Grupo Siroco

What Grupo Siroco does

Grupo Siroco is a Portuguese nautical company headquartered in Cascais that operates as the exclusive national dealer for three Groupe Beneteau multihull brands—Lagoon catamarans, Excess catamarans, and Jeanneau powerboats—serving the Portuguese high-net-worth market for sailing and motor yachts. The company's core revenue activities comprise new boat sales under exclusive territorial agreements, a used boat brokerage operation, an after-sales technical assistance workshop, a nautical retail store branded DND, and the organization of owner community events and regattas.

The business model is anchored in distribution exclusivity granted by Groupe Beneteau, which provides protected territory in Portugal for premium-priced catamarans typically transacting in the €400K–€3M+ range. Siroco supplements new boat margins with brokerage commissions on pre-owned vessels, recurring technical service contracts, retail accessories, and event sponsorship revenue. The firm maintains an Owners' Club to foster community engagement and brand loyalty among existing clients.

Grupo Siroco has operated for approximately thirty years and reports a headcount in the low double digits. The company has recently expanded physical retail presence with a new showroom at Marina de Cascais (May 2025), entered a joint venture (E-Lektra Marine) in electric marine propulsion, and hosted the world premiere of the Lagoon EIGHTY 3 catamaran. Its customer base is concentrated among HNW individuals, and it has undergone a founder leadership transition, signaling a generational handover at the management level.

Name

Grupo Siroco

Legal name

Seaway, Lda.

Website

https://gruposiroco.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo Siroco is a Portuguese nautical dealer headquartered in Cascais, holding exclusive distribution rights for Lagoon, Excess, and Jeanneau catamarans from Groupe Beneteau. It serves high-net-worth clients with new boat sales, brokerage, technical service, retail, and owner community events.

Ownership category

akta.pro rank

Product category

Yacht Dealership and Brokerage

NAICS

Boat Dealers (441222)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Yacht & Recreational Boat Service & Refit (TLAKAKAD)

Keywords

• Yacht dealership
• Catamaran sales
• Boat brokerage
• Marine maintenance services
• Nautical equipment retail

Headquarters

HQ city

Lisbon (Alcântara)

HQ country

Portugal

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. New Yacht and Catamaran Sales: Sale of new vessels from exclusive brands Lagoon, Jeanneau, and Excess Catamarans. Prices range from approximately €139,600 (Jeanneau Sun Odyssey 350) to over €7 million (Lagoon Eighty 3). Revenue is generated through direct sales by the company's named brokers. One-time transaction model with high average transaction values.
2. Used Boat Sales and Brokerage: Brokerage of used vessels across multiple brands (Bali, Bavaria, Beneteau, Dufour, etc.). The used boat inventory spans dozens of brands across 12 pages, ranging from €12,500 (Aloa 27) to €2.5 million (Fountaine Pajot Samana 59). Commission-based brokerage model.
3. Technical Assistance and Maintenance Services: Full-service technical workshop offering: equipment installation, stainless steel work, electrical/electronic services, fiberglass repair and polishing, boat cleaning, signage and stickers, engine maintenance, sail and canopy repair, fire extinguisher inspection, life raft inspection, life jacket inspection, carpentry. Services are offered across multiple equipment brands including Plastimo, Aqua-Base, Parasailor, Dessalator, Sea.Ai, B&G, Seanapps, Frigonautica, Incidence Sails, Z-Spars, NV, Tenderlift, Premium Ropes, Raymarine, Victron Energy, Lecomble & Schmitt, and Solara.
4. Nautical Equipment Retail (DND Store): Sale of nautical equipment and accessories through the DND online and physical store, offering thousands of products for boat maintenance and life aboard. Managed by Store Manager Katia Oliveira with dedicated support staff.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Grupo Siroco is the exclusive Portuguese dealer for three premium Groupe Beneteau brands — Lagoon catamarans, Jeanneau sailing yachts, and Excess catamarans — and complements new boat sales with a used boat brokerage, a full-service technical assistance workshop, a nautical equipment retail store (DND), and a boat evaluation/selling service. The company operates three physical locations in Lisbon and Cascais, an online boat search platform, and organizes exclusive factory tours and international boat show participation for high-net-worth clientele.

Product overview

Grupo Siroco is a nautical company founded in 1994 operating as a comprehensive maritime solutions provider. The core offering consists of new boat sales (as exclusive Portuguese representative of Lagoon, Jeanneau, and Excess Catamarans from Groupe Beneteau), used boat sales across multiple brands, professional technical assistance services covering maintenance and repairs, and a nautical store (DND). The company also organizes events, participates in international boat shows (Cannes Yachting Festival, International Multihull Show), and maintains a digital platform for boat sales. The product portfolio spans sailing catamarans (Lagoon from 38 to Eighty 3, Excess 11 to 14), sailing yachts (Jeanneau Sun Odyssey and Sun Fast series from 24 to 65), and motor boats, covering a length range from approximately 6m to 25m.

Differentiator

Problem solved

Functional benefit

Brands

• Grupo Siroco Owners' Club: A club for boat owners connected to Grupo Siroco, providing community and exclusive experiences.

