GRUPO ZUCHETTO

What GRUPO ZUCHETTO does

GRUPO ZUCHETTO is a Brazilian entity incorporated in 2022 and headquartered in Canoas, Rio Grande do Sul, operating with a headcount of 6 employees. Its public-facing web presence is anchored on a MarketUP-branded shopping subdomain (grupozuchetto.shopping.marketup.com), indicating that the entity functions as a distributor, reseller, or partner within the MarketUP platform ecosystem rather than as an independent software or product company.

The underlying MarketUP platform — operated by Nuvemsis Participações S.A. and not directly owned or controlled by GRUPO ZUCHETTO — is a cloud-based ERP (Enterprise Resource Planning) SaaS offering for Brazilian micro, small, and medium-sized businesses. MarketUP delivers a freemium product suite covering point-of-sale (PDV), inventory and production management (MRP), fiscal document emission across NF-e, NFS-e, and NFC-e, financial controls (cash flow, accounts payable/receivable), an integrated digital PJ account with PIX and Open Finance bank reconciliation, and a built-in e-commerce storefront with payment integrations to Mercado Pago, PagSeguro, and PicPay. The platform also includes a mobile application, MarketUP Serviços NFSe, targeted at service providers, and an add-on marketplace (UP.Store) offering PDV+, Anúncio Zero, Arquivo+, Marketplace+, Delivery+, Suporte Premium, and digital certificates issued in partnership with Bry Tecnologia.

GRUPO ZUCHETTO's business model is not independently documented; given the storefront URL and 6-employee footprint, the entity most plausibly operates as a small-volume reseller or referral partner, capturing a share of transactions or subscriptions routed through MarketUP's platform rather than running a standalone operation. The available revenue, customer, and growth data pertain to the MarketUP platform itself (over R$750 million in monthly transaction volume, over 1 million cumulative businesses served, and a SEBRAE Conecta partnership granted in 2022), not to GRUPO ZUCHETTO.

Name

GRUPO ZUCHETTO

Legal name

Nuvemsis Participações S.A.

Website

https://grupozuchetto.shopping.marketup.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

GRUPO ZUCHETTO is a 6-employee Brazilian entity founded in 2022 in Canoas, Rio Grande do Sul, operating a storefront on the MarketUP cloud-based ERP platform for Brazilian micro and small businesses.

Ownership category

akta.pro rank

Product category

Online Retail

NAICS

General Merchandise Retailers (455)

SIC

Retail-Nonstore Retailers (5960)

akta.pro primary industry

General Merchandise Online Retailers (CRAFADAA)

Keywords

• Small retail business
• Online retail store
• Brazilian e-commerce
• Consumer goods retail
• MarketUP storefront

Headquarters

HQ city

Canoas, Rio Grande do Sul

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Freemium ERP Platform: Core ERP platform offered free for basic use, serving as customer acquisition vehicle for paid upgrades.
2. MarketUP+ Subscription: Paid tier at R$120-149.99/month providing multi-store control, no advertisements, phone and WhatsApp support, automatic NF sending to accountant, and support for Lucro Real/Presumido tax regimes.
3. MarketUP ULTRA: Premium tier at R$999/month including digital certificate eCNPJ A1, dedicated technical consultant, 3 MarketUP+ licenses, tool configuration, remote training, and on-site visit (São Paulo only).
4. PDV+ Add-on: Premium point-of-sale features starting at R$29.90/month for enhanced POS capabilities including offline operation and advanced functionality.
5. UP.Store Add-ons: Additional services including Anúncio Zero (ad removal), Arquivo+ (unlimited XML storage), Marketplace+ (marketplace integration), Delivery+ (delivery app integration), Premium Support, and Digital Certificates.
6. MarketUP Serviços NFSe App Premium: Premium mobile app subscription at R$49.99/month for service providers including pre-configured digital certificate, logo customization, DAS consultation, and CPF/CNPJ lookup.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

GRUPO ZUCHETTO is a small Brazilian retail business that operates an online storefront through the MarketUP e-commerce platform. The company is registered as a tenant on MarketUP's shopping platform at grupozuchetto.shopping.marketup.com. Specific product offerings and operational details of GRUPO ZUCHETTO are not detailed in available sources.

