Grupo Ureta Automóviles

What Grupo Ureta Automóviles does

Grupo Ureta Automóviles is a privately held Spanish multi-brand automotive dealership group headquartered in Burgos, operating continuously since 1954. The group represents nine OEM franchises — Mercedes-Benz, Volkswagen, Audi, SEAT, Škoda, CUPRA, Mitsubishi, FOTON, and (as of May 2026) Changan — through five operating legal entities (URETA MOTOR S.A., AUTOCID S.A., UREMÓVIL S.L., URAL MOTOR S.L., and ARLANZÓN MOTOR S.L.) and approximately 15+ branded dealership locations spanning Burgos, Palencia, Aranda de Duero, and Miranda de Ebro in the Castilla y León region. Customer-facing sub-brands include Grupo Ureta Empresas (B2B fleet division) and Grupo Ureta ECO (sustainable/electric mobility initiative). The group claims over 70 years of continuous service and is family-controlled, with Fernando Andrés García de Angulo managing multiple subsidiaries.

The business generates revenue across six streams: new vehicle sales (one-time, per transaction), used and certified pre-owned vehicle sales through the elcochequebuscas.com platform, after-sales service and maintenance (workshop with Express Service 36-hour/4-hour/24-hour SLA tiers), original parts and accessories, recurring fleet and enterprise services through Grupo Ureta Empresas, and short-term rent-a-car. Pricing is brand- and model-dependent with new vehicles starting from €17,200 and financing arrangements available across the network. The go-to-market combines retail showroom sales through physical dealerships, dedicated enterprise fleet sales with specialized commercial advisors, and an online used-vehicle storefront. Customer segmentation is horizontal: individual consumers, enterprise fleet operators, professional drivers, and rental customers.

Distribution is anchored in a 15+ location regional physical network complemented by digital channels (Google Analytics/Tag Manager tracked website, WhatsApp customer service, Join.chat AI widget, and active social presence on Facebook, Twitter/X, Instagram, YouTube, and LinkedIn). Technology integrations are largely OEM-vendor-supplied (Audi Application Store, Disney+ in Audi infotainment, Google Analytics) rather than proprietary. The group pursues a community-engagement-led marketing strategy with extensive sports sponsorships (CB Tizona Burgos basketball as main sponsor, Copalentina women's football tournament, equestrian events, cycling) and institutional partnerships (Fundación Atapuerca, Universidad de Burgos, Hiperbaric Challenge), reflecting a regionally embedded operating model rather than a national or international scale ambition.

Name

Grupo Ureta Automóviles

Legal name

Grupo Ureta Automóviles

Website

https://grupoureta.es

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo Ureta Automóviles is a family-owned Spanish multi-brand automotive dealership group based in Burgos, operating 15+ franchised locations across Castilla y León for nine OEMs (Mercedes-Benz, VW, Audi, SEAT, Škoda, CUPRA, Mitsubishi, FOTON, Changan) serving retail, fleet, and after-sales customers since 1954.

Ownership category

akta.pro rank

Headquarters

HQ city

Burgos

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Retail sales of new vehicles from 9 represented brands including Mercedes-Benz, Volkswagen, Audi, SEAT, Škoda, CUPRA, Mitsubishi, FOTON, and Volkswagen Commercial Vehicles through dealership network
2. Used Vehicle Sales: Sales of pre-owned and nearly-new vehicles through elcochequebuscas.com platform and dealership lots, including certified pre-owned programs from multiple brands
3. After-Sales Service and Maintenance: Workshop services including maintenance, repairs, parts replacement, express service, and paint services for all represented brands
4. Original Parts and Accessories: Sales of original replacement parts and accessories for all brands represented
5. Fleet and Enterprise Services: Dedicated fleet management services for business customers including preferential treatment, express service, vehicle collection/delivery, and replacement vehicles
6. Rent-a-Car: Short-term vehicle rental service for customers needing temporary transportation

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Grupo Ureta Automóviles is a multi-brand automotive dealership group based in Castilla y León, Spain, authorized to sell new vehicles from brands including Mercedes-Benz, Volkswagen, Audi, SEAT, Škoda, CUPRA, Mitsubishi, FOTON, and Changan, alongside used vehicles (Garantía Ocasión) and commercial vehicles. The group also operates authorized after-sales service and repair workshops, a dedicated B2B fleet business (Grupo Ureta Empresas), and a rent-a-car service (URENTT), serving both individual consumers and corporate clients across Burgos, Palencia, Aranda de Duero, and Miranda de Ebro.

