Freelance, Diseño Gráfico

What Freelance, Diseño Gráfico does

GZZ Design is a solo freelance graphic design practice operated under the registered name "Freelance, Diseño Gráfico" by David González Pérez, a designer with more than six years of professional experience. The practice was founded in 2018 and operates from Spain, delivering graphic design and UX/UI design services directly to clients on a project basis. The portfolio surfaces engagements with a roster of large enterprise and consumer-facing brands spanning telecommunications, financial services, energy, media, packaging/FMCG, and postal/logistics — including Mediaset, Vodafone, Visa, Nedgia (Gas Natural Fenosa), Santander, Ecoembes, Correos, Grupo Havas, Telefónica, Doritos, Bankinter, and Unión Fenosa.

The business model is a classic individual professional services operation: David González Pérez sells his own design labor directly to clients (B2B professional services), with no disclosed subcontracting, agency structure, or productized offering. Marketing and lead generation rely on a personal portfolio website hosted on the Pixpa platform, which acts as the digital storefront and credibility surface. No team, no headcount beyond the founder, and no external funding or investor backing are disclosed. Pricing model, retainer structure, and contract values are not stated in the source material, consistent with the opaque commercial posture typical of solo freelancers. The portfolio website lists specific client engagements but does not disclose project economics or revenue figures.

Given the absence of revenue disclosure, employee headcount beyond the founder, and any growth or funding signals, the operating footprint is essentially single-person. The strategic posture is best characterized as a curated personal practice rather than a scalable design business: the founder's individual brand, craft skill, and direct relationships with named enterprise clients are the central assets. There is no evidence of automation, AI tooling, productized IP, or process infrastructure that would allow the practice to scale beyond the founder's own billable capacity.

Name

Freelance, Diseño Gráfico

Legal name

David González Pérez

Website

https://gzzdesign.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

GZZ Design is a solo freelance graphic and UX/UI design practice in Spain, founded by David González Pérez in 2018, delivering project-based design services directly to enterprise clients including Vodafone, Visa, Santander, Telefónica, and Correos.

Ownership category

akta.pro rank

Product category

Graphic Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Graphic design services
• UX UI design
• Brand identity design
• Visual communication design
• Digital design services

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Graphic Design Services: Service-based revenue from graphic design and UX/UI design projects for business clients. Work is delivered both online and offline, with experience spanning agencies and direct client engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

GZZ Design is a freelance graphic design practice operated by sole proprietor David González Pérez, providing professional graphic design and UX/UI design services for enterprise clients. The offering covers branding, marketing materials, digital assets, posters, promotional content, and user interface design for digital products, delivered primarily through online work with experience in offline (print) projects.

Product overview

GZZ Design is a freelance graphic design practice operated by David González Pérez, offering two core service areas: Diseño Gráfico (graphic design) and Diseño UX/UI (UX/UI design). The services are offered as a unified freelance offering rather than a platform with modules. The portfolio showcases work for major clients including Mediaset, Vodafone, Visa, Gas Natural, Santander, Ecoembes, Correos, Grupo Havas, Telefónica, Doritos, Bankinter, and Unión Fenosa.

Differentiator

Problem solved

Functional benefit

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights1 record

Direct peers

• Anagrama: Award-winning branding and graphic design studio recognised for brand identity and packaging work for high-profile clients. Comparable to GZZ in service scope (brand identity, graphic design) and in building a strong visual-design reputation from an independent studio base.
• MAST Studio: Barcelona-based independent design studio with brand identity, art direction, and digital work. Comparable to GZZ as a Spanish independent practice offering brand and graphic design services with similar craft-led, enterprise-client positioning.
• Folch: Barcelona-based independent design studio offering brand identity, editorial, and digital design with a comparable craft-led, enterprise-client orientation. Closely comparable to GZZ in service mix (brand, digital, print) and positioning as a high-quality independent Spanish design practice.
• Mucho Studio: Spanish design studio specialising in branding, digital, and UX design for enterprise clients. Directly comparable to GZZ in offering graphic design plus UX/UI work and in operating from Spain with similar craft positioning.
• Saffron Brand Consultants: Brand consultancy with Spanish heritage and a global enterprise client base. Comparable to GZZ in delivering brand-identity work to large corporations and in operating across multiple markets while maintaining a strong Iberian foundation.

Broad incumbents

• DesignStudio: Global design agency specialising in brand and experience design for major brands. Comparable to GZZ in offering brand and digital design services for enterprise clients, but at scale across multiple geographies and disciplines.
• Interbrand: Global brand consultancy delivering brand strategy, identity, and design for multinational clients. Comparable to GZZ in the brand-identity work it sells to enterprise clients like Vodafone and Santander, but at significantly larger scale.
• Landor & Fitch: Global brand consultancy covering brand identity, design strategy, and experience design. Comparable to GZZ in delivering brand-identity work to enterprise clients, though at much broader scope, scale, and geographic reach.
• Pentagram: Global independent design partnership offering brand, digital, and editorial design for major enterprises. Comparable to GZZ in service type and partner-led delivery model, but operating at vastly larger scale with offices worldwide.
• Wolff Olins: Global brand consultancy delivering brand identity, design, and experience work for large enterprises. Comparable to GZZ in the brand-identity and design services it provides, though as a broad incumbent with global reach rather than a focused solo practice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/freelance-dise%C3%B1o-gr%C3%A1fico

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freelance, Diseño Gráfico