Grupo Trocadero

What Grupo Trocadero does

Grupo Trocadero is a privately held Spanish restaurant group operating 9-10 premium beach club and Mediterranean restaurants primarily along the Costa del Sol and in Madrid. Founded in 1994 and headquartered in Marbella, the group operates under the legal entity Trocadero – Negocio y Golf, S.L.U. with approximately 140 employees. Its portfolio includes Trocadero Arena, Benalmádena, Casa de Botes, Estepona, Playa, Petit Playa, Sotogrande, Tarifa, Zanzíbar, and Commodore (Madrid), each offering Mediterranean cuisine with international influences (sushi, Asian, Mexican) alongside cocktail programs, beach hammock services, and rooftop bar concepts. The group's technology stack is light: Shopify for e-commerce, a website-based reservation system, and EU NextGenerationEU-funded solar photovoltaic installations for sustainability.

The company's revenue model rests on four streams: dine-in restaurant and beverage sales across the physical locations, event venue hire (weddings, corporate events, brand presentations, filming), gift cards and vouchers, and an e-commerce merchandise shop on Shopify. Pricing is quote-based for events and unit-based for ancillary services (e.g., €35 hammock rental at Sotogrande including sun lounger). Distinct go-to-market motions include direct-to-consumer reservations via the website, organic social media presence (per-location Instagram accounts and a Facebook page), email newsletter marketing, and an annual amateur golf circuit (Circuito Golf Trocadero) covering Costa del Sol and Madrid, managed through Golf Directo.

The group serves three primary customer segments: tourists and leisure visitors to the Costa del Sol, event organizers (corporate and private), and golf enthusiasts. Distribution is concentrated in Andalusia with a Madrid expansion, and the e-commerce shop ships nationwide including the Canary and Balearic Islands. No revenue figures are publicly disclosed, no external investors or parent company are referenced, and no M&A activity has been recorded.

Name

Grupo Trocadero

Legal name

Trocadero – Negocio y Golf, S.L.U.

Website

https://grupotrocadero.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Grupo Trocadero operates 9-10 premium Mediterranean beach club and restaurant locations across Spain's Costa del Sol and Madrid, serving tourists, local diners, event organizers, and golf enthusiasts with dining, event hosting, and ancillary e-commerce.

Ownership category

akta.pro rank

Product category

Beach Club and Restaurant Hospitality

NAICS

Full-Service Restaurants (722511), Caterers (722320), Food Services and Drinking Places (722)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

akta.pro secondary industry

Conference & Convention Center Catering (THAHAKAB)

Keywords

• Beach club restaurants
• Mediterranean cuisine
• Event venue hospitality
• Coastal dining
• Amateur golf circuit

Headquarters

HQ city

Marbella

HQ country

Spain

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Food & Beverage Sales: Core revenue from restaurant operations across 9-10 locations offering Mediterranean cuisine, cocktails, sushi bars, and beach club services. Revenue generated from dine-in customers with varying opening hours.
2. Gift Cards/Vouchers: Sale of digital and physical gift cards/vouchers for restaurant use. Single-use vouchers with specific codes delivered within 24 hours. Physical vouchers available at restaurants.
3. Online Merchandise Shop: E-commerce store selling products through Shopify platform. Shipping available to Peninsula, Ceuta, Melilla, Balearic Islands (48-96h) and Canary Islands (72-96h).
4. Event Venue Hire: Revenue from hosting events including weddings, corporate incentives, brand presentations, private celebrations, and filming shoots across restaurant venues.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Grupo Trocadero operates a portfolio of beach club restaurants and Mediterranean dining venues along Spain's Costa del Sol, serving Mediterranean cuisine with sushi bars, cocktail programs, and rooftop bar offerings. In addition to dine-in service across 9-10 locations, the group hosts weddings, corporate events, brand presentations, and filming shoots, sells gift cards and merchandise through an online store, and runs the Circuito Golf Trocadero amateur golf tournament circuit across Costa del Sol and Madrid.

