URBAN Fitness Gym (Sandycove)

What URBAN Fitness Gym (Sandycove) does

Urban Fitness is a privately held Irish fitness coaching operator (Urban Fitness Gyms Ltd.) founded in 2012 and headquartered at Jenkins Yard, Hudson Road, Sandycove, South Dublin. The company runs a single physical facility delivering four core service formats: Group Training (structured 45-minute coached classes), one-on-one Personal Training, Small Group Personal Training capped at four participants per session, and Urban Wellness, a B2B corporate wellness offering covering staff inductions and health-and-safety compliant programming. It also operates Urban Online as a remote-access digital channel for its training programs and publishes a free TDEE calculator as a lead-generation tool.

The underlying technology stack is light: a proprietary in-house mobile application that logs every member workout and surfaces longitudinal progress; InBody hardware for body composition scans taken at onboarding and at six-week intervals (capturing weight, body-fat percentage, and visceral fat); the online TDEE calculator; and a custom nutrition planning system integrated with the personal training track. There is no disclosed AI/ML layer, no API surface, no SDK, and no third-party technology partnerships in the source material.

The business model is direct-to-consumer and community-led, with subscription-recurring monthly billing across the three training tiers and a separate corporate quote-based stream for Urban Wellness. GTM relies on organic content (a 241+ page blog), social media (Facebook and Instagram under the UrbanFitnessDublin handle), Google review social proof (5.0 rating across 201 reviews), community events, and word-of-mouth referrals rather than paid acquisition. The company has no disclosed external funding, no parent company, and no M&A activity; pricing is quote-based and not publicly listed.

Name

URBAN Fitness Gym (Sandycove)

Legal name

Urban Fitness Gyms Ltd.

Website

https://urbanfitness.ie

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Urban Fitness is a privately held Irish boutique gym in Sandycove, South Dublin, offering coached group training, personal training, small-group PT, and corporate wellness subscriptions to South Dublin consumers via its 8-person team.

Ownership category

akta.pro rank

Product category

Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADABAH

Functional Fitness / Cross-Training Groups

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

SECONDARYHSADAAAB

Strength & Conditioning Personal Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAC

Weight Loss & Body Transformation Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

Keywords

• Personal training services
• Group fitness classes
• Small group training
• Corporate wellness programs
• Online fitness coaching

Headquarters

HQ city

Sandycove

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Gym Membership (Group Training): Core membership offering access to scheduled group fitness classes. Members attend structured 45-minute sessions led by expert coaches in a small group environment. This forms the foundation of the gym's community-led model.
2. One-on-One Personal Training: Premium individual training sessions with fully personalized programs tailored to specific goals, fitness level, and needs. Provides dedicated attention, technique guidance, and customized progression plans.
3. Small Group Personal Training: Hybrid offering combining personal training benefits with group environment. Limited to four participants per session, providing individual coaching alongside the motivation of training with others at a lower cost than one-on-one.
4. Corporate Wellness: B2B offering developing customized health and fitness schedules for corporate clients, managing staff inductions, and ensuring health and safety standards are met.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Urban Fitness is a South Dublin-based gym that delivers expert-led exercise and nutrition coaching through three core in-person formats — Group Training (small group classes), one-on-one Personal Training, and Small Group Personal Training (capped at four participants) — complemented by an Urban Online remote platform and a separate Urban Wellness corporate wellness programme. All offerings combine structured programming, technique coaching, nutrition guidance, InBody body-composition scans, and a proprietary mobile workout-tracking app within a community-driven training environment.

Product overview

Urban Fitness is a South Dublin-based gym offering a multi-format training platform with four core products: Group Training (small group classes led by expert coaches), Personal Training (one-on-one tailored sessions), Small Group Personal Training (capped at 4 participants), and Urban Online (remote digital access). The gym also provides Corporate Wellness services for businesses and a free TDEE Calculator tool. All services centre on expert coaching with structured programming, combining exercise and nutrition guidance in a supportive community environment.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Training Scheduled 45-minute small group fitness classes led by expert coaches, combining weights, bodyweight exercises, and cardio into structured, progressive full-body workouts suitable for all fitness levels. Available to South Dublin adult members on a recurring monthly subscription.
• Personal Training One-on-one tailored training sessions with a dedicated personal trainer, where each programme is customised to the individual's goals, fitness level, and needs with focused support, technique guidance, and progression planning.
• Small Group Personal Training Hybrid format combining personal training benefits with a social group environment, limited to a maximum of four participants per session to provide individual coaching, structured programming, and shared motivation at a lower cost than one-on-one training.
• Urban Wellness B2B corporate wellness programme developed in partnership with client companies, designing customised health and fitness schedules, managing staff inductions, and ensuring health and safety standards are met for employee fitness programmes.
• Urban Online Remote digital fitness platform that delivers Urban Fitness training programmes, coaching guidance, and workout support to members who cannot attend the Sandycove facility in person.

Quantifiable outcome

• Member transformation over 14 months with consistent 3x weekly attendance
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Flyefit: Ireland-based budget gym chain with multiple Dublin locations, providing a value alternative within the same commuting area Urban Fitness serves.
• West Wood Club: Dublin-area multi-discipline health and fitness club network competing for South Dublin households with broader amenity (pool, studios, classes) than a single-site boutique.
• PureGym: Low-cost gym operator with significant presence in Ireland and the UK, competing for the same South Dublin / Greater Dublin fitness-spend wallet as Urban Fitness, though at a different price point.

Direct peers

• F45 Training: Global franchised functional-fitness group-training concept built around 45-minute high-intensity coach-led sessions, directly comparable to Urban Fitness's group training and small-group offerings.
• CrossFit: Functional fitness / cross-training movement with affiliated gyms running coached group sessions — same category of training (weights + bodyweight + cardio) that Urban Fitness delivers in small-group format.

Emerging players

• Peloton Interactive: Tech-led at-home fitness platform with app-based workout tracking and an instructor-led model — directly comparable to Urban Online and the app-tracking layer of Urban Fitness's offering.

Broad incumbents

• Snap Fitness: Global 24/7 franchise fitness brand with small-format gyms serving local communities; comparable single-site / small-team operating model to Urban Fitness.
• Barry's Bootcamp: Premium boutique fitness brand running small-group coached sessions; comparable positioning and customer profile to Urban Fitness's premium tier members.
• Orangetheory Fitness: Large boutique fitness brand using tech-enabled (heart-rate) group coaching and measurable performance data — comparable model to Urban Fitness's InBody-led, app-tracked small-group training.

Others

• Les Mills International: Global provider of structured group-fitness programming (BODYPUMP, GRIT etc.) used by health clubs worldwide — relevant adjacency as a content/programming supplier to the group-training category Urban Fitness competes in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/UrbanFitnessDublin
• Instagraminstagram.com/urbanfitnessdublin
• LinkedInlinkedin.com/company/urbanfitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about URBAN Fitness Gym (Sandycove)