Gull Lake Country Club

What Gull Lake Country Club does

Gull Lake Country Club is a private, member-owned country club founded in 1910 and located on the lakefront of Gull Lake at 9725 West Gull Lake Drive in Richland, Michigan. The club operates as a multi-amenity recreational and hospitality facility centered on an 18-hole golf course and a waterfront on Gull Lake, with complementary offerings in racquet sports (tennis, pickleball, platform tennis), three dining venues (Boat Bar, Greenside Grill, Lakeside Eats), beach and sailing activities, and event facilities including weddings and corporate catering. The Boat Bar is currently closed for fire restoration while the Greenside Grill and a new simulator lounge have been recently renovated; the Quarterdeck is undergoing renovation, with Lakeside Eats serving as the temporary casual outlet. Family-oriented programming includes Kids Night Out, Summer Camp, Junior Golf Camp, and PGA Jr. League. Technology integrations include a Trackman golf simulator for year-round play, CourtReserve for racquet court bookings, Tripleseat for private event management, and a Zola wedding venue listing.

The club serves Southwest Michigan families and individuals across three membership tiers: Golf Membership (unlimited golf plus full amenities), Social Membership (full amenities with limited golf), and Yacht Membership (yacht club, dining, social events). Membership pricing is not publicly disclosed and all sales run through an inquiry-based direct process. Revenue derives primarily from recurring membership dues, supplemented by event catering and weddings (managed by Catering Director Mikaela Gustine), a usage-based Trackman simulator fee of $70 per hour, and a Wine Vault subscription program at $250 annually plus 10% markup on wine purchases and $10 per-bottle corkage. The organization employs approximately 62 staff across executive (General Manager Tiffany Drye), golf operations (PGA Director Dan Urban), food and beverage (F&B Director Steve George; Executive Chef Dave Carey), marketing and membership, racquet sports, maintenance, sailing, waterfront, and kids camp functions.

Name

Gull Lake Country Club

Legal name

Gull Lake Country Club

Website

https://gulllakecc.com

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

51–100 employees

Short description

Gull Lake Country Club is a private, member-owned lakefront country club in Richland, Michigan serving families across three membership tiers with golf, racquet sports, dining, beach, sailing, and event venues, supported by approximately 62 staff.

Ownership category

akta.pro rank

Product category

Private Country Club & Hospitality

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Private country club
• Golf course membership
• Racquet sports programs
• Wedding and event venue
• Club dining services

Headquarters

HQ city

Richland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Membership Fees: Private club revenue derived from annual/membership dues across three tiers: Golf, Social, and Yacht memberships. Each tier provides different levels of access to club amenities including golf, dining, racquet sports, beach, and yachting facilities.
2. Wine Vault Program: Annual fee of $250 for temperature-controlled wine storage. Members purchase wine at 10% over cost. Additional $10 corkage fee per bottle served at table.
3. Golf Simulator: Hourly rental of golf simulator at $70/hour for both Golf and Social Members.
4. Event Catering & Weddings: Catering and event services including weddings, corporate events, showers, reunions. Catering Director Mikaela Gustine manages bookings. Multiple venue spaces available including Lakeview Room (265 capacity), Boat Bar (50 capacity), Quarterdeck (50 capacity), and Grill (75 capacity).

Pricing tiers

Distribution channels1 record

Marketing channels3 records

Core offering

Gull Lake Country Club is a private lakefront country club offering an 18-hole golf course, racquet sports (tennis, pickleball, platform tennis), multiple dining venues, waterfront activities, and event hosting. Revenue is generated through tiered membership programs (Golf, Social, Yacht) plus ancillary services such as weddings, catering, a winter golf simulator, and a wine storage program. The club targets families and individuals seeking an exclusive recreational and social community.

Product overview

Gull Lake Country Club is a private lakefront country club offering a comprehensive portfolio of recreational and hospitality services. The club operates as a unified multi-amenity facility centered around an 18-hole golf course, complemented by racquet sports (tennis, pickleball, platform tennis), and waterfront activities including sailing. Dining options include three distinct venues: the Boat Bar (main dining room and patio overlooking Gull Lake), Greenside Grill (golf clubhouse restaurant), and Lakeside Eats (casual lakeside dining). The club provides structured membership programs (Golf, Social, and Yacht memberships) and hosts various member events including weddings, catering functions, and children's programming such as Kids Night Out and summer camps.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Membership
• Social Membership
• Yacht Membership
• 18-Hole Golf Course
• Golf Simulator Lounge
• Racquet Sports Program
• Boat Bar Restaurant
• Greenside Grill
• Lakeside Eats
• Wine Vault Program
• Wedding & Event Services
• Kids Night Out
• Summer Kids Camp
• PGA Junior League
• Sailing & Waterfront Programs

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

One partnership is on record.

• ZolaminorGTM or Marketing PartnerFeatured wedding venue listing on Zola's wedding planning platform, driving visibility and inquiries for wedding bookings at Gull Lake Country Club.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Oakland Hills Country Club: Historic private country club in Bloomfield Hills, Michigan with 36 holes, dining, and event facilities. Closely comparable to GLCC as a Michigan-based private member country club with multi-amenity offerings and a long heritage dating to the early 20th century.
• Medinah Country Club: Private member country club in Medinah, Illinois offering three golf courses, dining, racquet sports, and event facilities. Comparable as a large Midwestern private club with multi-amenity offerings and active event/wedding hosting business.
• Crystal Downs Country Club: Private country club in Frankfort, Michigan with a championship golf course and member amenities. Comparable as a Michigan private member country club of similar size and amenity mix, also serving the Southwest Michigan lake region.
• Forest Dunes: Private golf club and resort in Roscommon, Michigan. Comparable as a Michigan-based private member country club with golf as a primary amenity plus additional lodging and dining offerings.
• Bay Hill Club & Lodge: Private member club and resort in Orlando, Florida featuring golf, lodging, dining, and tennis. Comparable in offering a full-amenity private club experience with multiple sports, dining venues, and event spaces operated on a membership basis.
• Plum Hollow Country Club: Private country club in Southfield, Michigan offering golf, dining, racquet sports, and event hosting. Comparable as a Michigan private member country club with similar full-amenity positioning competing for the regional member base.
• Tullymore Golf & Resort: Private member resort in Stanwood, Michigan offering golf courses, lodging, dining, and pool amenities. Comparable as a multi-amenity Michigan private member club with family-oriented programming and event hosting.
• Detroit Golf Club: Private country club in Detroit, Michigan operating two 18-hole golf courses with clubhouse, dining, and event facilities. Comparable as an established Michigan private member country club with multi-course golf and event business.
• Lost Dunes Golf Club: Private golf club in Bridgman, Michigan with a championship course and member amenities. Comparable as a private member club in Southwest Michigan that competes for the same regional membership base as GLCC.
• The Country Club of Detroit: Private member country club in Grosse Pointe Farms, Michigan offering golf, dining, racquet sports, and social amenities. Closely comparable to GLCC in scale, Michigan geography, and full-amenity private club model serving families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?t=4s&v=h1SZTh6viNw
• LinkedInlinkedin.com/company/gulllakecountryclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gull Lake Country Club