GWG Der Stadt Kassel MbH

What GWG Der Stadt Kassel MbH does

GWG - Gemeinnützige Wohnungsbaugesellschaft der Stadt Kassel mbH is a municipally-owned, non-profit housing company (gemeinnützige GmbH) whose sole shareholder is the City of Kassel, Germany. Founded in 1918, it is the largest residential landlord in Kassel, managing approximately 8,300 units spread across nearly all city districts and employing roughly 130 staff. Operations are led by sole managing director Uwe Gabriel under supervisory board chair Simone Fedderke, with a registered office and primary customer-service office at Neue Fahrt 2 in Kassel. The company's mission is to provide safe, affordable, and sustainable housing to Kassel residents across all income levels, governed by the city's "Kassel vermietet fair" fair-allocation framework.

The company's core product is residential rental housing, with publicly listed 1-room units starting at €271 cold rent, 2-room at €313, and 3-room units with balcony at €459.50, plus pass-through operating costs (Nebenkosten) of €98–€157.50/month and a three-month net-cold-rent deposit payable in three installments. Underlying technology consists of the Aareon Wodis Sigma and Wodis Yuneo property-management ERPs, an Immoblue/Aareon-integrated online apartment search and listing engine, and a tenant-facing digital layer comprising the GWG Mieterapp (launched 1 April 2026 on iOS and Android) and Digitales Mieterportal at mieter.gwg-kassel.de. Recent operational build-outs include serial timber-hybrid new construction with NOKERA under the GdW "Serielles und modulares Bauen 2.0" framework, achieving KfW 40 energy standard on projects such as the 73-unit Jägerkaserne development, and a city-wide fiber-optic consortium with NSG and Telekom Deutschland covering 1,900 properties and 22,600 households.

Revenue is generated primarily through recurring monthly residential rental income (cold rent plus operating cost pass-throughs) on the 8,300-unit portfolio, with secondary contribution from new construction and development of publicly subsidized housing. Distribution is direct-to-consumer via the company website, tenant app and portal, two physical service offices (Kundenservice Neue Fahrt and Servicebüro Nord), walk-in tenant consultation hours, and a network of five Stadtteiltreffpunkte neighborhood meeting points operated in partnership with non-profit piano e.V. Customer segments include the general Kassel public, low-to-moderate income households holding a Wohnberechtigungsschein (WBS), and existing tenants engaged through community services; supporting partnerships span eco2nomy GmbH (climate-neutrality analysis), Vodafone (discounted cable TV), and JAFKA (vocational training).

Name

GWG Der Stadt Kassel MbH

Legal name

GWG - Gemeinnützige Wohnungsbaugesellschaft der Stadt Kassel mbH

Website

https://gwg-kassel.de

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

11–50 employees

Short description

GWG - Gemeinnützige Wohnungsbaugesellschaft der Stadt Kassel mbH is a municipally-owned, non-profit housing company founded in 1918 that manages approximately 8,300 affordable residential units across Kassel, Germany, serving general, WBS-subsidized, and community-support tenants.

Ownership category

akta.pro rank

Product category

Public Residential Housing

NAICS

Lessors of Residential Buildings and Dwellings (531110)

SIC

Operators Of Apartment Buildings (6513), Real Estate Operators (No Developers) & Lessors (6510)

akta.pro primary industry

Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD)

Keywords

• Affordable housing
• Municipal housing
• Residential rental
• Property management
• Public housing services

Headquarters

HQ city

Kassel

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Residential Rental Income: Primary revenue from renting approximately 8,300 residential units to tenants in Kassel. Rental income comprises cold rent (Kaltmiete) plus operating costs (Nebenkosten). Security deposits equivalent to three months' net cold rent are collected.
2. New Construction and Development: Revenue from developing new residential properties, including publicly subsidized housing construction projects such as the 73-unit Jägerkaserne development.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

GWG - Gemeinnützige Wohnungsbaugesellschaft der Stadt Kassel mbH is a non-profit municipal housing company that rents approximately 8,300 residential units to tenants across Kassel, Germany. The company provides affordable and publicly subsidized housing, continuous modernization of the housing stock, and new construction projects, supported by digital tenant services including the GWG Mieterapp and Digitales Mieterportal.

