Grupo SRS

What Grupo SRS does

Grupo SRS, legally Grupo SRS S.A de C.V., is a privately held, 100% Mexican agricultural company headquartered in Tehuacán, Puebla, founded in 1948 by Socorro Romero Sánchez and still family-owned. The company operates a vertically integrated production system spanning animal feed manufacturing, poultry layer farming (25+ farms), swine production (53+ nuclei covering genetics, maternity, development, and finishing), a TIF-certified slaughterhouse and cutting room, and what the company describes as the newest egg processing plant of its kind in Latin America.

The commercial portfolio is organized under three wholly-owned brands: Huevo Tehuacán (white eggs in 12-piece, 180-piece, and 360-piece bulk formats targeting retail and industrial buyers), Romss (integrated pork primal and subprimal cuts — shoulder/spare rib/glove and rib belly — processed at the TIF facility), and Bonovo (an innovation line of shell-less egg whites in 435g format positioned for health-conscious consumers). Distribution is executed by a dedicated internal commercial force across wholesale, mid-wholesale, self-service retail chains, and food-industrial buyers, supported by an internal logistics division. Geographic operations are concentrated in Puebla and Oaxaca states within Mexico; the stated vision includes future international commercialization.

Name

Grupo SRS

Legal name

Grupo SRS S.A de C.V.

Website

https://gruposrs.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo SRS is a 100% Mexican, family-owned vertically integrated producer of eggs (Huevo Tehuacán, Bonovo) and pork (Romss) headquartered in Tehuacán, Puebla, serving Mexican wholesale, retail, and food-industrial customers.

Ownership category

akta.pro rank

Product category

Poultry and Swine Production

NAICS

Chicken Egg Production (11231), Chicken Egg Production (112310), Animal (except Poultry) Slaughtering (311611), Poultry Processing (311615)

SIC

Food And Kindred Products (2000), Sausages & Other Prepared Meat Products (2013), Poultry Slaughtering And Processing (2015)

akta.pro primary industry

Eggs & Egg Products (Shell, Liquid, Value-Added) (CRADACAJ)

akta.pro secondary industries

Value-Added Egg Products (Hard-Boiled, Omelets, Egg Mixes) Wholesale (AFAIAEAH), Sausage & Ground Pork Manufacturing (Fresh & Cooked) (AFANABAF)

Keywords

• Egg production
• Pork production
• Poultry farming
• Swine production
• Agricultural food processing

Headquarters

HQ city

Tehuacán

HQ country

Mexico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Egg Production and Commercialization: Production and sale of eggs through the Huevo Tehuacán brand, including consumer packaging (12-piece, 180-piece cartons) and industrial bulk (360-egg boxes). Also includes egg whites through the Bonovo brand for health-conscious consumers.
2. Pork Production and Commercialization: Fully integrated pork production sold under the Romss brand, including primal cuts (shoulder spare rib, glove) and subprimal cuts (rib belly). Processing conducted at TIF-certified rastro facility.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Grupo SRS produces and commercializes eggs and pork meat through a vertically integrated agricultural operation spanning animal feed manufacturing, poultry and swine farming, and industrial processing. It sells branded eggs (Huevo Tehuacán in 12-, 180-, and 360-piece formats), pork cuts (Romss brand), and shell-less egg whites (Bonovo brand) to wholesale, retail, and food-industrial customers in Mexico.

Product overview

Grupo SRS is a 100% Mexican agricultural company based in Tehuacán, Puebla, with over 60 years of experience dedicated to egg and pork production. The company operates a vertically integrated model encompassing three main brands: Huevo Tehuacán (egg production with 12, 180, and 360-piece formats), Romss (pork division offering shoulder cuts like Spare Rib and Glove, plus single cuts like Rib Belly), and Bonovo (innovative shell-free egg/egg white products in 435g format). Internal production infrastructure includes a feed plant, 25+ poultry farms, 53+ pork productive units, a state-of-the-art egg processing plant (newest in Latin America), and a TIF-certified slaughter and cutting facility. Products are distributed through wholesale, retail chains, and food industry channels, supported by the company's commercial and logistics divisions.

Differentiator

Problem solved

Functional benefit

Brands

• Romss: Brand of the pork division of Grupo SRS. Pork production is totally integrated from animal feed production to meat processing at their TIF-certified slaughterhouse. Products include shoulder, spare rib, glove, rib belly.
• Huevo Tehuacán
• Bonovo

Products and services

• Huevo Tehuacán White egg brand of Grupo SRS offering consumer packaging formats (12-piece and 180-piece cartons) and industrial bulk (360-egg boxes), serving retail supermarkets and food industrial customers in Mexico.
• Romss Pork meat brand of Grupo SRS with fully integrated production from animal feed to TIF-certified slaughter. Products include primal shoulder cuts (Spare Rib, Glove) and single cuts (Rib Belly) for retail and food-industrial customers.
• Bonovo Innovative egg brand offering shell-less egg white in a 435g format, targeted at health-conscious consumers seeking convenient, cholesterol-free egg protein.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Industrias Bachoco: Mexico's largest poultry company and a leading egg producer. Directly comparable to Grupo SRS's Huevo Tehuacán division as a vertically integrated Mexican egg and poultry operator.
• Grupo Porcícola Mexicano: Mexican pork integrator with slaughter and processing operations. Comparable to Grupo SRS's Romss division in integrated pork production for the Mexican market.

Emerging players

• Vital Farms: U.S. pastured-egg and ethical-protein brand. Comparable to Huevo Tehuacán/Bonovo as an egg-focused consumer brand targeting differentiated, higher-value retail positioning.
• Egg Innovations: U.S. specialty egg producer (pasture-raised, organic). Comparable to Bonovo as a niche, higher-value egg brand pursuing health- and welfare-driven consumers.

Broad incumbents

• Grupo Lala: Major Latin American dairy and protein company with broad retail distribution across Mexico. Comparable as a Mexican protein/CPG player with overlapping retail channels and brand-building capability.
• JBS: Global meat/pork processor with operations across the Americas. Comparable to Romss in pork slaughter, further processing, and supply to industrial and retail channels.
• Tyson Foods: Diversified U.S. protein producer (poultry, pork, prepared foods). Comparable to Grupo SRS as a vertically integrated animal protein company serving retail and food-industrial customers.
• Pilgrim's Pride: Global poultry and prepared foods company. Comparable as a large-scale integrated poultry/protein producer competing for industrial and retail meat and egg customers in North America.
• Sigma Alimentos: Large Mexican food company with processed meats and food distribution. Comparable to Romss as a Mexican protein processor serving retail and food-service channels.

Regional players

• Proteína Animal (PROAN): Mexican animal protein producer with poultry and value-added meat operations. Comparable in product mix and Mexican market focus, though larger in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/huevobonovo
• LinkedInlinkedin.com/company/grupo-srs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo SRS