Guardian Home Health

What Guardian Home Health does

Guardian Home Health is a privately held home health services provider headquartered in Norton, Kansas, operating across 8 to 25 counties in Northwest Kansas. The company delivers in-home care to elderly individuals, post-acute recovery patients, veterans, and physically disabled HCBS waiver recipients through two primary service lines: (1) non-medical Homemaker and Attendant Care Services including meal preparation, personal care, transportation, and medication reminders, and (2) Home Nursing and Therapies delivered by RNs, LPNs, physical therapists, occupational therapists, and their assistants. The company also operates a Private Duty / Home Care line for part-time and as-needed support and, following Medicare accreditation in summer 2023, a Skilled Care Services line enabling Medicare-reimbursed clinical care in the home.

The business is funded through six revenue streams: Medicare reimbursement, private pay, long-term care insurance, workers compensation, Kansas HCBS waiver programs (Frail Elderly and Physical Disability Agency Directed Personal Services), and the Northwest Kansas Area Agency on Aging. Go-to-market is direct-to-consumer, relying on phone inquiries, website contact forms, LinkedIn and Facebook presence, and a blog. The company is owned by Rice, PA, which also operates Guardian Home Care and retail pharmacies Moffet Drug and Ward Drug, and is led by CEO Corrine Everson Dix, MHA, NREMT. There is no proprietary technology platform, no mobile app, no AI/ML capability, and no disclosed external institutional funding.

The operation has 17 employees serving a structurally underserved rural region, with healthcare staffing scarcity acting as a structural growth constraint. The company's competitive position rests on a 22-year regional presence, a recent Medicare regulatory clearance, and a multi-payer reimbursement mix that reduces single-payer dependency.

Name

Guardian Home Health

Legal name

Guardian Home Health

Website

https://guardianks.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Guardian Home Health is a privately held rural home health provider in Northwest Kansas, offering skilled nursing, therapy, and personal attendant services to elderly and disabled individuals across 18 to 25 counties. Medicare-accredited since 2023, it is owned by Rice, PA.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB)

akta.pro secondary industries

Light Housekeeping & Home Upkeep (Non-Medical) (HSABAAAD), Companion Care & Social Support (non-clinical) (HLADAGAB)

Keywords

• Home health services
• In-home nursing care
• Personal attendant care
• Homemaker services
• Physical therapy

Headquarters

HQ city

Norton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Medicare Reimbursement: Following recent Medicare accreditation, the company can bill Medicare for covered home health services including skilled nursing, physical therapy, occupational therapy, and other qualifying in-home medical care.
2. Private Duty/Private Pay: Direct patient payments for home care services not covered by insurance, including homemaker services, personal attendant care, and companion care.
3. Long-term Care Insurance: Billing through long-term care insurance policies for eligible policyholders requiring in-home care services.
4. Workers Compensation: Coverage for work-related injuries requiring rehabilitation and home care services.
5. Kansas HCBS Waiver Programs: State-funded programs including Frail Elderly Level I & II Personal Directed Services and Physical Disability Agency Directed Personal Services for eligible Kansas residents.
6. Northwest Kansas Area Agency on Aging: Partnership with regional agency to provide services funded through aging services programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Guardian Home Health provides in-home healthcare and personal care services to elderly and disabled individuals across Northwest Kansas. Its core offerings include skilled nursing, physical therapy, occupational therapy, and homemaker/personal attendant services delivered by employed clinical staff in clients' homes. Following Medicare accreditation in summer 2023, the company also delivers federally reimbursable skilled care services.

Product overview

Guardian Home Health is a premier home healthcare services provider offering a comprehensive suite of in-home care solutions. The company operates two primary service lines: (1) Homemaker and Attendant Care Services providing non-medical personal care assistance including meal preparation, laundry, house cleaning, personal care, transportation, and medication reminders; and (2) Home Nursing and Therapies providing skilled medical care through RN, LPN, PT, PTA, OT, and COTA professionals. The company also offers Private Duty/Home Care for part-time in-home assistance and Medicare-accredited Skilled Care Services. Services are delivered to clients across 18-25 Northwest Kansas counties through a team-based approach with clinical managers and care coordinators.

Differentiator

Problem solved

Functional benefit

Products and services

• Homemaker and Attendant Care Services
• Home Nursing and Therapies
• Private Duty / Home Care
• Skilled Care Services
• Northwest Kansas Area Agency on Aging Services
• Workers Compensation Home Care Coverage

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Northwest Kansas Area Agency on AgingcoreOthersGuardian Home Health partners with the Northwest Kansas Area Agency on Aging to provide services funded through aging services programs. This partnership enables elderly clients in the region to access home care services through government-funded aging initiatives.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Interim HealthCare: National franchised provider of home health, personal care, and skilled nursing services. Comparable to Guardian across its full continuum of non-medical homemaker services through skilled nursing and therapy, with similar multi-payer reimbursement model.
• Addus HomeCare: Public home and community-based services provider focused on personal care and hospice. Closely comparable to Guardian's homemaker/attendant care and HCBS waiver programs, with similar state Medicaid waiver payer mix.
• Help at Home: Personal care services provider focused on Medicaid waiver programs and elderly/disabled clients in community settings. Closely comparable to Guardian's HCBS waiver-driven homemaker and personal care services in a state-Medicaid-funded model.
• Bayada Home Health Care: Large nonprofit home health provider offering skilled nursing, therapy, and personal care services across a multi-state footprint. Directly comparable service mix and target population (elderly and disabled in community settings) to Guardian's offerings.

Broad incumbents

• Amedisys: One of the largest U.S. home health and hospice operators with a national footprint. Overlaps with Guardian's Medicare-accredited skilled home health service line but operates at much greater scale and across diverse geographies.
• Aveanna Healthcare: National provider of home health, hospice, and private duty nursing services. Comparable to Guardian's combined skilled nursing and personal attendant service offerings, though primarily serving medically complex pediatric and adult populations.
• BrightSpring Health Services: Diversified home and community-based health services platform including home health and personal care. Comparable to Guardian through its broad service portfolio across payer types and patient acuity levels.
• Encompass Health: Large owner and operator of inpatient rehabilitation and home health agencies. Comparable through its home health segment offering skilled nursing and therapy services in community settings, similar to Guardian's Medicare-accredited line.
• LHC Group: National home health and hospice provider with deep rural and community-hospital joint-venture presence. Comparable to Guardian's Medicare-skilled home health services and rural market orientation, though at substantially larger scale.

Regional players

• Phoenix Home Care and Hospice: Regional home health and hospice provider serving Missouri, Kansas, and Illinois. Comparable mid-sized competitor with overlapping service lines (skilled nursing, therapy, personal care) and similar focus on rural and mid-sized community markets adjacent to Guardian's territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/guardiankansas
• LinkedInlinkedin.com/company/guardian-home-health

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guardian Home Health