Sols & Fruits- Gustatif & Solidaire.

What Sols & Fruits- Gustatif & Solidaire. does

Sols & Fruits, headquartered in Hennebont, Brittany, is a privately-held French agricultural sourcing and distribution company that operates the Gustatif & Solidaire initiative. The company curates a network of approximately 109 small French fruit and vegetable producers committed to a strict agronomic standard: full-soil cultivation (pleine terre), exclusion of heated greenhouses, hydroponics, GMOs, and growth stimulants, and harvest at optimal ripeness (cueille à maturité) under short supply chains targeting day-of-harvest plus one day in store. Each producer receives individualized agronomic follow-up including soil microbiology analysis and an annual progress evaluation.

The commercial offering is organized into several product lines: a standard seasonal fruit and vegetable line, a Premium terroir heritage collection, an anti-food-waste line called Les Gueules Cassées® for visually imperfect produce, and an artisanal pure fruit juice collection produced by partner farmers that has won three consecutive medals at the Concours Général Agricole (bronze 2023, silver 2024, silver 2025). The Le Repère Gustatif et Solidaire® registered trademark functions as the unifying quality standard across all lines.

Go-to-market is product-led and exclusively retail: products are distributed through four major French retail banners — Carrefour, E. Leclerc, Super U (including Les Super U Monaco), and the premium La Grande Epicerie de Paris / Le Bon Marché — reaching approximately 500 stores across France, Luxembourg, and Monaco. Revenue is generated via one-off wholesale transactions to retailers at differentiated, premium pricing that reflects the higher labor cost of manual harvest-at-maturity and fair producer remuneration; no direct-to-consumer e-commerce channel is evident. The company is led by founder Renan Even, is registered with the RCS Lorient (No. 791 353 857), and discloses no external investors, parent company, or subsidiaries.

Name

Sols & Fruits- Gustatif & Solidaire.

Legal name

Sols et Fruits

Website

https://gustatifetsolidaire.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sols & Fruits operates the Gustatif & Solidaire initiative, sourcing seasonal French fruits and vegetables from ~109 small producers under a harvest-at-maturity standard, and distributing them through 500 stores across Carrefour, E. Leclerc, Super U, and La Grande Epicerie de Paris in France, Luxembourg, and Monaco.

Ownership category

akta.pro rank

Product category

Fresh Produce Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Fresh Fruit Wholesale (AFAIACAA)

akta.pro secondary industry

Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA)

Keywords

• Seasonal fresh produce
• French fruit sourcing
• Artisanal fruit juice
• Anti-food waste produce
• Premium terroir fruits

Headquarters

HQ city

Hennebont

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Retail fresh produce sales: Sols & Fruits and its network of ~109 small French producers supply fresh seasonal fruits and vegetables to major French retail chains. Revenue is generated through product sales at retail, with differentiated pricing reflecting the higher cost of manual harvesting at maturity, smaller production structures, and fair producer remuneration.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Sols & Fruits operates the Gustatif & Solidaire initiative, which sources and distributes seasonal French fruits and vegetables from approximately 109 small producers who harvest at optimal ripeness using full-soil (pleine terre) methods. The company sells four product lines — premium heritage fruits, seasonal fruits and vegetables, the anti-food-waste Les Gueules Cassées® line, and medal-winning artisanal pure fruit juices — through major French retail chains across roughly 500 stores in France, Luxembourg, and Monaco.

Product overview

Gustatif & Solidaire is an initiative/label that unites small French fruit and vegetable producers committed to taste quality and sustainable agriculture. The offering consists of multiple product lines: (1) Les Gueules Cassées® for imperfect produce to combat food waste, (2) artisanal pure fruit juices awarded at agricultural competitions, (3) the Premium collection of seasonal fruits, and (4) standard seasonal produce. The initiative focuses on harvesting at optimal maturity, full soil cultivation (pleine terre), short supply chains, and fair compensation for farmers across approximately 500 stores in France, Luxembourg, and Monaco.