Products and services

• Lagoon New Catamarans Exclusive Portuguese dealership for new Lagoon cruising catamarans, the world-leading cruise catamaran brand. Portfolio spans from Lagoon 38 (€342,000, Multihull of the Year 2026) through mid-range models (Lagoon 43, 46, 47, 51) up to flagship superyacht catamarans including Lagoon SIXTY 5 (€2,970,300), Lagoon SIXTY 7 (€3,234,600), Lagoon EIGHTY 2 (€6,950,800) and Lagoon EIGHTY 3 (€7,446,000). Targeted at affluent individuals and families seeking premium cruise catamarans for personal use, charter, or ocean voyages.
• Jeanneau New Sailing Yachts Exclusive Portuguese dealership for new Jeanneau sailing yachts and motorboats, balancing innovation, engineering and design. Portfolio includes Sun Odyssey 350 (€139,600), Sun Odyssey 380 (€197,300), Sun Odyssey 440 Millennium (€293,000), Jeanneau Yachts 55 (€732,500), Jeanneau Yachts 60 (€900,200), and Jeanneau Yachts 65 (€1,572,700). Targeted at sailors seeking proven design, accessibility, and a strong European brand reputation across entry-level to premium yacht segments.
• Excess New Catamarans Exclusive Portuguese dealership for new Excess Catamarans, an irreverent brand for a new generation of sailors. Portfolio spans Excess 11 (€344,700), Excess 13 (€465,000, Multihull of the Year 2025 / European Yacht of the Year 2026) and Excess 14 (€533,100). Targeted at sailors seeking performance-oriented catamarans with distinctive design.
• Used Boat Brokerage Brokerage of pre-owned sailing yachts, catamarans, and motorboats across dozens of international brands including Bali, Bavaria, Beneteau, Dufour, Lagoon, Jeanneau, Oyster, Sunseeker, and Fountaine Pajot. Inventory spans 12 pages of listings with prices ranging from approximately €12,500 (Aloa 27) to over €2.5 million (Fountaine Pajot Samana 59). Free boat evaluation service offered to sellers. Targeted at buyers seeking diverse selection across price points and brands, and sellers needing professional valuation and reach.
• Technical Assistance and Maintenance Services Full-service technical workshop offering equipment installation, stainless steel work, electrical and electronic services, fiberglass repair and polishing, boat cleaning, sign manufacturing, engine maintenance, sail and canopy repair, fire extinguisher inspection, life raft inspection, life jacket inspection, and carpentry. Service covers multiple equipment brands including Plastimo, Aqua-Base, Parasailor, Dessalator, Sea.Ai, B&G, Seanapps, Frigonautica, Incidence Sails, Z-Spars, NV, Tenderlift, Premium Ropes, Raymarine, Victron Energy, Lecomble & Schmitt, and Solara. Targeted at boat owners needing professional maintenance, repairs, retrofits, and safety inspections. Lagoon has awarded the team Best Technical Assistance worldwide.
• DND Nautical Equipment Retail Store Sale of thousands of nautical products for boat maintenance and life aboard through the DND online and physical store. Operated as a separate business unit with dedicated staff (Store Manager Katia Oliveira, Account Manager Marta Pinto, Operations Technician Rene Galvão). Targeted at boat owners and nautical enthusiasts seeking equipment, accessories and supplies.
• Boat Selling Service (Vender Barco) Free boat evaluation and consignment/sales service enabling boat owners to sell their vessels through Grupo Siroco's brokerage platform. The service includes professional valuation, marketing through the used boat listings, and transaction handling. Targeted at boat owners seeking a trusted channel to sell their vessel with professional support.

Quantifiable outcome

• Lagoon 38 recognized as Multihull of the Year 2026
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• E-Lektra Marine (Groupe Beneteau × Fountaine Pajot Group Joint Venture)coreStrategic or Co-development Partner · 1 January 2025E-Lektra Marine is a joint venture between Groupe Beneteau (parent company of Lagoon, Jeanneau, and Excess) and Fountaine Pajot Group, announced in 2025. The venture aims to electrify 10-15% of the global sail market by 2030 by developing electric and hybrid propulsion systems, optimized energy management, real-time monitoring, and a global specialized service network. It also enables retrofit for existing vessels. Grupo Siroco, as exclusive Portuguese representative of Lagoon, Jeanneau, and Excess, is positioned to benefit from and participate in this electrification transition.
• Nissan PortugalminorGTM or Marketing Partner · 1 January 2024Nissan Portugal served as the main sponsor of Regata Plastimo 30 Anos, organized by Grupo Siroco as exclusive Plastimo representative in Portugal since 1994. Nissan provided exclusive offers and prizes for draw among participants, contributing to event promotion and participant engagement.
• United to RemakeminorStrategic or Co-development Partner · 1 January 2024United to Remake, a startup focused on waste reduction and recycling through upcycling, partnered with Regata Plastimo 30 Anos to promote environmental sustainability within the nautical community. The partnership aligned with the regatta's commitment to ocean preservation and circular economy principles.
• PlastimocoreChannel Partner/ Reseller/ Distributor · 1 January 1994Grupo Siroco has been the exclusive representative of Plastimo brand in Portugal since 1994. Plastimo is a leading manufacturer of nautical safety equipment, with Grupo Siroco providing sales, distribution, and technical support for Plastimo products including life jackets, rafts, and safety equipment. The technical assistance page explicitly lists Plastimo as a supported brand.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gruposiroco

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Siroco