Gewinnsparverein e. V.
Gewinnsparverein e.V. is a German non-profit cooperative lottery association operating the Gewinnsparen savings-lottery hybrid exclusively through Volksbanken, Raiffeisenbanken, Sparda-Banken and PSD-Banken, serving 1.2 million participants with 11 million monthly tickets.
- Company typePrivate
- Founded1952
- HeadquartersKöln, Nordrhein-Westfalen, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Gewinnsparverein e. V. does
Gewinnsparverein e.V. (GSV) is a German non-profit registered association (eingetragener Verein) founded in 1952, headquartered in Köln, that operates the "Gewinnsparen" lottery-savings program exclusively through the country's cooperative banking network. The core product is a hybrid financial instrument: each ticket costs 5 EUR per month, of which 4 EUR is accumulated as savings and returned to the participant annually, and 1 EUR enters a lottery fund from which prizes, lottery tax, operating costs, and charitable donations are paid. Approximately 1.2 million participants hold around 11 million tickets monthly, with over 6 million EUR in prizes distributed each month (including a 100,000 EUR jackpot and vehicles in 2026) and roughly 33 million EUR channeled annually to regional charitable projects through participating banks.
GSV's distribution model is entirely channel-dependent: tickets are sold exclusively through Volksbanken, Raiffeisenbanken, Sparda-Banken and PSD-Banken across all German federal states, with banks acting as collection agents, payout administrators, and charitable distribution partners. The organization operates a lean team of 18 employees running the national lottery infrastructure under a permit from the Gemeinsame Glücksspielbehörde der Länder (most recent authorization dated 7 December 2023). The product portfolio includes the standard Gewinnsparlos, the "10 ist Trumpf!" ten-ticket bundle with guaranteed minimum winnings, and Gewinnsparen Plus, which integrates a fund savings plan through the participant's bank.
Revenue mechanics are non-traditional due to the non-profit structure: the 1 EUR lottery portion per ticket is allocated as 25% charitable donations, 16 2/3% lottery tax, 3% operating costs, and the remainder as prizes, while the 4 EUR savings component is pass-through capital returned to participants. The organization has grown through successive mergers consolidating regional cooperative lottery associations, with the most recent consolidations being Gewinnsparverein Südwest (2016) and the Saxon Gewinnsparverein (2021). GSV supplements the lottery with a newsletter service, an online ticket-number check tool, and social media presence on Instagram, Facebook and LinkedIn.
Gewinnsparverein e. V. firmographics
Firmographics- Name
- Gewinnsparverein e. V.
- Legal name
- Gewinnsparverein e.V.
- Website
- https://gsv.de
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gewinnsparverein e.V. is a German non-profit cooperative lottery association operating the Gewinnsparen savings-lottery hybrid exclusively through Volksbanken, Raiffeisenbanken, Sparda-Banken and PSD-Banken, serving 1.2 million participants with 11 million monthly tickets.
- Ownership category
- akta.pro rank
Gewinnsparverein e. V. industry classification
Industry- Product category
- Lottery & Savings Services
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Lottery Operators (Government & Private Licensed) (MPAEAFAA)
- akta.pro secondary industries
- Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE), Lottery Beneficiary/Fund Administration & Grant Management Services (MPAEAFAN)
Keywords
Where Gewinnsparverein e. V. is headquartered
LocationHeadquarters
- HQ city
- Köln, Nordrhein-Westfalen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Gewinnsparverein e. V. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Others, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Lottery Contributions: Each Gewinnsparlos costs 5 Euro monthly, with 1 Euro allocated to the lottery fund. Of this lottery fund: 25% goes to the net profit (Reinertrag) for charitable donations, 16 2/3% is lottery tax, 3% covers costs, and the remainder is distributed as prizes.
- Savings Component: 4 Euro per month per ticket is saved and returned to customers annually. No interest is paid on Sammelkonto (collective savings account) balances.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Gewinnsparlos |
| Hybrid | Monthly | Gewinnsparen Plus with Fondssparen |
| Subscription | Monthly | 10er-Lospaket '10 ist Trumpf!' |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Gewinnsparverein e. V. product offering
Product offeringCore offering
Gewinnsparverein e. V. operates a regulated savings-lottery hybrid product under the "Gewinnsparen" brand: each participant purchases a 5-Euro monthly ticket (4 Euro saved and returned annually, 1 Euro lottery entry) and enters monthly prize drawings exceeding 6 million Euros. The product is distributed exclusively through Germany's cooperative banking network (Volksbanken, Raiffeisenbanken, Sparda-Banken, PSD-Banken), with 25 cents of every ticket flowing to regional charitable projects, making it a triple-benefit offering of winning, saving, and community giving.
Product overview
Gewinnsparverein e.V. operates a lottery-savings platform (Gewinnsparen) sold exclusively through German cooperative banks (Genossenschaftsbanken). The core offering combines monthly lottery drawings with savings accumulation: customers pay 5€ per ticket monthly (4€ saved, 1€ lottery entry). The product portfolio includes the standard Gewinnsparen lottery-savings product, the "10 ist Trumpf!" add-on guaranteeing minimum wins, and Gewinnsparen Plus combining savings with investment funds. Monthly drawings on the 2nd Tuesday offer cash prizes and vehicles (Renault 5 E-Tech), with special semi-annual Zusatzziehung (extra drawings) featuring additional vehicles and travel prizes. The company serves 1.2 million participants with approximately 11 million tickets, channeling charitable donations to regional causes through participating banks.
Differentiator
Problem solved
Functional benefit
Brands
- 10 ist Trumpf!: A lottery package of 10 tickets with consecutive last digits (0-9) that guarantees a minimum win of 3 Euro per month
- Gewinnsparen Plus
Products and services
- Gewinnsparen (Gewinnsparlos)
Quantifiable outcome
- 33 million Euro annual charitable donations
- +3 more outcomes
Companies that use Gewinnsparverein e. V.
