Gujpro Agribusiness Consortium Producer Company Ltd.

What Gujpro Agribusiness Consortium Producer Company Ltd. does

Gujpro Agribusiness Consortium Producer Company Ltd. is a Gujarat-based FPO federation registered on 31 October 2014 under the Companies Act 2013, with origins in the informal Gujarat Rajya Krushak Manch forum formed in 2012 by Sajjata Sangh in collaboration with SFAC and Development Support Center. The company is owned by 33 farmer producer organization (FPO) shareholder members and serves 20 additional associate FPOs across Saurashtra, Kutch, North/Central/South Gujarat and tribal regions, functioning as a state-level interface between smallholder farmer collectives and institutional buyers. Its services span the agricultural value chain including procurement of groundnut, soybean, wheat, cumin, castor, mustard, gram and tur for government agencies such as NAFED and private buyers (over 60,000 MT supplied since 2017), primary processing and grading of groundnut kernels, warehouse-based trading with pledge finance options, sale of own-brand seeds (groundnut, wheat, gram, maize) and partner-sourced bio-inputs, Custom Hiring Center facilitation, and exclusive agri-drone distribution in Gujarat via IoTechWorld Avigation.

The company's underlying technology is operational rather than digital-platform based: it relies on conventional commodity trading infrastructure, primary processing at its Junagadh processing unit, and partnerships for inputs (Verdesian Life Sciences, Yara International ASA) and drone technology (IoTechWorld Avigation). It holds Fairtrade certification from Flocert as a secondary producer organization for peanut trade since December 2022 and is pursuing EU GAP certification. Revenue is generated through transaction fees across multiple streams (procurement services, processing, warehouse-based trading, seed and bio-input sales, and agri-mechanization services) with no publicly disclosed pricing tiers. The operating model is supported by partnerships with NAFED, Reliance Foundation, Samunnati, SFAC, Sajjata Sangh, and policy access via NAFPO and FICCI Task Force memberships, and it markets through events such as World Food India 2024 and Agri Asia 2024.

Name

Gujpro Agribusiness Consortium Producer Company Ltd.

Legal name

Gujpro Agribusiness Consortium Producer Company Limited

Website

https://gujpro.co.in

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Gujpro is a Gujarat-based FPO federation owned by 33 member farmer producer organizations that procures, processes, and trades agricultural commodities (groundnut, wheat, castor, cumin, mustard, gram, soybean), distributes seeds, bio-inputs and agri-drones, and links smallholders to government and private buyers.

Ownership category

akta.pro rank

Product category

Agricultural Commodity Trading and FPO Federation Services

NAICS

Grain and Field Bean Merchant Wholesalers (42451)

SIC

Wholesale-Farm Product Raw Materials (5150), Agricultural Services (700)

akta.pro primary industry

Farmer Cooperatives & Co-op Retail (AFABAJAB)

akta.pro secondary industries

Seed & Trait Distribution (Dealer Networks) (AFABAJAD), Crop Protection Product Retail (Herbicides/Insecticides/Fungicides) (AFABAJAE)

Keywords

• Agricultural commodity trading
• Farmer producer organizations
• Procurement services
• Warehouse based trading
• Agri-input distribution

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Procurement Services: Procurement of agri commodities including groundnut, soybean, wheat, cumin, castor, mustard, gram and tur for government and private companies. Over 60,000 MT procured and supplied since 2017.
2. Processing and Value Addition: Primary processing of groundnut including sorting and grading. Supply of groundnut kernels to local processors and exporters. Members also engage in processing and packaging of oilseeds, grains, pulses and spices.
3. Warehouse Based Trading: Aggregation of farmers produce from farm gate and cluster level collection centers, stored at warehouses for better price realization. Farmers can avail pledge finance against stored produce.
4. Seeds and Bio-inputs Sales: Production and sale of groundnut and wheat seeds under company brand. Trading of bio-inputs for crop nutrition and crop protection sourced from partners like Verdesian Life Sciences and Yara International ASA.
5. Agri-Mechanization Services: Facilitation of Custom Hiring Centers (CHCs) for agri-equipment access. Drone spraying services and exclusive distributorship of agri-drones to FPOs and NGOs in Gujarat.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Gujpro provides procurement services for government and private companies, aggregating commodities such as groundnut, soybean, wheat, cumin, castor, mustard, gram and tur through its member FPOs, with over 60,000 MT procured and supplied since 2017. The company also offers primary processing and grading of groundnut kernels at its Junagadh unit, warehouse-based trading with pledge finance options, branded seed and bio-input distribution sourced from partners like Verdesian Life Sciences and Yara International, and agri-mechanization services including Custom Hiring Centers and exclusive agri-drone distribution in Gujarat.

