GUSTAV BENZ HAUS

What GUSTAV BENZ HAUS does

Gustav Benz Haus is a non-profit senior care and living institution operated by the Verein Gustav Benz (Gustav Benz Association) under Swiss law, founded in 1964 and headquartered at Brantgasse 5 in Basel, Switzerland. The organization operates an integrated care-and-housing model across three Basel sites: a 71-bed Zentrum für Pflege (long-term nursing care) at Brantgasse, a 10-place Pflegewohngruppe for dementia care plus service apartments at Hammerstrasse 161, and additional independent-living service apartments at Drahtzugstrasse 57. Core clinical operations rely on the RAI-NH (Resident Assessment Instrument – Nursing Home) assessment system for care-level determination and individual care planning, with 24-hour nursing, on-site physiotherapy via partner physiopoint, an Aktivierung (activation) program covering cognitive, manual, and emotional engagement, in-house gastronomy, housekeeping, hairdresser and podiatry services, and ecumenical Seelsorge. A dedicated Ausbildungszentrum trains apprentices across AGS EBA, FaGe EFZ, Hoteleria EFZ, Aktivierungsfachperson HF, and Pflegefachperson HF streams in partnership with BZGBS.

Revenue is generated through a tripartite Swiss care-financing model: resident fees for accommodation and hospitality, Krankenkasse (health insurance) contributions for nursing care under Basel-Stadt's Pflegeheim-Rahmenvertrag, and cantonal subsidies supplemented by Ergänzungsleistungen where applicable. A secondary rental stream derives from service apartments where seniors rent units (1- to 3.5-room, up to 86m²) bundled with daily check-ins, 24-hour emergency response, and access to care and community programming. The go-to-market is direct-to-consumer (families and self-referring elderly) reinforced by referral relationships with hospitals, Spitex home-care services, doctors, and social workers in the Basel-Stadt canton; demand-generation relies on the company website, Instagram (@gustavbenzhaus) and LinkedIn presence, and community events. Recent strategic activity has emphasized partnership-based ecosystem building — most prominently participation in the 2026 Mental Health Code consortium coordinated by WorkMed with six peer Basel care institutions — alongside digitizing the apartment-tour experience via Clever-Click 360° virtual tours. The entity is governed by a Vorstand (President Christoph Bollinger, Vice President Lukas Wenk, Treasurer Regina Joss, plus board members Dr. Christoph Degen, Gabriela Hoffmann, Dr. Tobias Meier, and Patrizia Vetter Röckl) and operated by co-Zentrumsleitung Alexander Hänsler (Geschäftsführer Verein Gustav Benz) and Linda Gotsmann.

Name

GUSTAV BENZ HAUS

Legal name

Verein Gustav Benz

Website

https://gustavbenzhaus.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Gustav Benz Haus is a non-profit senior care and living facility in Basel, Switzerland operating a 71-bed nursing home, a 10-place dementia care group, and a portfolio of service apartments, serving elderly residents and their families under the Swiss tripartite Pflegeheim-Rahmenvertrag financing model.

Ownership category

akta.pro rank

Product category

Senior Care and Nursing Home Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)

akta.pro secondary industries

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Dementia/Alzheimer’s Respite Care (Specialized) (HLADAKAG), Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

Keywords

• Residential nursing care
• Senior living services
• Dementia care housing
• Non-profit care home
• Apartment living with care

Headquarters

HQ city

Basel

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Care Home Fees - Accommodation and Care: Residents pay for accommodation, hospitality, care services, and meals. Costs are covered through a combination of private payments, health insurance contributions (Krankenkasse), and cantonal subsidies. For Basel-Stadt residents, financing follows the Pflegeheim-Rahmenvertrag framework between Gesundheitsdepartement and Krankenkassen.
2. Living with Service - Rental Income: Seniors rent apartments with service packages including daily check-ins, 24-hour emergency response, and access to care services. Monthly rental income includes service fees for assistance, advice, and community activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

GUSTAV BENZ HAUS provides long-term residential nursing care and independent service-integrated senior living in Basel, Switzerland. Its Zentrum für Pflege operates 71 single and double nursing rooms at Brantgasse 5, a 10-place dementia care living group at Hammerstrasse 161, and service apartments (Wohnen mit Service) at Drahtzugstrasse 57 and Hammerstrasse 161. Offerings are complemented by in-house gastronomy, housekeeping, hairdressing and pedicure, ecumenical spiritual care, activation programs, and partner-delivered physiotherapy, with financing through resident fees, Swiss health insurance (Krankenkasse), and Basel-Stadt cantonal subsidies.

Product overview

GUSTAV BENZ HAUS is a non-profit senior living and care center in Basel, Switzerland offering two core living options: 'Wohnen mit Service' (independent service-integrated apartments at Drahtzugstrasse and Hammerstrasse) and 'Zentrum für Pflege' (71-bed nursing home at Brantgasse plus 10-place dementia care group at Hammerstrasse). These are supported by complementary health, hospitality, and personal care services including physiotherapy (via physiopoint partnership), activation programs, in-house gastronomy, on-site hairdressing and podiatry, spiritual care, and educational programs for healthcare professionals. The organization also offers digital 360-degree virtual apartment tours.