Product overview

GWG Der Stadt Kassel MbH operates as a social housing company managing approximately 8,300 residential units. The company offers a unified digital tenant experience combining the GWG Mieterapp (mobile application) and the Digitales Mieterportal (web portal), both enabling tenants to access documents, communicate with advisors, and submit service requests. The Wohnungssuche (Property Search) platform, integrated with Immoblue/Aareon, handles apartment listings and applications. Core services include affordable housing management, modernization programs, and neighborhood development, supported by property management systems Aareon Wodis Sigma and Wodis Yuneo.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Rental Housing Core offering of affordable and publicly subsidized rental apartments across nearly all Kassel districts, managed directly by GWG. Includes long-term rental contracts, cold rent plus operating costs (Nebenkosten) billing, and security deposit handling. Serves singles, families, seniors, students, and income-qualifying households.
• Jägerkaserne Subsidized Housing Development New construction project of 73 publicly subsidized rental apartments at the Jägerkaserne quarter in Kassel, offering 60-year rent price binding for qualifying households. Built with serial timber-hybrid construction (NOKERA) achieving KfW 40 energy standard with pre-fabricated bathrooms, retention roofs, and barrier-free design. Tenants must hold a Wohnberechtigungsschein.
• GWG Mieterapp Mobile application for GWG tenants providing 24/7 digital access to rental contracts, utility statements, repair reporting, direct advisor communication, and push notifications. Available on iOS and Android.
• Digitales Mieterportal (Online Tenant Portal) Web-based tenant portal accessible at mieter.gwg-kassel.de enabling tenants to manage rental matters digitally including document access, contract viewing, and service requests.
• Wohnungssuche (Property Search Portal) Online apartment search platform allowing prospective tenants to filter available GWG apartments by district, price range, size, and number of rooms. Includes an online interest questionnaire for prospective tenants to receive matching offers. Integrated with Immoblue/Aareon for listing management.
• Stadtteiltreffpunkte (Neighborhood Meeting Points) Community engagement service offering neighborhood meeting points across Kassel districts for tenants and residents, providing social support, shopping assistance, help with doctor's appointments and government visits, and social activities. Operated in partnership with piano e.V.

