Bling
Bling is a Brazilian cloud-based ERP platform serving micro and small businesses with integrated sales, inventory, invoicing, and financial management. It reaches 300,000+ daily active users through 250+ marketplace, e-commerce, and logistics integrations, operating as a subsidiary of LWSA S/A.
- Company typePrivate
- Founded2009
- HeadquartersBento Gonçalves, Brazil
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Bling does
Bling is a cloud-based ERP platform designed for Brazilian micro and small businesses, offering unified management of sales, inventory, invoicing, and finances. Founded in 2009 in Bento Gonçalves, Rio Grande do Sul, the platform serves over 300,000 daily active users across multiple operating segments including online sellers, physical store owners, service providers, and small manufacturers. The company operates as a subsidiary of LWSA S/A (B3:LWSA3), a publicly traded Brazilian digital solutions conglomerate, alongside sister brands Tray, Melhor Envio, Vindi, and Wake.
The platform is built on a REST API architecture with OAuth 2.0 authentication and JSON data exchange, supporting a public developer ecosystem and the Central de Extensões marketplace offering 250+ integrations with major Brazilian marketplaces (Mercado Livre, Amazon, Shopee, Shein, Magalu), e-commerce platforms (Tray, Shopify, Nuvemshop, Loja Integrada), logistics providers (Melhor Envio, Correios, Loggi, Jadlog), and CRM and BI solutions. Core modules include Vendas Multicanal (multichannel sales), Gestão Financeira (financial management), Controle de Estoque (inventory control with multi-CNPJ orchestration), electronic fiscal document issuance (NF-e, NFC-e, NFS-e, DANFE), Frente de Caixa PDV, and Ordem de Produção for small manufacturers. AI-powered automations span 80+ workflows across sales, inventory, logistics, payments, and financial management, with users retaining final decision authority. Financial services are extended through Bling Conta Digital, a prepaid PJ payment account operated by Pagcerto.
Bling employs a product-led growth model with a self-serve website signup, 30-day free trial, and tiered subscription plans ranging from an entry-level Cobalto tier to a custom enterprise Elite plan for high-volume marketplace sellers. Revenue streams include recurring SaaS subscriptions, add-on extensions, transaction-based digital services (Bling Conta Digital, digital certificate sales via Certisign), payment processing through Vindi/Yapay, and professional services for guided implementation. Distribution is augmented by a Top Especialistas certified partner network, an affiliate program offering 10% recurring commissions, and cross-selling within the broader LWSA ecosystem. The platform expanded internationally to Mexico in 2023 with localized integrations for Mercado Libre, Amazon, and Skydropx.
Bling firmographics
Firmographics- Name
- Bling
- Legal name
- LWSA S/A
- Website
- https://bling.com.br
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Bling is a Brazilian cloud-based ERP platform serving micro and small businesses with integrated sales, inventory, invoicing, and financial management. It reaches 300,000+ daily active users through 250+ marketplace, e-commerce, and logistics integrations, operating as a subsidiary of LWSA S/A.
- Ownership category
- akta.pro rank
Bling industry classification
Industry- Product category
- Cloud-based ERP for Small and Medium Businesses
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Sales Financing (52222)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Finance Services (6199)
- akta.pro primary industry
- Invoicing, Billing & Accounts Receivable Automation (FSAGAJAC)
- akta.pro secondary industry
- B2B/EDI & Partner Integration (BPAMAOAJ)
Keywords
Where Bling is headquartered
LocationHeadquarters
- HQ city
- Bento Gonçalves
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Bling business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans (ERP SaaS): Monthly, semi-annual (180 days), or annual (360 days) subscription plans providing access to core ERP functionalities including sales management, inventory control, financial management, and fiscal document issuance. Different plan tiers offer varying storage limits, API request limits, and marketplace order import limits.
- Add-ons and Extensions: Additional services and features available through the Central de Extensões, including recurring add-ons incorporated into base contract value and one-time services.
- Digital Services (Bling Conta Digital): Digital banking and financial services including payment processing, credit operations, and receivables anticipation, provided through partners.
- Digital Certificate Sales: Sale of A1 digital certificates through Certisign partnership for electronic invoice issuance.
- Guided Implementation Services: Online training and configuration assistance service provided by Bling specialists for new customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Plano Cobalto - Entry-level plan |
| Subscription | Multi-year contract | Elite Plan - Custom enterprise solution |
| Freemium | Pay-as-you-go | Free Trial |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Bling product offering
Product offeringCore offering
Bling provides a cloud-based ERP platform for micro and small Brazilian businesses, unifying sales management (omnichannel including marketplaces and physical stores), inventory control, electronic fiscal invoicing (NF-e, NFC-e, NFS-e), and financial management. It offers 250+ native integrations through a Central de Extensões (app marketplace) plus built-in digital banking (Bling Conta Digital), AI-powered automations, and a public REST API (v3) for partners and developers.
