Best Western Gustaf Fröding Hotell & Konferens

What Best Western Gustaf Fröding Hotell & Konferens does

Best Western Gustaf Fröding Hotell & Konferens is a family-owned 163-room hotel and conference facility located 3 km north of Karlstad city centre in Värmland, Sweden, operating continuously since the 1970s and named after the Swedish poet Gustaf Fröding (1860–1911). The property operates under the Best Western brand within BWH Hotels, described as Scandinavia's largest group of family-owned hotels, and serves three primary demand pools: leisure and individual travelers (weekend getaways, families, 60+ travelers, golf tourists, dance-band guests), corporate and conference organizers (rooms for 4 to 400 attendees), and special-occasion package buyers (golf, Lars Lerin culture, Christmas, luxury, dance, summer, 60+, city break).

The underlying technology stack is conventional hospitality infrastructure: a hotel Property Management System integrated with Best Western's central reservations system, the Best Western Rewards loyalty program, the BookVisit booking engine for conference and package bookings, and Tickster for event tickets. Differentiated physical assets include a seasonal heated outdoor pool and pool bar (19 June – 16 August), a relax department with dry/steam sauna, jacuzzi, and gym (free for hotel guests), on-site EV charging, eight curated golf-course partnerships, wine-cellar tastings for up to 12 guests, and a restaurant (Restaurang Emilia) that has hosted dance-band evenings since the 1970s.

The business model is multi-stream transaction-based hospitality revenue: room bookings across eight categories (suites with jacuzzi, superior, standard, family, pet-friendly, balcony, kingsize, economy twin/double — all rates include breakfast, gym, WiFi, parking, and sauna); F&B (breakfast SEK 145, lunch buffet SEK 145 Mon–Fri, à la carte dinner, pool menu); conference and event services for up to 400 guests; spa packages (SEK 325 breakfast-and-spa, SEK 365 lunch-and-spa); dance packages (SEK 1,445 single night, SEK 2,505 two nights); and themed stand-alone events. Go-to-market is hybrid: direct-to-consumer via the hotel's own website (gustaffroding.se), the Best Western global/Scandinavian booking platform (property code 88139), BookVisit for packages and conferences, and Tickster for dance-band tickets, with Best Western Rewards loyalty integration. Environmental credentials include Nordic Swan (Svanen), Fairtrade, and KRAV certifications.

Name

Best Western Gustaf Fröding Hotell & Konferens

Legal name

Best Western Gustaf Fröding Hotell & Konferens

Website

https://gustaffroding.se

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned 163-room hotel and conference facility in Karlstad, Sweden, operating under the Best Western (BWH Hotels) brand since the 1970s, serving leisure travelers, families, corporate conference groups, and themed package buyers with rooms, F&B, spa, and event offerings.

Ownership category

akta.pro rank

Product category

Hotel Accommodation and Conference Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort Convention Hotels (THAGALAC)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Business & Corporate Full-Service Hotels (THAGAAAE)

Keywords

• Hotel accommodation
• Conference facilities
• Spa wellness services
• Restaurant dining
• Themed vacation packages

Headquarters

HQ city

Karlstad

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hotel Room Bookings: Room revenue from 163 rooms across multiple categories (suites, superior, standard, family, pet-friendly, balcony, kingsize, economy twin/double). All room rates include breakfast, gym, WiFi, outdoor parking, and sauna access. Revenue from Best Western Rewards program integration.
2. Food and Beverage: Restaurant Emilia serves breakfast, lunch (buffé), and dinner (à la carte and buffé). Separate pool menu, wine cellar tastings. Lunch buffé Mon–Fri 145 SEK, breakfast 145 SEK (10 SEK per child year). Lunch not available 22 June – 16 August.
3. Conference and Event Services: Conference facilities for up to 400 persons. Revenue from conference room bookings, corporate events, and meeting services.
4. Spa and Relaxation Packages: Spa packages priced at 325 SEK (Frukost och spa) and 365 SEK (Lunch och spa) per person, Monday–Friday. Includes robe and towel loan, slippers to keep.
5. Themed Stay Packages: Curated packages: Golf packages (3 nights with 2-course dinner and green fee), Lars Lerin culture packages, Christmas packages, Luxury packages, Dance packages (with overnight stay and dinner buffé), Summer packages, 60+ packages, and city break packages. Also two-night dance package at 2505 SEK per person.
6. Events and Entertainment: Dance band evenings (from 270 SEK entrance, or 605 SEK for 3-course dinner buffé + dance + coat check). Magic evenings, Wednesday quiz, summer children's activities. Wine cellar tastings for groups up to 12 persons.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The hotel fundamentally provides 163 guest rooms across multiple categories (suites, superior, standard, family, pet-friendly, balcony, kingsize, economy), all-inclusive room rates with breakfast, gym, WiFi, parking, and sauna access. In addition to lodging, the property operates Restaurang Emilia for breakfast, lunch buffet, and à la carte dinner; conference facilities accommodating up to 400 persons; a relax/spa department with sauna, jacuzzi, and seasonal outdoor heated pool; and a curated set of themed stay packages covering golf, dance events, culture (Lars Lerin), Christmas, luxury, summer, and 60+ segments.