Product overview

Gujpro Agribusiness Consortium is a state-level FPO federation that operates as a unified platform offering agricultural commodities, seeds, and service programmes. The product portfolio includes commodities (Groundnut, Wheat, Castor, Cumin, Mustard, Gram) and seeds (GN Seeds, Gram Seeds, Wheat Seeds, Maize Seeds). Services include procurement for government and private buyers, primary processing and value addition, warehouse-based trading, bio-input distribution, and agri-mechanization with drone services. Gujpro also runs support programmes including FPO 360 for capacity building, Fair Trade certification for peanut exports, and cluster-based FPO ecosystem development with Reliance Foundation.

Differentiator

Problem solved

Functional benefit

Products and services

• Groundnut Procurement and Trading Procurement, sorting, grading and trading of groundnut kernels aggregated from member FPOs, supplied to local processors and exporters. Forms the foundational commodity line of Gujpro's trading business.
• Wheat Trading Trading of wheat aggregated from member FPOs across Gujarat.
• Castor Trading Trading of castor seed aggregated from member FPOs, including under the Sustainable Castor Project with Jayant Agro.
• Cumin Trading Trading of cumin aggregated from member FPOs in Gujarat.
• Mustard Trading Trading of mustard aggregated from member FPOs in Gujarat.
• Gram Trading Trading of gram (chickpea) aggregated from member FPOs in Gujarat.
• Groundnut Seeds Branded production and sale of groundnut seeds under Gujpro's brand, distributed to FPOs and farmers.
• Gram Seeds Branded sale of gram seeds distributed through Gujpro's network to FPOs and farmers.
• Wheat Seeds Branded production and sale of wheat seeds under Gujpro's brand, distributed to FPOs and farmers.
• Maize Seeds Distribution of maize seeds through Gujpro's network to FPOs and farmers.
• Procurement Services for Government and Private Buyers Procurement services provided to government agencies (including NAFED) and private companies for agricultural commodities such as groundnut, soybean, wheat, cumin, castor, mustard, gram and tur, with over 60,000 MT procured and supplied since 2017.
• Primary Processing and Value Addition of Groundnut Sorting, grading and primary processing of groundnut kernels at aggregation and processing points, supplied to local processors and exporters.
• Warehouse-Based Trading Service Aggregation of farmer produce from farm gate and cluster level collection centers, stored at warehouses for better price realization, with pledge finance options available to farmers against stored produce.
• Bio-Input Distribution Trading and distribution of bio-inputs for crop nutrition and crop protection sourced from partners such as Verdesian Life Sciences and Yara International ASA, delivered to farmers through FPOs.
• Agri-Mechanization Services and Agri-Drone Distribution Facilitation of Custom Hiring Centers (CHCs) for farm equipment access, drone spraying services, and exclusive distributorship of agri-drones to FPOs and NGOs in Gujarat.
• Fair Trade Peanut Project Production of good quality peanuts, processing and supply to fair trade buyers as a Fairtrade certified secondary producer organization, with 15 tonnes of Fairtrade roasted peanuts marketed in 2023.

