Gym-Max

What Gym-Max does

Gym-Max is a privately held single-location fitness centre (centre de conditionnement physique) operating 24 hours a day, 7 days a week, 365 days a year at 105 rue Bellehumeur in Gatineau, Quebec, Canada. Founded in 1994, the facility occupies over 25,000 square feet and serves individual fitness enthusiasts, families, corporate clients, and personal training customers across the Ottawa-Gatineau corridor. The core technology stack is standard commercial gym equipment augmented by premium third-party systems, notably a Technogym Kinesis Full Gravity resistance station supporting 200+ exercise variations and PowerPlate vibration technology in the stretching area; there is no proprietary software, no mobile app, and no AI/ML capability.

The centre is organized into distinct zones — a cardio training area with 60+ machines (treadmills, ellipticals, bikes, rowers, Air Bike, Curve treadmill, Stepmill), a free-weight/musculation section (dumbbells 5-130 lbs, barbells 5-110 lbs, selectorized and cable motion equipment), a MaxFit cross-training zone with 80 feet of performance turf, sled, kettlebells, TRX, monkey bar rig, and Olympic platforms, plus a women's-only area, a boxing room, a stretching zone, locker rooms with dry sauna, and an on-site shake bar and supplements shop. A specialty arm wrestling club founded by former World Champion Steve Morneau operates on 9 professional tables during free Tuesday sessions.

Gym-Max monetizes primarily through recurring membership subscriptions (regular annual contract at $25 biweekly, student/senior at $22 biweekly, teen family plan at $89.99/year, monthly no-contract at $76/month), supplemented by B2B corporate memberships at $21 biweekly per employee (minimum 5 employees) and à la carte single-visit or 10-visit bundles. Add-on revenue streams include personal training delivered by independent contractor trainers, group classes delivered via a partnership with Booty By Odely, and on-site shake bar and supplement retail. Go-to-market is predominantly direct-to-consumer via a bilingual French/English website, organic social channels (Facebook, Instagram, YouTube), and walk-in membership sales at the facility, with a secondary B2B direct sales motion targeting HR and benefits coordinators for corporate wellness packages. The 7-person employee headcount is supplemented by seven or more independent personal trainers and external programming partners.

Name

Gym-Max

Legal name

Gym-Max

Website

https://gym-max.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Gym-Max is a privately held, single-location 24/7 fitness centre in Gatineau, Quebec, serving individual members, families, and corporate wellness clients across 25,000+ square feet of cardio, strength, cross-training, boxing, and women's-only zones since 1994.

Ownership category

akta.pro rank

Product category

Health and Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Functional Fitness / Cross-Training Groups (HSADABAH), Sports-Specific Group Conditioning (HSADABAK)

Keywords

• Fitness center memberships
• Personal training services
• Corporate wellness programs
• Group fitness classes
• Strength training equipment

Headquarters

HQ city

Gatineau

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Membership Subscriptions: Recurring biweekly or monthly subscription fees for gym access. Membership tiers include regular annual contracts, student/senior discounted rates, family plans for teens, and monthly no-contract options. All tiers provide full gym access including boxing room and MaxFit areas.
2. À la carte Visits: One-time per-visit fees for non-members wanting single gym access. Options include single visits ($22) or 10-visit bundles ($99). These cards can be shared with friends and family.
3. Corporate Memberships: B2B subscription model targeting businesses to provide employee gym access as a workplace wellness benefit. Minimum 5 employees required per corporate account, billed biweekly at $21 per employee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Gym-Max is a single-location, 24/7 fitness centre (centre de conditionnement physique) in Gatineau, Quebec offering recurring membership subscriptions that grant access to over 25,000 square feet of training zones including cardio, strength training, cross-training (MaxFit), boxing, a women's-only area, arm wrestling club, dry sauna, and a shake bar with supplements. The business sells individual memberships (annual contract, monthly no-contract, student/senior, and teen family tiers), à la carte visit passes, corporate wellness packages for businesses with 5+ employees, independent personal training services, and group fitness classes operated by partner Booty By Odely.

Product overview

Gym-Max is a single-location fitness centre (centre de conditionnement physique) operating 24/7 in Gatineau, Quebec. The core offering is access to over 25,000 square feet of fitness facilities including cardio training, musculation (strength training), MaxFit cross-training, boxing, women's-only areas, arm wrestling, and sauna. The centre offers multiple membership tiers (Regular, Students/Seniors, Family, Monthly, Corporate) and add-on services including Personal Training Services delivered by independent certified trainers, Group Classes in partnership with Booty By Odely, and a Shake Bar and Supplements Shop. All memberships provide full gym access including boxing room and MaxFit areas, with private courses excluded.

Differentiator

Problem solved

Functional benefit

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Booty By OdelycoreStrategic or Co-development PartnerGroup fitness class partnership where Booty By Odely provides cardio and muscle-strengthening group classes at Gym-Max. Classes are available to all fitness levels and help members achieve health and wellness goals through engaging sessions. The partnership ensures varied and stimulating group training options.
• TechnogymcoreTechnology or IntegrationEquipment supplier partnership for Technogym Kinesis machine featuring Full Gravity design with pivoting pulley system allowing smooth multi-dimensional movement. Enables over 200 different exercises for comprehensive fitness training.
• Steve MorneauminorStrategic or Co-development PartnerArm wrestling club founded by former World Champion arm-wrestler Steve Morneau. Practice sessions held Tuesday evenings, free of charge for members. Includes competitive team with 9 professional tables.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Nautilus Plus: Established Quebec fitness club chain with comparable membership tiers, group fitness, and personal training services. Closest like-for-like competitor given overlapping Quebec geography and full-service gym model.
• Anytime Fitness: Globally franchised 24/7-access gym chain with strong Canadian presence. Comparable in offering around-the-clock access to members, though typically smaller individual locations than Gym-Max.
• Éconofitness: Quebec-based low-cost fitness chain operating 24/7 access gyms in the same regional market. Directly comparable membership model with 24/7 access, targeting budget-conscious consumers in Quebec.
• Énergie Fitness: Quebec-based fitness chain operating multiple full-service gyms in the same province as Gym-Max. Comparable as a direct competitor offering memberships, group classes, and personal training to similar consumer segments.

Emerging players

• F45 Training: Boutique functional training franchise operating in Canada. Comparable in targeting fitness-motivated members seeking coached group workouts, though through a specialized boutique format rather than full-service gym.
• Orangetheory Fitness: Boutique fitness franchise offering coach-led group interval training with heart-rate monitoring. Competes for the same fitness-engaged consumer segment through a differentiated group experience rather than open-floor gym access.

Broad incumbents

• GoodLife Fitness: Canada's largest fitness chain with hundreds of locations nationally. Comparable in offering memberships, group fitness, and personal training, but at vastly greater scale and broader geographic footprint.
• Fit4Less: Canadian low-cost gym chain owned by GoodLife, offering 24/7 access memberships. Comparable in price-sensitive consumer segment and 24/7 access model.
• World Gym: International full-service gym chain with Canadian locations. Comparable as a multi-zone strength and cardio facility, though with broader geographic footprint.
• YMCA: Membership-based recreation organization with locations across Canada including Quebec. Comparable in subscription membership structure, multi-zone facilities, and family/youth programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCfn2zk_dSDpyS9Ld_NtEDzg
• Facebookfacebook.com/gymmaxgatineau
• Instagraminstagram.com/gymmax_gatineau
• LinkedInlinkedin.com/company/gym-max

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gym-Max