FP Guzmán el Bueno

What FP Guzmán el Bueno does

Colegio Guzmán el Bueno S.L., operating as FP Guzmán el Bueno, is a private educational institution headquartered in Madrid, Spain, specializing in secondary education (ESO, Bachillerato) and vocational training (Formación Profesional) in sports, physical conditioning, and outdoor activity leadership. The school runs three core FP programs — TSEAS (formerly TAFAD, Sports Education and Social Animation), TSAF (Physical Conditioning), and TEGU (Guide in Natural Environment and Leisure) — across in-person and distance modalities, alongside a dedicated adult learners program (ESPA) and four Bachillerato tracks (diurno, vespertino, semipresencial, online). The company leverages a proprietary pedagogical framework called 'Camino del Guzmán' with class sizes capped at 20 students, and embeds international certifications (NSCA-CPT, Les Mills, Zumba, ESHI, TRX) directly into its curriculum.

The business model is tuition-based with monthly recurring billing, starting as low as ~130 EUR/month for Comunidad de Madrid scholarship beneficiaries, plus a one-time 100 EUR seat reservation fee. Distribution combines direct campus enrollment (Madrid headquarters at C/ Eugenio Salazar 15, plus a Majadahonda location for TEGU) with nationwide online enrollment via the Campus Virtual GeB platform. The school operates a channel partnership with the Comunidad de Madrid government scholarship program, which routes subsidised students to the institution. Go-to-market is primarily community-driven — word-of-mouth, SEO, blog content, Instagram, and earned media through awards (MiCole #1 2025, La Razón 2022) — rather than paid acquisition.

A core differentiator is the 220+ company internship network spanning Meliá Hotels, David Lloyd, F45, Fightland, Ritual Gym, and SÍCLO, which feeds a reported 95% alumni employment rate in the sports sector. The institution is privately held, family/management-owned, with no disclosed parent company, no funding rounds, and no equity investors. Roi Álvarez Álvarez serves as Director and José Carlos Calero Cano as Head of Studies for TSEAS-TSAF. Revenue, headcount composition, and ownership distribution are not publicly disclosed.

Name

FP Guzmán el Bueno

Legal name

Colegio Guzmán el Bueno S.L.

Website

https://guzmanelbueno.es

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Colegio Guzmán el Bueno is a private Madrid-based educational institution offering secondary education (ESO, Bachillerato) and vocational training in sports (TSEAS, TSAF, TEGU) in both in-person and nationwide distance modalities, serving students with a 20-person class cap and embedded international certifications.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition and Enrollment Fees: The school charges tuition fees for ESO, Bachillerato, and vocational training programs (TSEAS, TSAF, TEGU) in both in-person and distance modalities. Tuition is billed monthly. Scholarships from the Comunidad de Madrid reduce monthly fees for eligible students (as low as approximately 130 EUR/month for scholarship beneficiaries). A seat reservation fee of 100 EUR is charged at enrollment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Colegio Guzmán el Bueno delivers official Spanish secondary education (ESO), Bachillerato across four modalities (diurno, vespertino, semipresencial, online), and specialized Formación Profesional (vocational training) cycles in sports and physical activities (TSEAS, TSAF, TEGU) in both presencial and distance formats. It also provides ESO for adults (ESPA-ESPAD) for learners over 18, with proprietary digital platforms (Aula 1 and Campus Virtual GeB) supporting distance delivery.

Product overview

Colegio Guzmán el Bueno is a private educational institution in Madrid offering a unified portfolio of secondary education programs. Its core offerings include ESO (secondary education), multiple Bachillerato modalities (diurno, vespertino, semipresencial, and online), and a specialized Formación Profesional division focused on sports and physical activity. The FP programs include TSEAS (formerly TAFAD - Sports Education and Social Animation), TSAF (Physical Conditioning), and TEGU (Natural Environment Guide), available in both presencial and distance formats. The institution also offers adult education (ESO Adults) and proprietary digital platforms (Aula 1 for families and Campus Virtual for online learning) to support its educational services.

Differentiator

Problem solved

Functional benefit

Products and services

• ESO (Educación Secundaria Obligatoria)

