Supernosso

Online Grocery Retailsupernossoemcasa.com.br

Supernosso is a Brazilian online supermarket delivering groceries, household goods, and pet supplies 24 hours a day to consumers in Belo Horizonte and its metropolitan region, with bundled Prime subscription, Nosso Pay card, and Clube Supernosso loyalty app.

Company typePrivate
Founded1998
HeadquartersBelo Horizonte, Brazil
Headcount1–10
GTM typeB2C
OfferingServices

What Supernosso does

Supernosso is a Brazilian online supermarket operated by Multi Formato Distribuidora S/A, providing 24-hour home delivery of groceries, beverages, fresh produce, household goods, personal care, pet supplies, and health-oriented products to consumers in Belo Horizonte and its metropolitan region. The platform is built on a VTEX e-commerce storefront and is supplemented by a mobile app (Clube Supernosso) for loyalty engagement, a proprietary payment card and digital payment solution (Nosso Pay), and a subscription membership program (Supernosso Prime) that bundles free delivery with 10-20% member discounts. Last-mile delivery is executed through a dedicated logistics partner, DEC Minas Distribuição e Logística S.A., operating from a distribution center in Contagem.

The company's go-to-market is direct-to-consumer across its own website, mobile applications, and a WhatsApp sales/support channel, supported by a social media presence and email marketing. Revenue is generated from one-time product sales across a broad SKU catalog, recurring Prime subscription fees, and payment-related economics flowing through Nosso Pay. Customer segments are primarily individual households, with secondary focus on pet owners and health-conscious shoppers served via a dedicated "Viver Bem" vertical. The company is privately held, discloses no funding history, and operates exclusively within a single Brazilian metropolitan geography.

Supernosso firmographics

Firmographics

Name: Supernosso
Legal name: Multi Formato Distribuidora S/A
Website: https://supernossoemcasa.com.br
Company type: Private
Founded year: 1998
Operating status: Operating
Headcount range: 1–10 employees
Short description: Supernosso is a Brazilian online supermarket delivering groceries, household goods, and pet supplies 24 hours a day to consumers in Belo Horizonte and its metropolitan region, with bundled Prime subscription, Nosso Pay card, and Clube Supernosso loyalty app.
Ownership category
akta.pro rank

Supernosso industry classification

Industry

Product category: Online Grocery Retail
NAICS: Grocery and Convenience Retailers (4451)
SIC: Retail-Grocery Stores (5411)
akta.pro primary industry: Hypermarkets / Supercenters (GM + Grocery) (CRAGABAC)
akta.pro secondary industry: Super-App Wallets & Mini-Program Payments (FSAMAEAE)

Keywords

Online grocery delivery
Supermarket retail
Grocery subscription
Loyalty program
Home delivery service

Where Supernosso is headquartered

Location

Headquarters

HQ city: Belo Horizonte
HQ country: Brazil
HQ region: Latin America

Offices3 records

Markets served

Supernosso business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

Product Sales (Grocery Retail): Core revenue from selling supermarket products including groceries, beverages, household items, personal care, pet supplies, and fresh produce through online delivery model. Products sold at varying price points with promotional discounts.
Prime Subscription: Subscription-based membership program offering exclusive discounts (10-20% off), free delivery benefits, and special promotional access to drive customer loyalty and recurring revenue.
Payment Processing (Nosso Pay): Proprietary payment solution that generates revenue through transaction processing while driving customer acquisition through discount incentives.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Standard retail pricing for individual products

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Supernosso product offering

Product offering

Core offering

Supernosso is an online supermarket operating under Multi Formato Distribuidora S/A that provides 24-hour grocery delivery to consumers in Belo Horizonte and the surrounding metropolitan region. The platform sells groceries, beverages, fresh produce, household items, personal care products, pet supplies, frozen foods, and bakery items, complemented by a subscription membership (Prime), a proprietary payment card (Nosso Pay), and a mobile loyalty program (Clube Supernosso).

