GUERANDE COSMÉTIQUES

What GUERANDE COSMÉTIQUES does

Guérande Cosmétiques is a French certified organic cosmetics brand founded in 2016 and headquartered in Guérande, France. It operates as a SAS (Société par Actions Simplifiée) with registered capital of €300,000 and is a subsidiary brand of Laboratoire Science & Nature, which provides laboratory and thalassic research expertise. The company develops face and body care products built around a patented stabilization process for Mother Waters (Eaux-mères) sourced from the Guérande salt marshes — mineral-rich waters 8–10 times more concentrated in minerals than seawater. The portfolio is organized into six ranges (TOLÉRANCE for sensitive skin, HYDRA for hydration, PUR for purification, ANTI-ÂGE PRÉVENTION, ANTI-ÂGE EXPERT, and ESSENTIEL), with all formulations COSMOS ORGANIC certified by Ecocert Greenlife and formulated to be free from parabens, silicones, PEG, phenoxyethanol, and synthetic colorants.

The technical differentiation rests on the proprietary Mother Waters stabilization process (registered patent), hypertonic formulation technology for products such as Light Legs Gel, and incorporation of actives such as Chlorella Vulgaris microalgae extract for collagen and elastin stimulation. Products are sold via a hybrid GTM model combining a direct-to-consumer e-commerce storefront (with free-shipping thresholds starting at €59 and sample/discovery kit incentives) and a professional B2B channel targeting 670+ partner institutes and spas across France trained in thalassic treatments. Pricing sits in the mainstream organic skincare tier, ranging from €7.83 (lip balm) to €43.50 (body gift trios), with a separate professional pricing tier for small businesses in mainland France subject to a €100 minimum order.

Operating geographies are currently concentrated in France, with explicit geographic restrictions noted for Belgium and Netherlands; press coverage spans major French media (M6, Elle, Femina, C8, Voici). The brand is led by President Olivier GUILBAUD and operates with a small team of approximately 10 employees, with no disclosed external funding rounds. Recent commercial activity in 2024 included the launch of the Light Legs Gel and a summer Light Legs Duo limited edition, alongside continued build-out of the partner institute network.

Name

GUERANDE COSMÉTIQUES

Legal name

Guérande Cosmétiques

Website

https://guerande-cosmetiques.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Guérande Cosmétiques is a French certified organic cosmetics brand founded in 2016 that formulates face and body care products using a patented stabilization process for Mother Waters from Guérande salt marshes, sold directly to consumers online and through a 670+ partner institute and spa network across France.

Ownership category

akta.pro rank

Headquarters

HQ city

Guérande

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Direct Product Sales: E-commerce sales of certified organic cosmetic products for face and body care. Products include creams, serums, cleansers, body treatments, and gift sets sold directly to consumers through the company's website.
2. Professional/B2B Sales: Sales to partner institutes and spas who purchase Guérande products for use in professional thalassic treatments and skincare services. Professional pricing available for businesses in mainland France with minimum orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Guérande Cosmétiques formulates, manufactures, and sells certified organic (COSMOS ORGANIC by Ecocert Greenlife) face and body skincare products built around patented Mother Waters (Eaux-mères) sourced from the Guérande salt marshes. Its portfolio spans moisturizers, cleansers, serums, anti-aging treatments, gift sets, and a separate range of professional thalassic treatments delivered through its own e-commerce site and a network of 670+ partner institutes and spas.

Product overview

Guérande Cosmétiques is a French brand of organic and natural thalassic cosmetics founded in 2016, using ingredients from the Guérande salt marshes. The product portfolio consists of face care products (cleansers, creams, serums, masks, eye care), body care products (hygiene, exfoliants, moisturizers), and spa/institute treatments. The offerings are organized into six product ranges (HYDRA for hydration, PUR for purification, TOLÉRANCE for sensitive skin, ANTI-ÂGE PRÉVENTION and ANTI-ÂGE EXPERT for anti-aging, and ESSENTIEL for daily essentials), plus gift sets and discovery kits. The brand also offers professional institute/spa treatments and an online skin diagnosis tool. Products are COSMOS ORGANIC certified and formulated with signature Mother-Waters from the salt marshes.

