Energie Fitness

What Energie Fitness does

Energie Fitness is an Indian importer, distributor, and retailer of commercial and home-use gym equipment, headquartered in Delhi at C-57, First Floor, Preet Vihar, and operating since 2007. The company sources fitness equipment from global manufacturers and sells it under its own brand across an extensive catalog organized into product series for treadmills (ECT, JB), cross trainers (FT, Other Elliptical), exercise bikes (FB, Commercial Cardio), dual station strength machines (BMW, BU, ETS, EDT, EMT, ETB, EFT, ER, ES, ESB, LY, LD, HB, HM), single station strength machines (BK, BMW, BU, ETS, ETB, ETM, EFT, ER, ES, ESB, EDT, J, LD, MWH, PRO, TNT, HB, HM), multi-stations, benches, plate-loaded and pin-loaded machines, and a wide range of accessories. Equipment features include triple-layer powder coating for rust resistance, 100kg variable weight stacks, digital screens and telemetry for activity tracking, Android touch screens on premium treadmills, and ISO-certified quality standards.

The company operates a dual go-to-market: direct-to-consumer e-commerce via its Shopify-powered website (energiefitness.in) with pan-India delivery, supplemented by enterprise field sales for end-to-end commercial gym setup services including planning, equipment selection, and installation for hospitals, fitness clubs, hotels, and rehabilitation centers. Products are also distributed through third-party marketplaces Amazon and Flipkart, and the company maintains a presence on Facebook, Instagram, and YouTube for customer engagement. Pricing is unit-based (one-time hardware purchase) rather than subscription, with commercial treadmills ranging from approximately Rs. 104,312 to Rs. 212,146 and other equipment spanning roughly Rs. 27,730 to Rs. 187,132, with listed discounts of 13-58%.

Energie Fitness self-positions as India's largest importer of gym equipment. The entity is private, shows no external funding rounds, no M&A, no disclosed management team, and no disclosed revenue figures. There are no named enterprise customer logos; the enterprise base is described categorically across commercial gyms, healthcare facilities, and hospitality. The customer mix spans B2B (commercial gyms, hospitals, hotels, rehab centers) and B2C (home gym buyers), with commercial gyms identified as the primary segment.

Name

Energie Fitness

Legal name

Energie Fitness

Website

https://energiefitness.in

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Energie Fitness is an Indian importer and retailer of commercial and home-use gym equipment, headquartered in Delhi and operating since 2007. It sells 20+ product series via its own Shopify storefront, Amazon, and Flipkart, and provides enterprise gym setup services for hospitals, fitness clubs, hotels, and rehabilitation centers across India.

Ownership category

akta.pro rank

Product category

Fitness Equipment

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Fitness Equipment & Performance Accessories Retail (CRAMABAD)

akta.pro secondary industries

Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG), Cardio Equipment Retail (Treadmills, Bikes, Rowers, Ellipticals) (CRAMADAA), Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB), Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG), Gym Flooring, Storage & Facility Accessories Retail (Mats, Tiles, Racks, Mirrors) (CRAMADAJ)

Keywords

• Commercial gym equipment
• Fitness equipment supply
• Home gym equipment
• Strength training machines
• Gym setup services

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Gym Equipment Sales: Sale of commercial and home-use fitness equipment including treadmills, cross trainers, exercise bikes, single stations, and dual stations. Products are sold as one-time purchases with perpetual use rights.
2. Gym Setup Services: Professional services for setting up commercial gym spaces including planning, equipment selection, installation, and furnishing. Offered at various budget ranges across India.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Energie Fitness imports and distributes commercial and home-use gym equipment across India through its own e-commerce storefront and enterprise sales team. Its portfolio spans 20+ product series covering treadmills, cross trainers, exercise bikes, dual and single station strength machines, benches, free weights, and accessories. The company also offers turnkey commercial gym setup services including planning, equipment selection, installation, and furnishing for fitness clubs, hotels, hospitals, and rehabilitation centers.