Product overview

Supernosso operates as an online supermarket platform offering 24-hour grocery delivery services in Belo Horizonte and surrounding metropolitan areas. The core offering is the Supernosso Delivery (Supermercado Online) platform, a comprehensive e-commerce marketplace featuring over a dozen product categories including alcoholic and non-alcoholic beverages, cleaning products, personal care and beauty items, pet supplies, fresh produce, bakery items, frozen foods, and household utilities. The platform is augmented by two key add-on services: Supernosso Prime, a subscription membership providing free delivery and exclusive discounts, and Nosso Pay, a proprietary payment card offering additional savings. Additionally, the company operates Clube Supernosso, a loyalty program accessible via mobile apps on iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

Supernosso Prime: Subscription loyalty program offering exclusive discounts and free delivery benefits for members
Nosso Pay
Clube Supernosso

Products and services

Supernosso Delivery (Supermercado Online)
Supernosso Prime
Nosso Pay
Clube Supernosso

Companies that use Supernosso

Customer profile

Segments3 records

Ideal customer profiles3 records

Supernosso technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Supernosso partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

DEC Minas Distribuição e Logística S.A.coreOthersThird-party logistics partner responsible for delivery operations and distribution support in the Contagem area. Operates from Via Vereador Joaquim Costa location providing last-mile delivery services for customer orders.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Supernosso competitors and assessment

Company assessment

Broad incumbents

Mercado Livre: Latin America's largest e-commerce marketplace with growing grocery and supermarket fulfillment capabilities in Brazil. Comparable as a broad incumbent offering a much wider assortment across multiple categories including groceries.
Assaí Atacadista: Brazilian cash-and-carry wholesale/retail chain under GPA offering food, household, and general merchandise. Comparable as a supercenter-format operator with multi-category assortments.
Tenda Atacado: Brazilian wholesale club/supercenter format offering bulk groceries and general merchandise. Comparable as a multi-category large-format retailer with grocery and household assortment.
GPA (Pão de Açúcar): Major Brazilian supermarket and hypermarket operator (Pão de Açúcar, Extra, Assaí banners) with national online grocery delivery. Comparable as an incumbent multi-format retailer with grocery and general merchandise assortments plus delivery subscriptions.
Americanas (Lojas Americanas): Brazilian omnichannel retailer combining physical stores with e-commerce marketplace including grocery delivery. Comparable as a broad incumbent with national reach offering multi-category assortments including grocery via delivery.
Carrefour Brasil: Brazilian arm of global hypermarket chain with strong brick-and-mortar presence and growing e-commerce grocery delivery. Comparable as an incumbent hypermarket operator offering full-line grocery and general merchandise assortments plus home delivery.

Direct peers

St. Marche: Premium Brazilian supermarket chain with strong e-commerce and home-delivery operations in São Paulo, expanding to other metros. Comparable as a private Brazilian online grocer with curated assortment and delivery subscription offerings.
iFood: Brazil's dominant food delivery and quick-commerce super-app, which has aggressively expanded into grocery delivery. Directly comparable to Supernosso as both compete for online grocery orders in Brazilian metropolitan markets using home-delivery models.
Rappi: Latin American multi-vertical delivery super-app with grocery, restaurant, and convenience delivery in major Brazilian cities. Comparable as a direct competitor in online grocery delivery with subscription-style premium tiers.

Regional players

Hortifruti Natural da Terra: Brazilian fresh-food and natural products supermarket chain focused on produce, organics, and premium items with home delivery. Comparable as a specialty-leaning supermarket retailer operating online grocery delivery across select Brazilian metros.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Supernosso financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Supernosso leadership team

Management profile

Number of profiles

Supernosso funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Supernosso M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supernosso

What does Supernosso do?

Is Supernosso a public or private company?

Supernosso is a private company. It is classified as unknown and is currently operating.

When was Supernosso founded?

Supernosso was founded in 1998. It employs 1 to 10 people.

Where is Supernosso based?

Supernosso is headquartered in Belo Horizonte, Brazil, in the Latin America region.

How does Supernosso make money?

Three revenue lines are on record. Product Sales (Grocery Retail) is the primary driver. The others are prime Subscription and payment Processing (Nosso Pay).

Who are Supernosso's main competitors?

Broad incumbents on record are Mercado Livre, Assaí Atacadista, Tenda Atacado, GPA (Pão de Açúcar), Americanas (Lojas Americanas) and Carrefour Brasil. Direct peers are St. Marche, iFood and Rappi. Hortifruti Natural da Terra is listed as a regional player.

Does Supernosso have an API?

No public API is recorded for Supernosso.

What industry is Supernosso in?

Supernosso's product category is Online Grocery Retail. Its primary akta.pro industry code is CRAGABAC, Hypermarkets / Supercenters (GM + Grocery), with a secondary code of FSAMAEAE, Super-App Wallets & Mini-Program Payments. Its NAICS code is 4451 and its SIC code is 5411.