Guusje

What Guusje does

Guusje, operating under the trade name "Guusje eten & drinken," is a single-location café and restaurant at Hoofdstraat 104 in Apeldoorn, Netherlands. The venue operates daily from 09:00 and offers an all-day food and beverage program covering breakfast, lunch, and dinner, with an adjacent sun-facing terrace on Raadhuisplein and Hoofdstraat. The establishment does not require reservations for lunch and supports online reservations for other meals.

The company's core offering is a curated casual dining and drinking experience built around a specialty beverage program: 12 draft beers led by Grolsch plus 11 specialty options, and 8 wines by the glass sourced from small independent winemakers in partnership with Grapedistrict. Food is positioned around local and sustainable sourcing. The brand is supported by an organic social media presence on Instagram and Facebook, with no delivery, takeout, or online ordering mentioned. Customer acquisition is entirely direct-to-consumer via walk-ins, reservations, and local brand awareness.

Guusje is a privately held, independently owned Dutch horeca business. The company employs approximately 33 staff and is actively recruiting across kitchen, service, and management roles. No parent company, institutional investors, subsidiaries, or franchise structure is referenced. Revenue figures, founding date, and ownership structure are not disclosed on the company's public materials.

Name

Guusje

Legal name

Guusje

Website

https://guusjeapeldoorn.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Guusje eten & drinken is an independently owned café and restaurant in central Apeldoorn, Netherlands, serving all-day food and a curated beverage program of 12 draft beers and 8 wines by the glass to walk-in local diners and visitors.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

Keywords

• Cafe restaurant services
• Breakfast lunch dinner
• Specialty draft beer
• Wine by the glass
• Outdoor terrace dining

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Food and beverage sales: Revenue generated from food and drink sales across breakfast, lunch, and dinner service. Customers pay per order for food items, craft beers on tap, wines by the glass, and other beverages.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Guusje is a single-location café and restaurant in Apeldoorn, Netherlands, serving breakfast, lunch, and dinner made from local and sustainable ingredients. Its beverage program features 12 specialty draft beers (including Grolsch) and 8 wines by the glass sourced through a partnership with Grapedistrict, complemented by terrace seating on Raadhuisplein and Hoofdstraat.

Product overview

Guusje is a single-venue café and restaurant (Guusje eten & drinken) located in Apeldoorn, Netherlands. The establishment offers a unified dining and drinking experience, serving food throughout the day from morning to evening and providing beverages including specialty beers on tap and wines by the glass sourced in partnership with Grapedistrict. The venue features terrace seating and emphasizes locally-sourced, sustainable ingredients.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GrapedistrictcoreStrategic or Co-development PartnerWines are sourced from small winemakers and were co-selected with Grapedistrict. This partnership provides Curated wine selection from independent producers, differentiating the beverage offering from standard restaurant wine programs.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Bagels & Beans: Dutch café chain focused on bagels, coffee, and casual all-day dining in city and neighborhood locations. Comparable to Guusje on the all-day casual dining format, specialty beverage offering, and central-street location strategy in the Netherlands.
• Doppio Espresso: Dutch espresso-bar chain with neighborhood and high-street locations offering specialty coffee and light food. Overlaps with Guusje on the curated specialty-beverage angle, neighborhood high-street location, and casual all-day hospitality format in the Netherlands.
• Anne&Max: Dutch all-day café-restaurant chain serving breakfast, lunch, and dinner with curated coffee, tea, and food. Directly comparable to Guusje's all-day café-restaurant format, beverage-curation angle, and Dutch neighborhood hospitality positioning, though operating at multi-site scale.
• Lebkov & Sons: Dutch specialty coffee and sandwich café concept with neighborhood locations focused on quality coffee and a curated daytime menu. Comparable to Guusje on beverage curation, local/sustainable positioning, and the casual all-day city-center café model.

Broad incumbents

• La Place: Dutch all-day restaurant brand operated within Van der Valk locations and standalone sites, offering breakfast-through-dinner casual dining. Overlaps with Guusje on all-day service and broad appeal, but operates at significantly larger scale and as part of a broader hospitality group.
• Starbucks Netherlands: Global coffee chain with a Dutch footprint across major cities and high-street locations. Competes with Guusje for morning coffee and casual daytime traffic, but does not match Guusje's all-day food service, curated specialty-beer taps, or local-sourcing emphasis.

Regional players

• Café De Zalm: Independent Dutch grand-café and restaurant concept in central city locations, offering all-day food and beverage service. Comparable to Guusje on independent ownership, central-street location, and broad beverage offering including draft beer and wine.
• Grand Café De Piano: Dutch grand-café concept with a traditional all-day food and drink offering in regional Dutch cities. Comparable to Guusje on the all-day neighborhood café-restaurant format and central-location strategy, though primarily anchored in specific Dutch regions.

Others

• Grapedistrict: Dutch wine subscription and curation platform specializing in small-producer wines, and an existing strategic partner of Guusje. Adjacent rather than competitive: provides the curated wine program Guusje uses to differentiate, and is a key supplier/customer relationship.
• Grolsch: Major Dutch brewery whose beer is featured on Guusje's tap lineup (alongside 11 specialty beers). Adjacent supplier relationship — not a direct competitor, but a key beverage partner whose brand presence anchors part of Guusje's on-premise beer offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Guusje-Apeldoorn-101841788686720
• Instagraminstagram.com/guusjeapeldoorn
• LinkedInlinkedin.com/company/guusje

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guusje