Girl Guides Victoria

What Girl Guides Victoria does

Girl Guides Victoria is a not-for-profit charitable organisation, legally constituted as The Girl Guides Association of Victoria Inc., headquartered at the Joyce Price Centre in Docklands, Melbourne. Founded in the early 1900s (with formal governance established under the Girl Guides Association Victoria Act 1952), it operates as the Victorian state body of Girl Guides Australia and a member of the World Association of Girl Guides and Girl Scouts (WAGGGS). Its core offering is a youth membership program for girls aged 5-17, delivered through a network of local Guide Units meeting in community halls across all ten Victorian regions, complemented by camps, outdoor adventures, and the Adventure Guides school holiday program. Digital delivery is provided through GO Girls Online Guides, the iMIS-based Member Portal, and an online uniform and merchandise shop.

The organisation's secondary segments include adult volunteer members (Unit Leaders, helpers, governance), the Olave Program for young women aged 18-29, and the Trefoil Guild for alumni, creating a lifecycle engagement funnel. Revenue is generated through six streams: youth and adult membership subscription fees, uniform and merchandise sales, tax-deductible donations, Gifts in Wills bequests, the Victorian Government Kids Get Active Voucher subsidy, and corporate/community partnerships. A 48-person paid staff team, organised across functional roles (Membership, Finance, Safeguarding, Events, Adventure, Property, Communications, Governance) and regional management, supports a volunteer-driven operating model sustained by 12+ owned venues and campsites across Victoria including Britannia Park, Lonsdale Ski Lodge, Mittagong, and Tynong North.

Technology is operational rather than differentiated: a website hosted in the United States, the iMIS membership platform hosted in Melbourne, Microsoft productivity tooling, and Mailchimp for email marketing. Distribution is fully domestic within Victoria, delivered through local units, the self-serve member portal, and the e-commerce shop, with recent outreach extending into multicultural and Aboriginal community segments via partnerships with the Victorian Multicultural Commission and Djirra.

Name

Girl Guides Victoria

Legal name

The Girl Guides Association of Victoria Inc.

Website

https://guidesvic.org.au

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

11–50 employees

Short description

Girl Guides Victoria is a not-for-profit youth organisation, part of the global WAGGGS movement, delivering membership programs for girls aged 5-17 and adult volunteers across Victoria through local units, owned campsites, and digital platforms, funded by subscriptions, donations, merchandise, and government vouchers.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Child and Youth Services (62411), Educational Support Services (611710), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO)

akta.pro secondary industries

Arts & Design Camps (Visual Arts, Crafts, Design Thinking) (EDAMALAH), Kids & Family Learning Workshops (Family Crafts, Junior Maker Classes) (THAJAKAO), Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)

Keywords

• Youth development programs
• Girls leadership programs
• Volunteer-led movement
• Outdoor adventure camps
• Youth membership organization

Headquarters

HQ city

Docklands

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual registration and guiding term fees charged to youth members (Girl Guides) and adult members. Fees are non-transferable with limited refund policy.
2. Merchandise Sales: Online shop (shop.guidesvic.org.au) selling uniforms and guide merchandise to members.
3. Donations: Tax-deductible donations accepted from the public to support empowerment of girls and young women. ABN: 59 533 729 847.
4. Gifts in Wills: Bequest program allowing supporters to leave lasting financial gifts to the organisation.
5. Government Vouchers: Kids Get Active Voucher from Victorian Government can be used towards annual registration and guiding term fee payments.
6. Partnerships: Corporate and community partnerships providing support and amplification of mission.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Girl Guides Victoria delivers an age-banded Guiding program for girls aged 5-17, an Olave leadership pathway for young women aged 18-29, a Trefoil Guild alumni program, and an Adult Volunteer Program supporting weekly Unit meetings, camps, outdoor adventures, leadership development, and community service activities. The organization sells uniforms, badges and merchandise through an online shop, accepts donations and Gifts in Wills, and offers remote participation via GO Girls Online Guides and Adventure Guides school holiday programs. Programming is delivered through local Units in community halls and an owned network of campsites and venues across Victoria.

Product overview

Girl Guides Victoria is a not-for-profit youth organization offering a comprehensive membership program for girls and women. The core offering consists of Youth Membership for girls aged 5-17, Adult Membership and Volunteer programs for those 18+, the Olave Program for young women aged 18-29, and the Trefoil Guild for alumni. The organization operates through physical units meeting in local halls across Victoria, supported by multiple venues and campsites for outdoor activities. Digital offerings include GO Girls Online Guides for remote participation, the iMIS Member Portal for membership management, and the Guide Shop for uniforms and merchandise. Adventure Guides provides school holiday programs, while the organization also facilitates events and community activities throughout the year.

