Parc naturel régional Gruyère Pays-d'Enhaut

What Parc naturel régional Gruyère Pays-d'Enhaut does

The Parc naturel régional Gruyère Pays-d'Enhaut is a Swiss non-profit association recognized as serving the public interest, founded in 2006 and designated as one of the 20 regional nature parks of national importance. It coordinates nature conservation, sustainable economic development, and environmental awareness across a 630 km² territory spanning 17 communes in three cantons (Fribourg, Vaud, Berne) and four sub-regions. The Park operates with a lean coordination team of approximately 14 permanent staff (~12 FTE), distributed between offices in Château-d'Œx and Pringy, and is governed jointly with the Federal Office for the Environment (OFEV) and the three cantonal governments.

The Park's core offerings combine outdoor tourism experiences — including the Savurando culinary treasure hunt, the Grand Tour des Vanils (11 stages), the Vias du Fromage (21 stages), and the Tour du Comté de Gruyère e-bike route — with a portfolio of branded regional products carrying the Swiss Parks label (Park Picnic at CHF 13-16, Park Platter at CHF 45, Park Packet, plus merchandise such as a Victorinox pocket knife at CHF 37). Distribution is multichannel: direct booking via email/phone/online, resale through four regional tourism offices (Montreux-Vevey, La Gruyère, Gstaad Saanenland, Pays-d'Enhaut), an in-house e-commerce/mail-order shop, and local pickup points.

The business model blends earned commercial revenue (activity fees, product sales, gift vouchers, package tours), recurring member dues and donations, and institutional grants from federal and cantonal authorities (OFEV, SECO, cantons of Berne, Fribourg, and Vaud). Strategic partners include Coop Switzerland, the Swiss Parks Network, and Pays-d'Enhaut Produits Authentiques. Underlying technology is non-proprietary: GIS and standard web/booking infrastructure support operations, with no disclosed AI, software platforms, or technology products.

Name

Parc naturel régional Gruyère Pays-d'Enhaut

Legal name

Parc naturel régional Gruyère Pays-d'Enhaut

Website

https://gruyerepaysdenhaut.ch

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Swiss non-profit regional nature park, founded 2006, coordinating conservation and sustainable tourism across 630 km² of three cantons and 17 communes, with ~14 staff delivering hiking experiences, branded regional products, and agritourism partnerships.

Ownership category

akta.pro rank

Product category

Nature park and sustainable tourism services

NAICS

Nature Parks and Other Similar Institutions (712190), Tour Operators (56152), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAAAGAF

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/National Parks & Protected Area Visitor Services (Concessions, Guided Access)

SECONDARYTHAAAGAB

Guided Tours & Interpretive Services (Ranger-Led, Naturalist, Cultural Interpretation)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/National Parks & Protected Area Visitor Services (Concessions, Guided Access)

SECONDARYTHAAALAG

Cycling / MTB / E-Bike Guiding & Rentals

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Adventure & Ecotourism Equipment Rental & Guiding Services

SECONDARYTHAKAOAF

Group & Small-Group Custom Itinerary Planning

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Custom Itinerary Planning Services

SECONDARYTHAAALAA

Technical Outdoor Guiding Services (Hiking, Trekking, Mountaineering)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Adventure & Ecotourism Equipment Rental & Guiding Services

Keywords

• Regional nature park
• Sustainable tourism
• Hiking experiences
• Regional food products
• Biodiversity conservation

Headquarters

HQ city

Château-d'Œx

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Activity Fees: Fees charged for Parc à la carte activities including Savurando hiking experiences, workshops, and guided tours. Pricing varies by activity type.
2. Product Sales: Sale of regional products including park picnics (CHF 13-16), park platters (CHF 45), park packets, merchandise (pocket knives CHF 37, canvas bags CHF 5, bottles CHF 13), and nest boxes.
3. Tour Packages: Package tours including E-Bike Tour du Comté de Gruyère (CHF 200-450 per person) and overnight accommodations.
4. Membership Dues and Donations: Annual membership fees and tax-deductible donations supporting the non-profit association's operations and environmental projects.
5. Gift Vouchers: Park gift vouchers sold in denominations of CHF 20, 50, and 100 for Parc à la carte activities and local products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Parc naturel r\u00e9gional Gruy\u00e8re Pays-d\u2019Enhaut is a non-profit public-interest association that curates and markets outdoor recreation experiences and regional products across 630 km\u00b2 of Swiss alpine territory. It sells guided hiking routes (Savurando, Vias du Fromage, Grand Tour des Vanils), e-bike tour packages (Tour du Comt\u00e9 de Gruy\u00e8re), labeled regional food products, branded merchandise, and educational programs to nature tourists, families, schools, and local residents.

Product overview

The Parc naturel régional Gruyère Pays-d'Enhaut is a regional nature park offering a portfolio of tourism experiences and local product offerings. The core offering centers on outdoor activities including hiking experiences (Grand Tour des Vanils, Vias du Fromage, Savurando) and cycling routes (Tour du Comté de Gruyère). Parallel to these experiences, the park markets regional food products under the Swiss Parks label, including Park Picnic, Park Packet, and Park Platter. Additional offerings include merchandise (pocket knife, tote bag, water bottle, nesting boxes), the park map, and gift vouchers. The park functions as an intermediary for third-party tourism providers and coordinates activities through its Parc à la carte program.

