GT Communications

What GT Communications does

GT Communications is a privately-held, founder-owned boutique corporate affairs and public relations agency founded in 2003 by Gemma Tognini, headquartered in Perth (Western Australia) with a second office in Sydney (New South Wales). The firm delivers bespoke strategic communications, media relations, crisis and reputation management, ESG advisory, media training, and digital strategy services to enterprise clients and high-net-worth individuals across Australia and globally, operating across three integrated service pillars: Build (corporate affairs, media relations, consumer and retail PR, communication strategy), Grow (media training, ESG and NFP partnerships, digital and social media), and Protect (issues and crisis management, ESG stakeholder management, CEO and board support). Client work is delivered by a 9-person team of senior specialists comprising former broadcast journalists (Seven Network, Sky News, The West Australian), former government officials (Chief of Staff to a WA Premier, NSW Government Department of Transport, WA State Government), and corporate affairs professionals.

The firm's underlying technology is its proprietary intellectual property and methodology rather than a software platform: a strategic communications methodology for building corporate narratives and influencing outcomes, a media relations intelligence network built from decades of former journalists' contacts, and a 24/7 crisis communications protocol applicable from small businesses to multinationals. Pricing is quote-based and not publicly disclosed, with revenue generated through project-based engagements and retainer arrangements under a professional services model. The go-to-market is sales-led and relationship-driven, with the founder's media presence (columns in the Weekend Australian and West Australian, broadcasting on Sky News and Macquarie Radio, international keynote speaking) and recent industry recognition (3x 2025 Golden Target Awards winner, 5x 2025 B&T Awards finalist, 2014 Telstra Businesswoman of the Year) serving as primary credibility markers.

Name

GT Communications

Legal name

GT Communications

Website

https://gtcommunications.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

PR, Corporate Communications & Crisis Management (BPAFAAAL)

akta.pro secondary industries

Crisis Communications & Issues Management (MPAAADAF), Cause, ESG & Sustainability Communications (MPAAADAL)

Keywords

• Corporate communications
• Media relations
• Crisis management
• Reputation management
• Public relations

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Communications Advisory: GT Communications generates revenue through consulting fees for strategic communications advisory services. The firm provides bespoke corporate affairs, media relations, crisis management, and reputation management services. Revenue is generated through project-based engagements and retainer arrangements with long-term clients.
2. Media Training Services: Practical, industry-focused media training sessions delivered by former working journalists. Training is tailored to client needs and delivered on a per-engagement basis.
3. Digital Strategy and Social Media Services: Forward-thinking digital strategy and social media campaign development and execution, fully integrated with clients' wider business plans.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

GT Communications is a boutique corporate affairs and public relations agency that helps organizations build, grow, and protect their reputations and brands. The firm delivers strategic communications advisory, media relations, crisis and reputation management, ESG stakeholder engagement, media training, and digital strategy services through a team of former journalists, government professionals, and lawyers. Services are delivered as bespoke, tailored engagements for corporate and consumer clients across Australia.

Product overview

GT Communications is a full-service corporate communications and public relations agency operating under three integrated service pillars: Build (Corporate Affairs, Media Relations, Consumer & Retail PR, Communication Strategy), Grow (Media Training, ESG & NFP Partnerships, Digital Strategy & Social Media), and Protect (Issues/Crisis/Reputation Management, ESG, CEO & Board Support). The agency functions as a unified service offering rather than a software platform, with all services designed to work in integration to build, grow, and protect client reputations.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Affairs Strategic corporate communications services helping clients build compelling narratives, drive debate, and influence outcomes across government, media, and industry. Targeted at organisational leaders seeking senior advisory support.
• Media Relations News positioning and media engagement services leveraging former journalist expertise to maximise brand impact across print, radio, TV, and digital channels. Targeted at corporate and consumer brands seeking strong earned-media presence.
• Consumer & Retail PR Creative and commercial PR campaigns for retail and consumer brands, combining media relations, content creation, digital strategy, and event management. Targeted at consumer-facing brands seeking to differentiate in crowded markets.
• Communication Strategy Bespoke communications planning and strategy development that helps organisations articulate their story authentically and reach intended audiences. Targeted at executives and communications leaders needing a strategic roadmap.
• Media Training Practical media performance training delivered by former working journalists, focused on knowledge, preparation, and staying on message. Targeted at executives, spokespersons, and senior leaders preparing for media engagement.
• Environment, Social & Governance and NFP Partnerships ESG strategy development and stakeholder engagement services helping businesses build authentic ESG narratives and meaningful partnerships, including not-for-profit sector collaboration. Targeted at organisations pursuing genuine ESG positioning.
• Digital Strategy & Social Media Forward-thinking digital strategy and social media services designed to grow and protect partner brands through authentic engagement and measurable outcomes, fully integrated with clients' wider business plans. Targeted at brands seeking integrated digital presence.
• Issues, Crisis & Reputation Management Crisis communications and reputation protection services providing 24/7 response capabilities for organisations facing high-stakes reputational challenges. Scalable from small businesses to multinational corporations.
• CEO & Board Support Specialist advisory services for CEOs and board members navigating reputational crises and commercially critical issues. Targeted at senior executives and boards facing high-stakes situations.

Named customers24 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Eleven Communications: Australian boutique PR and consumer communications agency with comparable corporate, consumer, and digital service offerings for mid-to-large enterprise clients.
• SenateSHJ: Australian boutique corporate communications and public affairs agency with similar service lines in corporate affairs, media relations, and crisis communications; closely comparable in scale and client mix.
• Havas Red Australia: Australian communications agency (formerly Red Agency) covering corporate, consumer, and digital PR; comparable boutique-to-mid-tier positioning with overlapping service lines.
• Keep Left: Australian independent communications agency covering corporate affairs, consumer PR, digital, and content; directly comparable in scale, geography, and service mix.
• WE Communications Australia: Global communications agency with an Australian practice covering corporate, consumer, and technology PR; directly comparable service mix though at larger scale.
• SPRY Strategy: Australian boutique corporate affairs and reputation advisory firm offering media relations, crisis, ESG, and government engagement services, directly comparable in positioning and service mix.

Broad incumbents

• Edelman Australia: Global PR and communications network with significant Australian operations across corporate affairs, crisis, and ESG; broader portfolio and larger bench make it a typical incumbent competitor.
• BCW (Burson Cohn & Wolfe) Australia: Large global communications group with Australian operations spanning corporate affairs, public affairs, crisis, and content; broad incumbent competing for similar enterprise mandates.
• Ogilvy PR Australia: Global marketing communications network with Australian PR practice covering corporate communications, brand, and influencer marketing; broad incumbent competitor.
• FleishmanHillard Australia: Global communications network with Australian offices covering corporate, healthcare, and consumer PR; competes for the same enterprise clients but at much greater scale and breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gtcomms

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GT Communications