recycling and includes intelligent sensors that collect data on volumes processed, operation time, and other metrics. Designed for supermarkets and residential condominiums.
• 4R PET PET bottle crushing equipment developed in partnership with Instituto Fecomércio de Sustentabilidade. Features a cutting tool that fragments PET bottles quickly and efficiently with barcode reading capability to inform users if material is suitable for recycling. Also collects bottle caps for Rodando com Tampinhas and Pet Solidário social projects.
• JM Sand Compact glass crushing machine adapted for bars and restaurants to process glass on-site more quickly and efficiently. Reduces the impact of glass bottle falsification, provides recycling benefits, delivers logistics savings for bars, and reduces risk of fines. Offered at R$500/month subscription.
• Ponto Caco White-label mobile application enabling reverse logistics with direct consumer engagement. Features a cashback system where consumers exchange glass packaging for rewards (Caco coins = R$0.10 per deposit), tracks recycling history, supports brand loyalty programs, and provides auditable environmental impact data. Available on Google Play and Apple App Store with 35,000+ downloads.
• Programa Volte Sempre Flagship reverse logistics program developed in partnership with Heineken and Owens-Illinois, providing smart glass-crushing machines to bars, restaurants, supermarkets, and condominiums. Includes on-site crushing, scheduled collection system, and cashback rewards for consumers via Ponto Caco app. Expanded to 10 Brazilian capital cities by 2023 with 125+ machines deployed.
• Seiva Mídia (MOOH Advertising Platform) Green advertising platform using recycling machines as advertising spaces. MOOH (Media Out of Home) advertising integrated into recycling machine screens, with Cross Mídia campaigns that synchronize physical recycling interactions with digital brand communications to target consumers at the point of recycling.

Quantifiable outcome

• Over 400 tonnes of glass recycled in first year of Volte Sempre (2023), equating to ~3 million glass packaging units returned to the production cycle
• +13 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Heineken (Grupo Heineken)coreStrategic or Co-development Partner · 1 January 2018Flagship strategic partnership in the Volte Sempre reverse logistics program. Heineken co-funds and co-designs the program, which uses Grupo Seiva's on-site glass crushing machines and collection infrastructure. The program is a cornerstone of Heineken's ambition to achieve 100% circularity in bars and restaurants by 2025. The partnership expanded from a 2018 pilot in Belo Horizonte to 10 Brazilian capital cities by 2023, with plans for 763 machines by 2025.
• Owens-Illinois (O-I)coreStrategic or Co-development Partner · 1 January 2018Global glass packaging manufacturer and the final link in the Volte Sempre circular economy chain. O-I purchases crushed glass from Grupo Seiva's collection operations and recycles it into new glass packaging for Heineken and other clients. A central partner since the program's 2018 launch, providing industrial recycling capacity and co-branding credibility.
• Instituto Fecomcio do SustentabilidadecoreStrategic or Co-development PartnerStrategic partner for the 4R PET reverse logistics initiative. Instituto Fecomcio co-developed the PET bottle crushing machine with Grupo Seiva. The initiative includes collection of bottle caps destined for social projects Rodando com Tampinhas and Pet Solidrio. Demonstrates Grupo Seiva's expansion beyond glass into broader packaging reverse logistics.
• Fecomcio (Instituto Fecomcio)coreStrategic or Co-development PartnerFecomcio (Federao do Comercio de Bens, Servios e Turismo do Estado de São Paulo) partnered with Grupo Seiva for the 4R PET reverse logistics program. The partnership deploys PET bottle crushing machines at partner establishments and supports collection of bottle caps for social projects.
• PrezunicminorGTM or Marketing PartnerRio de Janeiro supermarket chain hosting Seiva Mdia-integrated 4R Glass machines. Serves as the physical platform for Cross Mdia campaigns, enabling partner brands to advertise to consumers during the recycling experience. Prezunic stores in Rio de Janeiro host these integrated machines as part of the Garrafas em Movimento program.
• Bendito LoungeminorGTM or Marketing PartnerRio de Janeiro bar and lounge recognized as one of the city's top glass recyclers. First establishment in Rio invited to integrate Seiva Mdia's Cross Mdia Verde advertising network. Represents a model partner that demonstrates the value of the program and serves as a reference case for new partner recruitment.
• Super NossocoreChannel Partner/ Reseller/ DistributorBelo Horizonte supermarket chain that was the first host of 4R Glass machines in the Volte Sempre pilot phase (2018-2023). Over 50,000 glass bottles recycled at Super Nosso locations. The partnership established the proof of concept for the supermarket channel and continues to be a flagship reference customer.
• Pousada Canto de Jurema (Corumbau, BA)minorChannel Partner/ Reseller/ DistributorEco-resort in remote Corumbau, Bahia that partnered with Grupo Seiva to establish a reverse logistics system for glass recycling in a community previously without any recycling infrastructure. Mobilizes the local community via WhatsApp groups and hosts the crushing machine at its property.
• Distribuidora CheconminorChannel Partner/ Reseller/ DistributorLocal distributor in Corumbau, BA that supported the establishment of the reverse logistics system in the region. Part of the community mobilization initiative that also included Pousada Canto de Jurema and Grupo Seiva.
• Prefeitura de São Paulo / SELIMPminorStrategic or Co-development PartnerMunicipal government partnership for the 'Recicle e Marque um Golaco' sustainability action at Estdio do Morumbi. The action installed 5 Grupo Seiva crushing machines around the stadium during a Brazilian Serie A football match, collecting 2.7 tonnes of glass with participation from 20 local waste pickers.
• São Paulo Futebol ClubeminorGTM or Marketing PartnerFootball club that partnered with Grupo Seiva, SELIMP, and the Prefeitura de São Paulo for the Morumbi Stadium sustainability action. Provided venue access and brand alignment for the 'Recicle e Marque um Golaco' event.
• ONG Pimp My CarroçaminorStrategic or Co-development PartnerSocial organization for waste pickers that participated in the Morumbi Stadium reverse logistics action, providing waste picker engagement and community mobilization for the event.
• Enxuto Supermercados (Campinas)minorChannel Partner/ Reseller/ DistributorCampinas supermarket chain that hosts 4R Glass machines for resident and customer glass recycling, extending the reverse logistics network beyond the initial pilot cities.
• Programa Garrafas em MovimentocoreStrategic or Co-development PartnerNational program (in partnership with Heineken) that deploys 4R Glass machines in retail environments and connects them with Seiva Mdia advertising and Ponto Caco cashback rewards. Grupo Seiva operates the entire technology and logistics stack for the program, which serves as the primary go-to-market vehicle for the company's integrated reverse logistics, media, and technology services.