Product overview

MarketUP is a cloud-based ERP (Enterprise Resource Planning) platform for micro, small, and medium-sized Brazilian businesses, built by Nuvemsis Participações S.A. The platform follows a tiered subscription model: a free core plan for MEIs and Simples Nacional businesses, MarketUP+ for medium-sized companies, and MarketUP ULTRA for enterprises seeking consulting. The product portfolio includes the core ERP engine with modules for sales (PDV/point-of-sale, orders, quotes), inventory/stock management (with MRP production control), financials (cash flow, accounts payable/receivable, PIX integration, digital PJ account), fiscal management (NF-e, NFS-e, NFC-e issuance, fiscal notes manifest), and a built-in e-commerce virtual store. Paid add-ons include PDV+ (R$29.90+/month), Anúncio Zero, Arquivo+ (XML storage), Marketplace+, Delivery+, Suporte Premium, and the digital certificate (Certificado Digital MarketUP by Bry e-CNPJ A1). A dedicated mobile app, MarketUP Serviços NFSe, serves service providers with Light and Premium tiers.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• R$750+ million transacted monthly on the platform
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered flagship, core and standard.

• Sebrae (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas)flagshipStrategic or Co-development Partner · 1 January 2022MarketUP is the officially recommended ERP platform bySebrae since 2022. The partnership is integrated into theSebrae Conecta platform, providing small businesses with access to MarketUP's management tools along withSebrae's support services. This is a core strategic partnership providing credibility and customer referrals.
• Amazon Web Services (AWS)coreTechnology or IntegrationAmazon infrastructure is referenced as the secure cloud hosting provider for MarketUP's platform, with daily encrypted backups and secure data storage.
• Bry Tecnologia (Digital Certificate Provider)coreTechnology or IntegrationMarketUP offers digital certificates through Bry Tecnologia (CNPJ 04.441.528/0001-57), enabling e-CNPJ A1 certificate issuance, installation automation, and download directly within the MarketUP platform for fiscal document signing.
• Mercado PagostandardTechnology or IntegrationIntegrated payment gateway for the e-commerce platform supporting credit cards, debit cards, and boleto payments.
• PagSegurostandardTechnology or IntegrationIntegrated payment solution for online store transactions supporting multiple payment methods including credit cards and bank transfers.
• PicPaystandardTechnology or IntegrationDigital wallet integration for payments in the online store, supporting credit card and boleto transactions.
• Correios (Brazilian Postal Service)standardTechnology or IntegrationIntegrated shipping calculation for e-commerce deliveries with automatic freight calculation based on package dimensions and delivery address.

Scale indicators5 records

Recent moves3 records

Broad incumbents

• Casas Bahia: Major Brazilian retail chain with strong e-commerce operations. Comparable as a broad Brazilian online retail incumbent targeting similar consumer segments.
• Americanas: Large Brazilian omnichannel retailer with significant e-commerce presence. Comparable as a Brazilian online retail incumbent competing for similar consumer categories.
• Magazine Luiza: One of Brazil's largest omnichannel retailers with a major e-commerce marketplace. Comparable as a broad Brazilian online retail incumbent competing for similar consumer demand, though at vastly greater scale.
• Mercado Livre: Dominant Latin American e-commerce marketplace with operations in Brazil. Comparable as the leading Brazilian online retail platform competing for the same SMB seller and consumer ecosystem, with much broader scale.
• Shopify: Global SMB e-commerce platform with operations across Latin America. Comparable as the global benchmark for SMB online retail infrastructure, serving similar merchants through storefront, payments, and fulfillment tooling.
• Amazon Brazil: Amazon's Brazilian marketplace, a leading e-commerce destination. Comparable as a major Brazilian online retail incumbent competing for the same consumer base and SMB seller ecosystem.
• Shopee Brazil: Brazilian arm of Sea Group's Shopee marketplace, a fast-growing e-commerce platform. Comparable as a major Brazilian online retail marketplace competing for similar consumer demand.

Others

• Tray: Brazilian e-commerce platform (part of Locaweb group) for small and medium businesses. Comparable as a SaaS platform serving Brazilian SMB online retailers, providing storefront infrastructure similar to GRUPO ZUCHETTO's MarketUP setup.
• Bling: Brazilian SMB ERP and management platform with e-commerce integrations. Comparable as a Brazilian SMB SaaS platform serving the same micro/small retailer ecosystem that GRUPO ZUCHETTO operates within.
• Nuvemshop: Latin American SaaS platform enabling SMBs to launch online stores. Comparable as an SMB e-commerce infrastructure provider serving the same micro/small retailer segment that GRUPO ZUCHETTO operates in, rather than as a direct retail competitor.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

• YouTubeyoutube.com/c/MarketUPOficial/featured
• Facebookfacebook.com/MarketUP
• LinkedInlinkedin.com/company/grupozuchetto
• Instagraminstagram.com/marketup

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRUPO ZUCHETTO