Gümüşsuyu Halı

What Gümüşsuyu Halı does

Gümüşsuyu Halı is the operating brand of Elda Halı Sanayi ve Ticaret A.Ş., a Turkish machine-made carpet manufacturer and retailer founded in 1952 and headquartered in Kayseri, Melikgazi. The company is a subsidiary of Erciyes Anadolu Holding A.Ş., a diversified Turkish industrial group. Gümüşsuyu produces machine-made carpets using acrylic, polyester, polypropylene, viscose, cotton, and natural yarn compositions, organized into 36+ branded collections and roughly 419 SKUs. Differentiated product features include the registered Antitoz stain-resistant treatment, washable carpet variants, the Galina therapist-certified rug collection with a mineral structure claimed to stimulate nerve endings, and the "Evinde Gör" augmented-reality tool that lets customers preview carpets in their home before purchase.

The business operates a hybrid go-to-market model. Direct-to-consumer revenue is generated through the company's Turkish and English-language e-commerce site (gumussuyu.com.tr) and native iOS and Android applications. Wholesale-style distribution flows through three of Turkey's largest furniture and home-goods retail chains — İstikbal, Bellona, and Mondihome — as well as company-owned Gümüşsuyu retail stores. Public pricing spans approximately €1,956 to €24,427 across three tiers: budget (Deco Curlina, Deco Sisal, entry Viera), mid-range (Novastyle, Legro, Deco Boheems), and premium (İpekzade 120, Black&Brown Natural Yarn, Galina). The customer base is dominated by Turkish residential consumers buying for living rooms, bedrooms, kitchens, bathrooms, and children's rooms, with secondary demand from custom-cut requests (Kesme Halılar) and specialized religious and decorative categories such as Seccade prayer mats and Atatürk portrait wall rugs. The company is privately held, does not disclose revenue, and has no disclosed external funding rounds.

Name

Gümüşsuyu Halı

Legal name

Elda Halı Sanayi ve Ticaret A.Ş.

Website

https://gumussuyu.com.tr

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Turkish machine-made carpet manufacturer and retailer producing 36+ branded collections across acrylic, polyester, and natural yarn materials. Sells directly via e-commerce and mobile apps, and through major Turkish retail chains İstikbal, Bellona, and Mondihome.

Ownership category

akta.pro rank

Product category

Home Textiles - Carpets & Rugs

NAICS

Carpet and Rug Mills (31411)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Area Rug Manufacturing (IMAOAJAC)

akta.pro secondary industry

Rugs & Doormats Retail (Area Rugs, Runners, Entry Mats) (CRAIALAC)

Keywords

• Machine-made carpets
• Home textile products
• Carpet manufacturing
• Decorative rugs
• Rug retail

Headquarters

HQ city

Kayseri

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Revenue generated from selling machine-made carpets and rugs directly to consumers through the company's e-commerce website, mobile applications, and physical retail stores. Products are sold at various price points based on collection, material, size, and features.
2. Wholesale/Distribution to Retail Partners: Revenue from supplying products to retail partners including İstikbal, Bellona, and Mondihome stores for resale to end consumers.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Gümüşsuyu Halı manufactures and sells machine-made carpets and rugs across more than 36 named collections, including premium lines such as İpekzade 100/120, Black&Brown Natural Yarn, and the Therapist-certified Galina collection. Products are made from acrylic, polyester, polypropylene, viscose, cotton, and natural yarns in varied sizes, shapes, and styles, with proprietary features such as Antitoz stain resistance, machine-washable construction, and non-slip bases. Sales occur through the company's own e-commerce site, iOS/Android apps, branded stores, and partner retailers İstikbal, Bellona, and Mondihome across Turkey.

Product overview

Gümüşsuyu Halı is a Turkish carpet and rug brand operated by Elda Halı A.Ş. (based in Kayseri), offering a broad portfolio of machine-made carpets organized across multiple named sub-brands and product lines. The Deco line encompasses 13 collections including Deco Alvin, Deco Anatolia, Deco Sisal, Deco Daisy, Deco Boheems, Deco Fashion, Deco Fashion Trend, Deco Garden, Deco Geo, Deco Milano, Deco Point, Deco Retro, Deco Curlina, Deco Soft, and Deco Avior — all targeting decorative and indoor/outdoor use. The İpekzade line (IPEKZADE100 and IPEKZADE120) represents a premium quality tier with higher yarn density. Additional named collections include Adara, Black&Brown, MATISSE, Elenza, ESILIVA, Galina, LEGRO, Ledax, Lidya, Lugano, Lugano Art, NOVASTYLE, Lustiva, TIERRA, VENITA, VIERA, and Vintage. Room-specific offerings include Banyo Halısı (bathroom rugs) and Prayer Mats (Seccade), plus wall-mounted Atatürk portrait carpets. A custom-cut carpet service (Kesme Halılar) allows bespoke dimensions. An AR 'Evinde Gör' tool lets customers visualize carpets in their home via augmented reality. A native mobile app for iOS and Android supports shopping. The company also maintains a sustainability report and 2026 product catalog.

