GYM AGE ITALIA

What GYM AGE ITALIA does

GYM AGE ITALIA operates as GYM AGE asd (Associazione Sportiva Dilettantistica), a private non-profit sports association founded around 2019-2020 and based in Genoa, Italy (Via Papigliano 2/2A, San Martino district), with 5 employees. The company runs a hybrid fitness business combining in-person classes at its single Genoa gym with a digital streaming and OnDemand platform accessed via gymagenova.it and corsi.gymagenova.it. Its core products include ON DEMAND (300+ recorded classes available 24/7), LIVE & REPLAY (scheduled live streaming with replay access), TICKET/Carnet flexible session packs, age-segmented programs for children (6-12), adults, and seniors, specialized therapeutic offerings such as the Parkinson Program, and a new Functional Coach & Personal Trainer Certification Course under the GYM AGE Academy sub-brand. The technology stack is modest: a self-serve WordPress/Elementor-based booking and content platform, third-party payment via PayPal, and integrations with Google Analytics, YouTube, Facebook, and Google Maps. There is no proprietary technology, mobile app, or disclosed AI/ML capability.

GYM AGE monetizes through low-friction recurring subscriptions (€19.90/month or €139/year online unlimited), pay-as-you-go personal training (€55/session individual, €16.90/session shared), one-time structured video programs (€59-€79), gift cards (€50-€200), and the €1,150-€1,300 professional certification course. The company is owner-operated by founder Maria Aurora Maurizio, with no institutional investment, parent company, or subsidiaries. Customer acquisition relies on social media (Instagram, Facebook, LinkedIn), WhatsApp communication, blog content, email, and free trial classes, with customer concentration entirely among individual SMB/consumer fitness participants.

Name

GYM AGE ITALIA

Legal name

GYM AGE asd

Website

https://gymagenova.it

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

GYM AGE ITALIA (GYM AGE asd) is a privately held, founder-operated non-profit sports association in Genoa, Italy, running a hybrid age-segmented fitness business combining one physical gym with an online OnDemand and live-streaming subscription platform serving children, adults, seniors, and therapeutic segments.

Ownership category

akta.pro rank

Product category

Fitness Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro industry

PRIMARYHSADAAAA

General Personal Training (In-Person & Virtual)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAM

Online/Remote Personal Training & Programming

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAI

Senior & Active Aging Personal Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

Keywords

• Age-specific fitness training
• Online fitness subscriptions
• Personal training sessions
• Senior fitness programs
• Fitness instructor certification

Headquarters

HQ city

Genova

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Online Subscriptions: Monthly and annual subscription plans for unlimited access to online classes and OnDemand content. Options include 1-month unlimited (€19.90), 10-session packs (€49.90), and 12-month unlimited (€139.00).
2. Personal Training Sessions: Individual personal training sessions at €55.00 per session, and shared personal training (max 5 people) at €16.90 per session.
3. Structured Training Programs: Pre-designed video-based training programs sold as one-time purchases: BODY F.I.T 20X20 (€59.00), 12+4 program (€69.00), and Suspension F.I.T & H.I.T (€79.00).
4. Professional Certification Course: Functional Coach & Personal Trainer certification course priced at €1,300.00, recognized by ASI and CONI. Includes 5 weekends of training with 6 specialized instructors covering functional training, mental coaching, nutrition, and business skills.
5. Gift Cards: Gift cards available in denominations of €50, €75, €100, €150, €200 for gym memberships. Online gift subscriptions available at €49.90.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

GYM AGE asd delivers age-specific fitness training through a physical gym in Genova and an online platform offering live streaming and on-demand video classes. Core paid offerings include monthly/annual online subscriptions, individual and small-group personal training sessions, packaged video-based training programs (BODY F.I.T series and SUSPENSION F.I.T & H.I.T), and a Functional Coach & Personal Trainer certification course recognized by ASI and CONI.

Product overview

GYM AGE ITALIA is a hybrid fitness company offering both in-person gym classes at its Genova location and a comprehensive online training platform. The core product portfolio includes ON DEMAND (unlimited pre-recorded video workouts), LIVE & REPLAY (live streaming with replay access), and flexible TICKET/Carnet entry options for users without subscription commitment. Online subscription tiers range from monthly (€19.90) to annual (€139.00), supplemented by specialized programming products including BODY F.I.T 40-10 (beginner, €59), BODY F.I.T 20X20 (intermediate, €59), BODY F.I.T 12+4 (advanced, €69), and SUSPENSION F.I.T & H.I.T (TRX-based, €79). In-person services include gym-based classes, Personal Training (€55/session), and Personal Trainer Condiviso small group sessions (€16.90/session). Age-specific programs target Senior, Adult, and Youth/Children populations. The GYM AGE Academy sub-brand offers professional certification courses for fitness instructors (€1300), while Gift Cards (€50-€200) and specialized offerings like the Parkinson Program expand the portfolio. The company operates a dual business model combining physical gym operations with digital subscription services.

