Gwiazda Morza

What Gwiazda Morza does

Gwiazda Morza Resort SPA&SPORT is a privately held 4-star beachfront resort in Władysławowo, Pomerania Province, Poland, operated by Gwiazda Morza Hotel Management Sp. z o.o. Sp.K. The property sits at the base of the Hel Peninsula, approximately 100 metres from a wide sandy Baltic beach and within the Nadmorski Park Krajobrazowy (Coastal Landscape Park). Founded in 2013, the resort offers 148 keys distributed across a main hotel, an aparthotel (Buildings 1 and 2), and Premium apartments, supported by 28 disclosed employees.

The resort's product platform integrates accommodation with four pools (including a rooftop infinity pool with panoramic Baltic views), a 16-metre indoor climbing wall, a fitness studio, a five-sauna saunarium, an SPA institute using Skyndor, Arosha, and Saint Malo cosmetic brands, and 500m² of conference and banquet space across six rooms (Triathlon Hall accommodating 200+ guests with hybrid streaming). Five F&B outlets (H12, N54, Lobby Bar, Sky Bar, Beach Bar) cover in-room, casual, and rooftop dining, and 5 EV charging stations (including 2 under Porsche Destination Charging) round out the amenity mix. Online booking is powered by the third-party Profitroom platform with multilingual (Polish/English/German) presentation.

Commercially, Gwiazda Morza runs a direct-to-consumer model with no disclosed OTA dependence. Revenue streams include accommodation, F&B, SPA and wellness services, themed stay packages (All-Inclusive Summer 2026, Romantic, Christmas, Girls' SPA), corporate conferences and team-building events, gift e-vouchers, and a 90 PLN/night pet fee. Distribution is primarily through the resort's own website, phone, email, and on-site reception, supplemented by membership in the Destigo MORE loyalty network (joined June 2026) which enables cross-property redemption across major Polish cities. Customer segments span families with children, couples and friend groups, corporate MICE buyers, active-lifestyle travelers, and pet owners.

Name

Gwiazda Morza

Legal name

Gwiazda Morza Hotel Management Sp. z o.o. Sp.K.

Website

https://gwiazdamorza.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Gwiazda Morza is a privately-held 4-star beachfront resort in Władysławowo, Poland, operating 148 rooms, a rooftop infinity pool, a 16-metre climbing wall, a full SPA institute, 500m² of conference space, and five dining venues for leisure, family, corporate, and active-lifestyle travelers on the Baltic coast.

Ownership category

akta.pro rank

Product category

Beachfront Resort Hotel

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGACAA

Beachfront & Island Luxury Resorts

Travel & Hospitality/Lodging & Accommodation/Luxury Hotels & Resorts

SECONDARYTHAGACAI

Luxury All-Inclusive Resorts

Travel & Hospitality/Lodging & Accommodation/Luxury Hotels & Resorts

SECONDARYTHAGAAAD

Resort-Area Full-Service Hotels (Non–All-Inclusive)

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAGAEAL

Resort-Style Extended-Stay Properties

Travel & Hospitality/Lodging & Accommodation/Extended-Stay & Serviced Apartments (Aparthotels)

Keywords

• Seaside resort hotel
• Spa wellness services
• Conference event venue
• Aparthotel accommodation
• Beachfront hospitality

Headquarters

HQ city

Władysławowo

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodation (Hotel & Apartments): Room and apartment rentals across hotel rooms, aparthotel units, and Premium ESA apartments located 100m from the beach in Władysławowo. Rooms accommodate children up to 4 years free of charge. Extra beds available.
2. Food & Beverage: Five on-site dining venues: Restauracja H12 Fish/Pasta&Grill (regional products, fresh Baltic fish, homemade pasta, grilled dishes), Restauracja N54 (rich breakfasts, homemade baked goods, local cheeses), Lobby Bar (coffee, cocktails), Sky Bar (champagne, light snacks, sea views), and Beach Bar. Catering services for conferences and events.
3. SPA & Wellness Services: SPA treatments, massage rituals, body scrubs, nourishing masks, face/neck/décolleté massage using luxury brands. 'Friends at the SPA' package at 370 PLN/person. Unlimited access to Wellness & SPA area included in many packages. Youth SPA offerings (Happy Kids&Teens in SPA).
4. Packages & Special Offers: Themed stay packages including: All-Inclusive Summer Holidays 2026, Weekend with Meals, Romantic Couples Package, Christmas Package, Girls' Trip SPA package, Sea of Relaxation package. Packages include accommodation + meals + activities.
5. Conference & Event Services: Corporate conferences, team building events, banquets, fit camps, sports team training camps. Individual group pricing based on participant count, service scope, and organizer expectations. Triathlon Hall for up to 200+ attendees with hybrid streaming capability.
6. Gift Vouchers: E-vouchers valid for one year from purchase date, redeemable for any service at the resort: stays, spa treatments, restaurant dining, climbing wall. Sold online and at reception.
7. Pet Accommodation: Pet-friendly hotel accepting dogs and cats. Fee of 90 PLN/day per pet for additional cleaning and ozone treatment. 15 PLN per pet donated to Pomorski Ośrodek Rehabilitacji Dzikich Zwierząt 'Ostoja' in Pomieczyno.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Gwiazda Morza is a 4-star beachfront resort in Władysławowo, Poland, offering 148 hotel rooms, aparthotel units and Premium Apartments 100 metres from the Baltic Sea beach. The resort provides full-service hospitality including an SPA Institute with luxury cosmetic brands, four pools including a rooftop infinity pool, a 16-metre indoor climbing wall, five restaurants and bars, 500 m² of conference facilities across six rooms, a children's play zone, and EV charging stations.

