Greater Than Zero Percent (GTZP)

What Greater Than Zero Percent (GTZP) does

Greater Than Zero Percent (GTZP) is a 501(c)(3) nonprofit organization (EIN 86-1309421) founded in 2020 and headquartered in Chicago, Illinois, operating a podcast and docuseries platform that connects donors with vetted nonprofit organizations. The organization's flagship product is the "Find Your Cause" podcast, which has produced 180+ episodes featuring nonprofit leaders across all 50 US states and 10+ countries spanning cause areas including education, environment, healthcare, LGBTQ+, veterans, and youth development; a secondary product, "Beyond Greater," is a micro-documentary series that goes deeper with featured organizations, beginning with Precious Blood Ministry of Reconciliation. A third content surface, the GTZP blog, provides thought leadership on social impact and philanthropy.

The organization operates no proprietary technology — production relies on standard podcast production tools and web publishing — and distributes content across all major podcast platforms (Spotify, Apple Podcasts, Amazon Music, Audible) plus multi-channel social media (Instagram, LinkedIn, TikTok, X, Facebook, YouTube) and an email newsletter with 4,836 subscribers. The stated audience reach metrics are 20M+ online listeners, 73,000+ people reached, and 382,540+ total impressions, though these are self-reported and unaudited.

The business model is sponsorship-driven through the Founding Impact Partner program, which offers brand integration across episodes, social amplification, newsletter placement, and association with the nonprofit-sector audience at $3,000/month minimum with 6 or 12-month commitments, capped at 1-3 partners. Contributions are 100% tax-deductible under 501(c)(3) status. Three board members (Joseph Smalzer, who also serves as podcast host, Kory Smalzer, and Vince Danh) govern the entity alongside a seven-person operating team. The organization was previously known as PodHub before rebranding.

Name

Greater Than Zero Percent (GTZP)

Legal name

Greater Than Zero Percent

Website

https://gtzp.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Greater Than Zero Percent (GTZP) is a 501(c)(3) nonprofit operating the "Find Your Cause" podcast, "Beyond Greater" docuseries, and blog to connect donors with 180+ featured nonprofit organizations, funded through a capped Founding Impact Partner sponsorship program.

Ownership category

akta.pro rank

Product category

Nonprofit Media & Storytelling

NAICS

Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK)

akta.pro secondary industry

Corporate Foundations & CSR Grantmaking (BPAGAKAC)

Keywords

• Nonprofit podcast platform
• Social impact storytelling
• Nonprofit media content
• Cause awareness content
• Nonprofit docuseries production

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Founding Impact Partner Sponsorships: GTZP offers a Founding Impact Partner program targeting companies serving nonprofit leaders and impact-driven organizations. Partners receive brand integration across episodes, social media amplification, newsletter placement, and association with the organization's audience. Partnership is structured as $3,000/month minimum with 6-month or 12-month terms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Greater Than Zero Percent (GTZP) is a 501(c)(3) nonprofit organization that produces and distributes the "Find Your Cause" podcast and the "Beyond Greater" micro-documentary series, featuring interviews and stories from nonprofit leaders across the U.S. and internationally. The platform connects listeners with vetted nonprofit organizations they can learn about and support, while offering a paid "Founding Impact Partner" sponsorship program for companies seeking access to nonprofit-sector audiences.

Product overview

Greater Than Zero Percent (GTZP) is a 501(c)(3) nonprofit podcast and docuseries platform with a mission to find people and causes changing the world and share their stories. The organization operates three core content products: the Find Your Cause podcast (featuring 190+ episodes with nonprofit leaders across all 50 U.S. states and 10+ countries), the Beyond Greater micro-documentary series (providing deeper dives into featured organizations), and the GTZP Blog (offering insights on social impact topics). A fourth offering is the Founding Impact Partner Program, which provides sponsorship and brand integration opportunities for companies in the nonprofit sector. The organization distributes content across major podcast platforms (Spotify, Apple Podcasts, Amazon Music, Audible) and social media channels, reaching 20M+ online listeners.

Differentiator

Problem solved

Functional benefit

Brands

• Beyond Greater: A micro-documentary series that dives deeper with nonprofit organizations featured on the podcast, starting with Precious Blood Ministry of Reconciliation.

Products and services

• Find Your Cause (Podcast) Flagship podcast featuring interviews with nonprofit leaders and organization representatives across diverse cause areas including education, environment, LGBTQ+, veterans, and social justice. Listeners discover and learn about organizations they can support.
• Beyond Greater (Docuseries) A micro-documentary series featuring in-depth stories of nonprofit organizations, starting with a focus on restorative justice at Precious Blood Ministry of Reconciliation in Chicago.
• GTZP Blog A blog featuring insights on community, social impact, and personal growth, including articles on nonprofit leadership, philanthropy, and lessons from hosting podcast episodes.
• Founding Impact Partner Program A sponsorship program offering brand integration across episodes, social media amplification, newsletter placement, and association with nonprofit leaders for companies serving the social impact sector. Investment starts at $3,000/month.

Quantifiable outcome

• 20M+ online listeners
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Featured Nonprofit Organizations (180+)coreGTM or Marketing PartnerGTZP has featured 180+ nonprofit leaders and organizations across all 50 US states and 10+ countries. Organizations featured include World Music Foundation, OCYW, and numerous others shown in the partnerships page logo gallery. These organizations appear as podcast guests sharing their stories with GTZP's audience.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• Charity Navigator: Charity Navigator is the largest nonprofit evaluator and information platform in the US, helping donors find and vet charities. It is an adjacent ecosystem participant that intersects with GTZP's mission of connecting donors with credible nonprofit organizations.

Broad incumbents

• NPR: NPR is the largest nonprofit media organization in the US, producing extensive podcast and broadcast content including social-issue programming. It is a broad incumbent that competes for the same nonprofit-aware audience and corporate sponsorship dollars as GTZP.
• WNYC Studios: WNYC Studios is the podcast arm of New York Public Radio, producing high-profile narrative and interview podcasts. It is a broad incumbent in nonprofit audio media whose interview-format shows compete for the same donor-minded podcast audience as GTZP.

Direct peers

• StoryCorps: StoryCorps is a nonprofit oral history project producing recorded conversations distributed via podcast and broadcast. It is directly comparable to GTZP as a nonprofit audio content platform focused on amplifying voices from communities across the United States.
• The Moth: The Moth is a 501(c)(3) nonprofit storytelling platform featuring real stories told live, distributed via podcast and events. It is a direct peer to GTZP as both are nonprofit audio storytelling organizations monetizing through sponsorships and audience engagement.
• The Business of Giving: The Business of Giving is a long-running radio and podcast program covering the nonprofit sector, interviewing nonprofit leaders and social entrepreneurs. It competes directly with GTZP's 'Find Your Cause' in serving listeners interested in nonprofit leadership and giving.
• Tiny Spark: Tiny Spark is a nonprofit media organization producing podcasts and investigations about the nonprofit sector. It is directly comparable to GTZP as a mission-driven podcast platform focused specifically on nonprofit and social impact content.

Emerging players

• Stanford Social Innovation Review: SSIR is a leading publication covering the nonprofit and social sector with a magazine, podcast, and online content. It overlaps with GTZP in serving nonprofit professionals and donors, though its core delivery is written/published rather than audio-first storytelling.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@gtzp
• Facebookfacebook.com/greaterthanzeropercent
• LinkedInlinkedin.com/company/greaterthanzeropercent
• Instagraminstagram.com/greaterthanzeropercent
• TikToktiktok.com/@greaterthanzeropercent

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greater Than Zero Percent (GTZP)