Product overview

Grupo Trocadero is a group of Mediterranean restaurants and beach clubs located along the Costa del Sol in Spain, offering a unified hospitality portfolio centered on product-based cuisine with Mediterranean character and international influences. The portfolio includes ten distinct restaurant locations (Trocadero Arena, Benalmádena, Casa de Botes, Estepona, Playa, Petit Playa, Sotogrande, Tarifa, Zanzibar, and Commodore in Madrid), each with its own character and specialty offerings such as sushi bars, rooftop cocktail bars (#Botánico), Asian cuisine, and Mexican cuisine. Beyond dining, the group provides event hosting services for weddings, corporate events, and celebrations, operates an e-commerce store for vouchers and products, and organizes the Circuito Golf Trocadero amateur golf ranking across Costa del Sol and Madrid. The restaurants share common design elements (Lorenzo Queipo de Llano decoration, Lucas y Hernández-Gil architecture), cocktail programs, and Mediterranean gastronomic philosophy while maintaining individual identities and locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Trocadero Arena Beachfront restaurant on Río Real beach in Marbella, decorated by Lorenzo Queipo de Llano, offering Mediterranean cuisine, sushi bar, cocktails, DJ sessions, and beach hammocks. Open daily 11:00-01:00. Featured in fashion and gastronomy editorials.
• Trocadero Benalmádena Mediterranean restaurant in Benalmádena on Av. del Sol, featuring a rooftop terrace (#Botánico) for cocktails with sea views, open kitchen, and event spaces. Fri-Sat-Sun 12:30-01:00, Mon-Thu 17:00-01:00.
• Trocadero Casa de Botes Restaurant at Muelle Uno in Málaga, occupying the historic Casa de Botes building from 1946, serving as Grupo Trocadero's Málaga headquarters. Features seafaring character and rooftop terrace #Botánico. Mon-Thu 17:00-02:00, Fri-Sat-Sun 12:30-02:00.
• Trocadero Estepona Beach club on Playa del Ángel promenade in Estepona, opened in 2019, featuring swimming pool, hammock service, cocktail bar, and Japanese cuisine kiosk. Also offers Mexican cuisine. Open daily 11:00-00:00, kitchen 13:00-22:00.
• Trocadero Playa Beach restaurant opened in 2019 on Viborilla beach in Torrequebrada, designed by Lucas y Hernández-Gil studio and decorated by Lorenzo Queipo de Llano, featuring multiple terrace spaces with sea views. Open 10:00-20:00.
• Trocadero Petit Playa Beach restaurant on Santa Petronila Beach in Marbella offering Mediterranean cuisine, cocktails, and beach hammocks with shorter operating hours. Restaurant open 11:00-20:00, kitchen 13:00-16:30. Sun loungers 11:00-19:00.
• Trocadero Sotogrande Beach club restaurant in San Roque (Sotogrande), located on the former El Cucurucho beach club site, decorated by Lorenzo Queipo de Llano. Features two restaurants (traditional Mediterranean and Asian/Thai/Japanese cuisine in summer), plus family zone with pool. Open daily 11:00-00:00, kitchen 13:00-23:00.
• Trocadero Tarifa Restaurant in Tarifa's historic center where Mediterranean meets Atlantic, designed by Lucas y Hernández-Gil studio, offering rooftop bar with views of Tarifa and Africa and Mediterranean cuisine with Asian influences. Currently closed until 2026 season.
• Trocadero Zanzíbar Beach bar on Río Real beach next to Trocadero Arena, focused on sunset views, cocktails, and good company, paying homage to the Marbella of yesteryear—elegant, relaxed, and unpretentious. Open daily 11:00-00:00, Thu-Fri-Sat until 01:00.
• Event Hosting Services Event hosting and venue hire service across all Grupo Trocadero beach club and restaurant locations, including weddings, corporate incentives, brand presentations, private celebrations, and filming shoots. Dedicated event inquiry forms and event dossiers available.
• Gift Cards and Vouchers Digital and physical gift cards and vouchers for use at any Grupo Trocadero restaurant. Single-use vouchers with specific codes, free digital delivery within 24 hours; physical vouchers available at restaurants. Remaining balance not refunded.
• Circuito Golf Trocadero Amateur golf tournament circuit organized by Grupo Trocadero across Costa del Sol and Madrid, with annual ranking competitions and event registration managed through golfdirecto.com.
• Hammock and Sun Lounger Rental (Trocadero Sotogrande) Beach service rental at Trocadero Sotogrande, priced at €35 per adult or child (3-14 years) including a sun lounger, €30 per child (3-14 years) without sun lounger, €80 double sun lounger beachfront, and €10 individual towel rental.
• Trocadero Online Store (Merchandise) E-commerce store at shop.grupotrocadero.com selling branded merchandise operated through the Shopify platform, with shipping to Peninsula, Ceuta, Melilla, Balearic Islands (48-96h), and Canary Islands (72-96h).