Quantifiable outcome

• 60-year rent price commitment on 73 new subsidized apartments at Jägerkaserne
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Städtische Werke Netz + Service GmbH (NSG)coreStrategic or Co-development Partner · 30 September 2024NSG is responsible for building and laying passive fiber optic infrastructure (approximately 680km of fiber routes and 300km of house connections) as part of a Kassel-wide fiber expansion covering approximately 1,900 properties with 22,600 households.
• Telekom DeutschlandcoreTechnology or Integration · 30 September 2024Telekom Deutschland operates active fiber technology for the Kassel fiber expansion project, ensuring data transmission reaches households. Partnership with NSG and multiple Kassel housing companies covers approximately 1,900 properties with 22,600 households.
• Vereinigte Wohnstätten 1889, Gerhard-Fieseler-Stiftung, Bauverein 1894, I.B.B.-Hausverwaltung, Heindrich ImmobiliengruppeminorStrategic or Co-development Partner · 30 September 2024Kassel housing companies partnering with NSG and Telekom for city-wide fiber expansion covering approximately 1,900 properties with 22,600 households, representing about 21% of all Kassel citizens.
• VodafoneminorGTM or Marketing Partner · 1 July 2024Vodafone offers exclusive discounted cable TV packages for GWG tenants starting at €9.99/month following legal changes in July 2024. GWG no longer includes cable costs in operating expenses.
• eco2nomy GmbHcoreStrategic or Co-development Partner · 27 January 2022eco2nomy GmbH partnered with GWG from January 2022 to March 2023 to analyze the housing stock for climate neutrality. The project was funded by BMU (Federal Ministry for Environmental Affairs) with funding code 67K17297, developing building-by-building strategies for optimal energy measures.
• piano e.V.coreStrategic or Co-development Partnerpiano e.V. is a non-profit association that operates five Stadtteiltreffpunkte (neighborhood meeting points) across Kassel districts including Forstfeld, Mattenberg, Mitte, Nord, and Rothenberg. The organization helps neighbors with shopping assistance, doctor's appointments, government visits, and social activities, providing essential community support services for GWG tenants.
• NOKERAcoreStrategic or Co-development PartnerNOKERA provides serial timber-hybrid construction for GWG's new housing projects including 73 subsidized apartments at Jägerkaserne. Buildings achieve KfW 40 energy standard with pre-fabricated bathrooms, retention roofs, and barrier-free design. Partnership uses GdW framework agreement 'Serielles und modulares Bauen 2.0' for standardized, cost-efficient construction.
• JAFKA (Jugendhilfeverein für Aus- und Fortbildung in Kassel)minorStrategic or Co-development PartnerJAFKA provides vocational training cooperation for youth who lack direct access to the primary labor market. GWG offers real estate technician/apprentice training in cooperation with JAFKA Gemeinnützige Gesellschaft für Aus- und Fortbildung mbH.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GESOBAU AG: Berlin municipal housing company with ~44,000 units under public-mandate ownership. Functions as a direct peer to GWG in operating publicly-owned residential real estate to provide affordable housing in a single German city.
• GWH Wohnungsgesellschaft mbH Hessen: Municipal housing company owned by the State of Hessen, managing circa 50,000 units. Directly comparable to GWG in Hessen-region public-mandate ownership, regulated rental model, and modernization of older housing stock.
• SAGA Unternehmensgruppe: Hamburg's municipal housing company managing ~138,000 units. Closely comparable to GWG in non-profit, public-mission structure, regulated rents, and tenant-focused digital services in a single metropolitan market.
• HOWOGE Wohnungsbaugesellschaft mbH: State-owned municipal housing company of Berlin managing ~80,000 residential units with a mandate to provide affordable housing. Closest direct comparable to GWG as a large German municipal landlord operating under non-profit/public-mission status.
• degewo AG: Berlin municipal housing company managing ~75,000 units. Directly comparable to GWG in business model (municipal, non-profit, regulated rents), tenant base, and digital tenant services strategy.
• Nassauische Heimstätte Wohnungs- und Entwicklungsgesellschaft mbH: State-owned housing company of Hessen, GWG's home federal state. Directly comparable as a non-profit public housing operator with portfolio scale, subsidy programs, and new-construction activities in the same regulatory environment.

Broad incumbents

• LEG Immobilien SE: Listed residential real estate company managing ~165,000 units primarily in North Rhine-Westphalia. Comparable to GWG in residential rental product and tenant services, but operates at private-market scale and geographic breadth.
• Vonovia SE: Germany's largest private residential real estate company with ~540,000 units across Germany. Comparable to GWG at the asset-class level (residential rental in Germany) but operates for-profit at national scale rather than municipal non-profit in one city.

Regional players

• Bauverein AG Darmstadt: Cooperative/municipal housing company in Darmstadt, Hessen. Closely comparable to GWG in operationally focused, mid-sized Hessen residential housing management and member-/tenant-oriented governance.
• WBG Nürnberg GmbH: City-owned housing company in Nuremberg managing roughly 30,000 units. Comparable to GWG as a municipal non-profit residential operator, but operating in a different German metro market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/GWGKassel
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/gwg_kassel?igshid=MzRlODBiNWFlZA==
• LinkedInlinkedin.com/company/gwg-der-stadt-kassel-mbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GWG Der Stadt Kassel MbH