Product overview

Energie Fitness is India's leading gym equipment brand and importer offering a comprehensive fitness equipment portfolio. The company operates as a multi-series product platform with commercial and home use categories. Commercial equipment includes multiple treadmill series (ECT, JB), cross trainer series (FT, Other Elliptical), exercise bikes (FB Series, Commercial Cardio), and extensive strength training lines organized into dual station series (BMW, BU, ETS, EDT, EMT, ETB, EFT, ER, ES, ESB, LY, LD, HB, HM) and single station series (BK, BMW, BU, ETS, ETB, ETM, EFT, ER, ES, ESB, EDT, J, LD, MWH, PRO, TNT, EMT). These are further categorized as pin-loaded, plate-loaded, and free weight equipment. Home use products include treadmills, bikes, multi-stations, benches, and free weights. The company also provides gym setup services across India. Products undergo ISO certification for quality assurance. The offering is distributed through Shopify-powered e-commerce with doorstep delivery and dealership opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• ECT Series Commercial Treadmills Heavy-duty commercial treadmill series featuring manual and powered treadmills with digital screens and progress tracking features; includes curve treadmills, monster treadmills, and imported models for commercial gym use.
• JB Series Commercial Treadmills Commercial running machines series with LED screens and Android touch screens, featuring ergonomic running belts and tracking systems for extensive commercial usage.
• FT Series Cross Trainers and Exercise Bikes Commercial elliptical cross trainers and exercise bikes with customizable resistance levels, touch and telemetry systems, and stable base design for low-impact cardio workouts.
• Other Elliptical Cross Trainers Premium elliptical cross trainer machines with touch screens, progress tracking monitors, real-time data tracking for calorie count, heart rate, and exercise duration.
• FB Series Spinning Bikes Premium spinning bikes series with adjustable seats and handles, compact build, and latest technology integration for cardio and lower body training.
• Commercial Cardio Bikes Commercial cardio bikes including air bikes, recumbent bikes, and transformer spinning bikes with aerodynamic builds for smooth motion and consistent performance.
• Commercial Dual Station Strength Machines Pin-loaded and plate-loaded dual station strength training equipment combining two workout functions in one space-efficient machine for commercial gym setups; includes leg press, smith machines, and functional trainers across multiple series.
• Commercial Single Station Strength Machines Pin-loaded and plate-loaded single station machines for commercial gyms with quick locking safety mechanisms, adjustable settings, and cable pulley systems for targeted strength training including chest press, shoulder press, and leg machines.
• Gym Setup Services Complete commercial gym setup services including planning, equipment furnishing, and installation across India with various budget packages for fitness clubs, hotels, hospitals, and rehabilitation centers.
• Home Use Exercise Equipment Home gym equipment including treadmills, exercise bikes, multi-station machines, benches, and free weight equipment for residential fitness.
• Fitness Accessories Wide range of gym accessories including strength bags, ropes, rollers, plates, kettle bells, dumbbells, bands, exercise balls, mats, and handle attachments for both home and commercial use.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Cosco India: Established Indian sports and fitness equipment manufacturer/retailer with a broader sporting goods portfolio including team sports, fitness, and gym equipment — comparable in fitness equipment category but with a wider sporting goods assortment.
• Life Fitness: Global premium commercial fitness equipment manufacturer — Energie Fitness sources and competes with such international brands in the Indian commercial gym segment, making them a key industry peer for product benchmarking.
• Decathlon: Global sporting goods retailer with a strong India presence selling fitness equipment, accessories, and apparel — comparable in fitness equipment retail category but operates as a much broader sporting goods generalist.
• Cybex International: US-based premium commercial strength and cardio equipment manufacturer — represents the kind of established international brand that Energie Fitness competes against or sources from in the Indian commercial gym market.

Emerging players

• Flexnest: India-based smart home fitness brand offering connected equipment — adjacent to Energie Fitness's home use product line, with a more digitally native and design-led positioning.
• Cure.fit (Cult.fit): India-based fitness platform operating gym centers and home workout services — adjacent to Energie Fitness as a customer/buyer of commercial gym equipment while also competing in the broader Indian fitness market.

Direct peers

• Aerofit: India-based smart fitness equipment brand selling premium treadmills, exercise bikes, and connected home gym equipment directly to consumers — comparable in product category and India domestic focus, with a more digital-native brand.
• Lifelong Fitness: Indian direct-to-consumer fitness equipment brand offering treadmills, exercise bikes, and home gym equipment via e-commerce platforms — comparable in product category, mid-market positioning, and online channel mix.
• PowerMax Fitness: Indian fitness equipment retailer and importer offering treadmills, exercise bikes, strength equipment, and home gym solutions across India — directly comparable to Energie Fitness in product mix, GTM, and target market.

Others

• Amazon India (Fitness Equipment Store): Online marketplace where Energie Fitness also distributes — adjacent ecosystem participant that both enables and competes with Energie Fitness's direct channel for fitness equipment in India.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC-qEkY8wT8OZAUcbL8hrF3Q
• Facebookfacebook.com/EnergieFitnessEquipment
• Instagraminstagram.com/energie_fitness_india
• Xx.com/EnergieFitnes16
• LinkedInlinkedin.com/company/energiehealthequipmentpvt.ltd.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Energie Fitness