ELAC Elysée Apotheken Consulting GmbH

What ELAC Elysée Apotheken Consulting GmbH does

ELAC Elysée Apotheken Consulting GmbH is a privately-held German pharmacy cooperative (Apothekenkooperation) headquartered in Hamm with a secondary office in Leipzig, operating the nationwide 'Guten Tag Apotheken' network of 480+ independent partner pharmacies. The cooperative was founded in 2003 from two ERFA (peer-exchange) groups of 50 pharmacies and was consolidated under the Guten Tag® brand in 2004. ELAC provides member pharmacies with collective purchasing power via 60+ manufacturer and wholesale partner contracts, professional marketing materials (including a monthly flyer with 3.1 million circulation, TV-at-POS, and the MEIN TAG® customer magazine), an own-brand OTC product line (elac®), an online shop and app (medi now®), an e-learning platform, and a central data warehouse (ELAC-Datencube) for economic benchmarking.

The company's revenue model is subscription-based: members pay €400 per month for a main pharmacy and €250 per month per branch pharmacy, supplemented by negotiated manufacturer and wholesale rebates retained by the cooperative. Members must commit to sourcing at least 80% of wholesale volume through ELAC-designated wholesale partners, and must meet minimum scale thresholds (€4M+ average annual revenue, 200+ sqm total space) to qualify. Distribution operates exclusively through the franchise-style Guten Tag Apotheken partner pharmacy network within Germany; no direct-to-consumer channels exist outside member pharmacies.

The central organization runs lean, with approximately 14 employees and two managing directors (Frank Baer and Dr. Uwe Berlekamp). The technology layer is conventional — a WordPress-based public website, the Partner-Net internal reporting portal, and the ELAC-Datencube data warehouse — with no disclosed AI/ML, proprietary platform, or API integrations. The company has received multiple industry awards recognizing it as Germany's leading horizontal pharmacy cooperation (DISQ 2010 and 2013; PharmaRundschau Kooperationsaward first place 2011 and 2012).

Name

ELAC Elysée Apotheken Consulting GmbH

Legal name

ELAC Elysée Apotheken Consulting GmbH

Website

https://guten-tag-apotheken.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

ELAC Elysée Apotheken Consulting GmbH operates the Guten Tag Apotheken cooperative, serving 480+ independent German pharmacies with collective purchasing, marketing, own-brand OTC products, and data benchmarking through recurring membership fees.

Ownership category

akta.pro rank

Product category

Pharmacy Cooperative Services

NAICS

Pharmacies and Drug Retailers (456110), Management Consulting Services (54161)

SIC

Retail-Drug Stores And Proprietary Stores (5912), Services-Management Consulting Services (8742)

akta.pro primary industry

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

akta.pro secondary industries

Pharmacy Benefit/Channel Services (PSAO, 340B Admin, Chargebacks/Rebates Ops) (CRAOAHAK), Pharmacy-Integrated Virtual Care & ePrescribing (Employer Benefit) (HLALADAH)

Keywords

• Pharmacy cooperative services
• OTC private label products
• Pharmaceutical wholesale purchasing
• Pharmacy marketing support
• Independent pharmacy networks

Headquarters

HQ city

Hamm

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Pharmacy membership fees: ELAC generates revenue through monthly membership fees charged to partner pharmacies: 400 euros per main pharmacy per month and 250 euros per branch pharmacy per month. Additional revenue likely derives from negotiated manufacturer and wholesale rebates/bonuses passed through or retained by the cooperative.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ELAC Elysée Apotheken Consulting GmbH operates as a German pharmacy cooperative (Apothekenkooperation) under the 'Guten Tag Apotheken' brand, recruiting 480+ independent pharmacies as member partners. Members receive collective purchasing power via 60+ pharmaceutical industry and wholesale partners, a private-label OTC product line (elac®), professional marketing materials, data analytics (ELAC-Datencube), training, and a nationwide brand identity, while retaining entrepreneurial independence.

Product overview

ELAC Elysée Apotheken Consulting GmbH operates as a pharmacy cooperation network (Kooperation) rather than a software company. The core offering is the Guten Tag® Apotheken partnership program, which provides independent pharmacies with collective purchasing power, unified branding, marketing support, training, and data analytics. The product portfolio includes the elac® private label brand of OTC generic medications (pain relievers, allergy treatments, digestive aids, and sleep aids), the MEIN TAG® customer magazine, the medi now® online shop system with app, the Partner-Net internal reporting portal, and the ELAC-Datencube for benchmarking analytics. These products and services work together to help partner pharmacies compete against larger chains while maintaining independence.

