What Gruppo Selini - Filiale di Venezia does

Gruppo Selini S.p.A. is a privately held, family-owned Italian industrial logistics and material handling group headquartered in Telgate, Bergamo, founded in 1969. The Venezia branch, staffed with 13 employees, is one of 19 locations serving primarily Northern Italian enterprise and mid-market customers across warehousing, manufacturing, ports, and logistics operators. The group self-positions as the most important independent player in Italy for logistics and industrial material handling, with no disclosed PE/VC backing.

The commercial model is organized around six service pillars: Selini Sales (new equipment distribution), Selini Rent (rental), Selini Service (technical maintenance), Selini Intralogistics (warehouse consulting), Selini Equipment (industrial tools and consumables), and Selini Ex Novo (used equipment refurbishment), supplemented by the Giulio Selini Academy for operator training. The group distributes multiple OEM brands—Toyota, Cesab, Still, Jungheinrich, Kalmar, Kärcher, Fimap, and Kaeser—covering forklifts (1 to 45 tonnes), aerial work platforms (6-43 meters), industrial air compressors, and cleaning equipment. It maintains over 17,000 rental vehicles, 3,000+ used units in stock, and 170+ service vehicles, and holds ISO 9001, ISO 45001, UNI/PdR 125:2022, and F-GAS certifications.

Revenue mechanics combine transactional new-equipment sales, recurring rental and maintenance contracts, refurbishment services, and professional intralogistics consulting, with the 2025 Karrell merger adding Verona, Mantova, Bolzano, and Trento branches and extending the Northeast Italy footprint.

Name

Gruppo Selini - Filiale di Venezia

Legal name

Gruppo Selini S.p.A.

Website

https://grupposelini.it

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Gruppo Selini is a privately held Italian industrial material handling group founded in 1969, distributing forklifts, aerial platforms, compressors, and cleaning equipment across 19 Northern Italian branches via sales, rental, service, refurbishment, and intralogistics consulting, serving enterprise and mid-market logistics operators.

Ownership category

akta.pro rank

Product category

Industrial Material Handling Equipment Services

NAICS

Other Commercial and Industrial Machinery and Equipment Rental and Leasing (532490), Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (811310), Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (8113)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction Machinery & Equip (3531), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Material Handling Equipment MRO (Forklifts, Reach Trucks, Pallet Jacks) (TLAKAHAC)

akta.pro secondary industries

Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial) (TLABAHAF), Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM)

Keywords

• Material handling equipment
• Forklift sales and rental
• Industrial equipment services
• Warehouse logistics solutions
• Industrial cleaning machines

Headquarters

HQ city

Marghera, Venezia

HQ country

Italy

HQ region

Europe

Offices18 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Sales: Sale of new and used forklifts, aerial platforms, compressors, and industrial cleaning machines from multiple brands including Toyota, Cesab, Still, Jungheinrich, Kalmar, and others.
2. Equipment Rental: Rental services for forklifts, aerial platforms, compressors and industrial cleaning machines with over 17,000 vehicles available for rental.
3. Technical Service and Maintenance: Maintenance services for all brands of equipment with over 170 service vehicles and qualified technical staff. Includes ordinary and extraordinary maintenance packages.
4. Ex Novo (Revamping): Refurbishment and renovation of used equipment, bringing them back to optimal efficiency.
5. Training Courses: Training courses for forklift operation, aerial platform operation, and personal protective equipment (DPI) usage, compliant with Italian safety regulations (D.lgs. 81/2008).
6. Industrial Equipment Supplies: Supply of tools, equipment, and industrial supplies through Selini Equipment division. Offers over 90,000 articles from leading brands with 24-48 hour delivery in Lombardy.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Gruppo Selini sells, rents and services industrial material-handling equipment (forklifts, aerial platforms, industrial compressors and cleaning machines) from multiple leading brands, and provides associated maintenance, operator training, used-equipment revamping (Ex Novo), and intralogistics consulting. The Venezia branch operates as a regional node within a nationwide Italian network of 18+ locations supporting over 17,000 rental units and 170+ service vehicles.

