Gute Laune

What Gute Laune does

Gute Laune Berlin is a children's event planning agency based in Berlin, Germany, organized as a sole proprietorship (Einzelunternehmerin) operated by Tatyana Minz. The company plans and executes children's celebrations including birthday parties, graduation ceremonies, and themed parties, serving families with children in the Berlin area as its single customer segment. Its service portfolio is built around a menu of more than 50 costumed characters that can be deployed at events, supplemented by show programs, workshops in active and creative formats, and themed party design. The agency handles the full event lifecycle from invitation through execution, delivering entertainment and programming directly to families at their chosen venues.

The business is a direct-to-consumer professional services operation with no proprietary technology platform, no mobile application, and no API. Customer acquisition is driven by the company's website and Instagram presence, with bookings taken via phone (+49 172 30 255 10) and email ([email protected]). Pricing is not publicly disclosed; the website's pricing page returns a loading error, and engagement appears to be quote-based per event. Marketing technology is limited to standard third-party widgets (IONOS hosting and analytics, Google Maps embed, a website translator, and a basic eCommerce module). Compliance posture includes GDPR/DSGVO conformance and SSL/TLS encryption on the website.

Gute Laune Berlin has no external investors, no parent company, no subsidiaries, and no funding rounds. Headcount is 5, and operations are confined to Berlin with no indication of geographic expansion. The company is privately held, actively operating, and accepting new event bookings. Vendor relationships are minimal and operational in nature: IONOS SE for website hosting under a GDPR Article 28 data processing agreement, and Meta Platforms for Facebook/Instagram presence for marketing.

Name

Gute Laune

Legal name

Gute Laune (Einzelunternehmerin Tatyana Minz)

Website

https://gute-laune-berlin.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Gute Laune Berlin is a sole proprietorship event planning agency in Berlin that plans and executes children's birthday parties, graduation celebrations, and themed parties for Berlin-area families, using a portfolio of 50+ costumed characters, shows, and workshops.

Ownership category

akta.pro rank

Product category

Children's Event Planning Services

akta.pro industry

PRIMARYHSACAOAH

Event Theming, Mood Boards & Concept Design

Home & Personal Services/Event & Personal Concierge Services/Event Decor, Floral & Styling Services

Keywords

• Children's party planning
• Birthday party services
• Themed event planning
• Costume character entertainment
• Family event entertainment

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Event Planning Services: The company generates revenue through planning and executing children's events including birthday parties, graduation celebrations, and themed parties. Services include providing costumed characters, workshop activities, and show programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Gute Laune is a children's event planning agency based in Berlin that organizes birthday parties, graduation celebrations, and themed parties for children. The company provides more than 50 different costume characters, creative and active workshops, and show programs as part of a turnkey service that handles everything from invitation to execution at the customer's chosen venue.

Product overview

Gute Laune Berlin is a children's party planning agency offering a unified service portfolio for children's celebrations. The core offering consists of children's birthday party planning and graduation celebrations, supported by costume/character services (50+ options), show programs, workshops (creative and active), and themed party planning. The company provides comprehensive event management from invitation to execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Children's Birthday Parties (Kindergeburtstage) Planning and organization of children's birthday parties with creative concepts tailored to children's and families' needs, delivered as a turnkey service in Berlin.
• Graduation Celebrations (Abschlussfeiern)
• Show Programme Entertaining show programs that can be added to children's celebrations to make them extra special.
• Workshops
• Theme Parties (Themen Party)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Meta Platforms (Facebook and Instagram)minorGTM or Marketing PartnerThe company maintains online presences on Meta's social networks (Facebook and Instagram) for marketing and customer engagement purposes. Data may be transferred to the USA.

Scale indicators2 records

Recent moves1 record

Expansion highlights2 records

Others

• Yelp: Local-services discovery platform. Adjacent as an acquisition channel for family customers searching for children's event services in Berlin, but does not compete in event execution.
• Eventbrite: Global event ticketing and discovery platform. Adjacent rather than competitive: an enabling distribution channel that Gute Laune could use to surface children's events and accept bookings, but not a direct competitor in event execution.
• GameTruck: US mobile video-game party service delivering turnkey entertainment to private events. Comparable as a full-service, on-location children's entertainment provider with packaged offerings, though operating at far greater scale and in a different geography.

Broad incumbents

• BounceU: US franchise operating dedicated children's party venues with full event programming. A broader incumbent in the children's party services space; demonstrates the scaled, branded model Gute Laune could pursue, though currently US-focused.
• The Little Gym: International franchise offering structured children's activity classes and party hosting. Comparable because it bundles programmed children's entertainment into bookable events, though it operates venue-based rather than on-location.

Direct peers

• Heldenagentur: German character-appearance and event-entertainment agency offering costumed performers for children's birthdays and corporate events. Comparable to Gute Laune as both monetize a roster of themed characters delivered at private events to families and small groups.

Emerging players

• Club SciKidz: Provider of science and STEM-themed children's parties and camps. Comparable as a themed-children's-event specialist that, like Gute Laune, sells concept-driven entertainment rather than generic party services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/gute-laune

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gute Laune