Differentiator

Problem solved

Functional benefit

Brands

• TOLÉRANCE: Product range for sensitive skin
• HYDRA
• PUR
• ANTI-ÂGE PRÉVENTION
• ANTI-ÂGE EXPERT
• ESSENTIEL
• ESSENTIAL

Products and services

• Baume à lèvres (Lip Balm) 15 ML moisturizing and protecting lip balm formulated with Guérande mineral ingredients for daily lip care.
• Gelée d'huile démaquillante (Cleansing Oil Jelly) 125 ML cleansing oil jelly designed to remove makeup, formulated with natural-origin ingredients for daily facial cleansing.
• Duo Jambes légères (Light Legs Duo) Limited-edition summer duo pairing the Light Legs Gel with a circulation herbal tea and a bracelet, intended to soothe and refresh legs during summer.
• Crème de beauté mains et pieds (Hands and Feet Beauty Cream) 20 ML special anniversary-edition cream for hands and feet care.
• Gel jambes légères (Light Legs Gel)

Quantifiable outcome

• 99% natural origin ingredients in Light Legs Duo products
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and major.

• Laboratoire Science & NaturecoreOthersParent company of Guérande Cosmétiques. Provides laboratory research expertise and thalassic science capabilities for product development. Website: scienceetnature.fr
• Partner Institutes and Spas NetworkmajorChannel Partner/ Reseller/ Distributor670+ esthetician partners trained in thalassic care treatments who offer Guérande Cosmétiques products and services in their professional establishments. Partners share the brand's ethics and passion for thalassic expertise.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Melvita: French pioneer in organic and natural cosmetics (now part of L'Occitane group); directly comparable as a French-origin organic skincare brand with similar certification, natural ingredient focus, and multi-channel distribution.
• Algologie: French marine algae-based skincare brand offering thalassotherapy-derived face and body care; closely comparable to Guerande on marine active ingredient positioning and professional spa distribution.
• Phytomer: French marine-based skincare and spa brand rooted in thalassotherapy; comparable to Guerande on marine ingredient positioning, professional spa channel, and French-origin premium organic skincare.
• Caudalie: French natural skincare brand leveraging a distinctive terroir story (vineyards) similar to Guerande's salt marsh narrative; comparable on French-origin natural skincare positioning and prestige spa channel partnerships.
• Weleda: Natural and organic skincare and body care brand with certified natural cosmetics and biodynamic sourcing; comparable to Guerande on natural certification, ingredient-led storytelling, and premium clean beauty positioning.
• Dr. Hauschka: German natural and organic skincare brand with certified natural cosmetics positioning; comparable to Guerande on organic certification, natural ingredient sourcing, and premium clean beauty positioning.
• Thalgo: French marine cosmetics brand specializing in thalassotherapy and sea-derived skincare; closely comparable to Guerande on marine ingredient IP, professional spa distribution, and French premium positioning.

Broad incumbents

• Yves Rocher: Large French botanical beauty brand with deep direct-sales and retail footprint; comparable on French-origin plant-based skincare but at substantially larger scale and broader product range than Guerande.
• Clarins: Major French premium skincare group with broad plant-extract positioning; comparable as a French prestige skincare player, but with significantly larger scale, retail presence, and portfolio breadth.
• L'Occitane en Provence: Large established French natural cosmetics group with broad portfolio of plant-based skincare; comparable industry vertical but operates at much greater scale and brand breadth than Guerande's focused thalassic line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/guerandecosmetiques
• Facebookfacebook.com/guerandecosmetiques
• Instagraminstagram.com/guerandecosmetiques
• LinkedInlinkedin.com/company/guerande-cosmetiques

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GUERANDE COSMÉTIQUES