Pacha Group
Pacha Group is a Spanish holding company operating a vertically integrated portfolio of premium leisure, entertainment, and hospitality assets anchored by the 50+ year old Pacha Ibiza nightclub brand, serving luxury travelers, nightlife enthusiasts, and high-net-worth VIP guests across Ibiza venues and the newly opened Pacha New York.
- Company typePrivate
- Founded1973
- HeadquartersIbiza, Spain
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Pacha Group does
Pacha Group, legally Universo Pacha, S.A., is a Spanish holding company headquartered in Ibiza that operates a vertically integrated portfolio of luxury leisure, hospitality, and entertainment assets anchored by the Pacha Ibiza nightclub founded in 1973. The group operates Pacha Ibiza (3,000-capacity nightclub with 360-degree immersive visuals, VIP Garden, and VIP+ floating DJ booth), Destino Five Ibiza (5-star cliffside lifestyle resort at Cap Martinet with pool club and indoor club Tox), El Hotel Pacha (Marina Botafoch hotel adjacent to Pacha Ibiza), multiple restaurants (El Restaurante, Destino Five Dining, LIO Ibiza restaurant-cabaret), and the Pacha Collection sustainable merchandise line. Revenue is generated through transaction-based fees including door and ticket sales, VIP table reservations priced from €200/person up to €20,000 per VIP DJ booth table (Table 901), bottle service on premium spirits, hotel and resort accommodation, restaurant covers, merchandise, and private venue hire for events. The company employs 1,001-5,000 staff and was acquired by Dubai-based FIVE Holdings in October 2023 for $330 million; FIVE Holdings subsequently purchased the former Brooklyn Mirage/Avant Gardner site in Williamsburg for $110 million in January 2026 and opened Pacha New York in June 2026, marking the first venue outside Ibiza and the formal entry into the U.S. market.
Pacha's go-to-market is event-driven, with headline DJ bookings (Black Coffee, Michael Bibi, Marco Carola) as primary demand generators that drive ticket sales, VIP bookings, and merchandise interest. Distribution is primarily direct-to-consumer through owned websites (pacha.com for tickets, tables, hotel, and restaurant reservations; pachashop.com for merchandise) supplemented by Ticketmaster integration for secure transaction processing and standard digital marketing channels (email newsletter, social platforms, paid advertising via Google, YouTube, Vimeo, Facebook, Twitter). The technology stack is conventional third-party-licensed: Dual Link for ticketing/sales management, Ticketmaster for transactions, and Google Analytics and major ad platforms for marketing analytics and personalization. Customer segments span individual nightlife enthusiasts, luxury Ibiza travelers, high-net-worth VIP guests, corporate and private event hosts, and electronic music fans globally, with pricing models varying by venue and event.
The company reported $139 million in revenue for the first nine months of 2025, driven by a record-breaking season at Pacha Ibiza, and parent FIVE Holdings reported a 28% revenue increase in 2024; Pacha Foundation funding rose 350% and the group's carbon footprint dropped 34% in 2024 following the acquisition. The legal entity is registered in the Mercantile Registry of Ibiza, and the group operates through wholly owned subsidiaries spanning core venues (Pacha Merchandise, El Hotel Pacha, LIO Ibiza, Sweet Pacha restaurant), adjacent venues (Nomad Suntribe/Woomoon, Pachá Sitges, Pacha Franquicias), and shared services (Pacha Marketing y Servicios, Pacha Multimedia, Nube).
Pacha Group firmographics
Firmographics- Name
- Pacha Group
- Legal name
- Universo Pachá, S.A.
- Website
- https://grupopacha.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Pacha Group is a Spanish holding company operating a vertically integrated portfolio of premium leisure, entertainment, and hospitality assets anchored by the 50+ year old Pacha Ibiza nightclub brand, serving luxury travelers, nightlife enthusiasts, and high-net-worth VIP guests across Ibiza venues and the newly opened Pacha New York.
- Ownership category
- akta.pro rank
Pacha Group industry classification
Industry- Product category
- Nightlife and Hospitality Entertainment
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Traveler Accommodation (7211), Theater Companies and Dinner Theaters (711110)
- SIC
- Retail-Eating & Drinking Places (5810), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)
Keywords
Where Pacha Group is headquartered
LocationHeadquarters
- HQ city
- Ibiza
- HQ country
- Spain
- HQ region
- Europe
Offices4 records
Markets served
Pacha Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Nightclub Operations: Pacha Ibiza and Pacha New York generate revenue through door fees, ticket sales, and VIP table reservations. The flagship Ibiza venue achieved record-breaking season in 2025, contributing $139 million in revenue for Jan-Sep 2025.
- VIP Bottle Service: Premium VIP table reservations ranging from €200/person (LIO Standard) to €20,000 (VIP DJ booth Table 901). Revenue from beverage consumption at VIP tables including Dom Perignon and Gray Goose.
- Hotel Operations: Destino Five Ibiza (5-star lifestyle resort) and El Hotel Pacha generate accommodation revenue. Destino features villa-style accommodations with cliffside views at Cap Martinet.