Differentiator

Problem solved

Functional benefit

Products and services

• Wohnen mit Service (Service Living) Independent senior living apartments bundled with service packages including daily check-ins by staff, 24-hour emergency call and care availability, and access to internal events. Available at Drahtzugstrasse 57 (2- to 3.5-room apartments) and Hammerstrasse 161 (1- to 2.5-room apartments up to 86m2). Designed for independent seniors seeking safety and community engagement.
• Zentrum für Pflege (Care Center) Long-term residential nursing care with 71 single and double rooms with nursing beds at Brantgasse 5, plus a dementia care living group with 10 places at Hammerstrasse 161. Includes 24-hour professional nursing care, meals, activities, chaplaincy, and participation in events. Designed for elderly residents requiring varying levels of care.
• Physiotherapie (Physiotherapy) Physiotherapy services provided twice weekly on-site by physiopoint, including gait and balance training, functional movement therapy, and medical massages. More mobile residents visit the partner practice at Schützenmattstrasse 39, Basel. Targeted at residents needing rehabilitation and movement therapy.
• Aktivierung (Activity Programs) Cognitive, manual, and emotional activation services including baking, movement games, memory training, kindergarten gymnastics, cooking, singing, animal-assisted therapy (social dog), and gymnastics to strengthen health and social wellbeing among residents.
• Gastronomie (Culinary Services) In-house kitchen providing seasonal culinary offerings including two daily menus (regular and vegetarian), a weekly special, and seasonal theme menus. Also offers cafeteria service (14:00–17:00 daily) and guest catering with advance registration. Serves residents, staff, and visitors.
• Hotellerie (Housekeeping) Optional housekeeping service for all apartments including laundry and room cleaning, plus on-call maintenance support provided by the facilities team.
• Coiffeur & Pedicure (Hair & Foot Care) On-site hairdresser and podology/pedicure services available for residents. Appointments coordinated through the care team.
• Seelsorge (Spiritual Care) Monthly ecumenical prayer and worship services, Christmas celebration, and pastoral care available for all religious backgrounds. Contact: Christine Surbeck.
• Ausbildungszentrum (Training Center) Apprenticeship and continuing education programs for healthcare professions including AGS EBA, FaGe EFZ, Hoteleria EFZ, Aktivierungsfachperson HF, and Pflegefachperson HF, in partnership with BZGBS for higher education. Targets prospective healthcare trainees and current staff.
• Digitaler Rundgang (Virtual Tours) 360-degree virtual tours of apartments at Drahtzugstrasse and Hammerstrasse, available for both furnished and unfurnished units, powered by Clever-Click. Designed to help prospective residents and families evaluate apartments remotely.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• WorkMedcoreStrategic or Co-development Partner · 1 January 2026Mental health initiative partner for 'Mental Health Code' project developing guidelines for mental health support in the workplace across multiple care institutions including Gustav Benz Haus.
• Mental Health Code Consortium (Dominikushaus, Holbeinhof, Humanitas, St. Elisabethen, Wendelin, Neues Marthastift)minorStrategic or Co-development Partner · 1 January 2026Collaborative network of Basel-area care institutions working together on the Mental Health Code project for employee mental health support, coordinated by WorkMed.
• physiopoint (Physiotherapy Practice)coreStrategic or Co-development PartnerPhysiotherapy partner providing services twice weekly at the facility for residents requiring rehabilitation and movement therapy. Residents with mobility are also seen at their Basel practice at Schützenmattstrasse 39.
• Restaurant Ayledo (Hotel Odelyo)minorOthersExternal restaurant partner providing catering for special family events such as the annual family brunch, complementing the facility's internal hospitality services.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Senevita AG: Swiss operator of care homes and senior residences with a portfolio of nursing and assisted living facilities. Closely comparable model to Gustav Benz Haus's mixed service-apartment and skilled-nursing approach.
• Domicil Bern AG: Swiss publicly-affiliated care home operator with multiple residential care sites. Comparable on multi-site eldercare delivery, cantonal reimbursement exposure, and non-profit operating ethos.
• Tertianum Group: Swiss premium senior living and care home operator with multiple sites across Switzerland. Direct comparable on long-term nursing, assisted living, and service-apartment offerings for elderly residents.
• Bethesda Alterszentren AG: Basel-region senior care and nursing home operator. Highly comparable as a regional Swiss non-profit-style eldercare provider serving Basel-area residents.

Broad incumbents

• Alloheim Senior-Residenzen: Major German private senior care and nursing home operator. Comparable on full-service elderly care delivery (nursing, assisted living, service apartments) at national scale.
• Korian (Germany): Large European operator of nursing homes and senior care facilities. Comparable on core skilled nursing and assisted living delivery, though at much greater scale and with a for-profit model.
• ORPEA Deutschland: European healthcare and eldercare operator with German-speaking market presence. Comparable on multi-tier eldercare (independent living through skilled nursing) delivery model.

Regional players

• Stiftung Alterszentrum Neumarkt Solothurn: Swiss foundation operating care and assisted living facilities in a different canton. Comparable as a non-profit, community-anchored Swiss eldercare provider with mixed independent living and nursing services.

Emerging players

• Seniocare21 (CH): Swiss specialist in senior-focused service apartment and care concepts. Comparable on the service-apartment-with-care ("Wohnen mit Service") model segment of Gustav Benz Haus's portfolio.

Others

• WorkMed (Switzerland): Swiss occupational health and mental health partner collaborating with Gustav Benz Haus on the Mental Health Code initiative. Not a competitor but a direct ecosystem partner relevant to operator-level service strategy.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gustav-benz-haus
• Instagraminstagram.com/gustavbenzhaus?igsh=NjZ5M3U5cWxxZmd3

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GUSTAV BENZ HAUS