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles1 record
Gewinnsparverein e. V. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Gewinnsparverein e. V. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Participating Cooperative Banks (Volksbanken, Raiffeisenbanken, Sparda-Banken, PSD-Banken)coreThe Gewinnsparverein's primary distribution channel consists of German cooperative banks that act as resellers and distributors of Gewinnsparen products. Banks collect monthly lottery contributions (1 Euro per ticket) and savings (4 Euro per ticket), forward contributions to the lottery organization, credit winnings to customer accounts, and facilitate annual savings payouts. Over 1,000 banks participate in the network.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Gewinnsparverein e. V. competitors and assessment
Company assessmentDirect peers
- Aktion Mensch: German charity lottery whose ticket proceeds also fund social/housing projects. Direct parallel to GSV's charitable donation model (25% of lottery contribution distributed to social causes), though structured as a participatory lottery rather than a savings hybrid.
- Süddeutsche Klassenlotterie (SKL): German Klassenlotterie offering a multi-month savings-lottery product comparable to GSV's recurring savings-plus-lottery hybrid. Targets German retail savers with a similar ticket/maturity mechanic.
- Nordwestdeutsche Klassenlotterie (NKL): Operates a savings-lottery (Klassenlotterie) model in Germany where participants pay monthly installments in exchange for chances to win and the ability to accumulate savings. Conceptually closest peer to GSV's Gewinnsparlos structure.
Broad incumbents
- Lotto Rheinland-Pfalz: State-licensed lottery operator in Rhineland-Palatinate offering draw-based lottery games, instant lotteries, and sports betting. Comparable as a German licensed lottery operator but with a different regional/state distribution model.
- Lotto Bayern: State lottery operator for Bavaria offering the full German lottery portfolio (Lotto 6aus49, Eurojackpot, Glücksspirale, KENO, odds-based sports bets). Comparable scale of German lottery operations but owned by the Free State of Bavaria.
- Westdeutsche Lotterie (WestLotto): Major German state-licensed lottery operator offering Lotto 6aus49, Eurojackpot, Glücksspirale and instant-win products. Larger incumbent with broader lottery portfolio and retail/online distribution, but not a savings-lottery hybrid.
Emerging players
- Postcode Lottery (Deutsche Postcode Lotterie): German charity lottery where 30% of ticket revenue goes to charitable causes. Closest conceptual peer to GSV's charity-funding lottery model, though with a postcode-based prize structure rather than ticket number draws.
- Lottoland: Online lottery operator offering bets on international lottery outcomes via a digital channel. Comparable product category (lottery participation) but with a digital-first distribution model that competes for the same discretionary entertainment spend.
Others
- Bundesverband der Deutschen Volksbanken und Raiffeisenbanken (BVR): Industry association representing the German cooperative banking sector that serves as GSV's distribution backbone. Relevant context for understanding the channel economics and member-bank dynamics that drive GSV's distribution.
Regional players
- Sparda-Banken (Sparda-Bank Gruppe): Cooperative bank group within GSV's distribution network that sells Gewinnsparen products to its retail customers. Comparable through shared distribution and customer base, though it is a banking services peer rather than a competing lottery operator.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gewinnsparverein e. V. social profiles
Digital presenceGewinnsparverein e. V. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gewinnsparverein e. V. leadership team
Management profileNumber of profiles
Profiles3 records
Gewinnsparverein e. V. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gewinnsparverein e. V. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gewinnsparverein e. V.
What does Gewinnsparverein e. V. do?
Gewinnsparverein e. V. operates a regulated savings-lottery hybrid product under the "Gewinnsparen" brand: each participant purchases a 5-Euro monthly ticket (4 Euro saved and returned annually, 1 Euro lottery entry) and enters monthly prize drawings exceeding 6 million Euros. The product is distributed exclusively through Germany's cooperative banking network (Volksbanken, Raiffeisenbanken, Sparda-Banken, PSD-Banken), with 25 cents of every ticket flowing to regional charitable projects, making it a triple-benefit offering of winning, saving, and community giving.
Is Gewinnsparverein e. V. a public or private company?
Gewinnsparverein e. V. is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Gewinnsparverein e. V. founded?
Gewinnsparverein e. V. was founded in 1952. It employs 11 to 50 people.
Where is Gewinnsparverein e. V. based?
Gewinnsparverein e. V. is headquartered in Köln, Nordrhein-Westfalen, Germany, in the Europe region.
How does Gewinnsparverein e. V. make money?
Two revenue lines are on record. Lottery Contributions are the primary driver. The others are savings Component.
Who are Gewinnsparverein e. V.'s main competitors?
Direct peers on record are Aktion Mensch, Süddeutsche Klassenlotterie (SKL) and Nordwestdeutsche Klassenlotterie (NKL). Broad incumbents are Lotto Rheinland-Pfalz, Lotto Bayern and Westdeutsche Lotterie (WestLotto). Emerging players are Postcode Lottery (Deutsche Postcode Lotterie) and Lottoland. Bundesverband der Deutschen Volksbanken und Raiffeisenbanken (BVR) is listed as an others. Sparda-Banken (Sparda-Bank Gruppe) is listed as a regional player.
Does Gewinnsparverein e. V. have an API?
No public API is recorded for Gewinnsparverein e. V..
What industry is Gewinnsparverein e. V. in?
Gewinnsparverein e. V.'s product category is Lottery & Savings Services. Its primary akta.pro industry code is MPAEAFAA, Lottery Operators (Government & Private Licensed), with a secondary code of MPAEAFAE, Draw-Based Lottery Management (Number Games, Keno as Lottery). Its SIC code is 7990.