Gusto.film

What Gusto.film does

Gusto.film is a Brighton and London-based creative video production agency that produces end-to-end video content for brands and creative agencies. Founded in 2010 and registered in the United Kingdom as Gusto Film Ltd, the company operates from a headquarters studio in Soho, London (Floor G, Waverley House, 9 Noel St) and an original studio in Brighton (Unit 7 Victoria Grove), employing approximately 9 staff across creative, production and operational roles. Its service offering is structured across seven lines: Campaign Films, TV Commercials, Social Video Content, Product Films, Brand Films, Explainer Videos, and Animation (covering 2D, 3D, stop motion and hand-drawn techniques), delivered through a roster of directors including Tom Staniford, Blake Claridge, Anastasia Vorotnikova, Zaeem Asad, Lloyd Willacy and Beej Harris, alongside senior producer Jasmine Shalkoie and executive producer Phil Medway.

The agency's underlying production capability spans live-action filming, in-house animation across multiple disciplines, post-production editing, color grading, sound design and motion graphics, with broadcast-compliance expertise including Cleascast handling for UK TV. Its technical differentiator rests on creative direction and craft rather than proprietary software or platforms; the company has no disclosed patents, no API, no SDK and no proprietary AI systems, with AI imagery used opportunistically in select projects. Its go-to-market is sales-led and direct, targeting marketing departments, brand managers and creative directors at mid-to-enterprise level organisations, supplemented by partnerships with creative agencies that subcontract production work.

Gusto.film monetises through project-based professional services, with quote-based pricing that varies by concept complexity, production scale, locations, talent and post-production requirements. Publicly disclosed pricing commentary indicates TV commercial production in London typically ranges from mid-five figures upward per project, with a multi-year contract billing cadence. Documented clients include Heinz, Morrisons, Unilever, Nestle, Specsavers, Itsu, Higgidy, Fender, Korg, Abbey Road, Anthropic, McDonald's, Gucci, Adidas, Cancer Research UK, Samaritans, Scope, Whizz Kidz and the City of London, spanning consumer goods, retail, food & beverage, music, fashion, technology, charity and government verticals. Revenue is not publicly disclosed, there are no funding rounds on record, and the company is independently and privately held by its founders and operators.

Name

Gusto.film

Legal name

Gusto Film Ltd

Website

https://gusto.film

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Gusto.film is a Brighton- and London-based creative video production agency that produces end-to-end TV commercials, campaign films, branded content and animation for brands and creative agencies, supported by an award-winning director roster spanning food, retail, music, fashion and charity sectors.

Ownership category

akta.pro rank

Product category

Creative Video Production Services

NAICS

Motion Picture and Video Production (512110), Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Video Production & Post-Production (BPAFAIAB)

akta.pro secondary industries

Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG)

Keywords

• Video production services
• Creative video agency
• Commercial production
• Brand film production
• Animation studio

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Video Production Services: Project-based professional services revenue from producing video content for brands and agencies. Projects include TV commercials, brand films, social content, product videos, and animation. Pricing is quote-based per project with variables including concept, scale, locations, talent, and post-production requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Gusto.film is a UK-based creative video production agency that produces films for brands and agencies. Services span the full production lifecycle from concept and creative development through filming (live-action), animation (2D, 3D, stop motion, hand-drawn), post-production (editing, color grading, sound design, motion graphics), to delivery across TV, digital, and social platforms. The agency operates studios in London (Soho) and Brighton with a roster of directors and producers, delivering campaign films, TV commercials, social content, brand films, product films, explainer videos, and animation.

Product overview

Gusto.film is a creative video production agency offering end-to-end video production services from concept to delivery. The core offering comprises seven distinct service lines: Campaign Films, TV Commercials, Social Video Content, Product Films, Brand Films, Explainer Videos, and Animation (covering 2D, 3D, stop motion, and hand-drawn techniques). The agency also maintains a Directors Roster providing access to specialized directors for different project types. Services are delivered through two physical studio locations in London (Soho) and Brighton (seafront), with end-to-end production including scripting, production, post-production, and distribution support. The agency works with both brands directly and as a production partner for other agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Campaign Films Campaign films built to lead, adapt, and perform across multiple audience touchpoints, combining strategy, storytelling, and craft to deliver commercial impact for brands and agencies.
• TV Commercials 30 and 60 second commercials produced end-to-end in London, crafted with broadcast expertise and filmmaker's eye for storytelling, including broadcast compliance handling such as Clearcast guidelines.
• Social Video Content Hero films and platform-native cutdowns optimized for social media distribution across platforms such as Instagram, YouTube, and TikTok.
• Product Films Product films that communicate the value proposition of products in seconds, designed to show products in compelling visual ways for marketing campaigns.
• Brand Films Brand films that reveal organizational identity and value proposition through narrative storytelling for brand-building campaigns.
• Explainer Videos Explainer videos that make complex ideas instantly clear through visual storytelling, often animated, for corporate and public-sector communications.
• Animation 2D, 3D, stop motion and hand-drawn animation produced in-house, covering motion graphics, animated explainers, and character animation.

Named customers24 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Creative Mentor Network (CMN)coreStrategic or Co-development Partner · 19 May 2025Partnership focused on developing socioeconomic diversity in the creative industry through mentoring, training, and community. Gusto Film Creative Director Tom Staniford mentored Khadijah Mahmood, a young aspiring director, over 4 months. The mentorship resulted in the production of a short film 'To Be Veiled', providing real-world experience in filmmaking journey.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Academy Films: London-based commercial and music video production company with a renowned director roster. Directly comparable in service offering (TV commercials, branded content, music videos) and UK brand/agency client base.
• Knucklehead: London-based commercial production company with strong TV commercial and branded content credentials. Directly comparable in service offering, UK base, and agency-client business model.
• Friend London: Creative production company with London and New York presence producing commercials and branded content for major brands. Comparable creative-led boutique model and enterprise client roster to Gusto Film.
• Pulse Films: UK-based creative production company producing commercials, music videos, and branded content for global brands and agencies. Highly comparable to Gusto Film in service mix (live-action, branded content, music video crossover) and enterprise client base.
• Biscuit Filmworks: Internationally recognized commercial and branded content production company with a director roster model. Comparable in talent-led creative production approach and global brand client work, though US-headquartered.
• The Sweetshop: London-based commercial production company with a curated director roster producing advertising and branded content for agencies and brands. Closely comparable director-talent-led model and client base to Gusto Film.
• Idle Films: UK commercial production company producing TV ads and brand films for agencies and brands. Closely comparable boutique production model with a director roster focused on commercial work.

Broad incumbents

• Stink Studios: Global creative production and content studio with offices in London, New York, and beyond. Overlaps with Gusto on branded content, animation, and digital campaign production, but at broader scale and with deeper digital/tech capabilities.
• Hogarth Worldwide: Global production and marketing services company (WPP-owned) producing content at scale for enterprise brands. Overlaps with Gusto on commercial and branded content production but at vastly greater scale and with an integrated agency holding-company model.
• RSA Films: One of the world's largest commercial production companies with a deep director roster and global footprint. Direct overlap with Gusto's commercial production work but at significantly greater scale and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gustofilm

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gusto.film