Product overview

Gwiazda Morza Resort SPA&SPORT is a 4-star multifunctional beachfront resort in Władysławowo, Poland, operating as a unified resort-plus-modules hospitality platform. The core product consists of hotel accommodation (Hotel, Aparthotel, and Premium Apartments) situated 100 metres from the Baltic Sea beach. The resort's service ecosystem is structured around interconnected modules: dining (five food and beverage outlets: Restauracja H12, Restauracja N54, Lobby Bar, Sky Bar, and Beach Bar), wellness (Instytut SPA, Baseny i Sauny pool zone with an infinity rooftop pool, and a sports centre with climbing wall and gym), business (conference facilities across six rooms totalling 500 m²), family offerings (children's play area Podwodny Świat, animacje, and dedicated teen packages), and retail (E-vouchers and the Destigo MORE loyalty programme). Additional amenities include electric vehicle charging stations. The resort positions itself as an all-season destination combining active recreation with spa relaxation.

Differentiator

Problem solved

Functional benefit

Brands

• Destigo More: A loyalty program that Gwiazda Morza joined, offering members discounts up to 35% and points for stays and dining that can be redeemed at partner hotels across Poland.

Products and services

• Hotel Accommodation

Quantifiable outcome

• Over 200 participants accommodated at single conference event (Nissan/Porsche automotive conference)
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Destigo MORE (Destigo Hotels)coreGTM or Marketing Partner · 19 June 2026Gwiazda Morza joined the Destigo MORE loyalty program in June 2026. The program offers members up to 35% discounts, 100 bonus points on registration, and 1 point per 1 PLN spent on accommodation (or 1 point per 5 PLN on dining). Points are redeemable across the entire Destigo Hotels network including properties in Kraków, Wrocław, Warsaw, Poznań, Gdańsk, Sopot, and Zakopane. Reservations through direct booking with member ID.
• Porsche Destination ChargingminorGTM or Marketing PartnerPartnership for electric vehicle charging infrastructure. Porsche Destination Charging provides 2 of the resort's 5 EV charging stations. Demonstrates environmental commitment and targets EV-driving guests with premium vehicles.
• Local Activity PartnersminorChannel Partner/ Reseller/ DistributorThe resort partners with local providers for outdoor activities including beach workouts, cycling tours of the Hel Peninsula, and team building activities outside the conference area. The hotel offers support and coordination for these external partners.
• Pomorski Ośrodek Rehabilitacji Dzikich Zwierząt 'Ostoja' in PomieczynominorOthersFor every pet staying at the resort, 15 PLN is donated to the Pomieczyno wildlife rehabilitation center. This charitable initiative supports local wildlife rescue and rehabilitation, aligning with the resort's eco-friendly and pet-friendly brand positioning.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Others

• Booking.com: Global OTA platform. While not a hotel operator, the absence of Booking.com and other OTAs from Gwiazda Morza's distribution mix is a strategic choice; OTA platforms shape pricing dynamics and demand flow for Polish coastal hotels.

Direct peers

• Hotel Podewils (Gdańsk): Boutique 5-star hotel in historic Gdańsk on the Motława River. Comparable Polish upscale coastal positioning with strong F&B and curated guest experience, though in an urban rather than seaside resort setting.
• Destigo Hotels: Polish upscale hotel network whose Destigo MORE loyalty program Gwiazda Morza joined in 2026. Comparable as a multicity Polish 4-star hotel operator with shared loyalty economics and similar guest demographics (business + leisure travelers).
• Platinum Palace (Wrocław): Polish 4-star upscale hotel with SPA and conference facilities in a major Polish city. Comparable on the upscale-lodging + SPA + conference bundle targeting Polish business and leisure travelers.
• Hotel Warszawianka (Jachranka): Polish 4-star resort hotel near Warsaw with sports, SPA, conference, and family amenities. Comparable full-service resort model serving Polish corporate and family segments within driving distance of a major city.
• Hotel & Spa Dr Irena Eris Wzgórza Dylewskie: Polish luxury resort-spa chain combining accommodation, full SPA institute, and active lifestyle programming. Directly comparable on the 'Spa + Sport + upscale accommodation' positioning that defines Gwiazda Morza's marketing.
• Manor House SPA: Polish 4-star resort-SPA hotel with full-service wellness facilities, restaurant, and conference infrastructure. Competes for the same Polish domestic leisure and corporate retreat segment.

Broad incumbents

• Hilton Gdańsk: International 5-star hotel on the Polish Baltic coast in Gdańsk. Comparable for corporate conferences, F&B outlets, and rooftop/wellness amenities, though international brand standards and larger MICE capacity differentiate it.
• Hotel Sofitel Grand Sopot: Iconic 5-star luxury beachfront hotel in Sopot on the Polish Baltic coast, ~50 km from Władysławowo. Comparable coastal luxury positioning, SPA facilities, F&B outlets, and corporate event business, though at a higher price tier and broader international brand support.

Emerging players

• Aquapalace Hotel Prague: Central European resort hotel with large waterpark, SPA, and conference facilities. Comparable on the 'pool complex + wellness + family + conference' positioning, though more waterpark-centric.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCiURoQxgE9AJ2VvJAexZwhQ
• Facebookfacebook.com/GwiazdaMorza
• Instagraminstagram.com/gwiazda_morza_resort_spa_sport
• LinkedInlinkedin.com/company/gwiazda-morza

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gwiazda Morza