Differentiator

Problem solved

Functional benefit

Brands

• Les Gueules Cassées: Anti-food waste brand selling imperfect fruits and vegetables that would otherwise be discarded due to appearance.
• Gustatif & Solidaire Premium

Products and services

• Les Gueules Cassées® (Anti-Gaspi) Anti-food-waste product line offering visually imperfect but gustatively sound French fruits and vegetables that would otherwise be discarded due to appearance standards. Sold at lower cost to consumers to combat food waste while supporting small producers in the network.
• Pur jus de fruit artisanal (Artisanal Pure Fruit Juice) Collection of artisanal pure fruit juices produced by partner farmers using farm-fresh fruit, including apple varieties Chantecler and Goldrush, distributed via an ultra-short circuit (harvest day +1 in store). Awarded bronze (2023), silver (2024), and silver (2025) medals at the Salon International de l'Agriculture — Concours Général Agricole.
• Fruits Gustatif & Solidaire® Premium Premium collection of French terroir heritage fruits selected for exceptional taste and quality, harvested at optimal maturity from small-scale French farmers following strict agricultural practices including pleine terre cultivation and seasonal harvesting.
• Fruits et légumes de saison (Seasonal fruits and vegetables) Seasonal French fruits and vegetables from approximately 109 small producers, harvested at optimal maturity and sold in short supply chains (day of harvest +1 in store) to preserve taste and quality.

Quantifiable outcome

• Medals won at the Salon International de l'Agriculture (Concours Général Agricole) — bronze 2023, silver 2024, silver 2025 — for pure farm apple juice
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Thierry Roy (Producer, Marmande)coreStrategic or Co-development PartnerThierry Roy is a producer of apples in Marmande (Lot-et-Garonne) who produces the pure farm apple juice bearing the Gustatif & Solidaire label, which has won consecutive medals at the Concours Général Agricole (bronze 2023, silver 2024, silver 2025). He is a founding-level producer of the initiative.
• Nicolas Julhès (La Distillerie de Paris)minorStrategic or Co-development PartnerNicolas Julhès, director of La Distillerie de Paris, collaborated with Gustatif & Solidaire to create an exclusive 'Ratafia du primeur' liqueur celebrating the 100th anniversary of La Grande Epicerie de Paris, featuring Magnard blood peaches from the Gustatif & Solidaire network.
• Distillerie Héroult (Distillerie artisanale)minorStrategic or Co-development PartnerCollaboration with artisanal distillery Distillerie Héroult to create the 'Blue Apple' cocktail recipe, combining their gin with Gustatif & Solidaire pure apple juice.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Prince de Bretagne: Major French fresh fruit and vegetable brand cooperative sold through French retail chains with strong terroir and producer provenance storytelling, directly comparable to Gustatif & Solidaire's positioning and distribution model.
• Les Crudettes: French branded fresh-produce range (salads, washed vegetables, ready-to-eat) distributed via French supermarkets with an emphasis on quality and freshness, a directly comparable branded-produce retail model.
• Blue Whale: French apple cooperative selling branded, quality-positioned apples through French and European retail, with shared emphasis on orchard-level varietal selection and producer identity, comparable in category and channel.
• Pink Lady Europe (Perlim): Premium branded apple licensed across Europe and sold through French retail with a strong taste/provenance narrative, directly comparable as a premium, branded-fruit retail proposition.
• Vergers de la Baronnie: French branded-fruit producer focused on orchard-to-shelf quality and traceability of apples and stone fruit, comparable as a quality-positioned French fruit brand in retail.

Broad incumbents

• La Vie Claire: France-wide organic retail chain with a strong fresh-produce assortment and ethical-sourcing narrative, comparable as a values-led French produce brand reaching similar consumers.
• Reflets de France (Carrefour): Carrefour's premium private-label range including French regional produce, competing head-to-head on the same Carrefour shelves with a similar 'French terroir' storytelling.
• NaturéO: French organic and responsible-produce retail brand present in major French chains, sharing a values-driven, quality/provenance positioning aimed at the same conscious consumer.
• Bio c'Bon: French organic and natural-products retail chain with a focus on fresh produce, comparable as an established French produce retail brand pursuing a similar conscious-consumer segment.

Emerging players

• C'est qui le Patron?!: French consumer brand initiative that builds retail SKUs around fair producer remuneration and transparency, sharing the 'solidarity pricing for small French producers' thesis even though its core categories are dairy and grocery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gustatifetsolidaire
• LinkedInlinkedin.com/company/sols-fruits
• Instagraminstagram.com/gustatifetsolidaire

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sols & Fruits- Gustatif & Solidaire.