Differentiator

Problem solved

Functional benefit

Brands

• İpekzade: Premium carpet collection line including İpekzade100 and İpekzade120 variants
• Black&Brown
• Deco
• Galina
• MATISSE
• Novastyle
• Viera
• Legro
• Venita
• Adara
• Elenza
• Esiliva
• Tierra
• Lustiva
• Lugano
• Lidya
• Ledax
• Vintage
• Atatürk Portresi

Products and services

• IPEKZADE100 Carpet Collection Premium machine-made carpet line with 100 density yarn quality and silk-like acrylic finish, representing a high-tier offering within the İpekzade family for residential buyers.
• IPEKZADE120 Carpet Collection Highest-tier machine-made carpet line within the İpekzade family, featuring 120 density yarn quality and a silk-like acrylic finish for residential customers.
• Black&Brown Natural Yarn Carpet Collection Premium carpet collection featuring natural yarn compositions and acrylic blends, available in sizes up to 240x340, targeted at residential customers seeking high-quality natural-fiber rugs.
• Galina Therapist Carpet Collection Acrylic machine-made carpet collection with a Therapist feature: a specially formulated mineral structure intended to stimulate nerve endings in the soles of the feet for therapeutic benefit, available in blue and gray.
• Deco Fashion Carpet Collection Washable and Antitoz-treated rectangular carpet collection with natural yarn options, available in mink/vizon, pink, and multiple colors for residential décor buyers.
• Deco Sisal Carpet Collection Sisal carpet collection made from natural agave sisalana plant fibers, featuring dust-resistant, stain-resistant, and moisture-resistant properties, with professional dry-cleaning care guidance.
• Deco Garden Indoor/Outdoor Carpet Collection Indoor/outdoor carpet collection from the Deco line designed for use in gardens, terraces, and other exterior residential spaces.
• Deco Boheems Carpet Collection Non-slip base (Kaymaz Taban) rectangular carpet available in multi, black, salmon, gray, brown, white, and other colors with dust-resistant properties, targeting residential customers.
• NOVASTYLE Acrylic Carpet Collection Acrylic machine-made carpet collection with washable, anti-dust, and 3D spacer base options, available in multi-color and yellow, in sizes up to 400x290 for residential buyers.
• LEGRO Acrylic Carpet Collection Acrylic machine-made carpet available in purple, blue, anthracite, and marsala, featured in sizes including 240x340 and 200x290 for residential customers.
• VENITA Polyester Carpet Collection Polyester machine-made carpet collection featuring Antitoz (anti-dust) and washable properties, available in white, gray, and mink colors in sizes including 200x290.
• VIERA Acrylic Carpet Collection Acrylic machine-made carpet collection available in yellow, blue, and other colors in sizes including 80x150 and 200x290, targeting budget-conscious residential customers.
• Adara Carpet Collection Named carpet collection within the Gümüşsuyu portfolio offering a distinct design line for residential customers.
• MATISSE Carpet Collection Named carpet collection within the Gümüşsuyu portfolio offering a distinct design line for residential buyers.
• Elenza Carpet Collection Named carpet collection within the Gümüşsuyu portfolio offering a distinct design line for residential customers.
• ESILIVA Carpet Collection Named carpet collection within the Gümüşsuyu portfolio offering a distinct design line for residential buyers.
• Ledax Carpet Collection Named carpet collection within the Gümüşsuyu portfolio offering a distinct design line for residential customers.
• Lidya Carpet Collection Named carpet collection within the Gümüşsuyu portfolio offering a distinct design line for residential buyers.
• Lugano Carpet Collection Carpet collection including Lugano and Lugano Art variants, offering distinct design lines within the Gümüşsuyu portfolio for residential customers.
• Lustiva Carpet Collection Named carpet collection within the Gümüşsuyu portfolio offering a distinct design line for residential buyers.
• TIERRA Carpet Collection Named carpet collection within the Gümüşsuyu portfolio offering a distinct design line for residential customers.
• Vintage Carpet Collection Vintage-styled machine-made carpet collection for residential customers seeking retro and classic design aesthetics.
• Bathroom Rugs (Banyo Halısı) Bathroom-specific rugs designed for wet environments, part of the Deco Soho sub-line, for residential bathroom use.
• Prayer Mat (Seccade) Religious prayer mats (Seccade) for individual consumers seeking purpose-made rugs for daily prayer.
• Atatürk Portrait Wall Carpet Framed wall carpet featuring an Atatürk portrait with quality stitching, designed for display in residential, office, or institutional settings.
• Custom Cut Carpet Service (Kesme Halılar) Bespoke cut-to-measure carpet service allowing customers to order carpets in custom dimensions beyond standard sizes; customized products are non-returnable.