Product overview
Bling is a unified cloud ERP platform for micro and small businesses in Brazil, built by LWSA S/A. The platform operates as a single integrated system combining core modules for Sales Management (Vendas Multicanal, Controle de Vendas, PDV/Frente de Caixa), Financial Management (Gestão Financeira, Controle Financeiro, Meios de Pagamento), Inventory and Operations (Controle de Estoque, Cadastros, Ordem de Produção, Separação de Pedidos), Invoicing (NF-e, NFC-e, NFS-e, DANFE), and Business Intelligence (Meu Negócio dashboards). The platform is extended through the Central de Extensões marketplace offering 250+ integrations with marketplaces (Mercado Livre, Amazon, Shopee, Shein), e-commerce platforms (Tray, Shopify, Bagy), logistics providers (Melhor Envio, Correios, Jadlog, Loggi), CRM, BI, and AI solutions. Financial services are provided through Bling Conta Digital (prepaid PJ account) and Bling Loja Virtual (Tray-powered online store). AI capabilities are delivered through the Automações com Inteligência Artificial feature with 80+ automations. The platform is accessible via the public REST API (v3) with OAuth 2.0 authentication.
Differentiator
Problem solved
Functional benefit
Products and services
- Bling ERP (Core Platform) Web-based ERP platform for micro and small businesses that centralizes sales, inventory, electronic invoicing, financial management, and multichannel selling in a single subscription offering.
- Bling API (REST v3) Public REST API (v3) using OAuth 2.0 and JSON that allows technology partners and developers to consume Bling ERP resources, automate operations, and build integrations.
- Bling Conta Digital Prepaid business (PJ) digital payment account integrated with the ERP, enabling Pix, boleto, TED receipts, bill payments, and credit services with automatic reconciliation.
- Implantação Guiada (Guided Implementation) Paid professional service where a dedicated Bling specialist conducts a 2-hour online training and configuration session to onboard new customers onto the ERP.
- Bling Loja Virtual Integrated online storefront solution powered by Tray (an LWSA sister brand), enabling Bling users to create and manage virtual stores directly from the ERP.
- Certificado Digital A1 A1 e-CNPJ digital certificates resold to Bling customers through a Certisign partnership, required for issuing electronic invoices in Brazil.
Quantifiable outcome
- 300,000+ daily active users demonstrating platform adoption and value retention
- +3 more outcomes
Companies that use Bling
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles2 records
Bling technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration69 records
AI capability2 records
Feature6 records
Bling partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Mercado LivrecoreMajor marketplace integration allowing Bling users to manage orders, inventory, and listings on Mercado Livre platform with automatic order import and stock synchronization.
- AmazoncoreIntegration with Amazon marketplace enabling sellers to manage Amazon listings, orders, and logistics (FBA) through Bling ERP.
- ShopeecoreMarketplace integration for Shopee Brazil enabling order import, inventory sync, and automatic fee tracking.
- SheincoreIntegration with Shein marketplace for sellers to manage operations through Bling ERP.
- TraycoreE-commerce platform partnership providing integrated virtual store solution. Tray is part of the LWSA ecosystem.
- Magalu (Magazine Luiza)coreIntegration with Magalu marketplace enabling centralized sales management for Bling users.
- Melhor EnviocoreLogistics integration for shipping management and freight intermediation. Users can compare prices and ship through multiple carriers. Melhor Envio is part of the LWSA ecosystem.
- CertisigncorePartnership for digital certificate (A1 e-CNPJ) sales enabling electronic invoice issuance. Certificates are delivered within 24 hours of payment confirmation.
- LWSA (Parent Company)coreBling is part of the LWSA ecosystem alongside Tray, Melhor Envio, Vindi, Locaweb, Wake, Octadesk, Bagy, and other brands. LWSA provides shared services, cross-selling opportunities, and strategic direction.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Bling competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Bling social profiles
Digital presenceBling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bling leadership team
Management profileNumber of profiles
Profiles2 records
Bling funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bling
What does Bling do?
Bling provides a cloud-based ERP platform for micro and small Brazilian businesses, unifying sales management (omnichannel including marketplaces and physical stores), inventory control, electronic fiscal invoicing (NF-e, NFC-e, NFS-e), and financial management. It offers 250+ native integrations through a Central de Extensões (app marketplace) plus built-in digital banking (Bling Conta Digital), AI-powered automations, and a public REST API (v3) for partners and developers.
Is Bling a public or private company?
Bling is a private company. It is classified as corporate owned and is currently operating.
When was Bling founded?
Bling was founded in 2009. It employs 501 to 1,000 people.
Where is Bling based?
Bling is headquartered in Bento Gonçalves, Brazil, in the Latin America region.
How does Bling make money?
Five revenue lines are on record. Subscription Plans (ERP SaaS) is the primary driver. The others are add-ons and Extensions, digital Services (Bling Conta Digital), digital Certificate Sales and guided Implementation Services.
Does Bling have an API?
Yes. Bling REST API (v3) enables developers to consume resources and integrate with the Bling ERP platform. It supports GET, POST, PUT, PATCH, and DELETE methods for managing entities such as products, contacts, orders, invoices, and more. Authentication uses OAuth 2.0 with Bearer tokens. The API returns JSON responses and is publicly available for third-party apps, plugins, and custom integrations. Rate limiting is applied to ensure system stability. Developer documentation is at developer.bling.com.br/bling-api.
What industry is Bling in?
Bling's product category is Cloud-based ERP for Small and Medium Businesses. Its primary akta.pro industry code is FSAGAJAC, Invoicing, Billing & Accounts Receivable Automation, with a secondary code of BPAMAOAJ, B2B/EDI & Partner Integration. Its NAICS code is 51821 and its SIC code is 7370.