Differentiator

Problem solved

Functional benefit

Brands

• Lonsdale Ski Lodge: A ski lodge facility operated by Girl Guides Victoria

Products and services

• Youth Membership (Girl Guide) Youth membership program for girls aged 5-17, providing weekly meetings, activities, adventures, and leadership development through the Guiding program delivered via local Units across Victoria.
• Adult Membership / Volunteer Program Adult membership and volunteering opportunities for people aged 18 and above, supporting girls through roles including Unit Leaders, Unit Helpers, and governance positions; volunteers perform duties without remuneration.
• Olave Program Program for young women aged 18 to 29, providing leadership opportunities and ongoing involvement in Guiding.
• Trefoil Guild Alumni membership program for former Girl Guides, providing continued connection to the Guiding community and ongoing support of the mission.
• GO Girls Online Guides

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Victorian Multicultural CommissionminorGTM or Marketing Partner · 28 March 2026Girl Guides Victoria was invited to attend the Victorian Multicultural Commission's key events for Cultural Diversity Week 2026, including activities at Grazeland in Spotswood. This partnership supports community outreach and multicultural engagement.
• DjirraminorStrategic or Co-development Partner · 1 January 2026Non-profit Aboriginal Community Controlled Organisation with over 20 years of experience supporting Aboriginal and Torres Strait Islander women and their children who have experienced family violence. Girl Guides Victoria is fundraising for Djirra through their Birdman Rally event.
• Girl Guides AustraliacoreOthersNational governing body for Girl Guiding in Australia. Girl Guides Victoria is a proud member and operates under the national framework ensuring consistency in child safeguarding and program delivery across Australia.
• World Association of Girl Guides and Girl Scouts (WAGGGS)coreOthersGlobal governing body for Girl Guiding and Girl Scouting. Girl Guides Victoria is part of the world's largest volunteer-led movement for girls and young women, with 10 million members across 152 countries.
• Kids Get Active (Victorian Government)minorGTM or Marketing PartnerVictorian Government program allowing residents to use vouchers towards annual registration and guiding term fee payments, making membership more accessible.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Plan International Australia: A girls' empowerment and rights NFP operating in Australia with comparable mission (empowering girls and young women), donation and bequest revenue model, and partnership approach — though focused on international programs rather than domestic youth delivery.

Direct peers

• Girl Guides Australia: National governing body for Girl Guiding in Australia and parent organization of Girl Guides Victoria; operates the same membership model and safeguarding framework nationally, providing a direct operational and brand comparison.
• Scouts Australia: National federation equivalent of Girl Guides Australia for the Scouting movement; a comparable volunteer-led youth development NFP with similar membership-fee-plus-donation revenue model and equivalent governance structure.
• Girl Guides Queensland: Another sister state-level Girl Guides organization with directly comparable structure, programming, and operations, but serving Queensland.
• Girl Guides South Australia: Sister state organization with directly comparable membership, volunteer, and program model; serves South Australia.
• Scouts Victoria: Scouts Victoria is the most direct peer — a volunteer-led, Victoria-based youth membership organization offering weekly meetings, outdoor adventures, camps, and leadership development for young people. Competes for the same families, volunteer base, and government voucher funding in Victoria.
• Girl Guides NSW, ACT & NT: Sister state-level Girl Guides organization operating under the same national framework; directly comparable in programming, volunteer model, and venue/campsite strategy, but in a different Australian jurisdiction.
• Girl Guides Western Australia: Western Australian sister state organization with the same national framework, programming, and volunteer-driven delivery model.

Broad incumbents

• YMCA Victoria: YMCA Victoria is a larger youth, fitness, and community services NFP with comparable mission around youth development, camps, and community programs; a broader incumbent in the same NFP youth-services space with overlapping volunteer and government voucher revenue streams.
• Australian Red Cross: A much larger Australian NFP with comparable reliance on volunteers, donations, and government partnerships, plus a youth education and community programs arm; useful as a peer for NFP scale, governance, and fundraising model comparison.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/guidesvic
• LinkedInlinkedin.com/company/girl-guides-victoria
• Instagraminstagram.com/girlguidesvictoria

Revenue estimate

Valuation estimate

Number of profiles

Profiles28 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girl Guides Victoria