Product overview

Best Western Gustaf Fröding Hotell & Konferens is a family-owned hotel and conference facility in Karlstad offering 163 rooms across multiple categories (suites, superior, standard, family, pet-friendly, balcony, and economy rooms). The property operates as a full-service resort featuring Restaurang Emilia for dining (breakfast, lunch, dinner, and seasonal menus), conference facilities accommodating up to 400 guests, and spa/wellness amenities including sauna, jacuzzi, and seasonal outdoor pool. The hotel offers various themed packages including golf packages (partnering with 8 local golf courses), cultural packages (Lars Lerin art gallery), dance/event packages featuring Swedish dance bands, spa packages, luxury packages, summer packages, and Christmas packages. Additional offerings include children's activities, pool bar, wine cellar tastings, fitness trails, and event hosting for holidays and memorials.

Differentiator

Problem solved

Functional benefit

Brands

• Restaurang Emilia: The hotel's restaurant serving breakfast, lunch, and dinner. The restaurant features popular dance band evenings and after work events.

Products and services

• Hotel Room Accommodation 163-room accommodation across eight categories (suites with jacuzzi, superior Fröding-themed rooms, standard rooms, family rooms with bunk beds, pet-friendly rooms, balcony rooms, kingsize rooms, and economy twin/double). All rates include breakfast, gym, WiFi, outdoor parking, and sauna access. Check-in 15:00, check-out 11:00.
• Conference Facilities Conference and meeting facilities accommodating groups from small meetings to large events of up to 400 persons. Conference bookings handled through BookVisit online booking system. Includes catering and overnight accommodation packages.
• Restaurang Emilia (Restaurant and Dining) On-site restaurant serving breakfast buffet, weekday lunch buffet (Mon–Fri 11:30–14:00, 145 SEK; senior 125 SEK after 13:00; takeaway 115 SEK), and à la carte dinner. Seasonal pool menu and wine cellar tastings also offered.
• Spa Packages Two spa packages: Frukost och spa (Breakfast & Spa) at 325 SEK per person and Lunch och spa (Lunch & Spa) at 365 SEK per person, available Mon–Fri. Includes robe and towel loan, slippers to keep, and unlimited access to relax area with jacuzzi, steam and dry sauna, cold shower, and gym.
• Golf Package Three-night golf vacation package with partnership access to eight local golf courses (Billerud GK, Bryngfjorden GK, Forshaga-Deje GK, Hammarö GK, Karlstad GK, Kils GK, Kristinehamns GK, Sommarro GK, Uddeholms GK). Includes one green fee and one two-course dinner/buffé per night per person, plus access to putting green and spa facilities.
• Dance Package (1 night) One-night dance event package at 1445 SEK per person in double room, including accommodation, welcome bubbles, 3-course dinner buffet, dance entrance, breakfast, gym and relax access, parking with EV charging. Features performances by popular Swedish dance bands (Pia Pihlgrens, Titanix, Kjellez, Streaplers).
• Dance Package (2 nights) Two-night dance package (Fri–Sun or Thu–Sat) at 2505 SEK per person in double room, including accommodation, welcome bubbles, dinner buffet (night 1), dance entrance, 2-course dinner (day 2), breakfast both mornings, and WiFi.
• Lars Lerin Culture Package Weekend cultural package combining a visit to Lars Lerin's art gallery near Värmlands Museum in Karlstad with 2-course dinner/buffé, accommodation, and hot breakfast. Art hall closed Mondays.
• Christmas Package (Stora Julpaketet) Christmas hotel package running 23–26 December including festive meals, access to jacuzzi, sauna, steam bath, and gym facilities.
• Luxury Package Premium luxury package offering extended hotel experience with enhanced amenities for relaxation and indulgence.
• Summer Package Summer vacation package featuring the outdoor heated pool, pool bar, children's activities, entertainment, and restaurant services during the summer season.
• Wine Cellar Tastings Sommelier-led wine tasting experiences in the hotel's underground wine cellar for groups of up to 12 persons, including wine and food pairings.
• Holidays and Memorial Event Hosting Event hosting for celebrations (högtider) and memorial services (minnesstund) with private dining rooms, customized menus including plated service, buffets, sandwiches, and cakes, accommodating special dietary requirements.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• BWH Hotels (Best Western)coreChannel Partner/ Reseller/ DistributorBest Western Gustaf Fröding Hotell & Konferens is a franchisee member of BWH Hotels — Scandinavia's largest group of family-owned hotels. The hotel operates under the Best Western brand, gaining access to Best Western's global booking platform, Best Western Rewards loyalty program, and international marketing and distribution. Each property is independently owned and operated.
• Billerud GK (Golf Course)minorOthersOne of 8 golf courses included in the hotel's golf packages. Guests receive green fee and can customize their golf trip in Karlstad.
• Bryngfjorden GK (Golf Course)minorOthersOne of 8 golf courses included in the hotel's golf packages. Guests receive green fee and can customize their golf trip in Karlstad.
• Forshaga-Deje GK (Golf Course)minorOthersOne of 8 golf courses included in the hotel's golf packages. Guests receive green fee and can customize their golf trip in Karlstad.
• Hammarö GK (Golf Course)minorOthersOne of 8 golf courses included in the hotel's golf packages. Guests receive green fee and can customize their golf trip in Karlstad.
• Karlstad GK (Golf Course)minorOthersOne of 8 golf courses included in the hotel's golf packages. Guests receive green fee and can customize their golf trip in Karlstad.
• Kils GK (Golf Course)minorOthersOne of 8 golf courses included in the hotel's golf packages. Guests receive green fee and can customize their golf trip in Karlstad.
• Kristinehamns GK (Golf Course)minorOthersOne of 8 golf courses included in the hotel's golf packages. Guests receive green fee and can customize their golf trip in Karlstad.
• Sommarro GK (Golf Course)minorOthersOne of 8 golf courses included in the hotel's golf packages. Guests receive green fee and can customize their golf trip in Karlstad.
• Uddeholms GK (Golf Course)minorOthersOne of 8 golf courses included in the hotel's golf packages. Guests receive green fee and can customize their golf trip in Karlstad.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Hotel Tylösand: Swedish resort hotel with large conference capacity, spa, restaurant, and cultural programming (Halmstad). Comparable on the combination of full-service resort amenities and significant conference/event business, though at a different scale.
• Vann Spa Hotel & Conference: Spa, conference and resort hotel in Sweden combining wellness, F&B, and meetings — closely comparable to the subject property's relax/spa + conference + restaurant combination, particularly relevant for the leisure package segment.
• Selmas Spa+ (Sunne): Spa and conference hotel in Värmland region with themed packages and wellness focus. Direct regional overlap with the subject property on Värmland leisure tourism and the spa/conference mix.