Differentiator

Problem solved

Functional benefit

Brands

• elac®: Proprietary OTC brand offering products for key indication areas including ASS 100mg, Ibuprofen 400mg, Paracetamol 500mg, Cetirizin 10mg, Diclo Schmerzgel, Loperamid 2mg, Nasenspray, Pantoprazol 20mg, and Schlaftabletten 50mg. Available exclusively at Guten Tag Apotheken locations.
• MEIN TAG®
• medi now®

Products and services

• Guten Tag® Apotheken Kooperation Comprehensive pharmacy partnership network offering purchasing power, marketing support, training programs, and brand identity for independent pharmacies operating under the Guten Tag® brand.
• elac® Eigenmarke (Private Label OTC) Private label OTC pharmaceutical brand offering quality generic medications at competitive prices, sold exclusively through Guten Tag Apotheken member pharmacies.
• MEIN TAG® Kundenmagazin Monthly customer magazine covering health, wellness, nutrition, and family topics, combined with TV programming listings, distributed exclusively to Guten Tag Apotheke customers.
• medi now® Online Shop System Online shop system with companion mobile application provided to member pharmacies to offer products digitally to their customers.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Pharmaceutical manufacturers and suppliers (over 60 partners)coreChannel Partner/ Reseller/ DistributorELAC maintains partnerships with over 60 pharmaceutical industry manufacturers and wholesale distributors. These partners provide collectively negotiated purchasing conditions and performance-based annual rebates. Contracts are renegotiated annually. Additional components include marketing activity frameworks, special promotional campaigns, and continuing education/sponsorship programs.
• Pharmaceutical wholesale partnerscoreChannel Partner/ Reseller/ DistributorELAC has established relationships with pharmaceutical wholesale distributors. Members commit to sourcing at least 80% of their wholesale volume through ELAC-designated wholesale partners. This ensures volume commitments that enable ELAC to negotiate superior pricing.
• TRIESCHCONSULT (Michael Triesch)minorImplementation/ SI/ Consulting PartnerExternal data protection officer (Datenschutzbeauftragter) contracted by ELAC. Located at Rheindamm 13, 40668 Meerbusch.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• easyApotheke: easyApotheke is a value-oriented pharmacy chain/cooperation format in Germany competing in the same independent-pharmacy cooperative segment as ELAC. It pools purchasing and brand identity for member locations and competes for the same pool of independent pharmacy partners and OTC consumers.
• gesund leben Apotheken: gesund leben is a German pharmacy cooperation offering independent pharmacies a comparable bundle of purchasing conditions, marketing support, and own-brand products. It is one of the multi-hundred-location cooperations competing with ELAC for member pharmacies in Germany.
• Pharma Privat: Pharma Privat is one of the largest German pharmacy cooperatives, operating a network comparable in scale to ELAC. It provides independent pharmacies with collective purchasing and brand/marketing services, making it a direct cooperative competitor in the same segment.
• A-plus Apotheken: A-plus Apotheken is a German pharmacy cooperation offering independent pharmacies collective purchasing and brand identity services. It is a comparable horizontal cooperation in the same category as ELAC's Guten Tag Apotheken network.
• Linda Apotheken: Linda Apotheken is a longstanding German pharmacy cooperation recognized for its distinctive green branding. It offers independent pharmacies collective purchasing, marketing, and own-brand support — directly comparable to ELAC's Guten Tag Apotheke offering and competing for the same independent pharmacy member base.
• Alphega Apotheken: Alphega is one of the largest pharmacy cooperatives in Germany, operated by Alliance Healthcare Deutschland. Like ELAC, Alphega organizes independent pharmacies under a unified brand, negotiates collective purchasing terms with manufacturers and wholesalers, and provides marketing and private-label support. Direct head-to-head competitor for partner pharmacy recruitment.
• Avie Apotheken: Avie is a German pharmacy cooperation targeting independent pharmacies with a similar value proposition to ELAC: collective purchasing power, branded store identity, and marketing services. It competes directly for member pharmacies and OTC customer share.

Broad incumbents

• Shop Apotheke Europe: Shop Apotheke is a major European online pharmacy with a significant German customer base. As a broad incumbent in OTC and pharmacy e-commerce, it competes for the same end consumers that ELAC's member pharmacies serve and is shaping digital pharmacy expectations in Germany.
• DocMorris: DocMorris is one of Germany's largest online pharmacies, offering OTC and prescription delivery. It is not a cooperative but is a broad incumbent competitor for OTC share of wallet and increasingly for e-prescription fulfillment — competing with ELAC member pharmacies in the OTC and front-shop categories.

Emerging players

• Sanicare Versandapotheke: Sanicare is a German online pharmacy with both OTC and prescription fulfillment. While not a cooperative, it is an emerging digital competitor for the OTC customer base that flows through Guten Tag Apotheke member locations and pressures their front-shop economics.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/elac-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELAC Elysée Apotheken Consulting GmbH