Product overview

Grupo Ureta Automóviles is a multi-brand automotive dealership group operating across Castilla y León (Burgos, Palencia, Aranda de Duero, Miranda de Ebro) with 9+ vehicle brands: Mercedes-Benz (Ureta Motor), Volkswagen/Škoda (Ural Motor, Motorcid), Audi (Audi Center Burgos), SEAT/CUPRA (Arlanzón Motor), Ford (Autocid), Mitsubishi/FOTON (Uremóvil), and Changan. The portfolio spans passenger vehicles, commercial vehicles, and electric/hybrid options. Core offerings include new vehicle sales, after-sales workshop services with Express Service programs, corporate fleet management (Grupo Ureta Empresas), and a certified used vehicle platform (elcochequebuscas.com). Additional services include rent-a-car, vehicle loans for events/social initiatives, and parts/accessories supply.

Differentiator

Problem solved

Functional benefit

Brands

• Grupo Ureta Empresas: Fleet and corporate vehicle services for business clients
• Grupo Ureta ECO

Products and services

• New vehicle sales (multi-brand) Authorized retail sale of new passenger cars and commercial vehicles from nine brands (Mercedes-Benz, Volkswagen, Audi, SEAT, Škoda, CUPRA, Mitsubishi, FOTON, Changan) through group dealerships in Burgos, Palencia, Aranda de Duero, and Miranda de Ebro. Targeted at individual consumers and businesses purchasing a vehicle for personal or professional use.
• Used vehicle sales (Garantía Ocasión) Sale of used and pre-owned vehicles offered under the group's Garantía Ocasión program, with warranty coverage and inspection. Targeted at individual consumers and businesses seeking a warranty-backed used vehicle.
• Authorized after-sales service and repairs Authorized maintenance, repair, parts, and warranty service for the brands represented by the group, carried out at the group's workshops in Castilla y León. Targeted at owners of vehicles sold by the group and other make owners seeking authorized-brand service.
• Corporate fleet management (Grupo Ureta Empresas) Dedicated B2B division offering sourcing, management, and maintenance of corporate vehicle fleets for businesses and SMEs across multiple brands. Targeted at companies and fleet operators needing a multi-brand fleet partner with consolidated maintenance.
• Rent-a-car (URENTT) Short- and long-term vehicle rental service operated under the URENTT brand by the group, leveraging its multi-brand fleet. Targeted at individuals and businesses needing temporary vehicle rental.

Quantifiable outcome

• La Divulgoneta project traveled 7,000km annually, conducting 142 workshops in 28 municipalities with 1,885 children and adolescents participating in science outreach
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature3 records

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• CB Tizona BurgosflagshipGTM or Marketing PartnerMain sponsor of professional basketball team CB Tizona Burgos competing in Liga LEB Oro. Grupo Ureta provides official vehicles for team operations and receives prominent branding visibility. Partnership includes player presentation events at dealership facilities and season kickoff support.
• CopalentinacoreGTM or Marketing PartnerMain sponsor of Copalentina women's football tournament held in Palencia. Grupo Ureta vans transport teams including Sporting de Portugal, Levante UD, and Sporting de Gijón Femenino. Brand visibility through field banners, player accreditations, and official poster.
• Fiestas de BurgosminorGTM or Marketing PartnerCUPRA Arlanzón Motor provides official vehicles (CUPRA Raval and CUPRA Terramar) to accompany the Court of Honor during Fiestas de San Pedro y San Pablo celebrations. Vehicle loan for festive duties.
• Fundación AtapuercacoreStrategic or Co-development PartnerOver 20-year collaboration providing vehicle support for Atapuerca excavation campaign logistics. Arlanzón Motor and Motorcid regularly donate or loan vehicles (SEAT Ateca, Skoda Octavia) for archaeological team transportation during excavations.
• Hiperbaric ChallengecoreGTM or Marketing PartnerVehicle loan for educational inertia car racing challenge for students. Ural Motor Volkswagen and Audi Center Burgos provided 4 vehicles (Volkswagen ID. Buzz, ID.4, Audi Q4, Audi Q3 Sportback) for XIII edition race in Burgos.
• Colegio Blanca de Castilla – Jesuitinas BurgosminorGTM or Marketing PartnerSupport for FIRST LEGO League robotics team participating in International Open Championship Mexico 2026. Ural Motor Volkswagen sponsored team that won First Prize in FIRST LEGO League Values and represented Spain internationally.
• Universidad de BurgoscoreGTM or Marketing PartnerVehicle donation for 'La Divulgoneta' science outreach project. Grupo Ureta supports since 2019, providing vehicles enabling 7,000km annual travel to rural schools with 142 workshops reaching 1,885 children across 28 municipalities.
• Fundación Deporte JovencoreStrategic or Co-development PartnerRenewed collaboration to promote sports practice, healthy lifestyle habits, and sport values. Partnership supports youth athletic development initiatives in the region.
• Espacio OMY PalenciaminorGTM or Marketing PartnerVehicle presence at outdoor cinema, themed festivals, and 6th Humor Festival in Palencia. Grupo Ureta vehicles accompanied all activities at the venue.
• Fundación Caja de BurgoscoreGTM or Marketing PartnerJoint sponsorship renewal with CB Tizona basketball team, combining support for sports, education, and shared values. Both entities collaborate to strengthen regional community development.
• Centro Ocupacional El Cid (COPDI)minorGTM or Marketing PartnerCB Tizona team visit to Centro Ocupacional for People with Disabilities for social inclusion initiative. Grupo Ureta sponsored activity strengthening community bonds.
• COCEMFEminorGTM or Marketing PartnerSupport for 'Sobre 7 Ruedas' project providing visibility for disability rights to leisure and free time. Project involved pilgrimage to Santiago de Compostela.
• Federación Hípica de Castilla y LeónminorGTM or Marketing PartnerOfficial sponsor of Campeonato de Castilla y León de Saltos 2025 equestrian event held at CDM La Deportiva de Burgos.
• Ciudad Deportiva MilitarminorGTM or Marketing PartnerAudi Center Burgos sponsorship of 78th Edition of Concurso Nacional de Saltos equestrian competition held at military sports facility.
• Sociedad Filarmónica BurgalesaminorGTM or Marketing PartnerAudi Center Burgos support for classical music concerts at Fórum Evolución Burgos. Sponsored performances including Ensemble Praeteritum and JONDE concerts.
• Changan EuropecoreChannel Partner/ Reseller/ DistributorNew brand addition to Grupo Ureta portfolio announced at Lerma fair 2026. Two 100% electric Changan vehicles were displayed as first showcase of Asian brand focused on innovation and electric mobility.