Direct peers

• Best Western Hotel Royal Corner Gävle: Another BWH Hotels / Best Western franchise in a mid-size Swedish city, combining rooms, restaurant, conference, and themed packages. Directly comparable operating model under the same brand system.
• Elite Stadshotellet Karlstad: Full-service Karlstad hotel with conference facilities and restaurant, part of the Elite Hotels chain. Comparable on room count, conference offering, and central/urban Karlstad positioning.
• Scandic Karlstad City: Direct competitor in the Karlstad full-service hotel market. Scandic operates a large centrally located property serving both corporate and leisure demand, directly overlapping the subject hotel's core segments.
• Clarion Collection Hotel Drott: Karlstad full-service hotel under the Nordic Choice / Clarion Collection brand, offering rooms, F&B, and meetings. Closest comparable for F&B-inclusive stay experience and mid-size Swedish city corporate demand.

Regional players

• First Hotel Jörgen Kock Malmö: Mid-size Swedish full-service hotel with conference facilities under a Nordic brand family. Comparable scale, F&B and conference mix, though based in southern Sweden.
• Quality Hotel Saga Luleå: Full-service Scandinavian conference and leisure hotel with extensive package programming (dance events, themed stays). Comparable business model and revenue diversification, though located in northern Sweden rather than competing directly in Karlstad.

Broad incumbents

• Gothia Towers (Swedish Exhibition Centre): One of Scandinavia's largest hotel and congress complexes, anchored to a major convention center. Comparable on large-scale conference and event focus, though operating at significantly greater scale in Gothenburg.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/best-western-gustaf-fr%C3%B6ding-hotell-&-konferens

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Western Gustaf Fröding Hotell & Konferens