Quantifiable outcome

• 95% of alumni working in the sports sector or pursuing higher studies
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• NSCA-SpaincoreStrategic or Co-development Partner · 11 September 2023First training agreement in Spain between a vocational training center and NSCA (National Strength and Conditioning Association), the world's most prestigious strength training association. Allows TSEAS/TSAF students to prepare for the NSCA-CPT (Certified Personal Trainer) international certification. Several school faculty members are already NSCA certified.
• Les Mills (AEFA Les Mills)coreStrategic or Co-development PartnerTSEAS Guzmán el Bueno is a Les Mills AEFA training hub in Madrid. Students and alumni can obtain Les Mills Body Pump, Body Combat, and Body Balance certifications — the only such arrangement in Spain. Les Mills is present in over 100 countries and 1,200+ Spanish centers, giving graduates direct access to the largest fitness job network in the country.
• Zumba (Beto Perez)flagshipStrategic or Co-development PartnerUnique and pioneering agreement in Spain with Zumba, the world's largest fitness brand (present in 185 countries, 15 million people per week). Beto Perez, Zumba cofounder, conducted a special masterclass at the school. Students receive preferential conditions to become ZIN members and trainers, the only such arrangement of its kind in Spain.
• ESHI (European Sports Health Institute)coreStrategic or Co-development Partner1st TSEAS in Madrid and 2nd in Spain to partner with ESHI, an international school specializing in physical conditioning, health, management, and emotions. Collaborates with EUSES (Escuela Universitaria de la Salud y el Deporte) and AEFA. Provides Acondicionamiento Físico con Soporte Musical certification and Personal Training specialization.
• Universidad Pontificia de Salamanca (Salus Infirmorum)flagshipStrategic or Co-development PartnerAgreement allowing TSEAS alumni to continue studies in Physiotherapy at the Salus Infirmorum Faculty of Nursing and Physiotherapy of Universidad Pontificia de Salamanca (Madrid campus) with special conditions. The university has 45 places, over 1,200 hours of clinical practice, and highly qualified faculty.
• FightlandminorStrategic or Co-development PartnerFightland is a Madrid-based boxing and fitness company with 6 centers across Spain. Provides internship opportunities for TSEAS/TSAF students. Students receive preferential rates for trial sessions. Fightland has significant hiring needs due to rapid expansion, offering real employment prospects for graduates.
• 220+ Sports Companies (Internship Network)coreStrategic or Co-development PartnerMore than 220 companies have training agreements with the school, including Meliá Hotels, Fightland, Brooklyn, Yoofit, B3B, Reto 48, Bigg, Sano, F45, K-Surf, Forus, David Lloyd, Pádel 2.0, Enjoy, and many more. Students complete internships (Formación en Centros de Trabajo, FCT) with these companies, with most receiving job offers upon completion. Partnerships cover Madrid and national scope.
• Embarazo ActivominorGTM or Marketing PartnerEmbarazo Activo, led by CEO Mariela Villar, began a cycle of lectures and workshops for TSEAS students on exercise during pregnancy and postpartum. Selected the school as the first center in the Community of Madrid for its training tour. An exclusive collaboration agreement was reached for 2020 with discounts for school alumni on Embarazo Activo certifications.
• Technogym, TRX, HBX, FNEID, RFEN, Low Pressure Fitness, Pádel MBAcoreStrategic or Co-development PartnerThe school is the pioneer in Spain for collaborating with leading sports and fitness brands: Technogym (equipment), TRX (suspension training), HBX, FNEID (federation), RFEN (Royal Spanish Swimming Federation), Low Pressure Fitness (postural/hipopressive work), and Pádel MBA. These partnerships provide complementary certifications and internship opportunities for students.
• SíclominorGTM or Marketing PartnerSíclo is a boutique cycling studio that opened its first center in Madrid and Europe. The school visited the facility with TSEAS students, providing industry exposure and expanding student knowledge of boutique fitness trends. Síclo opened its doors to future FP graduates, demonstrating the value of linking vocational training to real industry developments.
• Ritual GymminorGTM or Marketing PartnerRitual Gym, a boutique gym concept from Singapore, visited the school with TSEAS students. Ten students experienced the 30-minute HIIT training concept and received an in-depth presentation about boutique fitness operations. The gym expressed openness to hosting school interns in the future.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Universidad Europea: Large private Spanish university group that includes Real Madrid Universidad Europea, offering sports and physical activity degree programs. Overlaps with Colegio Guzmán el Bueno's TSEAS/TSAF-to-degree pathway value proposition and targets similar career-oriented students in the sports sector.
• Brains International School: Private K-12 and Bachillerato school in Madrid competing for the same families seeking personalized education. Comparable on Madrid premium private schooling positioning and offers similar class-size emphasis.
• EUSES (Escola Universitària de la Salut i l'Esport): Catalonia-based university school of health and sport, collaborating with AEFA and ESHI. Comparable to Colegio Guzmán el Bueno's TSEAS/TSAF portfolio and serves as an alternative higher-education articulation point for Spanish sports vocational students.
• Colegio Estudiantes Las Tablas: Private K-12 and Bachillerato school in Madrid with FP programs. Direct competitor for the same family segment seeking private secondary education with vocational pathways in the Madrid metropolitan area.
• ESHI (European Sports Health Institute): International sports school specializing in physical conditioning, health, and management. Listed as a direct partnership of Colegio Guzmán el Bueno, providing Personal Training and Acondicionamiento Físico certifications that overlap with the TSAF program offering.
• CES Don Bosco: Madrid-based private education center offering vocational training cycles including FP programs. Comparable in size, geography, and FP-focused portfolio to Colegio Guzmán el Bueno, and the school has at least one TSEAS/TSAF faculty member who also teaches there.

Broad incumbents

• CEU (Centro de Estudios Universitarios): One of Spain's largest private education groups operating schools, vocational training, and universities nationwide. Competes with Colegio Guzmán el Bueno on private K-12 and FP enrollment, but at much larger scale and broader geographic footprint.
• INEF UPM (Facultad de Ciencias de la Actividad Física y del Deporte): Public, university-level sports sciences faculty in Madrid. Represents the higher-education destination for TSEAS graduates via articulation pathways and competes for sports-career-oriented student mindshare, though at degree rather than FP level.

Others

• AEFA (Asociación Española de Fitness y Acondicionamiento Físico): Spanish fitness industry association connected to Les Mills training networks. Functions as an ecosystem partner rather than direct competitor, but plays a role in the certification and placement channels that shape the TSEAS/TSAF value proposition.
• NSCA (National Strength and Conditioning Association) - Spain: Global strength and conditioning certification body that signed the first training agreement in Spain with a vocational training center (Colegio Guzmán el Bueno). Acts as a credentialing ecosystem partner that anchors the school's TSAF differentiator rather than a competing institution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/fpguzmanelbueno
• LinkedInlinkedin.com/company/fp-guzman-el-bueno

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FP Guzmán el Bueno