GWG mbH - Grundstücks- und Wohnungsgesellschaft der Stadt Schwäbisch Hall

What GWG mbH - Grundstücks- und Wohnungsgesellschaft der Stadt Schwäbisch Hall does

GWG Schwäbisch Hall is a municipal real estate company (GmbH) wholly owned by the City of Schwäbisch Hall, operating since 1919 and serving as the dominant housing provider in its market—renting approximately every fifth apartment in the city. The company runs an integrated full-service real estate platform spanning residential and commercial rental and sales, turnkey construction and planning, renovation and modernization, and ongoing property management. Its portfolio includes over 2,000 residential units, 580+ commercial spaces, and 1,095 condominiums under WEG management, supplemented by a dedicated student housing segment (41 rooms and 4 apartments across three properties) and sub-brand developments such as Kocherquartier, the Fassfabrik event venue, and the new-build Schenkenhöhe project in Hessental.

The business operates on a commission-free, direct-to-customer go-to-market model, with revenue generated through recurring rental income (residential and commercial), one-time property sales (notably new construction and renovated buildings), professional property management fees, and turnkey construction services for both private and institutional clients such as Stiftung Hospital zum Heiligen Geist. Pricing is subscription-based for rentals, with student housing priced at €335–705/month all-inclusive. Customer engagement spans a headquarters showroom at Marktstraße 4, the Aareon-powered customer portal, the GWG-SHA iOS/Android mobile app, an online Mietgesuch rental request system with automatic matching notifications, social media (Facebook, Instagram), ImmobilienScout24 listings, and presence at local events (Haller Frühling, Haller Herbst).

Underlying technology is conventional proptech rather than proprietary: the Aareon CRM platform powers the customer portal, Smino provides construction project management, and standard web analytics/mapping tools support digital presence. There is no disclosed proprietary technology, no AI/ML capability, and no patents or trademarks on file. The organization employs approximately 45 staff plus one apprentice, is managed by two Geschäftsführer (Klaus Wackenheim and Oscar Gruber) under the supervisory board chaired by Oberbürgermeister Daniel Bullinger, and maintains memberships in major German housing industry associations (GDW, VBW, KOWO, VHW) and the Initiative Wohnen.2050 sustainability network. Strategic direction has emphasized internal restructuring (2023), digital platform modernization (Smino, 2025), new residential development (Schenkenhöhe), and energy-efficiency renovation aligned to KfW standards.

Name

GWG mbH - Grundstücks- und Wohnungsgesellschaft der Stadt Schwäbisch Hall

Legal name

GWG Grundstücks- und Wohnungsbaugesellschaft Schwäbisch Hall mbH

Website

https://gwg-sha.de

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

1–10 employees

Short description

GWG Schwäbisch Hall is a municipal housing company (wholly owned by the City of Schwäbisch Hall) providing integrated residential and commercial real estate services—including rental, sales, construction, renovation, and property management—across over 2,000 residential units and 580+ commercial spaces in the Schwäbisch Hall region of Baden-Württemberg, Germany.

Ownership category

akta.pro rank

Product category

Municipal Real Estate Services

NAICS

Lessors of Residential Buildings and Dwellings (53111), Residential Building Construction (23611)

SIC

Real Estate (6500), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Student Housing Property Management (BPAJAFAF)

akta.pro secondary industries

Off-Campus / University-Affiliated Housing Management (EDAEAFAB), Housing Facilities Management (Repairs, Custodial & Grounds Liaison) (EDALACAE)

Keywords

• Municipal housing services
• Residential property rental
• Commercial property leasing
• Real estate development
• Property management services

Headquarters

HQ city

Schwäbisch Hall

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Residential Property Rental: Rental of residential units including apartments and student housing. The company manages over 2,000 residential units in Schwäbisch Hall, representing approximately every 5th rental apartment in the city.
2. Commercial Property Rental: Rental of commercial spaces including offices, retail, warehouses, and production facilities. Current portfolio includes over 580 commercial and trade spaces.
3. Property Sales: Sale of residential properties including new construction and renovated buildings. In the last 25 years, nearly 600 residential units were newly built, totaling 800 units with over 44,000 square meters of living space.
4. Property Management Services: Professional property management services for residential and commercial properties, including facility management, maintenance, and tenant services.
5. Construction and Project Management: Turnkey construction services for residential and commercial buildings, including planning, building, and project management for third parties.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

GWG Schwäbisch Hall is a municipal real estate company offering full-service residential and commercial real estate services. Core offerings include rental and sale of residential units (over 2,000 units) and commercial spaces (over 580 units), student housing in three dormitories, turnkey construction and renovation services for both residential and commercial clients, and professional property management for owners and homeowners' associations.

Product overview

GWG Schwäbisch Hall is a municipal real estate company (GmbH) offering comprehensive residential and commercial real estate services. The product portfolio consists of two main segments: residential housing (Wohnen) and commercial real estate (Gewerbe), both following a full-service model from construction/planning through rental/sales to property management and object care. Supporting these core services is a digital customer portal (Kundenportal) accessible via web and mobile app (GWG-SHA), plus dedicated student housing properties. Key branded projects include the Kocherquartier commercial center, Fassfabrik event venue, and the Schenkenhöhe residential development. The company operates commission-free rental services and serves as a key developer in the Schwäbisch Hall region.