Scale indicators30 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Tomra: Norwegian global leader in reverse vending machines for beverage containers (PET, glass, aluminum). Direct competitor to Grupo Seiva's JM Sand and 4R Glass machines, with much broader geographic reach and a mature product line targeting beverage retailers and municipalities.
• Reverse Logistics Group (RLG): International provider of take-back and reverse logistics services for consumer goods, including packaging compliance programs for manufacturers. Comparable to Grupo Seiva's brand-funded reverse-logistics model serving beverage and consumer-products clients.
• Mil-tek: Manufacturer of on-site waste compaction and recycling equipment for bars, restaurants, and retail. Direct competitor to Grupo Seiva's on-site crushing model, focused on reducing waste volume at the point of generation in commercial settings.

Broad incumbents

• PreZero: Recycling and environmental services arm of the Schwarz Group operating collection, sorting, and recovery operations across Europe. Comparable to Grupo Seiva as an integrated reverse-logistics and recycling provider serving retailers and brands.
• Suez: Global water and waste management group with significant recycling and reverse-logistics operations in Europe and emerging markets. Comparable to Grupo Seiva as a large-scale operator of circular-economy services for brands and municipalities.
• Veolia Environmental Services: Global waste management and environmental services incumbent operating across collection, sorting, and recycling. Overlaps with Grupo Seiva's collection and recycling activities as part of a much broader municipal and industrial services portfolio.

Regional players

• GreenYellow: Brazil-based sustainability and energy-efficiency solutions company serving retailers and consumer brands. Comparable to Grupo Seiva as a Brazilian B2B provider of sustainability and ESG infrastructure, though focused primarily on energy rather than packaging.

Others

• Pellenc ST: Optical sorting and recycling equipment manufacturer serving materials recovery facilities. Adjacent technology provider to Grupo Seiva's downstream recycling partners, supplying sorting equipment that could integrate into glass recovery operations.
• STADLER Anlagenbau: German engineering firm building sorting and recycling plants for mixed waste and packaging streams. Comparable as a downstream infrastructure provider in the recycling value chain that Grupo Seiva's collected glass flows into.

Emerging players

• Enviro: Swedish cleantech company commercializing chemical recycling technologies for end-of-life tires with applicability to other polymers. Comparable to Grupo Seiva as an emerging player in advanced circular-economy and recycling technology, though focused on different material streams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gruposeivabr
• YouTubeyoutube.com/channel/UCugXKyock7Jz57r-3vOqtzA
• Facebookfacebook.com/GrupoSeivaBr
• LinkedInlinkedin.com/company/seiva-reciclagem-sustentavel-vidro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Seiva