The Business of Giving

What The Business of Giving does

The Business of Giving is a media platform and solo proprietorship founded in 2017 and based in New York City, producing interview-format podcast and radio content focused on the nonprofit sector. The show is hosted by Denver Frederick, a nonprofit-sector veteran with more than 40 years of experience, and features conversations with nonprofit CEOs, foundation leaders, social entrepreneurs, and board members. Since launch, the program has accumulated close to 1,000 interviews and has featured more than 300 nonprofit CEOs, establishing a sizable content archive within its niche.

The core product is an episodic interview show distributed across major podcast platforms. Beyond audio content, the business has diversified into adjacent revenue streams: executive coaching, consulting, speaking engagements, moderating work, and book sales. The content is human-curated with no disclosed technology stack beyond standard podcast hosting and distribution infrastructure. There is no evidence of proprietary software, platform engineering, or technical product surface beyond the media output itself.

The business model is that of an individual practitioner leveraging personal brand and subject-matter authority to monetize content and professional services. The legal structure is a sole proprietorship or single-member LLC with no disclosed employees, indicating that scale is bounded by the host's individual capacity for coaching, speaking, and content production. Distribution is achieved through mainstream podcast aggregators, and revenue is generated primarily through direct fees for services and royalties/retail on the book, rather than advertising scale, sponsorships, or subscription SaaS mechanics.

Name

The Business of Giving

Legal name

The Business of Giving by Denver Frederick

Website

https://denver-frederick.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

The Business of Giving is a nonprofit-sector interview podcast hosted by Denver Frederick, serving nonprofit CEOs, foundation leaders, and social entrepreneurs with long-form interviews, executive coaching, consulting, and a published book.

Ownership category

akta.pro rank

Product category

Nonprofit Leadership Media and Professional Services

NAICS

Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Independent Artists, Writers, and Performers (711510)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Podcast Networks & Multi-Show Publishers (MPACADAB)

akta.pro secondary industries

Audio Production & Podcasting (BPAFAIAE), Podcast Networks & Studio Platforms (MPAIADAC)

Keywords

• Nonprofit leadership media
• Executive coaching services
• Philanthropy consulting
• Speaking and moderation
• Podcast production

Headquarters

HQ city

New York City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Executive Coaching for Nonprofit Leaders: Denver Frederick offers executive coaching services to nonprofit CEOs and leaders, acting as a comprehensive resource, confidant, and consultant. Coaching is described as transformative for the individual and the whole organization, building a 'coaching culture.'
2. Speaking and Moderating Services: Denver Frederick is hired as a speaker and moderator for conferences and forums, including appearances at the Harvard Social Enterprise Conference and the Citi Foundation Annual Convening of Grantees and Partners. He brings expertise in interviewing, focus group facilitation, and nonprofit leadership.
3. Consulting Services: Denver Frederick provides consulting to nonprofit organizations, leveraging insights from nearly 1,000 interviews with nonprofit CEOs and visits to approximately 100 organizations where he conducted staff focus groups on workplace culture. He advises on strategy, innovation, and organizational effectiveness.
4. Book Sales - The Business of Giving: Denver Frederick authored 'The Business of Giving,' a master class guide for nonprofit leaders. The book is available on Amazon and Barnes & Noble as a paid product, serving both as a revenue stream and a lead generation tool for his coaching and speaking services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Business of Giving produces and distributes a weekly nationally syndicated radio show and podcast featuring interviews with nonprofit CEOs, philanthropists, and social entrepreneurs. It monetizes this content library through the published book 'The Business of Giving' and paid executive coaching, consulting, and speaking/moderating services for nonprofit leaders. The platform is hosted by Denver Frederick and operated from New York City.

Product overview

The Business of Giving is a media and professional development company offering a podcast/radio show, a published book, and professional services. The core product is the Business of Giving podcast featuring in-depth interviews with nonprofit leaders, supplemented by the book 'The Business of Giving' which distills insights from nearly 1,000 interviews. The company also offers speaking and moderating services focused on nonprofit corporate culture, and executive coaching for nonprofit leaders. Additional content brands include 'Guest Interviews,' 'The Paths Forward' (Better Than Most), 'Take 5 Lightning Round,' and the Blog/Leadership Notes.

Differentiator

Problem solved

Functional benefit

Brands

• The Paths Forward: A feature examining how exceptional nonprofit organizations adapt to the new world of work, focusing on hiring, onboarding, workplace culture, and hybrid management.
• Take 5 Lightning Round

Quantifiable outcome

• Over 300 nonprofit CEOs featured on the program from across the US
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Stanford Social Innovation Review: A leading academic-adjacent publication and podcast covering social sector leadership, philanthropy, and nonprofit innovation. Directly comparable as a content-led authority in the same nonprofit-leadership niche, but with Stanford branding, editorial staff, and institutional funding that the Business of Giving lacks.
• The Chronicle of Philanthropy: Major nonprofit and philanthropy news outlet covering foundation strategy, nonprofit management, and fundraising. Comparable as a destination for nonprofit executives seeking leadership content, but with a newsroom, paid subscriptions, and foundation backing rather than a single-host podcast model.
• Nonprofit Times: Long-running trade publication serving nonprofit executives with leadership, fundraising, and operations content. Comparable audience and editorial mission, with a print/digital publishing model rather than podcast-first distribution.
• Nonprofit Quarterly: Independent nonprofit journal and podcast focused on social justice, nonprofit management, and democratic civil society. Comparable in addressing nonprofit CEOs with thought leadership content, with a broader editorial scope and academic contributor base.
• Center for Effective Philanthropy: Research and advisory organization producing data-driven insights for foundation leaders and philanthropists. Comparable in producing authority content for the same philanthropic audience, with research-led rather than interview-led content.

Direct peers

• BoardSource: National nonprofit organization providing research, consulting, and leadership resources to nonprofit boards and executives. Directly comparable as a nonprofit governance and leadership development resource, with overlapping executive-coaching and consulting services for similar buyer personas.
• Nonprofit Leadership Center: Training, coaching, and consulting provider for nonprofit executives. Closely comparable business model pairing leadership content/training with paid advisory services to the same nonprofit CEO buyer.
• Vu Le / Nonprofit AF: Widely read nonprofit-sector blog and podcast by former nonprofit ED Vu Le, offering candid commentary on nonprofit management and leadership. Comparable as a personal-brand-led nonprofit media property, though commentary-driven rather than interview-driven and without paid services.
• Kivi's Nonprofit Marketing Guide: Consulting, training, and content business serving nonprofit communicators and leaders, anchored by a popular blog and podcast. Closely analogous solo-operator media-plus-services model targeting the nonprofit executive audience.

Others

• Bridgespan Group: Major nonprofit and philanthropic consulting and advisory firm. Comparable in advising nonprofit CEOs on strategy and organizational effectiveness, but a global consultancy rather than a media platform; a potential channel partner or talent competitor rather than a direct substitute.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/bizofgive
• Facebookfacebook.com/bizofgiv
• LinkedInlinkedin.com/in/denverfrederick
• Instagraminstagram.com/bizofgive

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Business of Giving