- Restaurant Operations: El Restaurante (inside Pacha Ibiza) and Destino Five Dining offer Mediterranean cuisine and sushi. Pre-show dining with complimentary club access included.
- Merchandise Sales: Pacha Collection merchandise including apparel with eco-friendly materials (BCI cotton, organic cotton). Sold through pachashop.com.
- Event Hosting & Private Bookings: Venue hire for private events and corporate functions at Pacha Ibiza, Destino, and The Great Hall complex in New York.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | LIO Restaurant Standard Table: €200/person |
| Transaction based/ take rate | Pay-as-you-go | LIO Restaurant Club Table: €1,500 up to 6pax + €250 per additional person |
| Transaction based/ take rate | Pay-as-you-go | VIP Tables 901-904: €5,000/each table |
| Transaction based/ take rate | Pay-as-you-go | VIP Tables 901-902: €10,000/each table |
| Transaction based/ take rate | Pay-as-you-go | Table 901 (VIP DJ booth): €20,000 per table |
| Transaction based/ take rate | Pay-as-you-go | New Year's Eve Dinner at Pacha Hotel: €250 per person |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Pacha Group product offering
Product offeringCore offering
Pacha Group is a global lifestyle brand that operates an integrated portfolio of nightclub entertainment venues, luxury hospitality hotels, Mediterranean restaurants, and branded merchandise. Its core commercial activities are selling tickets and VIP table reservations for electronic music events at Pacha Ibiza and Pacha New York, hotel stays at Destino Five Ibiza and El Hotel Pacha, restaurant dining experiences, and merchandise through pachashop.com.
Product overview
Pacha Group is a global lifestyle brand operating across nightlife, music events, restaurants, hotels, and fashion. The core portfolio includes Pacha Ibiza (the legendary nightclub), Destino Five Ibiza (5-star lifestyle resort with multiple dining venues including El Restaurante, Destino Five Dining, Playa Pacha Pool Club, and Tox nightclub), El Hotel Pacha, and Pacha New York in Brooklyn. Additional offerings include LIO Ibiza (restaurant-cabaret), The Pacha Collection merchandise line, and the Pacha Foundation for social responsibility. The group was acquired by Dubai-based Five Holdings for $330 million in October 2023 and is expanding into the US market with Pacha New York.
Differentiator
Problem solved
Functional benefit
Brands
- Pacha Ibiza: The legendary nightclub that has reigned supreme for over 50 years in Ibiza, featuring 360-degree immersive visuals, VIP Garden, and ultra-exclusive VIP+ area
- Destino Five Ibiza
- El Hotel Pacha
- Pacha Collection
Products and services
- Pacha Ibiza Nightclub A legendary nightclub in Ibiza that has operated for over 50 years, featuring 360-degree immersive visuals, a VIP Garden with a walking cloud effect, and an ultra-exclusive VIP+ area floating above the DJ booth. Capacity of 3,000, hosting world-renowned DJs for electronic music events.
- Destino Five Ibiza Resort A 5-star lifestyle resort on the cliffs of Cap Martinet featuring villa-style accommodations surrounded by lush gardens, a renowned pool scene with Balearic beats, and an indoor club named Tox.
- El Hotel Pacha A hotel located in the vibrant heart of Marina Botafoch, steps from Ibiza's Old Town and adjacent to Pacha Ibiza nightclub, providing a combination of contemporary style and island charm for travellers seeking proximity to nightlife.
- Pacha New York Nightclub An 80,000-square-foot open-air nightlife venue in Williamsburg, Brooklyn, operating as a Pacha-branded nightclub operated by FIVE Holdings under the Pacha name, with capacity reduced from 6,000 to prioritise safety.
- El Restaurante Pacha A dynamic culinary hotspot located inside Pacha Ibiza, offering Mediterranean flavours alongside expertly crafted sushi and signature cocktails. Functions as a pre-show dining experience with complimentary access to the club included.
- Destino Five Dining A multi-venue dining offering at Destino Five Ibiza spanning breakfast, poolside bites at Playa Pacha Pool Club, sunset views at D-Lounge, and vibrant evening dining rooted in relaxed Mediterranean flavours.
- LIO Ibiza Restaurant-Cabaret A restaurant-cabaret venue in Ibiza with an intrinsically VIP character, offering VIP tables ranging from a standard LIO restaurant table at €200 per person to the exclusive VIP DJ booth Table 901 at €20,000.
- Tox Indoor Club An indoor nightclub at Destino Five Ibiza offering a more intimate and underground clubbing experience compared to the main outdoor pool scene.
- Pacha Collection Merchandise Branded apparel and accessories sold online through pachashop.com, blending Pacha Ibiza's iconic legacy with the island's spirit and committed to sustainability through eco-friendly materials such as BCI cotton and organic cotton.
Quantifiable outcome
- $139 million revenue in first 9 months of 2025
- +2 more outcomes
Companies that use Pacha Group
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Pacha Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
Pacha Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Brooklyn Mirage / Avant GardnercorePacha assumed full operational management of Brooklyn Mirage nightclub and The Great Hall complex in Brooklyn, New York. Former operator Avant Gardner had filed for Chapter 11 bankruptcy in August prior to the agreement.