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• Golf DirectominorGTM or Marketing PartnerGolf tournament registration platform hosting the Trocadero Golf Circuit amateur ranking competitions across Costa del Sol and Madrid.
• Lucas y Hernández-Gil StudiocoreStrategic or Co-development PartnerArchitecture and interior design studio responsible for designing multiple Trocadero restaurants including Tarifa, Casa de Botes, and Playa locations.
• Lorenzo Queipo de LlanocoreStrategic or Co-development PartnerInterior designer who decorated Trocadero Arena and Trocadero Sotogrande beach clubs, contributing signature aesthetic to restaurant atmospheres.

Scale indicators2 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Puente Romano Beach Resort: Luxury beach resort on Marbella's Golden Mile with multiple restaurants, beach club, and event venues. Competes for the same affluent Costa del Sol clientele and event bookers as Trocadero, though anchored by a hotel operation.
• Cipriani: Iconic luxury Italian restaurant and hospitality group with multiple global locations including Mediterranean venues. Comparable as a premium, design-led restaurant brand with strong event and lifestyle positioning.
• Nobu: Global luxury restaurant brand with locations in Marbella and other Mediterranean destinations featuring Japanese-influenced cuisine and high-end bar/lounge programs. Comparable in premium Mediterranean F&B positioning and event appeal.
• Marbella Club: Historic luxury resort and dining destination in Marbella offering multiple restaurants, beach club, and event venues. Comparable as a Costa del Sol premium hospitality operator with similar beachfront positioning and event business.
• Soho House: Global members' hospitality group operating restaurants, beach clubs, and event venues catering to creative-class affluent customers. Comparable to Trocadero in lifestyle-branded multi-venue Mediterranean hospitality, though anchored by membership.

Direct peers

• Nikki Beach: Global beach club and restaurant brand operating premium beachfront dining and day-club concepts in destinations including Marbella, Ibiza, and globally. Highly comparable to Trocadero in venue type, target customer, and Mediterranean positioning.
• Blue Marlin Ibiza: Premium beach club restaurant in Ibiza combining daytime beach-bed service with evening dining and DJ programming. Directly comparable to Trocadero's beach club-restaurant hybrid model in the Mediterranean resort market.
• Pacha Group: Hospitality and entertainment group operating Pacha Ibiza, restaurants, hotels, and beach clubs across Mediterranean destinations. Comparable as a multi-venue Mediterranean lifestyle brand with overlapping F&B and event revenue mix.
• Beachouse Ibiza: Beach club restaurant in Playa d'en Bossa, Ibiza offering Mediterranean cuisine, sun-bed service, and DJ sessions. Closely comparable to Trocadero's beach club hybrids in operating model and target customer.

Regional players

• El Pimpi: Iconic Málaga restaurant and wine bar institution offering traditional Andalusian cuisine and event hosting. Comparable as a regional Andalusian premium dining brand with strong local identity and event business, though serving a more traditional segment than Trocadero.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/grupotrocadero
• Instagraminstagram.com/grupotrocadero
• LinkedInlinkedin.com/company/grupo-trocadero

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Trocadero