gwo GmbH
- Company typePrivate
- Founded1995
- HeadquartersRostock, Mecklenburg-Vorpommern, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
gwo GmbH firmographics
Firmographics- Name
- gwo GmbH
- Legal name
- gwo GmbH
- Website
- https://gwo-rostock.de
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
gwo GmbH industry classification
Industry- Product category
- Advertising and Marketing Services
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (3159), Clothing and Clothing Accessories Retailers (4581)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Sportswear Customization & Printing Retail (CRAMACAK)
Keywords
Where gwo GmbH is headquartered
LocationHeadquarters
- HQ city
- Rostock, Mecklenburg-Vorpommern
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
gwo GmbH business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Print Production Services: In-house digital printing for various materials including posters, banners, signage, business cards, and promotional materials. Revenue generated from one-time print orders with pricing based on size, quantity, and materials used.
- Advertising Placement Services: Poster placement, promotional material distribution, billboard advertising, and ambient media placement. Services include campaign planning, execution, and reporting.
- Creative and Design Services: Corporate design, logo development, graphic design, and web design services. Pricing based on hourly rates or project-based quotes.
- E-commerce (Druckshop/TextilShop): Online shops for printed products and personalized textiles. Customers can order directly through web stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Planung/Konzept - Hourly planning and concept work |
| Unit Pricing | Pay-as-you-go | Grafik - Graphic design services |
| Unit Pricing | Pay-as-you-go | Programmierung - Programming services |
| One time/ perpetual license | Pay-as-you-go | Logo-Relaunch - New logo development |
| One time/ perpetual license | Pay-as-you-go | Satz-Imagebroschüre - 16-page brochure example |
| Unit Pricing | Pay-as-you-go | 10 Workwear T-Shirts + Firmenschild package |
| Unit Pricing | Pay-as-you-go | 10 Businesshemden + Werbebanner package |
| Unit Pricing | Pay-as-you-go | 5 Regenjacken + Roll-Up package |
| One time/ perpetual license | Pay-as-you-go | Dibondschild - Sign board package |
| One time/ perpetual license | Pay-as-you-go | Werbebanner - Promotional banner |
| One time/ perpetual license | Pay-as-you-go | Roll-Up |
| Unit Pricing | Pay-as-you-go | 500 DIN A1 Hohlkammerplakate - Full service |
| Unit Pricing | Pay-as-you-go | 250 DIN A1 Hartfaserplakate - Customer supplies posters |
| Unit Pricing | Pay-as-you-go | 200 DIN A0 Hohlkammerplakate - Without layout, with print |
| Subscription | Monthly | Südseite Werbefläche - Billboard advertising South side |
| Subscription | Monthly | Nordseite Werbefläche - Billboard advertising North side |
| One time/ perpetual license | Pay-as-you-go | Bannerproduktion - Banner production |
| Unit Pricing | Pay-as-you-go | 2 weeks distribution in Knickkoort system |
| Unit Pricing | Pay-as-you-go | 4 weeks distribution including print (DIN-Lang) |
| One time/ perpetual license | Pay-as-you-go | Webvisitenkarte - Single page website |
| One time/ perpetual license | Pay-as-you-go | Homepage Paket Kleinunternehmen - Small business homepage package |
| Subscription | Monthly | Hostingpaket Business Klein - Small business hosting package |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
gwo GmbH product offering
Product offeringCore offering
gwo GmbH is a Rostock-based full-service advertising agency delivering graphic design, textile decoration (T-shirts, caps, jackets, banners), advertising/lettering technology, poster and promotional material distribution, billboard/outdoor advertising, and web design to regional business and organisational clients in Mecklenburg-Vorpommern. Alongside its agency services, the company operates two direct-to-consumer online shops — Druckshop for print products and TextilShop for decorated textiles — making printed advertising and apparel goods available for online ordering by individuals and smaller buyers.
Product overview
gwo GmbH is an advertising agency (Werbeagentur) based in Rostock, Germany, offering a comprehensive suite of advertising and marketing services. The company's product portfolio consists of seven core service lines: (1) Grafik & Layout for corporate design and graphic services, (2) Textilveredelung for textile decoration and embroidery, (3) Werbe-Technik for signage and advertising materials production, (4) Plakatierung for poster distribution services, (5) Werbemittelverteilung for promotional material distribution, (6) Werbewände-Vermarktung for billboard advertising space rental, and (7) Webdesign for website development. Supporting these core services are two online shops: Druckshop for printed materials and TextilShop for decorated textiles. The company operates its own production equipment including digital printing technology and embroidery machines, serving clients throughout Mecklenburg-Vorpommern with a focus on the Rostock region.