Product overview

Gruppo Selini is Italy's most important independent group for logistics and industrial material handling, offering an integrated ecosystem of products and services. The portfolio centers on six core service pillars: Selini Sales (new equipment sales), Selini Rent (flexible rental solutions), Selini Service (technical maintenance), Selini Intralogistics (custom logistics consulting), Selini Equipment (industrial tools supply since 1969), and Selini Ex Novo (used equipment revamping). These services support a comprehensive product range including front and side forklift trucks (1-50t capacity), large capacity forklifts (Reach Stackers, port tractors, Body Carriers, Jumbo/Big Trucks), indoor vehicles (stackers, trilateral trucks, tractors, order pickers, transpallets), aerial work platforms (telescopic handlers, crawler lifts, articulated platforms, scissor lifts, truck-mounted platforms), industrial air compressors (Kaeser screw/piston compressors, blowers, treatment systems), and industrial cleaning machines (scrubbers, sweepers, combined machines). The company operates across 19 locations throughout Italy with over 17,000 rental units and 3,000 machines in stock.

Differentiator

Problem solved

Functional benefit

Brands

• Selini Sales: Sales of new and used forklifts and industrial equipment
• Selini Rent
• Selini Service
• Selini Intralogistics
• Selini Equipment
• Ex Novo
• Giulio Selini Academy

Products and services

• Selini Sales

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and major.

• Kaeser KompressorencoreChannel Partner/ Reseller/ DistributorGruppo Selini is an official Kaeser Point partner, authorized for sales, rental and consulting of Kaeser compressors. The Flero branch is a certified Kaeser Point with direct access to original spare parts and specialized technical support in line with Kaeser standards.
• ToyotamajorOthersBrand relationship for forklift equipment sales and service. Toyota is one of the leading brands in Gruppo Selini's multibrand portfolio.
• CesabmajorOthersBrand relationship for forklift equipment sales and service. Cesab is part of the multibrand portfolio offered by Gruppo Selini.
• JungheinrichmajorOthersBrand relationship for warehouse equipment. Jungheinrich is a key partner in Gruppo Selini's multibrand offering for material handling solutions.
• KalmarcoreOthersBrand relationship for heavy-duty forklifts and port equipment including Reach Stacker and container handling equipment.
• StillmajorOthersBrand relationship for industrial forklifts and warehouse equipment. Still is part of Gruppo Selini's multibrand portfolio.
• KärchermajorOthersBrand relationship for industrial cleaning machines including scrubbers, sweepers, and combination machines. Special promotions available through Gruppo Selini.
• FimapmajorOthersBrand relationship for industrial cleaning equipment. Fimap products are offered through Gruppo Selini's sales and rental services.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Manitou Group: French OEM of aerial work platforms, telehandlers and material-handling equipment with European dealer and rental networks. Competes with Selini in aerial platforms (telescopic handlers, scissor lifts) and complementary material-handling categories.
• KION Group: Parent of Linde, Still and other forklift brands and one of the largest global material-handling groups. Operates its own sales, rental (including finance) and service infrastructure that competes broadly with Selini's multi-brand dealer model across Europe.
• Loxam: Europe's largest equipment rental company with a broad fleet including aerial platforms and material-handling equipment. Comparable in rental-led business model and multi-region branch coverage, though operating at much larger scale than Gruppo Selini.
• Haulotte Group: French aerial work platform OEM with its own rental and service operations in Europe. Overlaps with Selini's piattaforme aeree category across telescopic, articulated and scissor lifts.
• Herc Rentals: Large North American equipment rental company with a material-handling and aerial-platform fleet. Comparable at the business-model level (long-term fleet rental, branches, service vehicles) but primarily US-focused rather than Italian.

Others

• TVH Equipment Parts: Global aftermarket parts distributor for material-handling, industrial and aerial equipment. Closely comparable to Selini Equipment, which stocks 90,000+ SKUs from leading tool and equipment brands and offers 24–48 hour delivery in Lombardy.

Direct peers

• Still (KION Group): Major European forklift and warehouse-equipment OEM under KION Group with its own Italian dealer network. Competes head-to-head with Selini's Selini Sales and Selini Rent offerings while also being a multi-brand partner.
• Toyota Material Handling: World's largest forklift OEM with a direct dealer network in Italy that overlaps with Gruppo Selini's territory. Toyota is simultaneously a top brand distributed by Selini and a competitor whose captive dealers bid against Selini for the same industrial accounts.
• Riwal: European specialist in aerial-platform rental, sales and service with operations in Italy. Closely mirrors Selini's combination of fleet rental, brand-agnostic service and direct customer relationships, with an even narrower focus on aerial work platforms.
• Jungheinrich AG: Global forklift OEM with its own direct sales, rental and service network across Europe, including a sizeable Italian subsidiary. Directly competes with Gruppo Selini for forklift sales, short-term rental, and multi-brand service contracts, while also being one of Selini's brand partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/grupposelini
• LinkedInlinkedin.com/company/grupposelini-venezia
• Instagraminstagram.com/grupposelini

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gruppo Selini - Filiale di Venezia