Differentiator

Problem solved

Functional benefit

Brands

• Schenkenhöhe: New residential construction project in Schwäbisch Hall-Hessental featuring five modern apartment buildings with underground parking

Products and services

• Residential Property Rental (Wohnungsvermietung)

Quantifiable outcome

• Over 2,000 residential units managed, representing approximately every 5th rental apartment in Schwäbisch Hall
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

15 partnerships are on record, tiered moderate and minor.

• Bundesverband deutscher Wohnungs- und Immobilienunternehmen e.V. (GDW)moderateOthersIndustry association membership providing networking, advocacy, and industry best practices access.
• Verband baden-württembergischer Wohnungs- und Immobilienunternehmen e.V. (VBW)moderateOthersRegional industry association for housing and real estate companies in Baden-Württemberg.
• Vereinigung baden-württembergischer Kommunaler Wohnungsunternehmen (KOWO)moderateOthersAssociation of municipal housing companies in Baden-Württemberg.
• Bundesverband für Wohnen und Stadtentwicklung e.V. (VHW)moderateOthersFederal association for housing and urban development.
• Initiative Wohnen.2050 e.V.moderateOthersInitiative focused on sustainable housing and climate-neutral building.
• Gerhards Marionettentheater e.V. Schwäbisch HallminorOthersPatronage partnership with local cultural institution.
• neuwo (Neustrelitzer Wohnungsbaugesellschaft mbH)moderateStrategic or Co-development PartnerSister company partnership with the housing company from partner city Neustrelitz. Regular exchange visits and cooperation in housing industry topics. Partnership has continued for over 30 years.
• MWG (Neustrelitz)moderateStrategic or Co-development PartnerPartnership with housing company from partner city Neustrelitz for regular exchange and cooperation.
• GWG (Neustrelitz)moderateStrategic or Co-development PartnerPartnership with housing company from partner city Neustrelitz for regular exchange and cooperation.
• IHK Heilbronn-FrankenmoderateOthersRegulatory supervision by Chamber of Industry and Commerce for activities under §34c GewO.
• blocher partnersmoderateTechnology or IntegrationArchitecture firm that designed the interior of the 'Fassfabrik' Tagungs- und Veranstaltungszentrum in 'Rough Style' and provides 3D virtual tours.
• SminomoderateTechnology or IntegrationDigital construction project management platform partnership for central plan management, task tracking, and communication optimization.
• AareonmoderateTechnology or IntegrationCRM platform provider for customer portal services.
• Hirsch & Wölfl GmbHmoderateImplementation/ SI/ Consulting PartnerWebsite development and design agency responsible for the GWG corporate website.
• ImmobilienScout24moderateChannel Partner/ Reseller/ DistributorReal estate portal partnership for listing commercial and residential properties.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• neuwo Neustrelitzer Wohnungsbaugesellschaft mbH: neuwo is the municipal housing company of the partner city Neustrelitz and operates an explicit long-standing (30+ year) sister-company partnership with GWG for exchange visits and cooperation on housing industry topics — the closest direct peer by structure, size, and municipal-ownership model.
• Nassauische Heimstätte Wohnungs- und Entwicklungsgesellschaft mbH: NH is a publicly-owned housing and development company in Hesse providing rental, new build, and modernization services across residential and commercial portfolios — comparable mid-sized German public-sector housing and development operator.
• SAGA Siedlungs-Aktiengesellschaft Hamburg: SAGA is Hamburg's municipal housing company providing rental, property management, and development of residential units — directly comparable municipal-ownership model providing integrated housing services to a defined urban market.
• Bauverein München eG: Bauverein München is a cooperative/municipal-style housing organization in Munich providing rental housing, new construction, and property management — comparable community-oriented residential rental model in a defined regional German market.
• GESOBAU AG Berlin: GESOBAU is Berlin's municipal housing company focused on rental, new construction, and portfolio modernization in a defined regional market — similar institutional ownership and integrated service offering around residential rental.
• GEWOBA Bremen: GEWOBA is the municipal housing company of the City of Bremen, offering rental, construction, and management of residential and commercial properties — comparable German städtische Wohnungsbaugesellschaft with the same full-service model.

Broad incumbents

• TAG Immobilien AG: TAG Immobilien is a German residential property company focused on rental housing in northern German and eastern German markets — comparable multifamily rental and management business at mid-to-large scale.
• LEG Immobilien SE: LEG is a large German residential property company with a portfolio concentrated in North Rhine-Westphalia — broadly overlapping rental housing and property management model across multiple German cities.
• Vonovia SE: Vonovia is Germany's largest residential property company with a portfolio of hundreds of thousands of units — broad incumbent in the same rental housing category at vastly greater scale and with significant commercial discipline/listing.
• Deutsche Wohnen SE: Deutsche Wohnen is a major German residential property company operating rental housing and property management across multiple urban markets — comparable core offering of residential rental and management at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookde-de.facebook.com/GWG-Schw%C3%A4bisch-Hall-946506652054384
• Instagraminstagram.com/gwgschwaebischhall
• LinkedInlinkedin.com/company/gwg-mbh---grundst%C3%BCcks--und-wohnungsgesellschaft-der-stadt-schw%C3%A4bisch-hall

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GWG mbH - Grundstücks- und Wohnungsgesellschaft der Stadt Schwäbisch Hall