Quantifiable outcome

• Over 60,000 MT of commodities procured and supplied since 2017
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• IoTechWorld AvigationcoreTechnology or Integration · 1 August 2024Agreement signed between Bharat Pro (Partner Firm of Gujpro) and IoTechWorld Avigation for drone technology and services. Gujpro holds exclusive distributorship for agri-drones in Gujarat.
• Verdesian Life SciencescoreTechnology or Integration · 1 May 2024MOU signed for providing crop nutrition and crop protection products to FPOs. The company distributes Verdesian's bio-inputs for crop nutrition and crop protection to farmers through FPOs. Orientation programs conducted for FPOs regarding Verdesian's products.
• SamunnaticoreStrategic or Co-development PartnerCo-initiated FPO 360 program with Gujpro to increase business prospects and participation in trade of member FPOs. The initiative also aims at building capacity and networking among member FPOs for 360-degree development.
• Reliance FoundationcoreStrategic or Co-development PartnerSupported formation of 3 FPO clusters in Gujarat (Sabarkantha, North Gujarat, Rajkot) under FPO Ecosystem Development Project. Focused on market linkages, knowledge-sharing, capacity building and identifying inter-FPO trade opportunities.
• NAFED (National Agricultural Cooperative Marketing Federation of India)coreStrategic or Co-development PartnerAssociation for procurement of oilseeds and pulses since 2016. NAFED is a key government procurement agency.
• Jayant AgrominorStrategic or Co-development PartnerDiscussion for Sustainable Castor Project with Banas FPO. Partnership for promoting castor cultivation and market linkages.
• Lawrence (German Firm)minorOthersGerman firm officials visited groundnut processing unit of Gujpro at Junagadh, Gujarat for potential business engagement.
• AKRSP (Aga Khan Rural Support Programme)minorStrategic or Co-development PartnerCEO of AKRSP participated as speaker in state level conference organized by Gujpro. Potential collaboration in FPO ecosystem development.
• SFAC (Small Farmer Agribusiness Consortium)coreStrategic or Co-development PartnerCo-organized state level workshop in 2012 that led to the formation of Gujarat Rajya Krushak Manch. SFAC coordinated first MSP procurement program of groundnut in 2013.
• Sajjata SanghcoreStrategic or Co-development PartnerInitial promoter and founding partner that formed Gujarat Rajya Krushak Manch in 2012. Provided institutional support and development expertise in natural resource management and agriculture.
• Ambuja CementminorGTM or Marketing PartnerListed as association partner in company overview, nature of partnership not detailed.

Scale indicators5 records

Recent moves4 records

Expansion highlights6 records

Broad incumbents

• ITC e-Choupal: Large-scale farmer aggregation and sourcing network operated by ITC's agri-business division; comparable procurement and value-chain linkage model but much larger, diversifies across many commodities and geographies.
• Amul (GCMMF): India's premier farmer-producer cooperative federation operating across dairy and select commodities. Comparable cooperative-of-cooperatives model that demonstrates the scaling potential of an FPO federation nationally.
• IFFCO (Indian Farmers Fertiliser Cooperative): India's largest farmer-owned cooperative federation with fertilizer production, agri-input distribution and farmer services. Matches Gujpro on cooperative structure and member-owned governance, but operates at national scale and capital intensity.
• Adani Wilmar: Large-scale processor and trader of edible oils, grains and pulses in India; comparable as a buyer of Gujpro's sorted/graded groundnut and pulses, but operates at vastly larger scale on the procurement side.

Direct peers

• Sahyadri Farms: Maharashtra-based FPO federation operating end-to-end fresh produce and commodity value chains for farmer members; identified as keynote peer at Gujpro's 2024 state conference. Directly comparable FPO-led B2B federation model serving smallholders.
• Samunnati: Indian agri-value-chain financier and FPO aggregator co-initiating the FPO 360 program with Gujpro. Provides market linkages, capacity building and trade support for FPOs - directly overlapping Gujpro's core service lines.

Others

• Bayer Crop Science India: Multinational crop-input company selling seeds and crop-protection products through Indian distribution networks - overlaps with Gujpro's seed and bio-input distribution but as an upstream supplier rather than aggregator.
• National Association of Farmer Producer Organizations (NAFPO): Apex industry body for FPOs in India; Gujpro sits on its Steering Committee. Comparable as an FPO ecosystem participant but a policy/advocacy body rather than a direct commercial operator.

Emerging players

• Ninjacart: Tech-enabled B2B fresh-produce supply chain operator aggregating from farmers and FPOs. Comparable supply-aggregation function but focused on horticulture and tech-driven distribution rather than FPO capacity building.
• DeHaat: Tech-led B2B agri platform aggregating inputs, advisory and market linkages for Indian farmers and FPOs. Overlaps with Gujpro's seed, bio-input and market linkage offerings but serves a much broader geography through digital channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gujpro-agribusiness-consortium-producer-company-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Gujpro Agribusiness Consortium Producer Company Ltd.