- Black Coffee / Michael BibicoreCelebrity DJs performing at Pacha New York opening weekend. Black Coffee and Michael Bibi served as headliners driving opening ticket sales and venue launch excitement.
- Marco CarolacoreWorld-renowned DJ performing at New Year's Eve event at Pacha Hotel, driving premium ticket sales for exclusive €250/person package.
Scale indicators12 records
Recent moves7 records
Expansion highlights5 records
Pacha Group competitors and assessment
Company assessmentBroad incumbents
- The Birley Group: The Birley Group operates Annabel's, Harry's Bar and private members' clubs in London with comparable HNW clientele, premium pricing, and integrated restaurant-nightclub positioning.
- Aman Resorts: Aman operates ultra-luxury resort properties globally with comparable 5-star positioning, premium pricing and HNW guest profile to Destino Five Ibiza. It is a useful benchmark for Pacha's hospitality vertical.
- Cipriani Group: Cipriani operates a global portfolio of hospitality, restaurant and event venues (Harry's Bar, Cipriani 42nd Street, Casa Cipriani). It shares Pacha's premium positioning, event-hosting model, and luxury lifestyle brand extension into hotels and F&B.
Direct peers
- Omnia Nightclub: Omnia operates large-format nightlife venues in Las Vegas and San Diego with celebrity-DJ residencies (Calvin Harris, Martin Garrix). It is directly comparable to Pacha in combining premium electronic music programming with high-ticket VIP experiences.
- TAO Group Hospitality: TAO Group operates Marquee, TAO, Lavo and other nightclub/restaurant venues across Las Vegas, New York and beyond. It is the closest U.S. multi-venue nightlife-hospitality operator to Pacha's integrated lifestyle model.
- Hakkasan Group: Hakkasan operates global nightclubs (Las Vegas, London, Dubai) and restaurants under a single brand, with celebrity-DJ residencies and bottle-service revenue. It is directly comparable to Pacha in combining world-class electronic music programming with premium hospitality and international venue expansion.
- Hï Ibiza: Hï Ibiza is a leading Ibiza nightclub owned by The Night League (formerly Privilege Group). It competes head-to-head with Pacha for residency bookings (David Guetta, Calvin Harris, Martin Garrix) and the same electronic-music tourist segment.
- 1 OAK Nightclub: 1 OAK operates nightlife venues in New York, Las Vegas and Los Angeles with bottle-service VIP economics similar to Pacha. It is a direct U.S. comparable for Pacha's high-margin bottle-service revenue model.
- Ushuaïa Ibiza: Ushuaïa is a direct Ibiza competitor combining an open-air daytime club with a beachside hotel. Pacha and Ushuaïa compete for the same DJ talent roster, HNW tourist segment, and premium nightlife spend in Ibiza.
- CÉ LA VI: CÉ LA VI operates rooftop nightclub-restaurant venues in Singapore, Tokyo, Dubai and London. It shares Pacha's model of pairing a destination F&B venue with electronic music programming and premium pricing at iconic locations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pacha Group social profiles
Digital presencePacha Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pacha Group leadership team
Management profileNumber of profiles
Profiles1 record
Pacha Group subsidiaries and ownership
Company hierarchySubsidiaries10 records
Pacha Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pacha Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pacha Group
What does Pacha Group do?
Pacha Group is a global lifestyle brand that operates an integrated portfolio of nightclub entertainment venues, luxury hospitality hotels, Mediterranean restaurants, and branded merchandise. Its core commercial activities are selling tickets and VIP table reservations for electronic music events at Pacha Ibiza and Pacha New York, hotel stays at Destino Five Ibiza and El Hotel Pacha, restaurant dining experiences, and merchandise through pachashop.com.
Is Pacha Group a public or private company?
Pacha Group is a private company. It is classified as corporate owned and is currently operating.
When was Pacha Group founded?
Pacha Group was founded in 1973. It employs 1,001 to 5,000 people.
Where is Pacha Group based?
Pacha Group is headquartered in Ibiza, Spain, in the Europe region.
How does Pacha Group make money?
Six revenue lines are on record. Nightclub Operations are the primary driver. The others are VIP Bottle Service, hotel Operations, restaurant Operations, merchandise Sales and event Hosting & Private Bookings.
Who are Pacha Group's main competitors?
Broad incumbents on record are The Birley Group, Aman Resorts and Cipriani Group. Direct peers are Omnia Nightclub, TAO Group Hospitality, Hakkasan Group, Hï Ibiza, 1 OAK Nightclub, Ushuaïa Ibiza and CÉ LA VI.
Does Pacha Group have an API?
No public API is recorded for Pacha Group.
What industry is Pacha Group in?
Pacha Group's product category is Nightlife and Hospitality Entertainment. Its primary akta.pro industry code is MPAGABAM, Performing Arts Centers & Presenters (Programming/Booking). Its NAICS code is 71131 and its SIC code is 5810.