Differentiator
Problem solved
Functional benefit
Products and services
- Graphic Design (Grafikdesign)
Quantifiable outcome
- Over 45,000 vehicles pass billboard locations daily
- +2 more outcomes
Companies that use gwo GmbH
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
gwo GmbH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
gwo GmbH partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- FC Hansa RostockcoreOfficial partnership with FC Hansa Rostock football club. The company works with the sports club for promotional materials and campaigns. Music used under license 'Hansa Forever' with permission from MW Marketing GmbH.
- UAM Group (Edgar Freecards)coreRegional partner of UAM Group for the distribution of Edgar Freecards in Rostock. This partnership enables nationwide reach for promotional distribution campaigns.
- Knickkoort Partner BusinessescorePartner businesses hosting free display boards (Boards) for promotional material distribution. Boards are free for partners; they receive preferential pricing for their own distribution and benefit from customer foot traffic.
Scale indicators7 records
Recent moves9 records
Expansion highlights4 records
gwo GmbH competitors and assessment
Company assessmentBroad incumbents
- CEWE: CEWE is Europe's leading photo printing and gift company with retail and online channels across multiple countries. It is a broader incumbent in the European print market that competes with gwo on print, signage, and personalized product categories.
- Ströer: Ströer is one of Germany's largest outdoor advertising companies operating billboards, transit advertising, and digital out-of-home networks nationwide. It competes with gwo's Werbewände-Vermarktung billboard operations in Rostock and adjacent outdoor advertising categories.
- JCDecaux Deutschland: JCDecaux is the world's largest outdoor advertising company with significant German operations in street furniture, billboards, and transit advertising. It is a broader incumbent competing with gwo in outdoor advertising inventory across German markets.
Direct peers
- Wir machen Druck: Wir machen Druck is a German online printing company offering print-on-demand products including business cards, flyers, and large-format prints. It competes directly with gwo's Druckshop for standardized print jobs from German SMEs.
- Shirtinator: Shirtinator is a German custom apparel platform specializing in personalized T-shirts, hoodies, and team apparel with online configurators. It is a direct competitor to gwo's TextilShop and embroidery/print decoration services for SMBs and event organizers.
- Flyeralarm: Flyeralarm is one of Germany's largest online printing companies offering business cards, flyers, posters, banners, and large-format prints with automated production. It directly competes with gwo's Druckshop print-on-demand and signage offerings for SME print budgets across Germany.
- Spreadshirt: Spreadshirt operates a global custom apparel platform where users can design, print, and sell personalized clothing. It is a direct competitor to gwo's Textilveredelung (textile decoration) and TextilShop e-commerce offerings for customized T-shirts, workwear, and team apparel.
- Onlineprinters (diedruckdienst.de): Onlineprinters is a leading European online print shop with a broad catalog of standardized and custom printed products. It competes with gwo's in-house print production for both local and online SME customers.
Others
- United Ambient Media Group (UAM): UAM Group operates nationwide flyer distribution and Edgar Freecards systems and is gwo's partner for nationwide promotional distribution reach. As a partner rather than competitor, it represents an adjacent ecosystem player that enables gwo's regional service to scale outside Mecklenburg-Vorpommern.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
gwo GmbH social profiles
Digital presencegwo GmbH financial estimates
Financial estimateRevenue estimate
Valuation estimate
gwo GmbH leadership team
Management profileNumber of profiles
Profiles2 records
gwo GmbH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
gwo GmbH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about gwo GmbH
What does gwo GmbH do?
gwo GmbH is a Rostock-based full-service advertising agency delivering graphic design, textile decoration (T-shirts, caps, jackets, banners), advertising/lettering technology, poster and promotional material distribution, billboard/outdoor advertising, and web design to regional business and organisational clients in Mecklenburg-Vorpommern. Alongside its agency services, the company operates two direct-to-consumer online shops — Druckshop for print products and TextilShop for decorated textiles — making printed advertising and apparel goods available for online ordering by individuals and smaller buyers.
Is gwo GmbH a public or private company?
gwo GmbH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was gwo GmbH founded?
gwo GmbH was founded in 1995. It employs 1 to 10 people.
Where is gwo GmbH based?
gwo GmbH is headquartered in Rostock, Mecklenburg-Vorpommern, Germany, in the Europe region.
How does gwo GmbH make money?
Four revenue lines are on record. Print Production Services are the primary driver. The others are advertising Placement Services, creative and Design Services and E-commerce (Druckshop/TextilShop).
Who are gwo GmbH's main competitors?
Broad incumbents on record are CEWE, Ströer and JCDecaux Deutschland. Direct peers are Wir machen Druck, Shirtinator, Flyeralarm, Spreadshirt and Onlineprinters (diedruckdienst.de). United Ambient Media Group (UAM) is listed as an others.
Does gwo GmbH have an API?
No public API is recorded for gwo GmbH.
What industry is gwo GmbH in?
gwo GmbH's product category is Advertising and Marketing Services. Its primary akta.pro industry code is CRAMACAK, Sportswear Customization & Printing Retail. Its NAICS code is 3159 and its SIC code is 2300.