Quantifiable outcome

• 14-day return policy and free shipping demonstrate confidence in product quality and customer satisfaction focus
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Four partnerships are on record, tiered major, core and parent.

• İstikbalmajorChannel Partner/ Reseller/ Distributorİstikbal is one of Turkey's largest furniture retail chains. Gümüşsuyu carpet products are available for purchase at İstikbal stores, providing distribution through their extensive retail network across Turkey.
• BellonamajorChannel Partner/ Reseller/ DistributorBellona is a major Turkish furniture and home goods retailer. Gümüşsuyu products are sold through Bellona stores and online platform, extending market reach to Bellona's customer base.
• MondihomecoreChannel Partner/ Reseller/ DistributorMondihome is a home textiles retailer. Gümüşsuyu carpet products are distributed through Mondihome stores, focusing on coordinated home décor offerings.
• Erciyes Anadolu Holding A.Ş.parentOthersElda Halı A.Ş., the parent company of Gümüşsuyu, operates under Erciyes Anadolu Holding. The holding company coordinates communication and collaboration among its subsidiary companies, including shared data infrastructure and joint marketing activities.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• İstikbal: One of Turkey's largest furniture retail chains and a key distribution channel for Gümüşsuyu carpets. Comparable as both a customer/partner and a competitor in the broader home textile retail assortment where it curates multi-brand carpet offerings.
• Bellona: Major Turkish furniture and home goods retailer that is both a distribution partner for Gümüşsuyu and a competitor in the broader home furnishings category. Relevant because it carries competing carpet brands and increasingly develops its own home textile assortment.

Direct peers

• Yüksel Halı: Turkish machine-made carpet manufacturer with broad portfolio across price points and styles. Competes directly with Gümüşsuyu in area rugs for residential use across Turkey's furniture retail and direct channels.
• Sönmez Halı: Turkish carpet producer competing across the same machine-made area rug categories. Comparable in manufacturing model and target customer base within Turkish home furnishings retail.
• İpek Halı: Established Turkish carpet manufacturer focused on machine-made carpets and rugs with strong distribution through domestic retail chains. Directly comparable in product breadth, Turkish market focus, and multi-channel strategy.
• Atlas Halı: Turkish carpet manufacturer producing machine-made rugs for the domestic market. Comparable in product range, materials, and channel mix (retail partners and direct sales).
• Merinos Halı: One of Turkey's largest carpet and rug manufacturers, producing machine-made carpets for domestic and international markets. Direct competitor in the same product category, serving Turkish consumers with comparable acrylic/polypropylene carpets through similar retail and wholesale channels.

Broad incumbents

• IKEA: Global home furnishings retailer with significant rug and carpet assortment sold at accessible price points. Comparable as a broad incumbent in the home décor retail space and a reference point for how international rug retail is merchandised at scale.
• Shaw Industries: US-based global carpet and flooring manufacturer with extensive residential and commercial carpet lines. Comparable as a broad incumbent in the rug/carpet manufacturing space; less direct overlap in Turkish market but benchmark for manufacturing scale, technology, and distribution.
• Mohawk Industries: World's largest flooring manufacturer, producing carpet, rugs, and laminate across residential and commercial markets globally. Comparable as a broad incumbent in the carpet/rug manufacturing category, though at vastly larger scale and with much broader geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/gumussuyu
• LinkedInlinkedin.com/company/gumussuyu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gümüşsuyu Halı