Differentiator

Problem solved

Functional benefit

Products and services

• Savurando Culinary Treasure Hunt Guided 9.5 km culinary treasure hunt in the Pays-d\u2019Enhaut region combining scenic hiking with riddles and regional food discoveries (cheese, sausages, sweet treats, or vegetarian options). Operates May to November, Thursday to Sunday, lasting 4-6 hours. Priced at CHF 30 (children 6-12) and CHF 49 (adults 13+). Reservation required 2 days in advance.
• Tour du Comt\u00e9 de Gruy\u00e8re E-Bike Tour Package 2-day circular e-bike tour package covering approximately 80 km with 1,600 m of elevation gain along SwitzerlandMobil routes 4, 9, and 59, traversing Intyamon, Pays-d\u2019Enhaut, Jogne Valley, and Saanenland. Includes 1 night hotel accommodation with breakfast, 2 days of E-Bike rental, helmet and charger. B&B/Hotel package CHF 200-290 per person; Premium Hotel package from CHF 450 per person with spa access. Park reimburses 2nd class public transport up to CHF 80 per person. Minimum 7 working days advance booking.
• Grand Tour des Vanils Hiking Route 11-stage marked hiking itinerary around the park suitable for trained hikers, walkable in full or in sections in both directions. SwitzerlandMobility has designated the Rossini\u00e8re-Alli\u00e8res stage as the best stage of the Grand Tour des Vanils.
• Vias du Fromage Hiking Routes 21 marked hiking stages following historic cheese transport routes from the 17th and 18th centuries, split across the Via Le Gruy\u00e8re AOP and Via L\u2019Etivaz AOP. Suitable for experienced hikers, families with young children, and casual walkers.
• \u00c9colucidit\u00e9 Workshop Full-day practical environmental education workshop guided by Juliane Torrent (mountain guide), priced at CHF 60. Includes optional picnic (CHF 15). Minimum 8, maximum 12 participants.
• Park Picnic Regional picnic basket containing 80g Gruy\u00e8re AOP or L\u2019Etivaz AOP cheese, 80g of a second cheese, one other dairy product, two bread rolls, and a piece of fruit. Available in meat (CHF 16.00) and vegetarian (CHF 13.00) variants. All products carry the Swiss Parks label.
• Park Platter (Planchette du Parc) Regional platter presented on a traditional Anseille wooden board including 3 different cheeses (200g each), one meat product, and one herbal tea or honey pot, priced at CHF 45.00.
• Park Packet Package of regional specialties with the Swiss Parks label, delivered by post. Contains items such as caramels, herbal teas, flower salt, blueberry sugar, herb mixes, dried flowers, syrups, honey, dry sausage, L\u2019Etivaz AOP cheese, and essential oils. Shipping costs CHF 12.00 extra.
• Park Map (K\u00fcmmerly+Frey) Waterproof topographical map published by K\u00fcmmerly+Frey showing all hiking routes in the park area, including Vias du Fromage, Grand Tour des Vanils, and Tour du Comt\u00e9 de Gruy\u00e8re. Priced at CHF 19.00 plus CHF 2.00 shipping.
• Park Pocket Knife Victorinox Swiss pocket knife engraved with the Parc Gruy\u00e8re Pays-d\u2019Enhaut brand, priced at CHF 37.00.
• Park Tote Bag Organic cotton tote bag with GOTS certification and Parc branding, priced at CHF 5.00.
• Park Water Bottle
• Park Gift Voucher
• Nesting Boxes (Nichoirs) Wooden nesting boxes made from park wood by Horizon Sud (Epagny). Available for titmice (CHF 35.00) and redstarts. Pickup at park offices or shipping available with additional costs.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, major and supporting.

• Federal Office for the Environment (OFEV)coreStrategic or Co-development PartnerFederal government partner providing financial and regulatory support for park operations and environmental initiatives.
• Cantons of Berne, Fribourg and VaudcoreStrategic or Co-development PartnerThree cantonal governments supporting the Park financially and administratively, covering the Park's 630 km² territory.
• Swiss Parks Network (Netzwerk der Schweizer Pärke)coreStrategic or Co-development PartnerNational network uniting all 20 Swiss parks of national importance, facilitating knowledge sharing and collaborative initiatives.
• Montreux-Vevey TourismemajorChannel Partner/ Reseller/ DistributorRegional tourism office promoting Park destinations and services to visitors of Montreux Riviera.
• La Gruyère TourismemajorChannel Partner/ Reseller/ DistributorRegional tourism office covering Gruyères area, collaborating on trekking packages and regional activities.
• Gstaad Saanenland TourismemajorChannel Partner/ Reseller/ DistributorRegional tourism office covering the Abländschen area within the Park territory.
• Pays-d'Enhaut RégionmajorChannel Partner/ Reseller/ DistributorRegional development and tourism organization for Château-d'Œx, Rossinière, Rougemont area, managing visitor services and activities.
• E-Bike rental partners (Centre sportif de Charmey, Planète sports, Bikesport Reuteler, Castella-Sports)supportingChannel Partner/ Reseller/ DistributorLocal sports shops providing E-Bike rentals for Tour du Comté de Gruyère packages.
• Partner enterprises networksupportingChannel Partner/ Reseller/ DistributorLocal businesses (restaurants, producers, accommodations) with partner status, including Hotel Zur Sau, La Marendaz, Le Fou du Roi, and cidrerie Mazette.
• Pays-d'Enhaut Produits AuthentiquesmajorStrategic or Co-development PartnerRegional brand organization collaborating on Savurando and other culinary tourism initiatives featuring local products.
• Coop SwitzerlandsupportingStrategic or Co-development PartnerMajor Swiss retailer supporting Savurando initiative as part of sustainable regional product promotion.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/parc-naturel-regional-gruyere-pays-d'enhaut

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parc naturel régional Gruyère Pays-d'Enhaut