Scale indicators4 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Ibericar: Spanish multi-brand dealer group representing Renault, Dacia, Nissan and other franchises across Spain. Comparable as a regional multi-brand dealer with full sales-service-parts operations and corporate fleet capabilities similar to Grupo Ureta Empresas.
• Grupo Pérez Rumbao: Spanish automotive group with multi-brand dealerships across Galicia and northwestern Spain. Comparable in operating model (multi-brand, multi-location, retail + fleet + after-sales), though with a different regional footprint.
• Quadis: One of Spain's largest multi-brand automotive dealership groups with locations across multiple autonomous communities. Highly comparable: multi-brand franchise model, fleet services, used vehicle platform, and after-sales infrastructure similar to Grupo Ureta's operating model.
• Grupo Concesur: Multi-brand automotive dealer group in southern Spain representing several OEM franchises with full service operations. Comparable as a regional multi-brand dealer group with similar sales, after-sales, and parts operations.
• Grupo Angalia: Spanish multi-brand automotive group with dealerships in multiple regions. Comparable in multi-brand franchise strategy, fleet services, and used vehicle operations similar to Grupo Ureta's structure.
• Grupo Solera: Spanish multi-brand automotive dealership group operating across multiple regions and representing several OEM franchises. Directly comparable in business model (multi-brand franchised dealer), customer segments (retail + fleet), and service portfolio (sales, after-sales, used vehicles).
• Auto Pla: Spanish automotive dealer group representing multiple OEM brands with full sales and service operations. Comparable as a multi-brand franchised dealer group with similar service offering and customer segmentation.

Emerging players

• Cars & Cars: Spanish used-vehicle online retailer offering certified pre-owned vehicles. Comparable to Grupo Ureta's elcochequebuscas.com platform in the used vehicle segment, though operating purely online rather than as a physical dealer network.

Broad incumbents

• Mercedes-Benz España (retail network): OEM with direct franchise relationships and authorized dealer network in Spain. Comparable as a brand counterparty (Grupo Ureta operates Ureta Motor as official Mercedes-Benz dealer) but with broader portfolio and direct manufacturer scale.
• Renault Retail Group España: OEM-owned dealer subsidiary operating Renault and Dacia sales/service locations across Spain. Comparable as a multi-location franchised dealer with fleet and after-sales capabilities, though single-OEM focused rather than multi-brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Grupo_Ureta
• YouTubeyoutube.com/channel/UC_prkz6Ag1Uf36BAog9pi6Q
• Facebookfacebook.com/GrupoUreta
• LinkedInlinkedin.com/company/grupoureta
• Instagraminstagram.com/grupoureta

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Ureta Automóviles