Differentiator

Problem solved

Functional benefit

Products and services

• ON DEMAND
• LIVE & REPLAY
• TICKET / Carnet
• In-Person Gym Classes
• Personal Training Session
• Personal Trainer Condiviso
• Senior Fitness Program
• Adult Fitness Program
• Youth & Children Programs
• BODY F.I.T 40-10 Program
• BODY F.I.T 20X20 Program Intermediate maintenance program with 20 HIIT video workouts (20 min each), priced at €59.00, designed as high-impact circuit training for busy schedules.
• BODY F.I.T 12+4 Program Advanced definition program with 49 video workouts (55-60 min each) plus additional content, priced at €69.00, structured as a four-month H.I.I.T program for toning and body definition.
• SUSPENSION F.I.T & H.I.T Program Suspension training (TRX) program with 20 video workouts (45-50 min each), priced at €79.00, using suspension cables for total-body functional training.
• Functional Coach & Personal Trainer Certification Course Professional certification course priced at €1,300 (€1,150 with early-registration discount), spanning 5 weekends of training, recognized by ASI and CONI. Covers Functional Training, Personal Training, Prevention strategies, Mental Coaching, and Nutrition, leading to a National ASI Diploma, Technician Card, and National Technician Register enrollment. Course starting January 17, 2026.
• Parkinson Program Specialized therapeutic program combining physiotherapy and dance therapy for Parkinson's patients, including physiotherapy sessions with Davide Rivi (Wednesdays 16:00-17:00), Parkinson Dance with Charlotte (Fridays 10:00-11:00), and Caffè Time informational meetings at the GYM AGE gym in Genova.
• Gift Card Digital gift cards available in denominations of €50, €75, €100, €150, and €200, plus an online subscription gift at €49.90, for gifting gym or online access to friends and family.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Wellhub (Gympass): Corporate wellness platform that partners with gyms to offer employees multi-gym access; relevant comparator because partner gyms compete for the same Italian corporate fitness demand GYM AGE could address via its certification or B2B channels.
• Fitprime: Italian corporate wellness startup aggregating gyms, studios, and online platforms for employee benefits; adjacent competitor for GYM AGE's potential B2B and online subscription channels in Italy.
• Trainin' (Trenin): Italian digital fitness platform offering live and on-demand classes from independent trainers; directly comparable on the online subscription and on-demand content side of GYM AGE's business.

Broad incumbents

• Apple Fitness+: Global streaming fitness service with on-demand and live classes across multiple disciplines; competes with GYM AGE's OnDemand library for Italian subscribers seeking flexible home workouts at a similar price point.
• The Bridge: Italian premium fitness club chain offering group classes, personal training, and wellness services; comparable in category coverage (functional, Pilates, boxing) but at higher price points and larger facility scale.
• Virgin Active Italia: International premium fitness club operator with Italian locations; overlaps with GYM AGE on in-person group classes, personal training, and digital programming but at a much larger scale and broader portfolio.
• Technogym: Italian-headquartered global leader in fitness equipment and connected training platforms; overlapping with GYM AGE's digital training ecosystem (streaming classes, on-demand content) but operating primarily as equipment/technology vendor rather than gym operator.
• McFit / Basic-Fit Italia: European low-cost fitness chain with Italian locations offering high-volume, low-priced memberships; competes for the same price-sensitive Italian fitness consumer that GYM AGE's €19.90/mo subscription targets.

Direct peers

• FitActive: Italian low-cost fitness club chain offering multi-discipline group classes and personal training across multiple cities; directly comparable as a competing Italian fitness operator with broad class portfolios targeting similar mass-market consumers.
• Urban Fitness: Italian boutique fitness chain offering group classes, functional training, and online content; closely comparable business model combining physical studios with digital subscriptions in the Italian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC6zOL8dWoGkqMI6u7chOiwg
• Facebookfacebook.com/GYMAGEasd
• LinkedInlinkedin.com/company/gym-age-italia
• Instagraminstagram.com/gymage.asd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GYM AGE ITALIA